The Evolution of Marketing
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This infographic from RingLead, Perkuto and Josh Hill of Marketing Rockstar Guides, takes you through the years of marketing, starting in 2700 BC, to the present days of Facebook and social media marketing. By understanding the paths of our past, we might be able to uncover the opportunities of the future.
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The Evolution of Marketing
- 1. Egyptians brand cattle to discourage theft (still practiced today) Telegraph The telegraph solicits wealthy AMERICANS with dubious investment offers The first RADIO advertisement Montgomery Ward produces the first mail order catalog, helping to establish Direct Mail Apple’s infamous Macintosh Computer Superbowl commercial airs The Web The Web hits one million sites and is a growing space for marketers CAN SPAM Act begins the first reg- ulation of marketing online. “LINKEDIN LAUNCHES” The University of Pennsylvania offers “The Marketing of Products” John Deere releases the first customer magazine, The Furrow Benjamin Franklin begins to publish Poor Richard’s Almanack Parliament requires bakers to use a distinctive mark for the bread they sold Neil McElroy establishes Brand Management at P&G David Ogilvy founds Gallup’s Audience Research Institute to conduct market research Audio channel Radio reaches 55.2% penetration, enabling efficient political propaganda and corporate messaging to mass audiences The first television ad appears RCA broadcasts President Roosevelt’s speech at the World’s Fair, prompting early talk of Television’s power to advertise CompuServe was the first major US commercial Internet service provider, using a technology known as dial-up First ever televised debate of Nixon vs Kennedy AOL opens First attempts to monetize the web with interruption marketing Google introduces pay-per-click Search Engine Marketing with AdWords Staffelter Hof establishes its brand 862 The book, Inbound marketing is published Social media advertising reaches $6.2 billion Only time will tell! 2700 BC 1266 1864 1872 1885 1922 1931 1932 1933 1939 19581960 1971 1984 1997 1998 2000 2001 200320072009 1941 2015 of 2700 BC 1383 1905 1985 1733 1969 1933 2013 2011 2004 Facebook founded Twitter Launches & Marketo is founded Social media use and social media marketing on the rise Google opens Clean, protect and enhance your marketing data. Sources: http://en.wikipedia.org/wiki/History_of_marketing http://www.knowthis.com/what-is-marketing/history-of-marketing http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline-INFOGRAPHIC.aspx http://www.theatlantic.com/business/archive/2011/10/how-brands-were-born-a-brief-history-of-modern-marketing/246012/ http://adage.com/article/ad-age-graphics/ad-age-a-history-marketing/142967/ http://contentmarketinginstitute.com/2012/02/history-content-marketing-infographic/ http://en.wikipedia.org/wiki/Trademark http://en.wikipedia.org/wiki/Brand_management http://en.wikipedia.org/wiki/Guerrilla_marketing http://en.wikipedia.org/wiki/Direct_marketing http://en.wikipedia.org/wiki/Lester_Wunderman http://en.wikipedia.org/wiki/Telemarketing http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html Josh Hill Marketing Rockstar Guides First computer modem The first email is delivered Free ebook bit.ly/Marketers-Win Lowenbrau establishes its lion mark