Mobile Phone
•Download as PPT, PDF•
0 likes•786 views
The document summarizes the evolution of mass media from printing to mobile phones. It discusses how each new mass medium introduced new industries, business models, and professions while also cannibalizing older media. Mobile phones are described as the seventh and newest mass medium, offering benefits like interactivity, personalization, location awareness, and built-in payment that cannot be replicated by other media. Mobile is presented as the largest and fastest growing mass medium.
Report
Share
Report
Share
![[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Analog-Digital Wars
PRSA 2009 International Conference (San Diego, Nov 7-10)
Track 3: Specialization & Practice Areas
Sponsored by: Technology Section
"Analog-Digital Wars: Traditional Media Fights to Remain Relevant"
Henry P. Feintuch, president, Feintuch Communications, Inc.
Susan Dingethal, new media consultant
Digital technology has accelerated a shakeout and transformation of the "old guard media." Get an in-depth look at the migration of traditional media to newer forms and the resulting business upheaval, as well as its impact on public relations practitioners and marketers. See and discuss specific evolutionary and revolutionary applications being developed by traditional media organizations and what they are doing to fight back.
If you're interested in having this talk presented to your organization, please contact us at henry@feintuchpr.com!
04. Contemporary Media Issues Intro to Section B Part 4
Fourth presentation introducing the Postmodern Media topic for the Contemporary Media Issues section of the A2 exam.
Innovation in the online music industry
The music industry has faced significant challenges due to technological innovations that have disrupted traditional business models. Napster and Limewire allowed widespread, free sharing of music, hurting sales. Streaming services like Spotify now dominate, paying artists based on their share of total streams rather than fixed prices. Live performances and alternative revenue streams have grown in importance. Looking ahead, streaming growth may continue though older users are slower to adopt it, and new technologies like VR concerts could emerge.
Ibahrine Chapter 8 Culture And Media
The document discusses media usage and trends around the world. It notes that people in Malaysia, Thailand, and Hong Kong spend the most time each day using media (13, 12, and 12 hours respectively). It also discusses how the internet has changed marketing by allowing more targeted and measurable campaigns, and how various media like TV, radio, print, internet, and outdoor media are combined in a media mix.
Dmr2009
This document provides an overview of the digital music report for 2009. It discusses how the music industry is reinventing itself and adopting new business models to meet the changing environment brought about by new technology. Key points covered include the growth of digital music revenues, new models focusing on music access bundled with other services, partnerships between music and technology companies, continued investment in developing artists, and the role of governments in addressing online piracy.
UNT Visual Journalism Overview[1]
The document discusses media convergence and the changing landscape of journalism. It describes how print, broadcast and online media are converging, with journalists now expected to work across multiple platforms. Examples are given of media companies that have successfully integrated their print, broadcast and online operations. The challenges and opportunities of convergence for both media companies and journalists are also examined.
Online music economy 1307947
The document provides a history of how musical content has been distributed from the late 19th century to present day. It discusses the transition from physical formats like records, cassettes, and CDs to digital formats and online distribution. It outlines key developments like the mp3 format, Napster and file sharing in the late 1990s/early 2000s, the launch of the iTunes Music Store in 2003, and the rise of streaming services like Rhapsody, Spotify, and more recently Apple Music. The document suggests that streaming has become the dominant model and will continue to grow in the future, with Apple Music poised to overtake other leaders like Spotify.
Sociology of the mass media: Media forms, ownership and control
Media ownership in the UK is highly concentrated, with 13 major companies dominating the industry. 10 of these companies are owned by wealthy individuals rather than shareholders or trusts. There has been an increasing trend of concentration of ownership over time. Media giants employ strategies like vertical and horizontal integration, convergence across different technologies, global conglomeration, and branding to expand their control over various sectors of the media industry.
Recommended
Analog-Digital Wars
PRSA 2009 International Conference (San Diego, Nov 7-10)
Track 3: Specialization & Practice Areas
Sponsored by: Technology Section
"Analog-Digital Wars: Traditional Media Fights to Remain Relevant"
Henry P. Feintuch, president, Feintuch Communications, Inc.
Susan Dingethal, new media consultant
Digital technology has accelerated a shakeout and transformation of the "old guard media." Get an in-depth look at the migration of traditional media to newer forms and the resulting business upheaval, as well as its impact on public relations practitioners and marketers. See and discuss specific evolutionary and revolutionary applications being developed by traditional media organizations and what they are doing to fight back.
If you're interested in having this talk presented to your organization, please contact us at henry@feintuchpr.com!
04. Contemporary Media Issues Intro to Section B Part 4
Fourth presentation introducing the Postmodern Media topic for the Contemporary Media Issues section of the A2 exam.
Innovation in the online music industry
The music industry has faced significant challenges due to technological innovations that have disrupted traditional business models. Napster and Limewire allowed widespread, free sharing of music, hurting sales. Streaming services like Spotify now dominate, paying artists based on their share of total streams rather than fixed prices. Live performances and alternative revenue streams have grown in importance. Looking ahead, streaming growth may continue though older users are slower to adopt it, and new technologies like VR concerts could emerge.
Ibahrine Chapter 8 Culture And Media
The document discusses media usage and trends around the world. It notes that people in Malaysia, Thailand, and Hong Kong spend the most time each day using media (13, 12, and 12 hours respectively). It also discusses how the internet has changed marketing by allowing more targeted and measurable campaigns, and how various media like TV, radio, print, internet, and outdoor media are combined in a media mix.
Dmr2009
This document provides an overview of the digital music report for 2009. It discusses how the music industry is reinventing itself and adopting new business models to meet the changing environment brought about by new technology. Key points covered include the growth of digital music revenues, new models focusing on music access bundled with other services, partnerships between music and technology companies, continued investment in developing artists, and the role of governments in addressing online piracy.
UNT Visual Journalism Overview[1]
The document discusses media convergence and the changing landscape of journalism. It describes how print, broadcast and online media are converging, with journalists now expected to work across multiple platforms. Examples are given of media companies that have successfully integrated their print, broadcast and online operations. The challenges and opportunities of convergence for both media companies and journalists are also examined.
Online music economy 1307947
The document provides a history of how musical content has been distributed from the late 19th century to present day. It discusses the transition from physical formats like records, cassettes, and CDs to digital formats and online distribution. It outlines key developments like the mp3 format, Napster and file sharing in the late 1990s/early 2000s, the launch of the iTunes Music Store in 2003, and the rise of streaming services like Rhapsody, Spotify, and more recently Apple Music. The document suggests that streaming has become the dominant model and will continue to grow in the future, with Apple Music poised to overtake other leaders like Spotify.
Sociology of the mass media: Media forms, ownership and control
Media ownership in the UK is highly concentrated, with 13 major companies dominating the industry. 10 of these companies are owned by wealthy individuals rather than shareholders or trusts. There has been an increasing trend of concentration of ownership over time. Media giants employ strategies like vertical and horizontal integration, convergence across different technologies, global conglomeration, and branding to expand their control over various sectors of the media industry.
Media sectors
The document summarizes different sectors of the media industry, including film, television, radio, interactive media, music, games, advertising and marketing, digital imaging, and press and publishing. It provides overview information on each sector, such as the film industry comprising film production and distribution companies, and television involving producing and distributing television shows and channels. The radio industry is made up of public and commercial broadcasters. Interactive media engages users through websites and video games. The music industry consists of songwriters, performers, record labels, and live music organizers. The video game industry develops, markets, and sells video games across various platforms. Advertising is a form of marketing that promotes products through various media. Digital imaging involves creating and processing
Group Social Media Presentation
This document discusses the types and future of social media. It describes several types of social media including social networks like Facebook, blogs, wikis, podcasts, forums, content communities, and microblogging like Twitter. It then discusses how traditional media is adapting to new forms online. Finally, it outlines how new media platforms are converging, especially on smartphones, and how future web communications will remain user-driven.
04. g325 contemporary media issues intro to section b - size matters
04. g325 contemporary media issues intro to section b - size mattersAlleyn's School Film Studies Department
This document discusses several key concepts relating to contemporary media issues, including:
1. It discusses the concept of "long tail economics" and how it has led to the rise of niche markets and less popular media content finding audiences.
2. It examines some of the largest media events and entertainment launches of 2009-2011 in terms of money made and viewership.
3. It explores the idea of "We-media" and citizen journalism with the rise of user-generated content, but also notes that most users are consuming rather than creating content.History Lessons
The document discusses lessons that can be learned from the development of radio, television, and the internet and applied to the digital signage industry. It notes that these industries all followed a similar pattern: 1) domination by technologists and entrepreneurs in the early fragmented market, 2) adoption of business models and standards, 3) formation of networks that lowered costs and increased reach. It recommends that the digital signage industry focus on agreeing on standards like a common name, technical interoperability between platforms, and growing networks to accelerate adoption as these technologies took decades to reach critical mass and widespread use.
Hyper-local definitions and trends, July 2011
Hyper-local media is growing in importance as consumption of local media changes with more use of the web. There is no single definition of hyper-local but it generally refers to media at a smaller geographical scale than traditional outlets, often seeking to serve local audiences in ways larger outlets do not. Key issues for hyper-local media include finding a proven business model, the rise of location-based and hyper-local advertising, and assessing the true size of local audiences.
Bjmc i, dcm,unit-i, path towards convergence
Bachelor of Journalism & Mass communication, Development of Contemporary Media,Path Towards Convergence
Concentration of media ownership
This document discusses concentration of media ownership and its effects. It notes that progressively fewer individuals or organizations control increasing shares of mass media. Large media conglomerates dominate globally and a small number control most media within nations. Media mergers allow companies to buy other companies for more power and profits, concentrating ownership further. This concentration can negatively impact competition, diversity of viewpoints, and net neutrality. Deregulation has increased consolidation by removing barriers, though critics argue this reduces the quality and diversity of information provided to the public.
Introduction to hyper local media: full 12 inch version
Full slide pack offering a personal take on hyper-local in the UK. Would very much welcome comments, feedback and suggestions. A cut down version of these slides was presentation at Birmingham City University on 1st December and is also available on SlideShare, as is this pack broken into three due to file size.
Descriptions of the Media industries
This document summarizes different media industries in the UK, including radio, interactive media, music, press and publishing, digital imaging, advertising and marketing, film, games, and TV. Radio broadcasting in the UK is dominated by the BBC and commercial stations owned by conglomerates like Global. Interactive media includes websites that allow users to create and share content, like Facebook, Twitter, and YouTube. The music industry profits from physical media sales, digital downloads, and live performances. [/SUMMARY]
Media & media conglomerates
The document discusses various media conglomerates including their business activities and subsidiaries. It provides information on AT&T, Sony, Time Warner, and Viacom - four major media conglomerates that operate across different sectors like telecommunications, consumer electronics, entertainment, cable TV, broadcasting, publishing, movies and video games. The conglomerates own numerous brands and subsidiaries across these sectors.
The communication revolution
The document discusses the evolution of media from traditional to new forms. It describes how traditional print media and radio broadcasting dominated mass communication prior to the Information Age using centralized and one-way transmission to large anonymous audiences. It then outlines the development of new computational media relying on the internet and digital technologies for interactive and personalized communication between individuals and small groups. The conclusion suggests that while new technologies drive media changes, cultural shifts also influence new technology adoption.
1.ownership and structure of media
This document summarizes different media industries in the UK, including radio, interactive media, music, press and publishing, digital imaging, advertising and marketing, film, games, and TV. Radio broadcasting in the UK is dominated by the BBC and commercial stations owned by conglomerates like Global. Interactive media includes websites that allow users to create and share content, like Facebook, Twitter, and YouTube. The music industry earns money from physical media sales, digital downloads, and live performances. [END SUMMARY]
Brands and engaging in the art of conversation final
The document discusses the evolution of social media and its impact on marketing. It notes that with the rise of Web 2.0, consumers now have more control over media consumption and are participating in conversations rather than just passively receiving information. This has required brands to adapt their marketing strategies to focus more on engagement over interruption and to join conversations rather than just push messages. The document provides statistics on social media usage and outlines how Isobar can help brands navigate the complex social media landscape.
C8 - Radio
This chapter discusses the history and development of radio, from its early beginnings to the current digital age. It covers topics like the emergence of radio broadcasting in the 1920s, the rise of networks and commercial radio, the effects of television and new technologies like FM, HD radio, satellite radio and internet radio. The chapter also examines the organization of the radio industry including local stations, networks and syndicators and the differences between AM and FM stations.
How The Love of Music has changed our Business World
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
Investigating media platforms
This document discusses various media platforms for receiving media content. It defines media platforms as the technologies through which we receive media products like TV, radio, films, websites, newspapers and magazines. It outlines some key media platforms like broadcasting, print media and electronic media. It provides details on broadcasting institutions in the UK, the major broadcasters like BBC, ITV, Channel 4 and BSkyB. It also discusses concepts like public service broadcasting, audience share, convergence and the shift to user generated content on websites through Web 2.0.
Mass Media Assignment
The document discusses the definition of mass media. It states that mass media refers to channels of communication that can disseminate information to a large audience, such as newspapers, television, radio, and the internet. It notes that defining mass media has become challenging with newer technologies that allow for both one-to-one and one-to-many communication, like mobile phones and email. The mass media aims to communicate information or entertainment to a large number of receivers who belong to a relatively large audience.
Radio
Radio is a way to send electromagnetic signals over a long distance, to deliver information from one place to another. A machine that sends radio signals is called a transmitter, while a machine that "picks up" the signals is called a receiver or antenna. A machine that does both jobs is a "transceiver". When radio signals are sent out to many receivers at the same time, it is called a broadcast.
Advertising.doc
Advertising is a form of communication used to persuade potential customers to purchase or consume a particular brand or service. Advertisements are designed to generate more consumption through brand image and loyalty. Every major medium is used to deliver advertising messages, including television, radio, print, and the internet. While advertising drives economic growth, it also has social costs and is increasingly prevalent in public spaces.
Lecture 1 Intro Katho Dec09
The document provides an overview of media and communications in the online age. It discusses the evolution of media from pre-historic times to today, focusing on how new technologies like the printing press, radio, television, and internet have changed media. It defines media as both the technologies that enable communication as well as the social and cultural practices around each technology. The document then examines the transition to digital media and the impacts of convergence and user-generated content through Web 2.0.
Advertising and Marketing
This is a slideshow I created for my A level media in which I discuss the development of advertising and marketing. I discuss the history and some of the first advertisement texts on different platforms and also what I believe the future will hold for it.
1. (a)In the late 20th century, mass media could be classified int.pdf
1. (a)
In the late 20th century, mass media could be classified into eight mass media industries: books,
the Internet, magazines, movies, newspapers, radio, recordings, and television. The explosion of
digital communication technology in the late 20th and early 21st centuries made prominent the
question: what forms of media should be classified as \"mass media\"? For example, it is
controversial whether to include cell phones, computer games (such as MMORPGs), and video
games in the definition. In the 2000s, a classification called the \"seven mass media\" became
popular. In order of introduction, they are:
Each mass medium has its own content types, creative artists, technicians, and business models.
For example, the Internet includes blogs, podcasts, web sites, and various other technologies
built atop the general distribution network. The sixth and seventh media, Internet and mobile
phones, are often referred to collectively as digital media; and the fourth and fifth, radio and TV,
as broadcast media. Some argue that video games have developed into a distinct mass form of
media.
While a telephone is a two-way communication device, mass media communicates to a large
group. In addition, the telephone has transformed into a cell phone which is equipped with
Internet access. A question arises whether this makes cell phones a mass medium or simply a
device used to access a mass medium (the Internet). There is currently a system by which
marketers and advertisers are able to tap into satellites, and broadcast commercials and
advertisements directly to cell phones, unsolicited by the phone\'s user. This transmission of
mass advertising to millions of people is another form of mass communication.
Video games may also be evolving into a mass medium. Video games (for example massively
multiplayer online role-playing games (MMORPGs, such as RuneScape) provide a common
gaming experience to millions of users across the globe and convey the same messages and
ideologies to all their users. Users sometimes share the experience with one another by playing
online. Excluding the Internet however, it is questionable whether players of video games are
sharing a common experience when they play the game individually. It is possible to discuss in
great detail the events of a video game with a friend one has never played with, because the
experience is identical to each. The question, then, is whether this is a form of mass
communication
Print
Magazine
A magazine is a periodical publication containing a variety of articles, generally financed by
advertising and/or purchase by readers.
Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a
date on the cover that is in advance of the date it is actually published. They are often printed in
color on coated paper, and are bound with a soft cover.
Magazines fall into two broad categories: consumer magazines and business magazines. In
practice, magazines are a subset of periodicals,.
More Related Content
What's hot
Media sectors
The document summarizes different sectors of the media industry, including film, television, radio, interactive media, music, games, advertising and marketing, digital imaging, and press and publishing. It provides overview information on each sector, such as the film industry comprising film production and distribution companies, and television involving producing and distributing television shows and channels. The radio industry is made up of public and commercial broadcasters. Interactive media engages users through websites and video games. The music industry consists of songwriters, performers, record labels, and live music organizers. The video game industry develops, markets, and sells video games across various platforms. Advertising is a form of marketing that promotes products through various media. Digital imaging involves creating and processing
Group Social Media Presentation
This document discusses the types and future of social media. It describes several types of social media including social networks like Facebook, blogs, wikis, podcasts, forums, content communities, and microblogging like Twitter. It then discusses how traditional media is adapting to new forms online. Finally, it outlines how new media platforms are converging, especially on smartphones, and how future web communications will remain user-driven.
04. g325 contemporary media issues intro to section b - size matters
04. g325 contemporary media issues intro to section b - size mattersAlleyn's School Film Studies Department
This document discusses several key concepts relating to contemporary media issues, including:
1. It discusses the concept of "long tail economics" and how it has led to the rise of niche markets and less popular media content finding audiences.
2. It examines some of the largest media events and entertainment launches of 2009-2011 in terms of money made and viewership.
3. It explores the idea of "We-media" and citizen journalism with the rise of user-generated content, but also notes that most users are consuming rather than creating content.History Lessons
The document discusses lessons that can be learned from the development of radio, television, and the internet and applied to the digital signage industry. It notes that these industries all followed a similar pattern: 1) domination by technologists and entrepreneurs in the early fragmented market, 2) adoption of business models and standards, 3) formation of networks that lowered costs and increased reach. It recommends that the digital signage industry focus on agreeing on standards like a common name, technical interoperability between platforms, and growing networks to accelerate adoption as these technologies took decades to reach critical mass and widespread use.
Hyper-local definitions and trends, July 2011
Hyper-local media is growing in importance as consumption of local media changes with more use of the web. There is no single definition of hyper-local but it generally refers to media at a smaller geographical scale than traditional outlets, often seeking to serve local audiences in ways larger outlets do not. Key issues for hyper-local media include finding a proven business model, the rise of location-based and hyper-local advertising, and assessing the true size of local audiences.
Bjmc i, dcm,unit-i, path towards convergence
Bachelor of Journalism & Mass communication, Development of Contemporary Media,Path Towards Convergence
Concentration of media ownership
This document discusses concentration of media ownership and its effects. It notes that progressively fewer individuals or organizations control increasing shares of mass media. Large media conglomerates dominate globally and a small number control most media within nations. Media mergers allow companies to buy other companies for more power and profits, concentrating ownership further. This concentration can negatively impact competition, diversity of viewpoints, and net neutrality. Deregulation has increased consolidation by removing barriers, though critics argue this reduces the quality and diversity of information provided to the public.
Introduction to hyper local media: full 12 inch version
Full slide pack offering a personal take on hyper-local in the UK. Would very much welcome comments, feedback and suggestions. A cut down version of these slides was presentation at Birmingham City University on 1st December and is also available on SlideShare, as is this pack broken into three due to file size.
Descriptions of the Media industries
This document summarizes different media industries in the UK, including radio, interactive media, music, press and publishing, digital imaging, advertising and marketing, film, games, and TV. Radio broadcasting in the UK is dominated by the BBC and commercial stations owned by conglomerates like Global. Interactive media includes websites that allow users to create and share content, like Facebook, Twitter, and YouTube. The music industry profits from physical media sales, digital downloads, and live performances. [/SUMMARY]
Media & media conglomerates
The document discusses various media conglomerates including their business activities and subsidiaries. It provides information on AT&T, Sony, Time Warner, and Viacom - four major media conglomerates that operate across different sectors like telecommunications, consumer electronics, entertainment, cable TV, broadcasting, publishing, movies and video games. The conglomerates own numerous brands and subsidiaries across these sectors.
The communication revolution
The document discusses the evolution of media from traditional to new forms. It describes how traditional print media and radio broadcasting dominated mass communication prior to the Information Age using centralized and one-way transmission to large anonymous audiences. It then outlines the development of new computational media relying on the internet and digital technologies for interactive and personalized communication between individuals and small groups. The conclusion suggests that while new technologies drive media changes, cultural shifts also influence new technology adoption.
1.ownership and structure of media
This document summarizes different media industries in the UK, including radio, interactive media, music, press and publishing, digital imaging, advertising and marketing, film, games, and TV. Radio broadcasting in the UK is dominated by the BBC and commercial stations owned by conglomerates like Global. Interactive media includes websites that allow users to create and share content, like Facebook, Twitter, and YouTube. The music industry earns money from physical media sales, digital downloads, and live performances. [END SUMMARY]
Brands and engaging in the art of conversation final
The document discusses the evolution of social media and its impact on marketing. It notes that with the rise of Web 2.0, consumers now have more control over media consumption and are participating in conversations rather than just passively receiving information. This has required brands to adapt their marketing strategies to focus more on engagement over interruption and to join conversations rather than just push messages. The document provides statistics on social media usage and outlines how Isobar can help brands navigate the complex social media landscape.
C8 - Radio
This chapter discusses the history and development of radio, from its early beginnings to the current digital age. It covers topics like the emergence of radio broadcasting in the 1920s, the rise of networks and commercial radio, the effects of television and new technologies like FM, HD radio, satellite radio and internet radio. The chapter also examines the organization of the radio industry including local stations, networks and syndicators and the differences between AM and FM stations.
How The Love of Music has changed our Business World
Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
Investigating media platforms
This document discusses various media platforms for receiving media content. It defines media platforms as the technologies through which we receive media products like TV, radio, films, websites, newspapers and magazines. It outlines some key media platforms like broadcasting, print media and electronic media. It provides details on broadcasting institutions in the UK, the major broadcasters like BBC, ITV, Channel 4 and BSkyB. It also discusses concepts like public service broadcasting, audience share, convergence and the shift to user generated content on websites through Web 2.0.
What's hot (16)
04. g325 contemporary media issues intro to section b - size matters
04. g325 contemporary media issues intro to section b - size matters
Introduction to hyper local media: full 12 inch version
Introduction to hyper local media: full 12 inch version
Brands and engaging in the art of conversation final
Brands and engaging in the art of conversation final
How The Love of Music has changed our Business World
How The Love of Music has changed our Business World
Similar to Mobile Phone
Mass Media Assignment
The document discusses the definition of mass media. It states that mass media refers to channels of communication that can disseminate information to a large audience, such as newspapers, television, radio, and the internet. It notes that defining mass media has become challenging with newer technologies that allow for both one-to-one and one-to-many communication, like mobile phones and email. The mass media aims to communicate information or entertainment to a large number of receivers who belong to a relatively large audience.
Radio
Radio is a way to send electromagnetic signals over a long distance, to deliver information from one place to another. A machine that sends radio signals is called a transmitter, while a machine that "picks up" the signals is called a receiver or antenna. A machine that does both jobs is a "transceiver". When radio signals are sent out to many receivers at the same time, it is called a broadcast.
Advertising.doc
Advertising is a form of communication used to persuade potential customers to purchase or consume a particular brand or service. Advertisements are designed to generate more consumption through brand image and loyalty. Every major medium is used to deliver advertising messages, including television, radio, print, and the internet. While advertising drives economic growth, it also has social costs and is increasingly prevalent in public spaces.
Lecture 1 Intro Katho Dec09
The document provides an overview of media and communications in the online age. It discusses the evolution of media from pre-historic times to today, focusing on how new technologies like the printing press, radio, television, and internet have changed media. It defines media as both the technologies that enable communication as well as the social and cultural practices around each technology. The document then examines the transition to digital media and the impacts of convergence and user-generated content through Web 2.0.
Advertising and Marketing
This is a slideshow I created for my A level media in which I discuss the development of advertising and marketing. I discuss the history and some of the first advertisement texts on different platforms and also what I believe the future will hold for it.
1. (a)In the late 20th century, mass media could be classified int.pdf
1. (a)
In the late 20th century, mass media could be classified into eight mass media industries: books,
the Internet, magazines, movies, newspapers, radio, recordings, and television. The explosion of
digital communication technology in the late 20th and early 21st centuries made prominent the
question: what forms of media should be classified as \"mass media\"? For example, it is
controversial whether to include cell phones, computer games (such as MMORPGs), and video
games in the definition. In the 2000s, a classification called the \"seven mass media\" became
popular. In order of introduction, they are:
Each mass medium has its own content types, creative artists, technicians, and business models.
For example, the Internet includes blogs, podcasts, web sites, and various other technologies
built atop the general distribution network. The sixth and seventh media, Internet and mobile
phones, are often referred to collectively as digital media; and the fourth and fifth, radio and TV,
as broadcast media. Some argue that video games have developed into a distinct mass form of
media.
While a telephone is a two-way communication device, mass media communicates to a large
group. In addition, the telephone has transformed into a cell phone which is equipped with
Internet access. A question arises whether this makes cell phones a mass medium or simply a
device used to access a mass medium (the Internet). There is currently a system by which
marketers and advertisers are able to tap into satellites, and broadcast commercials and
advertisements directly to cell phones, unsolicited by the phone\'s user. This transmission of
mass advertising to millions of people is another form of mass communication.
Video games may also be evolving into a mass medium. Video games (for example massively
multiplayer online role-playing games (MMORPGs, such as RuneScape) provide a common
gaming experience to millions of users across the globe and convey the same messages and
ideologies to all their users. Users sometimes share the experience with one another by playing
online. Excluding the Internet however, it is questionable whether players of video games are
sharing a common experience when they play the game individually. It is possible to discuss in
great detail the events of a video game with a friend one has never played with, because the
experience is identical to each. The question, then, is whether this is a form of mass
communication
Print
Magazine
A magazine is a periodical publication containing a variety of articles, generally financed by
advertising and/or purchase by readers.
Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a
date on the cover that is in advance of the date it is actually published. They are often printed in
color on coated paper, and are bound with a soft cover.
Magazines fall into two broad categories: consumer magazines and business magazines. In
practice, magazines are a subset of periodicals,.
A Method For Writing Essays About Literature
A method for writing essays about literature by Paul Headrick | Open .... 009 How To Write An Essay In English Example Writing Academic Essays On .... How To Write a Literature Essay: Poetry (Mr Salles) - YouTube. How To Write Literary Analysis The Literary Essay.
Globalisation
Globalization in the music industry has led to consolidation, with a small number of large media companies controlling a majority of the market. This concentration of power allows these companies to influence culture on a global scale. Technological advances have helped spread global media but have not automatically led to a single global culture, as local values still influence how media is interpreted. The music industry has also seen companies grow vertically through acquiring other companies at different stages of production, horizontally by merging with similar companies, and diagonally through diversifying into new business areas.
Uni Assessment 3 Short Essay MDA10006 Innovation Cultures, Perspectives on Sc...
The document discusses the history and evolution of media from radio to the internet. It traces the development of radio in the late 19th century for military communication and its growth into public broadcasting in the 1920s. The emergence of television in the late 1920s and its alteration to include reality shows by the 1970s is also examined. Finally, the essay covers the creation of the internet by Tim Berners-Lee in 1983 and how it allowed for participatory culture and personalized experiences by connecting all media. However, it warns that current media and algorithms may limit perspectives and distract from self-development.
Advertising
Advertising is a form of communication used to encourage audiences to take actions regarding commercial offerings or political ideas. It involves paid messages through various media to promote brands, products, services, and ideas. Modern advertising techniques were innovative in the 1920s with tobacco advertising campaigns that are considered the foundation of the Madison Avenue approach. Advertising spending in the US and worldwide totals billions annually, with the largest agencies operating internationally.
MASS COMMUNICATION AND PUBLIC AWARENESS CAMPAIGNS
This document discusses mass communication and public awareness campaigns. It defines mass communication and describes various mass media such as newspapers, magazines, television, radio, internet, films, outdoor media, and mobile phones. It then compares different modes of communication in terms of importance and preference, such as television versus newspapers, internet versus newspapers, and television versus radio. Finally, it discusses determining the effectiveness of public awareness campaigns, actions to take after a campaign, and how to measure a campaign's effectiveness.
MIL-Blended-F2F-Lesson-4b.pptx
This document discusses the evolution of media from traditional to new media. It describes the four major media ages: pre-industrial age, industrial age, electronic age, and information age. Examples of technologies used for communication, information storage, and broadcasting are provided for each age, ranging from clay tablets and cave paintings to the internet, social media, and mobile devices. The key differences between traditional and new media are also outlined.
The Clash of Media
The document discusses the shift from mass media to social media and the importance of media policy in the digital age. It outlines how (1) social media empowers individuals through participation and multi-directional communication compared to the top-down model of mass media, and (2) recent technological changes and the rise of social media have disrupted established media industries and policies. It argues that (3) media policy must change to prioritize alternative voices, empower all members of society, and enhance democratic values in this new era of personal, participatory media.
SociologyExchange.co.uk Shared Resource
The document discusses various topics related to mass media, including:
1) Traditional media such as TV, radio, newspapers and new media like the internet.
2) Ownership of media outlets - newspapers are privately owned while the BBC is publicly funded. There is debate around the influence owners have on content.
3) Representations in media including stereotypical portrayals of gender and race in the past and efforts towards more diversity.
4) Theories on media effects ranging from direct influences on attitudes and behaviors to audiences actively interpreting messages based on needs and experiences.
Media Literacy (Information Era)
The Information Era began around 1970 and is characterized by the abundant publication, consumption, and manipulation of information, especially through computers and computer networks. Key technologies of this era included radio, television, personal computers, and the Internet. Media serves several important roles in society, including entertainment, information and education, as a public forum, and as a watchdog over powerful institutions. However, different forms of media are better suited for certain roles based on their capabilities - for example, books can contain more information than newspapers but are slower to produce. Regardless of the format, media has drastically shaped culture and society.
1. Mass communication
The document discusses the key components and process of mass communication. It defines mass as a large, heterogeneous, and anonymous audience. Mass communication involves senders transmitting messages through mass media channels like newspapers, TV, and radio to a large audience of receivers. The linear model of mass communication includes senders, messages, channels, receivers, and potential for feedback. Mass media plays an important role in society by influencing public opinion and individuals.
Sound Investment - IAB Music Report
A white paper from the IAB explaining the opportunities offered to brands by a range of digital audio services. Features contributions from MySpace, Spotify, We7 and Last fm who explain the different advertising opportunities available on each platform and show how bringing audio, video, display and sponsorship together can deliver powerful results.
For more information visit the IAB's website: http://www.iabuk.net
Follow us on Twitter @iabuk
Print Radio Tv Internet Draft
The document discusses paradigm shifts in mass media communications from print to radio to television to digital. It provides examples of how each new medium was initially met with resistance but later saw widespread adoption and growth. The emergence of the internet and new digital technologies has led to another major paradigm shift with increased audience fragmentation and the rise of user-generated content. This represents a shift from traditional top-down mass media models to more collaborative and conversational new media platforms.
Investigating media platforms
This document discusses various media platforms for receiving media content. It defines media platforms as the technologies through which we receive media products like TV, radio, films, websites, newspapers and magazines. It outlines some key media platforms including broadcasting, print media and electronic media. It provides details on broadcasting institutions in the UK, the major broadcasters and how broadcasting works to transmit content to large audiences. It also touches on regulations for broadcasters and the concept of public service broadcasting.
Contemporary world-media
This document discusses the author's ancestors who worked as journalists and pioneers in media in the early 20th century in India and Pakistan. It provides brief biographies of the author's father and uncles who published newspapers and periodicals in Delhi, Lahore, and other cities before 1947. The document serves to dedicate the author's book on contemporary world media to these ancestors who helped pioneer media in their time period.
Similar to Mobile Phone (20)
1. (a)In the late 20th century, mass media could be classified int.pdf
1. (a)In the late 20th century, mass media could be classified int.pdf
Uni Assessment 3 Short Essay MDA10006 Innovation Cultures, Perspectives on Sc...
Uni Assessment 3 Short Essay MDA10006 Innovation Cultures, Perspectives on Sc...
Recently uploaded
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
CACJapan - GROUP Presentation 1- Wk 4.pdf
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Types of Herbal Cosmetics its standardization.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Recently uploaded (20)
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf