The document analyzes key trends and drivers in the Australian wine industry, focusing on megatrends such as connectivity, healthy living, and premiumisation from 2016 to 2021. It highlights the growth of sparkling wines, especially champagne, and the shift towards rosé wines, driven by consumer preferences for authenticity and food compatibility. Additionally, there is an emphasis on the growth of online sales channels within the wine market.

1. KEY DRIVERS IN THE AUSTRALIAN WINE INDUSTRY
VINFO TASMANIA 2017
MAYUR KAIRAMKONDA, OCTOBER 2017

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3. MEGATRENDS
GLOBAL TRENDS IN WINE
AUSTRALIAN WINE
KEY TAKEAWAYS

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C
H
E
P

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Connected consumer
Healthy living
Experience more
Premiumisation
Megatrends shaping global alcoholic drinks
MEGATRENDS

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Connectivity is the new normal
Innovate the way you connect to your consumer
Growth in online wine sales
Connected consumer
MEGATRENDS

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Aspire to live longer
Build a brand identity by helping the consumer to achieve their wellbeing goals
Generate a sense of community
Healthy living
MEGATRENDS

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Holistic approach towards customer experience
Inspire your consumer
Exclusivity and customisation
Experience more
MEGATRENDS

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Spending more on things that matter the most
Value for money: Premium = Trust
Today’s premium is tomorrow’s commodity
Premiumisation
MEGATRENDS
Source Vincent Brown - Flickr

10. MEGATRENDS
GLOBAL TRENDS IN WINE
AUSTRALIAN WINE
KEY TAKEAWAYS

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Global snapshot of wine: Strong and relatively stable
GLOBAL TRENDS IN WINE
Wine: Evolution of global markets
2011-2021
Wine: Absolute growth by region

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From grape stories to great stories Ethical, unpretentious, exotic and casual
Peak somm
Three key trends – Becoming the new normal
GLOBAL TRENDS IN WINE

13. MEGATRENDS
GLOBAL TRENDS IN WINE
AUSTRALIAN WINE
KEY TAKEAWAYS

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Australia: Alcoholic drinks snapshot 2016
AUSTRALIAN WINE
Alcoholic Drinks
2.86 billion litres
AUD 37.2billion
Wine
575 million litres
AUD 9.2 billion
Beer
1.87 billion litres
AUD 18 billion
Spirits
0.04 million litres
AUD 5.7 billion
RTD’s
0.24 million litres
AUD 3.1billion
Cider
0.11 million litres
AUD 1.2 billion

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From 2016-2021, Sparkling Wine will
grow by 1.5 billion AUD
Champagne to record the strongest growth
in value and volume with 22.2% CAGR
value and 16.9% CAGR volume terms
Other Sparkling Wine remains stable in
both value and volume growth
Domestic Sparkling Wine saw the strong
growth of premium products
Champagne will dominate with strongest growth in wine category
AUSTRALIAN WINE
47.6
68.2
57.4
31.8
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2016 2021
Sparking Wine – Total Value
Champagne Sparkling
1.6 billion 3.1 billion

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Champagne getting more casual
Moët Hennessy Australia's Mini Moët,
released in September 2016
Drinking less but drinking better has
triggered growth in other sparkling wine
 Off and on trade volume (80/20)
Drinking less but drinking better
AUSTRALIAN WINE
Other Sparkling Pricing Categories
AUD 8.01 to AUD 13.5 28.0
AUD 13.51 to AUD 20 30.0
AUD 20.01 to AUD 40 26.1
Source: https://www.flickr.com/photos/gaelx/1402999241/in/photolist-cZJcWU-38YJN6

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52 53
47 46
1 1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2016 2021
Still White Wine – Total Value
Red White Rose
7.2 billion 9.7 billion From 2016-2021, Still Light Grape Wine
will grow by 2.5 billion AUD
Red and White wine dominates in value
and volume terms
But Rosé will record the strongest growth
of 10.8% CAGR
Almost 90% of Rosé is distributed through
off-trade channel
Red and White maintains (80/20) channel
split in volume.
Red and white wine dominates
AUSTRALIAN WINE

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Growing popularity of pale dry varietals
Shifted from Sauvignon Blanc to Rosé, due to its authenticity and
its ability to complement a variety of foods
Moscato in Rosé and Sauvignon Blanc in white leads the pack,
which is driven by female consumers
Its all about Rosé
AUSTRALIAN WINE
Price Red White
AUD 6.01 to AUD 9.5 17.1 19.3
AUD 9.51 to AUD 13.5 24.9 20.8
AUD 13.51 to AUD 20 18.2 17.4
Price Rosé
AUD 6.51 to AUD 10.5 27.5
AUD 10.51 to AUD 16 29.9
AUD 16.01 to AUD 22.5 24.0
Source:
https://www.flickr.com/photos/pb
vmedia/17992008120/in/photolist
-uVLboM-tpTKby

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3735.5
3,387.30
85.00
795.10 877.00
6.7 5.7
10.8
22.2
2.8
0
5
10
15
20
25
0
500
1000
1500
2000
2500
3000
3500
4000
Still Light Red Still Light White Still Light Rosé Champagne Other Sparkling Wine
Wine – Category Breakout – Total Value
2016 AUD Million CAGR %2016-2021
Opportunities for growth
AUSTRALIAN WINE

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Growth of online channel
AUSTRALIAN WINE
Australian Wine Distribution in 2016

21. MEGATRENDS
GLOBAL TRENDS IN WINE
AUSTRALIAN WINE
KEY TAKEAWAYS

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Key takeaways
KEY TAKEAWAYS
CHEP
Keep it simple
Look beyond wine
Online sales opportunity

23. THANK YOU FOR LISTENING
Mayur Kairamkonda
mayur.kairamkonda@euromonitor.com
https://www.linkedin.com/in/mayur-kairamkonda-12461a15