10 Facts About Why and How Consumers "Like" and SubscribeConstant Contact
Research from Constant Contact and Chadwick Martin Bailey detailing the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists.
Based on a survey commissioned by RightNow and conducted by Harris Interactive, this report explores the relationship between consumers and brands. It reveals facts about what consumers are looking for and identifies concrete actions brands can take to keep the connection with consumers alive and well.
Consumers want to be in control.The service expectations are increasing day by day. The only solution to meet consumer expectations is a self service solution. The majority of consumers is ready for self service. This report contains the summary of a global research project in which we mapped this trend.
Brand Advocacy and Social Media - 2009 GMA ConferenceBrandon Murphy
Businesses must strategically align behind creating advocates for their brands. This presentations shows companies how to focus on advocacy and spark it with social media. It was given in partnership between 22squared and Deloitte at the 2009 GMA Social Media Conference in New York.
BlueHornet Consumer Views of Email Marketing 2013 BlueHornet
For two consecutive years, BlueHornet has surveyed over 1,000 consumers across the United States to better understand their behavior and sentiment around email marketing. This presentation details the results.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
10 Facts About Why and How Consumers "Like" and SubscribeConstant Contact
Research from Constant Contact and Chadwick Martin Bailey detailing the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists.
Based on a survey commissioned by RightNow and conducted by Harris Interactive, this report explores the relationship between consumers and brands. It reveals facts about what consumers are looking for and identifies concrete actions brands can take to keep the connection with consumers alive and well.
Consumers want to be in control.The service expectations are increasing day by day. The only solution to meet consumer expectations is a self service solution. The majority of consumers is ready for self service. This report contains the summary of a global research project in which we mapped this trend.
Brand Advocacy and Social Media - 2009 GMA ConferenceBrandon Murphy
Businesses must strategically align behind creating advocates for their brands. This presentations shows companies how to focus on advocacy and spark it with social media. It was given in partnership between 22squared and Deloitte at the 2009 GMA Social Media Conference in New York.
BlueHornet Consumer Views of Email Marketing 2013 BlueHornet
For two consecutive years, BlueHornet has surveyed over 1,000 consumers across the United States to better understand their behavior and sentiment around email marketing. This presentation details the results.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Adaptive Data Cleansing with StreamSets and Cassandra (Pat Patterson, StreamS...DataStax
Cassandra is a perfect fit for consuming high volumes of time-series data directly from users, devices, and sensors. Sometimes, though, when we consume data from the real world, systematic and random errors creep in. In this session, we'll see how to use open source tools like RabbitMQ and StreamSets Data Collector with Cassandra features such as User Defined Aggregates to collect, cleanse and ingest variable quality data at scale. Discover how to combine the power of Cassandra with the flexibility of StreamSets to implement adaptive data cleansing.
About the Speaker
Pat Patterson Community Champion, StreamSets
Pat Patterson has been working with Internet technologies since 1997, building software and working with communities at Sun Microsystems, Huawei, Salesforce and StreamSets. At Sun, Pat was the community lead for OpenSSO, while at Huawei he developed cloud storage infrastructure software. A developer evangelist at Salesforce, Pat focused on identity, integration and IoT. Now community champion at StreamSets, Pat is responsible for the care and feeding of the StreamSets open source community.
PhRMA Report 2012: Medicines in Development for ChildrenPhRMA
America’s biopharmaceutical companies are researching 316 medicines to help meet the unique health care needs of children and adolescents. Considerable progress in the fight against diseases that impact children has been achieved in recent decades, with medicines playing a key role.
At Tuenti, we do 3 code pushes per week, sometimes modifying thousands of files and running thousands of automated tests and build operations before, to ensure not only that the code works but also that proper localization is applied, bundles are generated and files get deployed to hundreds of servers as fast and reliable as possible.
We use opensource tools like Mercurial, MySQL, Jenkins, Selenium, PHPUnit and Rsync among our own in-house ones, and have different development, testing, staging and production environments.
We had to fight with problems like statics bundling and versioning, syntax errors and of course the fact that we have +100 engineers working on the codebase, merging and releasing more than a 15 branches the same day. We also switched from Subversion to Mercurial to obtain more flexibility and faster branching operations.
With this talk we will explain the process of how code changes in ourcode repository end up in live code, detailing some practices and tips that we apply, problems we had and how we solved them.
Agile concepts for quality and process engineers for slideshareYuval Yeret
Excerpt from a session introducing agile concepts for a group of quality engineers in a big enterprise undergoing an agile transition.
The aim was to expose Quality/Process engineers to the concepts of agility and emphasize the impact on process/methodology development, the approach of evolution vs big design up front and its impact on their work. I used a lot of the classic agile examples (a lot of them by Henrik Kniberg) and adjusted for the development of methodology, to show that actually the agile approach should be discovered using an agile process.
Also covers some complexity thinking aspects.
And of course - this is not limited to methodology for IT/product development, but to many kinds of change management.
Death of Enterprise: Consequence of Poor quality dataAppterra, Inc.
Quality data should be the top 5 priority of enterprises if they want to succeed. Many organizations struggle with poor quality data, which ultimately leads to poor decision-making. Essentially, decisions are based on the data available. This means that wrong decisions can be made with poor quality data. On the other hand, reliable, accurate and complete data supports efficiency and is the cornerstone for sound decision-making.
WineDirect/Vin65 Napa Roadshow: Jim Agger, Revisiting the top 20%WineDirect
The Next Generation of Customer Experiences
Jim dives into mastering the customer experience for the next generation of wine drinkers. Learn strategies for email lists, increasing AOV and loyalty programs.
The Business Journals gathered data from a national sample of small and mid-size business owners and we're using the data to predict the topics and trends that will matter most to small and mid-size businesses in 2017.
Monthly Sales Scorecard PowerPoint Presentation Slides is a highly visual tool tailor-made for sales executives and management. Showcase the opportunities created with the help of monthly sales BSC PPT theme. Our balanced scorecard for sales PowerPoint slideshow also assists users to assess unique visitors for each month. Demonstrate monthly performance scorecard of the regional sales team using this sales scorecard PPT template deck. You can even illustrate the performance of your sales staff through the strategic management sales BSC PowerPoint theme. Elucidate products monthly sales with respect to the service line and cumulative sales using our sales dashboard PPT templates. Designers of this eye-catching sales BSC PowerPoint theme follow a content-driven approach. The audience can skim the whole company sales scenario in a glance. Competitor based monthly sales forecast scorecard layout is loaded with pie charts, and bar graphs. Download our sales balanced scorecard PPT slideshow to showcase the sales endeavors of your organization in real-time. https://bit.ly/3koJ2tB
Adaptive Data Cleansing with StreamSets and Cassandra (Pat Patterson, StreamS...DataStax
Cassandra is a perfect fit for consuming high volumes of time-series data directly from users, devices, and sensors. Sometimes, though, when we consume data from the real world, systematic and random errors creep in. In this session, we'll see how to use open source tools like RabbitMQ and StreamSets Data Collector with Cassandra features such as User Defined Aggregates to collect, cleanse and ingest variable quality data at scale. Discover how to combine the power of Cassandra with the flexibility of StreamSets to implement adaptive data cleansing.
About the Speaker
Pat Patterson Community Champion, StreamSets
Pat Patterson has been working with Internet technologies since 1997, building software and working with communities at Sun Microsystems, Huawei, Salesforce and StreamSets. At Sun, Pat was the community lead for OpenSSO, while at Huawei he developed cloud storage infrastructure software. A developer evangelist at Salesforce, Pat focused on identity, integration and IoT. Now community champion at StreamSets, Pat is responsible for the care and feeding of the StreamSets open source community.
PhRMA Report 2012: Medicines in Development for ChildrenPhRMA
America’s biopharmaceutical companies are researching 316 medicines to help meet the unique health care needs of children and adolescents. Considerable progress in the fight against diseases that impact children has been achieved in recent decades, with medicines playing a key role.
At Tuenti, we do 3 code pushes per week, sometimes modifying thousands of files and running thousands of automated tests and build operations before, to ensure not only that the code works but also that proper localization is applied, bundles are generated and files get deployed to hundreds of servers as fast and reliable as possible.
We use opensource tools like Mercurial, MySQL, Jenkins, Selenium, PHPUnit and Rsync among our own in-house ones, and have different development, testing, staging and production environments.
We had to fight with problems like statics bundling and versioning, syntax errors and of course the fact that we have +100 engineers working on the codebase, merging and releasing more than a 15 branches the same day. We also switched from Subversion to Mercurial to obtain more flexibility and faster branching operations.
With this talk we will explain the process of how code changes in ourcode repository end up in live code, detailing some practices and tips that we apply, problems we had and how we solved them.
Agile concepts for quality and process engineers for slideshareYuval Yeret
Excerpt from a session introducing agile concepts for a group of quality engineers in a big enterprise undergoing an agile transition.
The aim was to expose Quality/Process engineers to the concepts of agility and emphasize the impact on process/methodology development, the approach of evolution vs big design up front and its impact on their work. I used a lot of the classic agile examples (a lot of them by Henrik Kniberg) and adjusted for the development of methodology, to show that actually the agile approach should be discovered using an agile process.
Also covers some complexity thinking aspects.
And of course - this is not limited to methodology for IT/product development, but to many kinds of change management.
Death of Enterprise: Consequence of Poor quality dataAppterra, Inc.
Quality data should be the top 5 priority of enterprises if they want to succeed. Many organizations struggle with poor quality data, which ultimately leads to poor decision-making. Essentially, decisions are based on the data available. This means that wrong decisions can be made with poor quality data. On the other hand, reliable, accurate and complete data supports efficiency and is the cornerstone for sound decision-making.
WineDirect/Vin65 Napa Roadshow: Jim Agger, Revisiting the top 20%WineDirect
The Next Generation of Customer Experiences
Jim dives into mastering the customer experience for the next generation of wine drinkers. Learn strategies for email lists, increasing AOV and loyalty programs.
The Business Journals gathered data from a national sample of small and mid-size business owners and we're using the data to predict the topics and trends that will matter most to small and mid-size businesses in 2017.
Monthly Sales Scorecard PowerPoint Presentation Slides is a highly visual tool tailor-made for sales executives and management. Showcase the opportunities created with the help of monthly sales BSC PPT theme. Our balanced scorecard for sales PowerPoint slideshow also assists users to assess unique visitors for each month. Demonstrate monthly performance scorecard of the regional sales team using this sales scorecard PPT template deck. You can even illustrate the performance of your sales staff through the strategic management sales BSC PowerPoint theme. Elucidate products monthly sales with respect to the service line and cumulative sales using our sales dashboard PPT templates. Designers of this eye-catching sales BSC PowerPoint theme follow a content-driven approach. The audience can skim the whole company sales scenario in a glance. Competitor based monthly sales forecast scorecard layout is loaded with pie charts, and bar graphs. Download our sales balanced scorecard PPT slideshow to showcase the sales endeavors of your organization in real-time. https://bit.ly/3koJ2tB
The importance of Data is growing every day. How is Data helping your business? The majority of companies fail to utilize their Data to the fullest, are you one of them?
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
A glimpse into the world of data visualization and how you can turn your data into visual statements by exploring the different types of charts, tools & techniques
How to create a treatment plan for your dataJohn Kosturos
How is data quality impacting your business? Data has major positive or negative impacts on your company. This presentation will show you how to analyze the health of your data, and create a treatment plan for cleaning up the mess.
The Costly Impact of Data Decay [infographic] | ZoomInfoZoomInfo
Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with B2B databases that are cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Check out the costly impact of data decay can have on your organization.
ComScore 2010 US Digital Year in ReviewSteven Duque
ComScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year.
* How did the rebounding economy influence retail e-commerce, what group-buying and flash sales sites found success in 2010?
* Which social networks witnessed the largest gains, what new social media players came onto the scene in 2010?
* What were the key trends in the search market, which search engines saw the largest gains throughout the year?
* Who were the top players in display advertising in 2010, what are the key trends in measuring the effectiveness of digital advertising campaigns?
* How did online video viewers’ behaviors shift throughout the year, how are video ads influencing the industry landscape?
* How has smartphone adoption influenced the mobile landscape, which players accounted for the largest share of the mobile market across operating systems, device manufacturers and network operators in 2010?
Sales Compensation: Tips and Tricks to Building a Powerful PlanRingLead
We’ve all heard Tom Cruise’s famous line from Jerry Maguire, but showing your sales team members "the money" is often a complicated equation. In this webinar, you’ll learn the tactics and secrets for designing, planning and implementing powerful sales compensation packages that yield results and actually scale.
In the webinar, CeCe Bazar, sales expert at OpenView Venture Partners, lead a discussion with John Kosturos, head of sales at RingLead, and Howard Brown, CEO of RingDNA centered on building a powerful sales compensation plan.
You'll learn:
- The secrets to creating an effective compensation plan
- How to automate the compensation process with technology
- How to make sure your data is strong for accurate compensation, reporting and lead routing
How Intronis Reduced the Data Import Process With RingLead RingLead
"RingLead has been incredibly powerful. The power lies in its simplicity.”
Learn how Intronis uses RingLead to reduce the data import process from seven steps to one step.
Take on these simple steps to become more and more productive everyday. Presented by recruiter and trainer Scott Love, along with data quality experts, RingLead.
6 Attributes of a Great Salesperson from Shark Tank's Kevin O'LearyRingLead
DRIVE 2015, a sales event in New York City hosted by sales automation solution, TopOPPS included Kevin O'Leary of ABC's Shark Tank as a keynote speaker, in which he shared his insights on what makes a great salesperson.
6 Symptoms and 7 Solutions to Stress and Burnout in BusinessRingLead
Most business leaders and entrepreneurs have a passion for what they do, but if the passion is not tempered by periods of rest and recuperation, burnout is inevitable. Burnout is a common reason why businesses underperform, and even go out of operation.
Written by RingLead blogger Jenny Richards, here are the signs and symptoms of burnout and the solutions to stop it once and for all.
Want more business success tips? Check out the free sales ebook: Bit.ly/Sales-Success
Ready to build a lead scoring program? While there are many ways to go about it, RingLead and SnapApp created this infographic to provide one lead scoring hierarchy to get you on your way.
Learn more at http://ringlead.com/lead-scoring-infographic & http://snapapp.com.
How to Grow Your Sales Pipeline While Increasing ConversionsRingLead
Learn how to boost your pipeline by getting rid of the pesky challenges holding you back, such as bad data, lack of technology, and more. Join Michael Hanna, Yesware and RingLead for this action-packed sales webinar that will help you take your pipeline to the next level.
6 Steps to Data Quality in Marketing AutomationRingLead
Data quality is not an accident. 74% of companies do not have a sophisticated approach to data quality, and 25% of the average B2B marketers' database contains critical data errors, which significantly impacts marketing automation. This infographic, in partnership with Marketo Champion, Inga Romanoff, explores these challenges and presents solutions to end bad data...for good.
These simple yet inspirational tips will help you close that next deal, secure that next client, and grow your business. It's all about your mindset, and these steps will help you get there.
Learn more at www.scottlove.com and www.ringlead.com.
Every marketer faces the challenge of poor performing email campaigns. The good news is you can improve performance with some extra effort. Learn how in this infographic by RingLead and Heinz Marketing.
This infographic from RingLead, Perkuto and Josh Hill of Marketing Rockstar Guides, takes you through the years of marketing, starting in 2700 BC, to the present days of Facebook and social media marketing. By understanding the paths of our past, we might be able to uncover the opportunities of the future.
How 10 Popular Holiday Characters Would Use CRMRingLead
This holiday season, while finalizing your budget for personnel, keep in mind this magical story that RingLead is about to tell. So tie up your boots and make your coffees piping hot, because 2015 will not be the year CRM forgot.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
1. 2015
2016
2017
$2,800,000
$3,920,000
Cost of
Bad Records
$2,000,000
2015
2016
2017
112,000
275,000
Number
of Records
100,000
2015
2016
2017
0
0
Number of
Bad Records
20,000
2015
2016
2017
$0 (possible cost)
$0 (possible cost)
Cost of
Full Cleaning
$200,000
Cost of
Preventing
Bad Records
BAD DATA IS:
THE COST OF
BAD(AND CLEAN)
DATA
SOURCES:
1 Sirius Decisions - The Impact of Bad Data on Demand Creation
2 Small Business Association 2013 Census
3 Ebiz - Integration on the Edge: Data Explosion & Next-Gen Integration
Clean, protect and enhance
your data.
Duplicate
data
Missing
information
Inaccurate
information
Outdated
data
THE COST OF A CRM RECORD
COST OF BAD DATA
THE COST SAVINGS
Prevent
$1 $10
$100
Correct Do Nothing
$100
$80
$60
$40
$20
$0
DEFINING $100 PER BAD RECORD
• Printing and mailing to bad addresses
• Emailing to wrong addresses
• Losing disgruntled customers
• Taking up extra server space with duplicate records
• Sales conflict over the same leads
• Inability to track lead source
• Incorrect marketing segmentation and personalization
• Unnecessary marketing automation & CRM costs for
duplicate records
On average, corporate data grows
at 40% per year.3
Approximately 20% of the average
database is dirty.1
Keeping the $100 per dirty record in mind, and using a 100,000-record
database, here is the astronomical cost of bad data over three years.
There is a tremendous cost savings by
cleaning your data and keeping your
data clean for the long term.
Instead of losing $2 million in 2015,
you’re spending 10% of that. In 2016,
instead of spending $2.8 million,
you’re spending.3%.
Cleaning your data will have a cost of $10 per record
upfront, and keeping it clean is $1 per record.
While your database continues to grow 40% YoY, your
database size goes down with the cleaning (merging
duplicates, archiving inaccurate data, etc.).
Therefore, if you remove 20,000 of 100,000 records in
the first year, then you’re at 80,000 records. With 40%
growth in 2015, you’re at 112,000, and so on.
A strong organization can generate up to 70%1
more revenue than an average organization purely
based on the quality of its data.
The average SMB has $35 million revenue.2
Let’s calculate your new revenue with clean data.
and much, much more.
The $100 per bad record is attributed to impacts such as:
THE COST OF CLEAN DATA
MAKING MONEY WITH CLEAN DATA
2015
2016
2017
$10,000
(covered above)
$15,000
2015 2016 2017
$200,000
$10,000
$15,000
Cost of Cleaning
Bad Records
2015 2016 2017
$2,000,000
$2,800,000
$3,920,000
2015 2016 2017
$1,800,000
$2,790,000
$3,905,000
Annual
SAVINGS
$8,495,000
Cost of
Bad Records
+$35,000,000
Annual Revenue +
$24,500,000
70% more revenue
from clean data
$61,300,000
New Annual Revenue
$1,800,000
Savings from 1
year of clean data
=
3 YEARS
TOTAL
SAVINGS
Number of Bad Records Number of Clean Records
2016 112,00028,000
2017 39,200 1,56,000
2015 80,00020,000