This document summarizes the impact of COVID-19 on various industries and consumer behavior in Indonesia. It shows that industries like airlines, retail, hospitality, restaurants, and luxury goods have seen estimated losses of tens to hundreds of billions of dollars. It also outlines trends in Indonesia like increased online searches for health products and a rise in purchases of items like thermometers, masks, vitamins, and hand sanitizers. Consumer behaviors have shifted with more time spent at home, increased online shopping and education, and a focus on preventative health measures.
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
PurpleBug Study - How the Pandemic has Changed Pinoy Media ConsumptionPurpleBug, Inc.
This report illustrates how the media consumption of Pinoys have changed because of the COVID-19 pandemic. It specifically covers the changes in their access methods to the internet pre vs. during quarantine. It also tackles their platform-specific media consumption (Facebook, Twitter, Instagram, Youtube, TikTok, Snapchat, and Spotify) as well as their interest-specific media consumption (news, learning, social media, movies, and gaming).
SparkLabs Global Asia E-Commerce Report 2015Bernard Moon
Report focused on e-commerce in Asia. Overviews of China, Japan, Korea, India and Southeast Asia markets (Indonesia, Malaysia, Thailand, Vietnam). Describes the major startups and companies for each market and the investor landscape.
The explosion in e-commerce in China is a reality. With more than 170 cities with a population of more than 1 million people brands are finding that the only way to reach the complete population is through e-commerce.
More importantly, China is leading the world in providing e-commerce services. Six hour delivery times is the standard. Incredibly sophisticated online brand experiences. Customer services that are about true sales and building deep relationships.
Success in China doesn't only provide great financial results. It also provides learnings that can elevate e-commerce experiences around the world.
Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
PurpleBug Study - Consumer Purchasing Behavior Pre/During/After COVID-19 in t...PurpleBug, Inc.
This report is centered around people’s purchasing behavior, taking into consideration the influence of the still ongoing COVID-19 pandemic. It includes the presentation of the results of an in-house survey done by PurpleBug, delving deeper into Filipino consumers’ purchase behavior and psyche as affected by quarantines and other pandemic restrictions. The report tackles into detail their spending habits, perceptions, and purchase channel preferences.
PurpleBug Study - How the Pandemic has Changed Pinoy Media ConsumptionPurpleBug, Inc.
This report illustrates how the media consumption of Pinoys have changed because of the COVID-19 pandemic. It specifically covers the changes in their access methods to the internet pre vs. during quarantine. It also tackles their platform-specific media consumption (Facebook, Twitter, Instagram, Youtube, TikTok, Snapchat, and Spotify) as well as their interest-specific media consumption (news, learning, social media, movies, and gaming).
SparkLabs Global Asia E-Commerce Report 2015Bernard Moon
Report focused on e-commerce in Asia. Overviews of China, Japan, Korea, India and Southeast Asia markets (Indonesia, Malaysia, Thailand, Vietnam). Describes the major startups and companies for each market and the investor landscape.
The explosion in e-commerce in China is a reality. With more than 170 cities with a population of more than 1 million people brands are finding that the only way to reach the complete population is through e-commerce.
More importantly, China is leading the world in providing e-commerce services. Six hour delivery times is the standard. Incredibly sophisticated online brand experiences. Customer services that are about true sales and building deep relationships.
Success in China doesn't only provide great financial results. It also provides learnings that can elevate e-commerce experiences around the world.
Tofugear’s Digital Consumer in Asia 2020 report is based on a survey among 6,000 consumers across 12 markets in Asia. Conducted in mid-February, the research was undertaken when many countries in the region had already begun to be affected by the outbreak.
Kurniasari, F. and Riyadi, W.T., 2021. Determinants of Indonesian E-Grocery Shopping Behavior After Covid-19 Pandemic Using the Technology Acceptance Model Approach. United International Journal for Research & Technology (UIJRT), 3(1), pp.12-18.
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
8 key facts about Mobile e-commerce in China like: China retail m-commerce sales, mobile internet buyers vs the US, spend per mobile buyer etc... (data from eMarketer updated 2015)
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam
High income households double in 10 years in Vietnam.
Life stages in Vietnam are maturing. Kids are less influential in determining purchase priorities.
The rise of new retail chasing share before profits in Vietnam.
The rise beer clubs, cafes and casual fast service restaurant chains grow in Vietnam.
Health consciousness in Vietnam translates into action and spend.
Conspicuous consumption has always been mobile in Vietnam.
Keeping up with the Nguyen’s with consumer finance in Vietnam.
Self expression immediacy in Vietnam.
Mobile drives internet penetration and habits in Vietnam.
Consumers in Vietnam shift from brand ownership to new experiences.
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesSam Ghosh
COVID-19 is a humanitarian crisis as such the world has not seen for generations. For the consumers, it is a shock of unprecedented proportions. Consumer behavior in many sectors is going to change in the post-COVID era. Evidence shows that consumers have become more home-bound, digitally adopted, health-conscious, and community-driven.
While it is true that many industries suffered great losses and likely to struggle for years, opportunities are also emerging especially for emerging tech.
The pandemic has accelerated the shift to eCommerce and delivery services. Not only existing categories and consumer segments experienced a boost - new products and consumer segments found their way to eCommerce and delivery. As people are likely to continue spending more time at home, these sectors likely to see long-term growth. The retail subscription business also got a boost from the pandemic. The growth is driven by daily essentials. Hyper-local commerce, Social Commerce and Group-Buying are getting a stronghold as consumers are becoming more and more community-oriented.
Subscription Video on Demand (SVoD) services saw accelerated growth in both the number of subscribers and viewing time-span. The idea of entertainment is evolving supporting the SVoD sector for the long term.
The messaging apps saw significant growth due to the pandemic. Techcrunch reports that “WhatsApp has seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, WhatsApp usage has jumped by 51%”. As people were forced to stay at home - entertainment also shifted indoors. COVID worked as a boon to the Video Gaming and Esports industry.
COVID-19 has accelerated digital adoption in healthcare. Indian health platform Practo saw a 600% increase in online consultation between March and August 2020.
As COVID-19 forced the Gyms and similar facilities to remain closed, people quickly adopted to use fitness apps, streaming services, wearables, and connected devices. As making time for visits to the gym was inconvenient even before the pandemic, this change of behavior i.e. fitness at home likely to stay in the long term.
Social distancing forced people to buy pharmaceuticals online boosting the growth of online pharma. At the same time, sales of supplements increased significantly as people focused on boosting their immunity.
It is expected that small towns and rural areas are likely to lead the recovery creating opportunities for Agritech and Vernacular Tech.
Jeffrey Bahar, SPIRE: e-commerce industry in Indonesia, GATES ICT Reseller Ch...Jeffrey BAHAR
Jeffrey Bahar, Group Deputy CEO of Spire Research and Consulting, addresses the e-commerce industry in Indonesia, as the Day-1 1st Keynote Speaker and Day-2 Workshop Session, at GATES ICT Reseller Channel Summit 2017, in Bali, Indonesia. Participants includes IT channels, resellers, principals actively in the market or have strong interests on Indonesia IT and e-commerce industry.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.
The Southeast Asian country is also a mobile-first market, and with almost 70% of the population living in rural areas, mobile is the primary digital platform for consumers. Despite this, marketers struggle to reach these audiences because they have little information to work with. When data is available, it quickly becomes dated or provides insights on the whole country without drilling into rural audience behaviors.
The State of Mobile in Rural Vietnam Report closes this gap. It offers clear learnings that marketers can use to reach rural Vietnamese audiences. This report by MMA is a project led by Google with participation from MMA's network of partners, including Adtima, Dentsu Aegis Network, Infocus, Kantar Worldpanel, and Nielsen.
How can you make a better business decision during COVID-19 outbreak?Siriwan Siriwangsanti
The objective of this report is to gather publicly available information for the purpose of helping marketers make better business decisions in time of a recession.
This is not an opinion piece and therefore does not contain an explicit analysis of the views presented. This presentation is merely consolidated information from Kantar Worldpanel, Nielsen, WARC, attentive, Deloitte, Global Web Index, and articles from publishers
Kurniasari, F. and Riyadi, W.T., 2021. Determinants of Indonesian E-Grocery Shopping Behavior After Covid-19 Pandemic Using the Technology Acceptance Model Approach. United International Journal for Research & Technology (UIJRT), 3(1), pp.12-18.
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
8 key facts about Mobile e-commerce in China like: China retail m-commerce sales, mobile internet buyers vs the US, spend per mobile buyer etc... (data from eMarketer updated 2015)
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam
High income households double in 10 years in Vietnam.
Life stages in Vietnam are maturing. Kids are less influential in determining purchase priorities.
The rise of new retail chasing share before profits in Vietnam.
The rise beer clubs, cafes and casual fast service restaurant chains grow in Vietnam.
Health consciousness in Vietnam translates into action and spend.
Conspicuous consumption has always been mobile in Vietnam.
Keeping up with the Nguyen’s with consumer finance in Vietnam.
Self expression immediacy in Vietnam.
Mobile drives internet penetration and habits in Vietnam.
Consumers in Vietnam shift from brand ownership to new experiences.
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesSam Ghosh
COVID-19 is a humanitarian crisis as such the world has not seen for generations. For the consumers, it is a shock of unprecedented proportions. Consumer behavior in many sectors is going to change in the post-COVID era. Evidence shows that consumers have become more home-bound, digitally adopted, health-conscious, and community-driven.
While it is true that many industries suffered great losses and likely to struggle for years, opportunities are also emerging especially for emerging tech.
The pandemic has accelerated the shift to eCommerce and delivery services. Not only existing categories and consumer segments experienced a boost - new products and consumer segments found their way to eCommerce and delivery. As people are likely to continue spending more time at home, these sectors likely to see long-term growth. The retail subscription business also got a boost from the pandemic. The growth is driven by daily essentials. Hyper-local commerce, Social Commerce and Group-Buying are getting a stronghold as consumers are becoming more and more community-oriented.
Subscription Video on Demand (SVoD) services saw accelerated growth in both the number of subscribers and viewing time-span. The idea of entertainment is evolving supporting the SVoD sector for the long term.
The messaging apps saw significant growth due to the pandemic. Techcrunch reports that “WhatsApp has seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, WhatsApp usage has jumped by 51%”. As people were forced to stay at home - entertainment also shifted indoors. COVID worked as a boon to the Video Gaming and Esports industry.
COVID-19 has accelerated digital adoption in healthcare. Indian health platform Practo saw a 600% increase in online consultation between March and August 2020.
As COVID-19 forced the Gyms and similar facilities to remain closed, people quickly adopted to use fitness apps, streaming services, wearables, and connected devices. As making time for visits to the gym was inconvenient even before the pandemic, this change of behavior i.e. fitness at home likely to stay in the long term.
Social distancing forced people to buy pharmaceuticals online boosting the growth of online pharma. At the same time, sales of supplements increased significantly as people focused on boosting their immunity.
It is expected that small towns and rural areas are likely to lead the recovery creating opportunities for Agritech and Vernacular Tech.
Jeffrey Bahar, SPIRE: e-commerce industry in Indonesia, GATES ICT Reseller Ch...Jeffrey BAHAR
Jeffrey Bahar, Group Deputy CEO of Spire Research and Consulting, addresses the e-commerce industry in Indonesia, as the Day-1 1st Keynote Speaker and Day-2 Workshop Session, at GATES ICT Reseller Channel Summit 2017, in Bali, Indonesia. Participants includes IT channels, resellers, principals actively in the market or have strong interests on Indonesia IT and e-commerce industry.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.
The Southeast Asian country is also a mobile-first market, and with almost 70% of the population living in rural areas, mobile is the primary digital platform for consumers. Despite this, marketers struggle to reach these audiences because they have little information to work with. When data is available, it quickly becomes dated or provides insights on the whole country without drilling into rural audience behaviors.
The State of Mobile in Rural Vietnam Report closes this gap. It offers clear learnings that marketers can use to reach rural Vietnamese audiences. This report by MMA is a project led by Google with participation from MMA's network of partners, including Adtima, Dentsu Aegis Network, Infocus, Kantar Worldpanel, and Nielsen.
How can you make a better business decision during COVID-19 outbreak?Siriwan Siriwangsanti
The objective of this report is to gather publicly available information for the purpose of helping marketers make better business decisions in time of a recession.
This is not an opinion piece and therefore does not contain an explicit analysis of the views presented. This presentation is merely consolidated information from Kantar Worldpanel, Nielsen, WARC, attentive, Deloitte, Global Web Index, and articles from publishers
This report dives into the topic of consumer trends emerging under the sudden disruption of nearly all industries in the global marketplace due to COVID-19. Based on a number of studies and market research, how will consumer behaviors and preferences change in a post COVID-19 era?
The COVID-19 pandemic has shaken many businesses globally. a lot of traditional efforts have now allocated their marketing budget to either helping in the efforts to beat the virus and/or focused their attention on digital strategies. Here we tackle the statistics on the Coronavirus outbreak, how consumers are reacting, and how should brands respond to the situation.
Passionation is a content and influencer marketing company that connects brands and influencers together to create projects that speak to different types of audiences and industries: Automotive, FMCG, Travel/Leisure, Health/Wellness, Banking/Finance, Fashion/Retail, and more.
Learn more: https://passionation.co/ph/
For inquiries and consultations, reach out to us via email at ph.marketing@innity.com
COVID-19: Consumer Insights & Digital Trends innity
The COVID-19 pandemic has shaken many businesses globally. Some brands have allocated their marketing budget to either helping in the efforts to beat the virus and/or shifted their focus on digital strategies. Here we tackle the statistics on the Coronavirus outbreak, how consumers are reacting, and how brands should respond to the situation.
Passionation is a content and influencer marketing company that connects brands and influencers together to create projects that speak to different types of audiences and industries: Automotive, FMCG, Travel and Leisure, Health and Wellness, Banking and Finance, Fashion and Retail, and more.
Learn more: https://passionation.co/ph/
For inquiries and consultations, reach out to us via email at ph.marketing@passionation.co
Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...Kelly Paschall
With the global pandemic upon us, the way that consumers procure food has shifted. According to The Hartman Group, 70% of consumers are concerned about grocery shopping, with many completely shifting their routines and purchase decisions as a result. Consumers are considering modes of procuring foods, methods of ordering, and fulfillment mechanisms that they may not have tried before.
We recently partnered with The Hartman Group and SVP Shelley Balanko to host a webinar on new food sourcing trends, taking a deeper dive into the ways in which consumer food shopping habits have shifted, what habits are expected to sustain post-COVID, and how communications and consumer engagement plans should shift as a result.
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
COVID-19 pandemic continues to evolves everyday and it is starting to develop new behaviors to our daily lives. It impacts home activities, spending & financial planning, entertainment & games trends, travel & hospitality business, news & information delivery and media & advertising.
How should we act on the emerging trends of the new consumer patterns during/after covid-19 crisis? We have some tips for you, especially for FMCG and CPG Manufacturers.
Insights from 2,000 American consumers explain - How retail stores could safe...imogenkw
A survey of 2,000 American consumers suggests how retail stores can safely reopen for business as the Coronavirus lockdown eases. Three key insights demonstrate how Covid-19 will change retail for now and in the future.
Report by retail technology Qudini: Provider of appointment booking and virtual queuing software.
(Apologies for the low resolution, the file is high res until uploaded. Feel free to get in touch for the high res file: info@qudini.com)
Indian grocery traditionally has been a primarily unorganized market, wherein more than 90% of the market is driven by traditional ‘kirana stores. However, in the past decade or so, organized brick & mortar and online channels have gained prominence. Online grocery has been boosted by covid-19 related tailwinds, with the GMV run-rates of major players growing by 70%+ during the period. This has led to an increased focus on the sector by large conglomerates as well as mature online players.
During Covid, while there were some challenges in the initial days of the lockdown, the segment has grown significantly. Most notably, fresh vegetables and fruits have seen 144% growth, while FMCG products grew 150%. While a lot of this growth will normalize to some extent as the COVID situation subsides, a significant portion of new users will persist and drive growth.
With the increasing demand and competition, it becomes imperative for brands to stay ahead by making data-driven decisions. In order to equip the brands to win in the online space, BigBasket Brand Intelligence and RedSeer have partnered to author this report. The idea here is to combine high-quality RedSeer IP on broader trends in the sector and BigBasket’s grocery expertise to create a ready-reckoner for brands, as they make strategic, product or channel-related decisions.
This report is an abridged version of the larger report which can be subscribed as per need. Besides the key trends of the sector, customer insights etc., this report deep dives on key categories such as Snacks & Packaged Foods, Beverages, Personal Care and Home Utilities, we present the quarterly growth in sales in the past 5 quarters with various sub-category splits.
Digital numbers and landscape in indonesia 2016 updatedSeno Pramuadji
This is the update version of digital number in Indonesia based on APJII survey. Although there has been controversy regarding the survey, I'm just re-compile it into much easier use and read.
Digital numbers E commerce (SMSC: Social Media Strategist Club) kopdar miniSeno Pramuadji
This is just a glimpse of what is happening in Indonesia, online retailers and marketplace. Datas are a bit old ;). Well..if you have the latest one, feel free to let me know
About Digital Copywriting (made for Akber Bekasi, Mei)Seno Pramuadji
Akber (Akademi Berbagi) is a social movement in Indonesia. It teaches people about the passion of sharing. Give back to society. And this is my presentation for Akber Bekasi.
Kelas Inspirasi SD 03 Kramat Jati - Menjadi anak kreatif dan berbaktiSeno Pramuadji
[Dibuang sayang] Udah bikin ini, tapi ga terlalu terpakai karena keadaan CHAOS sodara2 pas hari-H...jadi batal make presentasi buat anak kelas 6 ;(
So this is my personal documentation.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5. !5
$ 63 63 bilion to
$ 113 billion
AIRLINES
Source: IATA, Mar 9
$ 3,5 bilion
(US only, 3-month)
$ 225 bilion
(US only, 3-month)
$ 24 bilion
(US only)
$ 430 bilion
(US only, 3-month)
RETAIL
HOSPITALITY RESTAURANT LUXURY
Source: Financial Times/National
Federations of Retaliers, Mar 30
$ 66 bilion to
$ 77 billion
LUXURY
Source: Bain & Company, Mar 26
Source: American Hotel &
Lodging Association, Mar 25
Source: NATIONAL RESTAURANT
Association, Mar 18
Source: CNBC/Tourism
Economics, Mar 11
In this report, we look at companies in two categories which have been hardest hit by COVID-19. Here are some estimates of how much the
pandemic will be costing some of the most impacted industries in 2020*. Amounts are in USD.
Global Marketers Hardest Hit by COVID-19
7. Kasus pertama
virus Corona
di luar China
Kasus pertama
virus Corona
di Malaysia
Kasus pertama
virus Corona
di Singapura
PRODUK KESEHATAN PALING DICARI (HOT ITEM)
Antusisme pada produk kesehatan untuk pencegahan virus Corona
Antiseptik
Masker
mulut
Sabun
Cuci
Tangan
Chart: iPrice Insight - Source Google Trends - Created with Datawrapper
03/01/2020 07/01/2020 11/01/2020 15/01/2020 19/01/2020 23/01/2020 27/01/2020 31/01/2020
0
10
20
30
40
50
60
70
80
90
100
!7
8. Tren Minat Belanja Online
Produk Kesehatan selama Musim Covid-19
di Indonesia
1007%
Termometer
167%
Masker Mulut
1986%Blackmores Vit. C
1395%
Dettol 5585%Pembersih Tangan
Source: iPriceGroup melacak minat belanja online orang Indonesia
terhadap sejumlah produk selama masa COVID-19. Instrumen yang dipakai untuk mengetahui
ketertarikan konsumen adalah data impression di Google Analityc. Diambil dari 1-29 Feb dan
1-29 Maret 2020
9. Tren Minat Belanja Online
Produk Kesehatan selama Musim Covid-19
di Indonesia
Source: iPriceGroup melacak minat belanja online orang Indonesia terhadap sejumlah produk selama masa COVID-19. Instrumen yang dipakai
untuk mengetahui ketertarikan konsumen adalah data impression di Google Analityc. Diambil dari 1-29 Feb dan 1-29 Maret 2020
1572%Webcam414%
Aloevera
377%
Kertas Folio
1036%Sepeda Polygon159%
Nintendo
156%
Mie
Goreng
Anggur
Merah
78%
10. !10
Source: NIELSEN Race Against The Virus Indonesia Consumer’s Report
AS INDONESIA CONFIRMED ITS FIRST CASE, COOKING
AND PHARMA PRODUCTS INCREASED MOST IN GROWTH
11. !11
Source: NIELSEN Race Against The Virus Indonesia Consumer’s Report
HYGIENE-RELATED CATEGORIES AND SHELF-STABLE FOOD HAD
HIGHEST GROWTH GAP IN COVID-19 LOCAL STAGE
13. !13
TRY THE “NEW WAYS”
Online consultation Online education courses Telecommuting Software
Pay for online
entertainment
Watch live broadcast
through mobile phone
Social e-commerce/
Community groups
Buy indoor fitness
equipment
Try online banking
Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
14. After the Pandemic, Huge Potential for Rebound and Some Behaviour Will Stay
Out-of-home
dining and
gathering
Travel Out-of-home
entertainment
Basic epidemic
prevention
products
Food &
beverage
Medical/
life insurance
Clothing &
accessories
Advanced
epidemic
prevention
products
Nutrition
& health
products
Household
cleaning
products
Personal care
products
Medicine
Fitness group
classes
Financial
management/
stock
Hairdressing/
manicure
Beauty
products
Still buy masks &
disinfectant for storage
at home
Turn wearing masks
into a daily habit
Pay more to the sterilization &
disinfection
Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
SPENDING INCREASED
15. !15
Lesson from China and Implication
for Indonesia
PAY ATTENTION to the changes of consumer
mindsets, consumption behaviour and
lifestyles
ACCELERATE digital transformation and
bring digital initiatives into the real business
STRENGTHEN brand-owned digital platform
and embrace social commerce including
community-based eCommerce
PROACTIVELY ADOPT new digital
commerce tools
Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
16. !16
1. Is FMCG growth negatively impacted by COVID-19?
2. Are Indonesians panic buying?
3. What does panic buying mean? Are people
expanding their basket size?
4. Are germ-killing categories the only ones benefiting
from COVID-19?
5. Is category growth only temporary?
6. Is Online the only channel that is growing?
Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
BUSTING
THE MYTHS
17. !17
Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
One Big week
(bought more in a single week than at
any point during last 8 weeks in
comparison to average of 4 weeks
Pre COVID-19)
Identifying Changes in Purchase Behaviour
on A Week-by-Week Period
18. !18
Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
Are Indonesians Panic Buying?
An extended uplift after pay-week is seen in the 1st week after
the outbreak only in Jakarta Greater. We can expect similar
pattern rolling out in other regions as they apply quarantine.
19. !19
Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
Is Online the Only Channel That is Growing?
Despite fastest growth coming from Online, a majority of consumers
still shop in Traditional Trade and Modern Trade.
20. !20
Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
Direct Manufacturer Selling
Order via whatsapp directly to manufacturer’s representative.
Customers can get Sido Muncul’s product by WA in their area/
region.
Food Hall (MT Supermarket)
Whatsapp number of store manager
shared to consumers for quicker order
with direct access on product
availability
PD Pasar Jaya (Wet Market)
Order via phone, delivered via ojek
Looking Ahead, Creativity Kicks in for Retailers and Manufacturers
to Experiment Alternative Ways to Reach Their Shoppers
21. !21
BUSTING THE MYTHS+ Implications
1 2 3 4 5 6
Is FMCG growth negatively
impacted by COVID-19?
Myth / Fact?
Fact (Partial)
FMCG growth is still
seen for Upper-Mid
SES, but slowing down
for Lower SES
What’s Next?
Lower SES will be most
impacted in the long run
if quarantine continues
to limit daily income.
Are Indonesians panic
buying?
Fact (Partial)
So far only Jakarta
Greater shows different
behaviour, with
additional uplift after
pay day.
Expect to see similar
pattern in other regions
as and when they apply
quarantine
What does panic buying
mean? Are people
expanding their basket
size?
Fact
Shoppers are opting for
bigger volume and
expanding their category
repertoire.
Ensure availability of big
packs in store to cater
needs of shoppers
seeking to upsize
Are germ-killing categories
the only ones benefiting
from COVID-19?
Myth
Personal Care is not the
only sector growing!
Consumers are also
stocking up other
categories to
accompany more
activities at home.
Less Out of Home, more
In Home with positive
outlook for categories
catering specific
purpose: Protect (germ-
kill), Prevent (nutrition),
Comfort Eating (ready to
eat / easy to cook).
Is category growth only
temporary?
Myth (to be proven)
Some categories see a
bounce back entering
April, but too soon to
conclude as pandemic
has not reached its
peak.
Dairy, Packaged Food
and Beverages
expected to grow as we
enter Ramadhan with
more time spent at
home, though possibly
at a slower rate than last
year
Is Online the only
channel that is
growing?
Myth
Online is the fastest
growing channel
but not the only one
growing! Modern
Trade and Gifting.
Be creative in
expanding different
types of
distribution
channels that give
a solution to
barriers for
consumers to have
access to your
product.
Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
22. !22Source: KANTAR COVID19 Impact on Indonesian Attitudes & Behaviour Learning for Brands
Spend most of my time at home
Watch a lot more TV
Reduces eating out, cooking
more
Switched to more online
shopping
Increased online education
Consuming more vitamins/
jamu
Started worrying about job/
income
Reduced spending to save more
Thinking not to mudik
% who have changed following behaviour because of COVID
79%
31%
43%
10%
16%
56%
38%
26%
20%
Total
Kota besar
Kota kecil
Staying
at Home
Impact
Changing
Online
Behaviour
Nutrition
Financial
Concerns
Festive
Changes
Nearly 80% Indonesians
spending most of their
time at home !
Online behaviour see a
rise bit no major swings
Lifestyle choices
impacted higher in big
cities
Financial stress cuts
across cities
Behavioural & Attitudinal Changes Owing to COVID-19
23. !23
#1
PROACTIVE
HEALTH
MINDED BUYING
#2
REACTIVE HEALTH
MANAGEMENT
#3
PANTRY
PREPARATION
Prioritize product
essentials to virus
containment, health
and public safety.
E.g. face mask
First local transmission
with no link to other
location + first
COVID-19 related
death/s
Interest rises in
products that support
overall maintenance of
healt and wellness.
Minimal localized
cases of COVID-19
generally linked to an
arrival from another
infected country
CONSUMER BEHAVIOUR SHIFTS
Pantry stockpilling of
shelf-stable foods & a
broader assortment of
health-safety products;
spike in store visits;
growing basket size
Multiple cases of local
transmission & multiple
deaths linked to
COVID-19
COVID-19 EVENT MARKERS
Source:; NIELSEN Race Against the Virus; Indonesia Customers’ Response Towards COVID-19 2020
#4
QUARANTINED
LIVING
PREPARATION
#5
RESTRICTION
LIVING
#6
LIVING A NEW
NORMAL
Severely restricted
shopping,
trips, online fulfillment is
limited, price concerns
rise as limited stock
availability impacts
pricing in some cases.
Mass cases of
COVID-19 communities
ordered into lockdown.
Increased online
shopping, a decline in
store visits, rising out-
of-stock, strains on
supply chain.
Localized COVID-19
emergency actions.
Percentage of people
diagnosed continues to
increase.
People return to daily
routines (work, school,
etc) but opearate with a
renewed cautiousness
about health. Permanent
shifts in supply chain, the
use of e-commerce &
hygine practices.
COVID-19 quarantines
lift beyond region/
country’s most affected
hotspot & life starts to
return to normal.
NIELSEN SIX CONSUMER BEHAVIOUR THRESHOLDS OF COVID-19 CONCERN
25. !25
13% 27% 12% 35% 13%Singapore
Indonesia
Thailand
Korea
Vietnam
Taiwan
Malaysia
Philippines
33%
17%21%4%27%30%
15% 21% 5% 27%
33% 29% 4% 20% 13%
41%
40%
6%
28% 30% 10% 22% 10%
24%38%15%18%
29%
19% 6% 23% 12%
7% 17% 4%
COVID-19 Crisis is An Increasing Concern for Most People in Asia
The current corona virus situation concerns me hugely and…
Is Impacting my day-to-day life Doesn’t impacting my day-to-day life as much
Source: KANTAR; Stay Connected with Online FMCG Shoppers 2020
26. !26
It Has Pushed People to Focus More
on Their Financial Security
This situation demands us to be even more proactive
about financial planning and security for future
The corona virus situation has no impact on how
I think about financial planning and security
Source: KANTAR; Stay Connected with Online FMCG Shoppers 2020
27. !27
Concern on Scarcity of The Essentials
is Still Not an Issue for Most
I often panic about running out of The essentials, and end up
stocking up more than I would normally
I am confident that we wont end up in a situation of scarcity.
Hence, my shopping behaviour is same as be
Source: KANTAR; Stay Connected with Online FMCG Shoppers 2020
28. !28
The Home Economy:
More Online Shopping, Less Offline Shopping
Source: KANTAR; Stay Connected with Online FMCG Shoppers 2020
29. !29
Source: KANTAR; Stay Connected with Online FMCG Shoppers 2020
VT Urban Thailand Indonesia Phillipines
Average Value
Growth Across
SEA YoY
Everyone is Buying Online, Seeing the Need
Now to Purchase More FMCG Online.
30. !30
Source: KANTAR; Stay Connected with Online FMCG Shoppers 2020
More People Are Shopping Online by Extending Their
Shopping Basket into Smaller Sectors Like Household
products, Not Only for Food & Personal Care
31. 3 Keys Take-Away
Source: KANTAR; Stay Connected with Online FMCG Shoppers 2020
Impact on
Consumer Behaviour
Heavier baskets.
SEA, panic buying likely to
spread beyond key cities.
With more lockdown
policy’s, shopping trips will
be reduced and people will
focus on bigger baskets.
Impact on Category
Stockpiling food items.
More time at home,
consumers will prioritized
on stockpiling food items.
Products with longer shelf
life or convenience will
continue to gain traction.
Impact on Channel
Rise of E-commerce and
Delivery services
As consumers adapt to
social distancing, online
channel will fast become
the safest & most
convenient option during
the quarantine time. C-
store important for top up.
Implication for
Manufacturers
Important for brands to have
visibility and the relevant
communication to win in this
space and specific period.
Focus on bigger packs as well as
ensure availability in online
Implication for Retailers
Retailers need to ensure stock
availability and be careful about
promotions ($ loss). Start having
online platform and increase
delivery capacity.
33. !33
Source: COVID-19 MARKETING BEST PRACTICE Retail / Food & Beverage An R3 White Paper. April 2020
Our review of business response in China and tracking of consumer behaviour
and industry impact has led us to develop a three-pronged, action-based
approach that will assist marketing recovery.
……………. …………….
……………. ………..FUTURE-FIT-STRATEGY
Develop a future-fit strategy for
the NEW NORMAL
As well as managing the present, now is the time to plan
for the future. What is abnormal scenario has revealed
is that brands that come out stronger have demonstrated
the ability to pivot and adapt quickly.
……………………….………
MITIGATE
Make marketing as effective as possible within
each company's parameter of limitations
Deciding what to keep, freeze, eliminate, and invest in will
be a challenge every marketer will face. These decisions
need to be based on data, but as the impact for each
industry and business will depend on multiple factors
including compant fiscal outlook, consumer trends, and
geopolitical stability, there is no one set of rules that will
apply to everyone.
EDUCATE
Mitigate & Prepare for the Future
34. !34Source: COVID-19 MARKETING BEST PRACTICE Retail / Food & Beverage An R3 White Paper. April 2020
EDUCATE: Keep your team informed on evolving trends and developments.
Data-driven decision-making on what is essential and
non-essential.
What is going to empower my team and partners to
work under extraordinary circumstances?
What is essential now and for the future? If we need to
make cuts, where do we do so efficiently and
strategically?
How are we measuring up to our competitors in terms
of preparedness? How can we be ready to act on
opportunity when the New Normal sets in?
Understanding the robustness of current partnerships,
process, and frameworks against your industry and
business outlook for the next 18 – 24 months.
Increasing efficiency in agency partnerships and
media spend.
Obtaining a health check of your Digital Ecosystem.
Reviewing areas of your marketing and digital
strategy which might not reflect anticipated changes
in consumer behaviour.
Revisiting your agency model against economic,
industry, business, and geopolitical trends anticipated
over the next 18 – 36 months.
What are our strengths and vulnerabilities in an
impacted local, regional, and global market?
How can we move our marketing strategy towards
being ready for other extraordinary events and
circumstances in the future?
What’s the best way to work with our agency
partners? How can we increase ROI on our
partnerships?
Action for Marketing Recovery
MITIGATE
FUTURE-FIT
QUESTIONS TO ASK
QUESTIONS TO ASK
35. !35
01 02
03 04
• Indonesia consumers started to have concerns on COVID-19 that it
will last for months. Despite the majority is thinking that the risk of
spreading is low, people are keeping themselves up to date with TV
and social media.
• Hence the increase in TV viewing habit - approximately 2 weeks when
government announced school distance learning and working from
home.
• Categories bought by upper SES were Food, beverage, homecare and
pharmaceuticals. Among middle SES week 10 purchase hiccup happened
across all FMCG groups.
• Highlights on several categories in week 10 are Seasonings for cooking.
Over The Counter pharmacies (OTC), and hygiene related products. Some
brands that belongs to high demand FMCG categories, now pushes
their ads more on TV.
• The COVID-19 situation have started to impact people’s activities on
travel, visiting malls, and outdoor entertainment. As for getting food
through delivery services and occasional shopping, people have benn
doing it relatively at the same rate as before.
• As dining out is done less often, consequently home cooking is
preferred choice which drive higher sales of fresh product in Modern
Trade. Consuming health supplements & doing exercise to maintain
health are also claimed as activities done more often,.
• Benchmarking Jakarta to total Indonesia, early reaction related to
pantry preparation is seen in week 10 when the President announced
first confirmed cases;Even thought monthly shopping was done in the
previous week after payday, indication of pantry stocking in week 10 is
seen from upper SES from hypermarket/super and middle SES across
Modern Trade.
• Online shopping started to become an option for those who preferred
to shop less in Malls & modern trade presumably to avoid crowds.
Source:; NIELSEN Race Against the Virus; Indonesia Customers’ Response Towards COVID-19 2020
36. !36
• Supermarket and hypermarket are on the rise driven by mostly
Upper and some Middle SES where people might look for
sufficient stock and more product alternatives in the absence of
their usually preferred items
• Minimarket is also growing driven by all SES, as the relevant
channel for proximity to avoid large crowds and avoid using
public transportations.
• Monitor stock allocation as there are risks to distribution line.
• Consider Delivery services with simple ordering method and
• Utilize Omni channel communication, i.e TV, Internet, Social
Media, Messaging/Chat apps
• Supermarket and hypermarket are on the rise driven by mostly
Upper and some Middle SES where people might look for
sufficient stock and more product alternatives in the absence of
their usually preferred items
• Minimarket is also growing driven by all SES, as the relevant
channel for proximity to avoid large crowds and avoid using
public transportations.
• Monitor stock allocation as there are risks to distribution line.
• Consider Delivery services with simple ordering method and
• Utilizes Omni channel communication, i.e TV, Internet, Social
Media, Messaging/Chat apps
• Consumers are increasing spending not only on health related
products but also on daily basic needs.
• Find ways to make your product relevant through embracing
health trends and showing empathy to win consumers heart.
• Supporting consumers needs to #DiRumahAja and WFH.
• Helping children and teenagers enjoy their distance learning
moments.
• With the restriction of going outside their home, shopping
frequency is likely to decrease. Bigger packs and buy more save
more is getting important.
WHAT'S NEXT FOR
RETAILERS?
WHAT'S NEXT FOR
MANUFACTURERS?
Source:; NIELSEN Race Against the Virus; Indonesia Customers’ Response Towards COVID-19 2020