The document discusses how technology will change consumer behavior as connectivity increases. It explores trends like seamless shopping, transparency and authenticity, and how disruptive technologies like the Internet of Things, artificial intelligence, augmented and virtual reality, and blockchain will transform industries like travel and retail. While some technologies like voice assistants and chatbots are already having an impact, the future may bring about a more fully connected world with implications that could range from utopian to dystopian.
Euromonitor International’s Consumers team is pleased to present key insights for Consumers in 2018. These insights from our expert analysts cover digital, household, income, expenditure and population.
Euromonitor presented this session at Trustech 2017 in Cannes, France focusing on the digital commerce trends impacting the future of the retailing industry.
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...Euromonitor International
Head of Luxury Good Research, Fflur Roberts, presented this session at the TTG Luxury Seminar in October 2017. This session gives an outline of the luxury travel industry and the eight focus megatrends impacting the industry before delving into how the experience more megatrend will shape the future of luxury travel.
The phone and tablet aren’t the only devices that are mobile. We now have connected cars, smartwatches and other fashion accessories. We’ll examine each opportunity.
SparkLabs Global Wireless Industry Overview 2014Bernard Moon
Slides provide a snapshot of the wireless industry and serves as a "cheat sheet" to the mobile space: industry rankings, trends, and detailed company overviews. Profiles select companies from Fortune 500 to startups attempting to disrupt the mobile landscape.
Euromonitor International’s Consumers team is pleased to present key insights for Consumers in 2018. These insights from our expert analysts cover digital, household, income, expenditure and population.
Euromonitor presented this session at Trustech 2017 in Cannes, France focusing on the digital commerce trends impacting the future of the retailing industry.
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...Euromonitor International
Head of Luxury Good Research, Fflur Roberts, presented this session at the TTG Luxury Seminar in October 2017. This session gives an outline of the luxury travel industry and the eight focus megatrends impacting the industry before delving into how the experience more megatrend will shape the future of luxury travel.
The phone and tablet aren’t the only devices that are mobile. We now have connected cars, smartwatches and other fashion accessories. We’ll examine each opportunity.
SparkLabs Global Wireless Industry Overview 2014Bernard Moon
Slides provide a snapshot of the wireless industry and serves as a "cheat sheet" to the mobile space: industry rankings, trends, and detailed company overviews. Profiles select companies from Fortune 500 to startups attempting to disrupt the mobile landscape.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
2020 has been a nightmare year for brands and communities alike struggling for survival. As lockdown restrictions ease, businesses are taking steps necessary to resume operations. Checkout the presentation to learn about different approaches taken by the top brands to survive the crisis and restore normalcy.
Read https://www.yo-kart.com/blog/how-top-ecommerce-marketplaces-are-resuming-operations-amid-covid-19/ for more details!
Overview of the mobile commerce market across the US and China, including its relationship to social, mobile payments and offline retail plus the key trends to watch.
Top 5 ongoing digital consumers trends of 2018Sphinx Solution
The use of digital media supported by new technology is growing at a drastic pace. Marketers are working hard to get the best output from their strategy. Consumers all around the world have embraced the use of all-in-one applications development.
With smartphone and tablet ownership on the rise, device obsession is growing and spreading across generations, keeping consumers always-connected in new and unique ways. The 2015 US edition of the Deloitte global mobile consumer survey uncovers consumer preferences on a variety of topics from mobile device usage trends to the Internet of Things to security and privacy.
Download our 2015 US edition of the Deloitte global mobile consumer survey here: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/global-mobile-consumer-survey-us-edition.html?id=us:2sm:3ss:gmcs:awa:tmt
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
8 key facts about china digital marketing landscape (data from eMarketer)Chandler Nguyen
Key stats like China mobile internet users, digital marketing spend, broken down by format; programmatic display ad spend in China 2014 - 2017, ad revenue by Baidu, Alibaba and Tencent 2014 - 2017
Foresight Factory - IATA Fuel Forum - Transformation of Air TravelNick Chiarelli
A presentation covering the key contextual drivers and consumer trends affecting what travellers will be looking for from the journey and airport experience of the future
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
2020 has been a nightmare year for brands and communities alike struggling for survival. As lockdown restrictions ease, businesses are taking steps necessary to resume operations. Checkout the presentation to learn about different approaches taken by the top brands to survive the crisis and restore normalcy.
Read https://www.yo-kart.com/blog/how-top-ecommerce-marketplaces-are-resuming-operations-amid-covid-19/ for more details!
Overview of the mobile commerce market across the US and China, including its relationship to social, mobile payments and offline retail plus the key trends to watch.
Top 5 ongoing digital consumers trends of 2018Sphinx Solution
The use of digital media supported by new technology is growing at a drastic pace. Marketers are working hard to get the best output from their strategy. Consumers all around the world have embraced the use of all-in-one applications development.
With smartphone and tablet ownership on the rise, device obsession is growing and spreading across generations, keeping consumers always-connected in new and unique ways. The 2015 US edition of the Deloitte global mobile consumer survey uncovers consumer preferences on a variety of topics from mobile device usage trends to the Internet of Things to security and privacy.
Download our 2015 US edition of the Deloitte global mobile consumer survey here: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/global-mobile-consumer-survey-us-edition.html?id=us:2sm:3ss:gmcs:awa:tmt
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
8 key facts about china digital marketing landscape (data from eMarketer)Chandler Nguyen
Key stats like China mobile internet users, digital marketing spend, broken down by format; programmatic display ad spend in China 2014 - 2017, ad revenue by Baidu, Alibaba and Tencent 2014 - 2017
Foresight Factory - IATA Fuel Forum - Transformation of Air TravelNick Chiarelli
A presentation covering the key contextual drivers and consumer trends affecting what travellers will be looking for from the journey and airport experience of the future
The Internet of Everything – global connectivity of digital devices and all things electronic – is set to offer consumers a mobile world of personalisation and convenience that transcends smartphones and handsets.
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
The 3 musketeers in the era of convergenceThinkDigital
This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.
The Brave New World of Universal Analytics - SMX London 2014Martijn
Measuring the Multi-Platform world. My talk in the Brave New World of Universal Analytics at SMX London 2014. Providing an overview of the UK / US Digital Landscape, best practices on Multi-Platform Analytics and the Mobile Path to Purchase in Retail.
We as marketers today face the most disorienting landscape in the history of our craft. Web 2.0 and the forces of social media have completely transformed how people interact with our brands and with each other, effectively changing "the rules.”
How do we keep track of what's trending?
Emerging Technology and Experience Design Trends 2016Mike Parsons
Discover a world of Emerging Technology and Experience Design Trends for 2016. The deck covers Mobile, Network Effect, Sharing Economy, Blockchain, Virtual Reality, and Chat & Voice as an Interface.
Merged Reality: Understanding how virtual and augmented realities could trans...Ericsson Latin America
Incorporating technology into our everyday lives is quickly becoming the norm. The World Economic Forum calls the idea of merging the real with the digital – the Fourth Industrial Revolution. Virtual and augmented realities could encourage a similar technological revolution – one where consumers transition between virtual and physical worlds effortlessly for their everyday life activities.
However, in their current form, virtual and augmented technologies collide rather than merge with our physical reality. Today the bulky headsets cut off the user from their surroundings, as well as hinder mobility, and a highly interactive VR experience can induce nausea for some users.
Consumers expect next-generation networks like 5G to address these challenges and enrich shared experiences by providing a fast and high-bandwidth network.
In this Ericsson ConsumerLab report, we explore the impact of these imminent changes on consumer lifestyles, from the perspective of early adopters, laggards and consumers who are planning to use a headset in the future. We also look at the enabling role that next-generation networks like 5G could play.
Presentation delivered in the University of Azores. The class about Travel Technology is an initiative by TTS in collaboration with its R&D company, TTS Lab.
More about the course you can find at http://protraveltech.tts.com/
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
The outlook for the global economy is positive with broad-based growth resulting in world GDP surpassing US$80.0 trillion in 2018, for the first time. These insights from our expert analysts cover economy, finance and trade; cities; business dynamics; industrial; and natural resources.
Healthy Living Megatrend in India: How Will it Shape Packaged Food and Bevera...Euromonitor International
This presentation will cover the healthy living trend, how consumer are adopting healthy packaged foods & beverage options over categories such as carbonate beverages. The natural trend in packaged foods , beverages and ingredients. Few product/brand overview or case studies. Euromonitor’s market size details on Packaged Food and Beverages, growth forecast and business dynamics.
This presentation explores key drivers influencing the global pet care industry, highlighting where Asia Pacific and Australasia fit within the global market. This presentation was originally presented at the Pet Food Industry Association of Australian National Conference in Melbourne.
Euromonitor International’s presentation from VINfo Tasmania discusses key megatrends that will have the most impact on Australian wine industries through to 2030.
Alcoholic Drinks: A Global Snapshot - Presentation from Whiskies and Spirits ...Euromonitor International
This presentation provides a global overview of the alcoholic drinks market, the key trends shaping the market and the way the spirits industry is embracing disruption. Key trends within the Asia Pacific and Australian spirits markets are also reviewed.
O atual cenário macroeconômico continua desafiando os padrões de consumo dos brasileiros e segue comprometendo a renda disponível em grande parte dos lares. O consumidor passa a repensar suas decisões de compra, adotando uma postura muito mais racional e exigente em relação às marcas e produtos que consome.
Neste estudo, apresentamos as principais novidades do mercado de bebidas alcóolicas, mudanças no processo de decisão de compras do consumidor, desempenho das categorias, lançamentos mais importantes e tendências em embalagens.
Euromonitor presented this session at In-Cosmetics Global on April 5th, 2017 in London. This deck details ingredients trends and innovation in sun protection.
Euromonitor Head of Travel Research Caroline Bremner presented this session at ITB Berlin on 10 March 2017. This deck examines the impact of the current political environment on the global travel and tourism industry.
Essa apresentação traz um panôrama da indústria de bebidas não-alcoólicas no Brasil, as principais novidades do mercado, mudança no processo de decisão de compras do consumidor, performance das categorias, lançamentos importantes e tendências em embalagens.
The Global PET Bottle Market in 2016: Key Performances and Prospects for GrowthEuromonitor International
At PETnology Europe 2016, Rosemarie Downey, Global Head of Packaging Research at Euromonitor International, provided those attending her presentation at PETnology 2016 with Euromonitor’s most up-to-date research and view on current demand for and key trends shaping prospects for the PET bottle.
This presentation highlights the state of the global pet care industry. Key trends and growth drivers are discussed in both developed and emerging regions, as well as similarities and differences across markets. The presentation also features Euromonitor’s industry forecasts and highlights potential growth opportunities around the globe.
Navigating the Consumer Market: Demographics, Marketing & Regulatory Consider...Euromonitor International
Consumers are demanding transparency and trust about their food and how it’s grown. Industry experts will discuss the business impact of regulatory practices, best practices to understanding consumer mindset, and the connection between clean label and ethical/sustainability labeling for consumers.
This presentation provides an insight into global trends in private label with a particular focus on Western Europe as it continues to be the most highly developed private label market, while also highlighting private label penetration in Australia. The presentation discusses private label within particular countries and categories and identifies potential areas for future growth.
People’s perception to food is changing. Increasingly, consumers are interested in what they’re eating and informed eaters will pay more for the food they want. This is not only happening at retail but, also at food service in Australia and around the world.
Three issues dominated much of the Brexit referendum debate: trade, investment and migration; and they will continue to dominate during the exit negotiations. Uncertainty is the key word when analysing the outlook for the UK, with much depending on the UK government’s ability to negotiate trade agreements in a timely manner. Here we investigate the post-referendum economic landscape and explore the potential impact on the UK of a disorderly exit, as well as the impact on key economic indicators should the UK have a change of heart and remain in the EU.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
55. Thank You
Dr. Wouter Geerts
Consultant – Travel
wouter.geerts@euromonitor.com
@emi_WGeerts
Linkedin.com/in/WouterGeerts
Editor's Notes
Connectivity is the new normal. Internet became publicly available in 1991, and since then the uptake has grown strongly. Today, almost half of the global population uses the internet, with Euromonitor International projecting that three-quarters will have access by 2030.
Today then, almost half of the population is connected to the internet. Of those connected, over half would be lost without the internet, while almost a third would rather interact with others online rather than face to face or over the phone.
The traditional way to access the internet is of course the personal computer. In developed countries like Germany and the US, almost all households have a pc.
However, in developing countries, the possession rate is significantly lower. Especially in India, less than 20% of households have access to a pc today.
Interestingly, though, the picture is very different when looking at mobile phone possession rates. Again, in developed countries almost every household has at least one mobile phone.
And in developing countries, as well. Digital connectivity in emerging markets has been largely driven by mobile, leapfrogging older and more costly technology like personal computers.
While smartphones have ushered in greater convenience for consumers in developed markets, the mobile phone has become a lifeline for consumers in emerging markets, enabling governments and companies to deliver new services. This more widespread internet access serves as the backbone for many other technological advances.
We can see the speed of innovation, and the impact of increased connectivity, in the development of Apple.
1990: Macintosh Classic was first personal computer under $1000, launched in 1990, becoming accessible to the masses, released at the dawn of the world wide web.
1998: First iMac, all-in-one computer
2001: First iPod, revolutionising portable music
2007: First iPhone launched
2010: First iPad launched
2015: First Apple Watch launched
2018: HomePod launched
In the same timespan we also see how the travel industry has changed immensely, on the back of this growing connectivity. As internet giants like Amazon, eBay and Google started between 1994 and 1996, the two largest OTAs Booking.com and Expedia also started in 1996. Airbnb celebrates its 10 year anniversary this year, while Tripadvisor, Ctrip and Facebook exist less than 20 years.
While consumers still buy a lot of their goods through offline channels like high-street stores…
Travel is increasingly booked online. Next year, we expect that half of travel sales will be made online.
This near ubiquitous connectivity, and increasingly mobile connectivity, is changing how consumers research, buy and interact with brands, both in the travel industry and beyond. We are seeing the same consumer trends impacting how consumers shop and behave in every consumer industry, and I want to highlight 3 important trends here which relate to this new connected world.
The concept of seamless shopping can be divided into two parts. The first part is that of having a seamless, universal offering across different platforms. The second part is that of the seamless checkout, which is being easier as mobile connectivity improves.
So, regarding the first part (providing a seamless, universal offering across all platforms) we see that the high-street is no longer king. The largest travel agencies used to be on the high-street. Today they are online, and the only high-street agents that have survived were forced to become more multichannel, or specialise. Interaction with brands today happens in stores, online through websites, social media and mobile applications. E-commerce, M-commerce, S-commerce are increasingly important to today’s brands.
One company which has utilised the changes in how and where people buy products is Sephora, a US beauty retailer. The company has high-street stores where it provides in-store classes and events. Participants can download the app and find out how to recreate what they learned in store. Sephora’s app uses augmented reality to provide personalised make-up recommendations. It is clearly working for Sephora, which has over 10 million loyalty members (which is more than many travel companies) and is outpacing its competitors.
The second part of seamless shopping is making the checkout process less of a hassle, and we are seeing a lot of innovation in this space. A major part of becoming more seamless is becoming cash free. Germany is rather conservative in this aspect, with more than 60% of transactions still done with cash. In other countries, however, we see strong increases in the use of card payments. South Korea and Sweden are the forerunners in this aspect, with almost all transactions being cashless.
When looking at the evolution of digital payments from 2014 onwards, we see that it is especially mobile payments which will grow the strongest. Proximity payments are expected to grow an average of 71% per year, so these are payments where you put your mobile phone to a reader. Mobile remote payments are expected to become the largest digital channel by 2022, with an average growth of 28% per year. Remote payments are those made using a mobile phone to buy something on the internet.
Tablet: 210,648 to 665,033 -> 15%
PC: 1,711,415 to 2,942,601 -> 7%
One shop which is using mobile proximity and remote technology is Amazon Go, the latest venture of the online behemoth Amazon. Customers scan their Amazon Go app when entering the store, and sensors and cameras in the ceiling automatically register what products customers take from the shelves. They can then walk out without the need to check out and will be charged through their Amazon account.
The second trend relates to the fact that today everyone has the power to rate a service or product. Especially in the travel industry, of course, we are very familiar with this concept. Tripadvisor has become one of the best known company in the industry through user reviews. And Airbnb would not have been at top of everyone’s minds today if its platform was not heavily based on a two-way review system where hosts and guests rate each other to provide trust. The power of the crowd is truly shaping today’s online landscape.
According to research done by Euromonitor, independent reviews are highly influential on what products and services people buy. Recommendations from friends and family still trump all other influences, but half of respondents state that independent reviews have an impact on their buying decisions.
One example where you can really see the power of the crowd is with Routehappy, a flight meta-search site which next to offering the usual lowest prices and flight availability also offers traveller reviews. These happiness scores help cosnumers select flights based on comfort and suitability. Routehappy has consumers rate their airline experience based on seat space, layout, whether wifi was available, rate the entertainment, availability of USB ports and how good the food offer was. This data is used by an increasing group of travel players, including Expedia, Google, Airbus, Amadeus, Skyscanner and a range of airlines. ATPCO acquired Routehappy (which was launched in 2011) on February 2018.
From Fake News to the horsemeat scandal to the trouble around sex workers and charities which has come to light in the past weeks, transparency and authenticity of products and services is more important than ever.
According to research by Edelman, trust is at an all-time low, with the largest economies now having more distrusters than trusters. This distrust is reflected in people voting against the establishment in the US election and Brexit referendum. The Panama Papers and websites like Wikileaks further increase distrust in institutions. There is growing distrust around data protection, which means that in May 2018, the EU will implement the General Data Protection Regulation that aims to give back control of data sharing and privacy to the consumer. Brands will have to rethink how they collect and use consumer data.
One example where digital connectivity is used to enhance consumer trust is the Visual Trust app by French retailer Carrefour in China. The app, which is made in partnership with Augmented Reality designer Blippar, lets Chinese shoppers check the quality and origins of food before they purchase it. Carrefour is using smart packaging in its stores to help give customers access to a vast array of information on products with a tap of their smartphone. It provides supply chain transparency “from farm to fork”, adding another layer of trust to the Carrefour brand.
Now, having seen how near-ubiquitous connectivity is changing how consumers shop, let’s take a look at some of the main digital disruptors today and tomorrow.
Internet of Things is the third wave of internet – in the 1990s we saw the rise of internet on personal computers; then around 2005 this started to move towards mobile. Today internet is moving to things.
In simple terms, IoT refers to a virtual network that connects things, people and devices. In a futurist world, everything in our surrounding environment could communicate without human intervention.
For Internet of things to really take off, 5G has been identified as a major enabler. Without 5G, the current network (which is mostly 3G or 4G) cannot facilitate this greater need for connectivity. While 5G is a powerful cellular network and is expected to have a major impact on the global digital ecosystem, it might not be viable for many nations in the immediate future. It is more costly, consumes more power and non-compatibility with existing mobile devices is an issue.
The impact of IoT can be divided in three areas which are important here today:
Consumers: More and more electronics and also appliances are connected to the internet. In a smart home, all these appliances will be connected to the network, and can communicate without human intervention. Devices like Amazon’s Alexa are giving us a glimpse of what the future could look like. You can turn the thermostat up while you’re on your way home. The vacuum cleaner has cleaned the house while you were away. The fridge has ordered new milk, as you were running low, and the washing machine has run a cycle and ordered new detergent.
Business: Having everything connected increases automation in the production process. It also allows closer taps on the supply chain, with companies being able to closely track each aspect of a product they are making, as well as track the product once it leaves them. Washing machine manufacturers, for example, would be able to track consumers’ use of their machines, and see when a machine is broken, what parts need replacing etc.
For cities, the internet of things can result in much greater efficiencies. Finding out where and when energy is used, where there are leaks or where there are broken street lights, for example, is very important. Logistics and transport can greatly improve if there is a better understanding of where people travel. Ford, the automotive manufacturer, for example, is working on a platform for connected cities. It has created an open-sourced platform for companies and cities to join, which can connect all cars and drivers, with the aim to reduce pollution and congestion.
Euromonitor survey results show that there is still a ways to go. Of all the devices consumers use to connect to the internet, smartphones are the most common. Nearly 90% of connected consumers globally reported owning one. Portable speakers, like the Amazon Echo, are showing some of the strongest growth, but smart home appliances are still in its infancy.
But there are some examples of what the future home can look like with IoT. US bathroom and kitchen manufacturer Kohler introduced its connected home concept called Kohler Konnect. It offers voice controlled smart devices for bathroom and kitchen, so you can tell your shower to turn to a different setting, your toilet to flush or your bath to fill.
Another example is the partnership between Hello Fresh and Bosch Hausgeräte. HelloFresh supplies customers with recipes and pre-measured ingredients needed for home-cooked meals. In 2016, HelloFresh teamed up with Bosch to integrate the Bosch’s Home Connect technology with the HelloFresh app. This means that users of HelloFresh can operate their oven using the HelloFresh app, preparing the food beforehand and turning on the oven remotely on their way home.
The second disruptor is AI, which is closely linked to IoT in that most appliances will need to have some intelligence to use their connection to the network. Out of the 4 disruptors, AI is probably the most discussed, the most controversial, and also the one with the potentially largest impact on not just the travel industry, but human life.
Controversy originates from the fact that artificial intelligence is likely to surpass human intelligence in the future, which could be dangerous if not governed correctly. We have all seen movies like Terminator and I-Robot. And some of the people that know the most about AI are cautious about its use. In December 2014, professor Stephen Hawkins said that AI could spell the end of the human race. Elon Musk, founder of Tesla and Space X, has said that AI is our greatest existential threat, while Bill Gates has said in 2015 that AI will become strong enough to be a concern.
Stephen Hawkins: BBC in December 2014
Bill Gates on Reddit in 2015
Elon Musk: Speaking at MIT in 2014
Today we are seeing AI in many shapes and sizes, with a clear distinction between embodied and disembodied AI. Embodied AI comes in material or human-like forms. Examples are the Roomba vacuum cleaner, or the Botler robot in Aloft hotels. More human-like versions are the Pepper robot, or Thosiba’s ChihiraKanae which was showcased at ITB 2 years ago. Many of these robots are currently rather gimmicky, but as they become more versatile, we will start to see them around more, and they will become a very visible part of our lives.
On the other hand we have disembodied AI, which includes super computers like IBM Watson. These computers are extremely smart, but also need a lot of power and capacity. They have come a long way though, from Deep Blue beating world chess champion Kasparov, to IBM Watson winning Jeopardy!, AlphaGo winning Go, and most recently Libratus beating 4 of the best poker players.
Voice powered personal assistants and chatbots are the other two disembodied AIs, and these are currently having the largest impact on consumers’ lifes. Voice-powered assistants include Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, and Hey Google. The implications for the travel industry are wide, especially as these assistants need third parties to make the product more appealing. Brands such as Expedia, Kayak and Sabre have been quick to develop apps, whereby consumers can receive information about flights, hotels and make bookings through Alexa. Hotel chains such as Marriott, meanwhile, use Alexa as virtual concierges, and for voice-controlled lights, room temperature and music.
Finally, chatbots. More and more of our social and brand interactions are not face-to-face but via the internet. Social messaging apps are increasingly powerful in facilitating this online brand interaction. Chatbots are increasingly found in messaging apps to provide tailored and instant responses to enquiring consumers. Booking.com, for example, has a chatbot which can answer 30% of all questions within 5 minutes, without any human intervention.
When looking at the largest messaging apps, it is clear that Chinese apps WeChat and Tencent’s QQ are by far the largest, although heavily reliant on Chinese users. Facebook Messenger has driven the use of chatbots when it introduced its Bot Engine, which made it easier for any develop to build a bot. Within months of its launch, 34,000 bots had been created.
AI today is already transforming the retail and travel industry. Beyond chatbots, AI can improve in-store experiences, which is very important for high-street travel agents to offer something that online travel agents might not be able to. AI also improves search. Google uses AI to predict flight delays before airlines do so, and Travelsify allows you to book a hotel through the mood you’re in. Finally, AI can improve recommendations like Netfilx for example is doing, which provides a lot of opportunities for the travel industry.
The third disruptor is Augmented and Virtual Reality. Immersive technology like virtual reality (VR) and augmented reality (AR) has been touted as having a massive impact in terms of marketing, design and product visualisation.
Pokémon Go provides a glimpse of what may come, while 2018 is expected to be the year that AR will go mainstream, as it becomes more accessible. Apple launched its ARKit for app developers in 2017. Google also has its own AR developer software, Motion Stills. From a consumer perspective, gaming has been the main avenue for exploration, but commerce brands are starting to experiment, with the sale of headsets expected to grow strongly, especially in the developed world.
AR and VR is likely to become very unobtrusive. Intel’s prototype smart glasses called The Vault are trying to succeed where Google Glass failed, providing contextual information to users. Google’s foray into smart glasses ended in failure, but Intel has taken a more thoughtful approach, removing the camera for privacy reasons. Using lasers and sensors, Vaunt will project real-time information onto the retina to enhance the consumer’s interactions with their surroundings. Smart contact lenses are also being developed, and Apple is also working on smart glasses.
AR and VR is and can change the travel industry considerably. As with Pokemon Go, AR can layer a digital work over the physical world, which might be used increasingly during city tours for example.
Using VR for meetings has been discussed for a long time now, but the technology is holding this back, with face to face still seen as trumping digital connections. As VR improves, however, this might change.
Finally, VR can provide immersive experiences to consumers. Marriott, Thomas Cook and Expedia are some of the companies that are using VR to let consumers experience a destination, hotel or activity before they book it. give consumers a better understanding of what it offers.
Finally, let’s talk about the disruptive power of blockchain. Blockchain is one of the hottest topics, but also very little understood. So let’s have a quick look on what it is and what it can do.
Blockchain has widely speaking three uses.
Firstly, many people think that crypto-currencies and blockchain are the same, but cryptocurrencies are only part of what the blockchain can do. Bitcoin was the first decentralised cryptocurrency, launched in 2009, and since then many more have launched. All transactions are recorded in the Blockchain, which is a peer-to-peer platform similar to PayPal, but without the intervention of a financial institution.
Blockchain is also set to impact the industry by offering smart contracts and supply chain certification.
Let me provide a little more context for each of these use cases.
Starting with crypto currency: the company making the most waves in blockchain and cryptocurrency in the travel industry is arguably Winding Tree. The company wants to cut out the middlemen and connect consumers and suppliers directly; not a mean feat.
Winding Tree launched its own cryptocurrency called LIF. 1 ETH = 1000 LIF. Between Febr 1 and Febr 14 it raised 16,278 ETH in its first funding round. With 1 ETH currently trading at around $880, that’s worth about 14 million USD. Airbnb in their Series A funding raised 7.2 million USD, so Winding Tree has started off well. With partnerships including with Lufthansa, Air New Zealand, Swiss Airlines, Eurowings, and Nordic Choice Hotels, it has momentum going for it.
But there is a big stumbling block. One of the main issues of cryptocurrencies is that they are far too volatile at the moment, and it will be a long time until they stabilize. March 2017: 16278 ETH = USD 329,466; January 9, 2018: 16278 ETH = USD 19.7 million. In travel, consumers book in advance. You (and the provider) will not like to book a holiday for 1,000 LIF ($880 today), if there is a chance that that 1,000 LIF is worth double, or almost nothing, by the time you go on your trip. Either you, or the travel provider, can loose out big.
(Not only a currency, also a smart contract. It can hold information about your booking, your passport information etc. It can bundle car rental and hotel booking. Can do more than ETH, it’s a layer on top of ETH. LIF has the benefit that it does not work with exchange rates, so losses there are negligible.)
Secondly, blockchain can revolutionise contracts. Loyyal is at the forefront of an exciting era of disruption that is set to blow wide open the entire transaction-payment-loyalty landscape. Loyyal has partnered with IBM to establish blockchain infrastructure for loyalty and rewards. Imagine if you could access all your loyalty rewards programs, across different companies and industries, in one digital wallet. Imagine being credited your reward points in near real time and being able to redeem them immediately, or transfer them to a friend. Imagine receiving only promotions personally relevant to you. According to the Harvard Business Review, the future of loyalty schemes will exist of 4 to 6 major schemes which have one major player like an airline or hotel, and many other smaller players attached to it. Consumers can collect and spend rewards with all retailers attached to the scheme.
The impact of smart contracts goes further. German start-up Etherisc, for example, has used Blockchain to write a fully-automated travel insurance pay-out programme. Meanwhile, TUI uses an internal blockchain to increase efficiencies and create a single database of its hotels across all countries. In the future the company might open up its platform, which if enough other players do the same, couldn lead to a data commons of all accommodation available, which will reduce the value of players like Priceline and Expedia significantly.
Finally, blockchain can be used for more accurate and trustworthy supply chain certification. Blockchain is based on a shared distributed ledger which is open to see by all. Anything that is entered into the blockchain can not be removed or altered without a record of this change being left behind. This leads to great transparency.
Chinese insurance tech company ZhongAn Online is using blockchain technology to record the life of a chicken – providing more transparency to the consumer.
Following a number of food scandals, Chinese consumers are very sceptical of any information provided by companies about their food. All information related to the chicken can be verified in the blockchain, such as the age of the chicken, whether it is free-range, when quarantined, etc. ZhongAn Online is expanding the initiative to use facial-recognition that would allow consumers to pre-order chickens and watch them grow remotely. This has been sparked by consumers’ increasing interest in farm tourism.
The travel industry will see more of blockchain, where the hotel and airline supply chain will become more transparent, as well as employee history to improve workers rights. Environmental certification schemes will also be greatly transformed using this technology.
So what can we expect next?
Depending on your outlook, the future with technology can be a utopia or dystopia.
We will see increased use of biometrics. We already see facial recognition and fingerprints on your phone, and biometric scanner at border control. Now also biometric scanners for check-in by BA and Delta.
Insertables: The MIT project DuoSkin showcases the future of wearable technology – using metallic tattoos that are conductive that can share data with another device, allow the skin to be used as a touchpad to turn on lights for example. SJ, Swedish Railways is trialling a microchip implant for passengers so that they can enter and exit the barriers to travel in a seamless way, removing the need to carry cards and tickets.
Brain wearables: Today we already see companies like Expedia using emotional recognition through facial expressions in their Usability Labs to improve their website for different user groups. And beyond recognising emotions through facial expressions, the future might lie in reading brain activity. Computer headsets from Emotiv record brain activity, registering different emotional states. Brain-tracking wearable devices will lead to deeper levels of human/computer interaction, and lead to new ways of developing consumer relationships and brand experiences, as well as additional benefits such as new product development through improved data on feedback.
Finally, universal ratings: The Chinese government has started to implement a social credit system to rate how trustworthy its 1.3 billion citizens are. Currently voluntary, it will become compulsory in 2020. The government has given licences to eight companies to come up with systems to score citizens’ behaviour, with the developer of WeChat and Alibaba the frontrunners. The latter gives users a score between 350 and 950 points, based on credit history, fulfilment of contract obligations, but also personal behaviour, preferences and who you interact with. Your score decides whether you can take out a loan or need to put down a deposit when buying a flight.
Stand alone these technologies, together with those disruptors I’ve discussed before, will greatly change consumers’ expectations and behaviour. We should also consider the advancements that will be made in technology that needs no human intervention at all. We are currently experiencing Basic Artificial Intelligence, where the machine is as smart as the programmer lets it be. However, when machines become smart enough to perform any intellectual feat a human can, we start talking about AGI. Beyond that, we have ASI, where machine learning outpaces and surpasses human intelligence, which is the future the likes of Stephen Hawking, Bill Gates and Elon Musk deeply fear.
All in all, get set for a very turbulent, disruptive future!