Evolving Consumer Behavior

A presentation by Subrahmanyam KVJ The ‘New’ Media Paradigm Evolving Consumer Behavior 14 th Dec 2009

The media landscape is increasingly becoming hyper-fragmented ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1960s 1980s Present ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1

Consumers are now creating their own unique media experience by pulling existing content Customization is becoming the hallmark of digital media consumption 2 My TV My Music My Communications My Radio My Friends My Web

And they are equally active in creating and contributing new content Over 14 hours of video uploaded every minute 6.6 Mn photos uploaded every day Over 14 Mn user-contributed articles Over 15 Mn reviews of places and hotels Over 2.5 Bn photos are uploaded every month Over 133 Mn blogs indexed by Technorati since 2002 Source: Company websites 3

We are in an era of hyper control where consumers drive both mode and type of consumption 3 On-Demand Real-Time Snacking Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4

These new behaviors are leading to industry-wide disruptions in traditional business models Music Print TV Source: IFPI Statistics; Newspaper Association of America; Ofcom’s Annual Communications Report, 2009 Music Industry Trade Sales (US $ Bn), Global, 2004-2008 News Paper Circulation (Mn), US, 2004-2008 TV as a proportion of total advertising spend, UK, 2003-2008 5

[object Object],[object Object],In Summary… Image Credits: Flickr users Ben Heine and FlightlessXbird

Evolving Consumer Behavior

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