What future for video?

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International Institute of Communications

James Speta of the North Western University School of Law argues that in the future, we face an effective reality of unlimited video channels. Media regulation will be therefore complex as traditional media regulation affected content indirectly by regulating market structure but the unlimited channel scenario suggests that this will be less effective because unlimited channels will reduce the market structure effect. This has significant implications for subsidy policies in content creation and distribution. Subsidies may still be needed if non-economic goals are important but the outcome may well be to reduce the politics of subsidies.

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Daniel Arias of Telefonica Internacional argues that Latin America is a major success story in telecom and currently undergoing revolutionary progress in both fixed and mobile broadband in terms of deployment and penetration. Content is increasingly becoming available driven by many creative cultural reasons in Latin America and the Hispanic approach. Governments have been active in setting national broadband policies - and countries such as Brazil and Chile have placed substantial emphasis on these - but he points out broadband success will continue to come from a competitive private sector environment and although there is a role for government intervention it should be limited to those areas beyond the reach of the private sector.

Onecoin Business Presentation

onevp

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Environ 3igchowdhury

findings from a large-scale field experiment that allows us to study whether there is a causal relationship between current advertising and future sales. The experimental design overcomes limitations that have affected previous investigations of this issue. We find that current advertising does affect future sales but the sign of the effect varies depending on the customers targeted. For the firm’s best customers the long-run effect of increases in current advertising is actually negative, while for other customers the effect is positive. We argue that these outcomes reflect two competing effects: brand-switching and inter-temporal substitution. Furthermore, our data suggest a way to distinguish between the informative and persuasive roles of advertising, providing insight into the mechanism by which advertising differentially affects various customer subsets

Business Environment.ppt

ManaliShrotriya2

2 market analysis (s1)

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Intermedia vol 40 no 1 march 2012 working out wrc 12

International Institute of Communications

Rebuilding communications in the japanese tsunami

International Institute of Communications

The earthquake and tsunami to devastate northeastern Japan in March 2011 remains the world's natural disaster to hit a developed country to date. As part of the recovery, enormous effort has been focussed on rebuilding the communications networks involved. For the first time in English, a comprehensive article is available detailing many behind the scenes aspects and many interviews with the leading players in the communications recovery. The scale of this disaster recovery effort and preparations and protection pose major questions not merely for technology but also for public policy and regulation globally. The article was published in December 2011 in Intermedia, the world's most influential journal focussing on digital media policy and regulation. Intermedia is published by the International Institute of Communications. IIC is a global membership, independent, non profit body focussing on critical issues in media and telecom policy worldwide. The article was written by Stephen McClelland, Intermedia Editor in Chief.

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Dr Raul Katz of the Columbia Business School, USA, discusses national approaches to broadband rollouts and concludes most plans consist of one or more of three models, strategic planning, stimulus, or state intervention that are characterized in goal and intervention model. The presentation makes reference to the national broadband policies of USA, Australia, Singapore, Germany, Sweden, Portugal, Ireland, Canada, Finland and New Zealand amongst others.

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Paul Kenefick, Vice President at Alcatel-Lucent in the US, says that all available analysis projects massive growth in broadband services, particularly in mobile broadband, but that users will continually be seeking more as third party content and applications also booms. The communications industry is moving fundamentally from a service provider-centric model to a user-centric model. The US needs coherent broadband policymaking that will drive sustainable private sector activity but analyses need to look beyond simple penetration levels into other factors. International comparisons are also relevant.

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Taylor Reynolds, a specialist analyst at OECD, argues that broadband is a once in a lifetime development for society, and a once in a generation upgrade, akin to the deployment of electricity. He points out against this background that competition forces have served the wider objectives of national broadband policies in terms of consumer-friendly pricing and ever higher speeds (particularly seen in the clear disappearance of broadband speed capping practices) around the world well.

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