FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
MICHELLE GRANT
HEAD OF RETAILING
APRCE 2017, Kuala Lumpur
© Euromonitor International
2
Euromonitor International
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
CONSUMERS IN 2021
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
© Euromonitor International
4
Asian consumers are changing
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Urbanisation
Households
Ageing
Income
© Euromonitor International
5
Asia will continue its rapid urbanisation
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
2016 2017 2018 2019 2020 2021
People
Urban Population by Country
China India Indonesia Others
© Euromonitor International
6
Single households will grow the fastest
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Other
Couple
w/
children
Single
parent
Couple
w/out
children
Single
person
© Euromonitor International
7
Emerging markets will experience strong income growth
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0
5
10
15
20
25
30
35
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
%Growth2016-2021
Median Household Income, US$
The Growth of Median Household Income
Vietnam
Thailand
Malaysia
China
Indonesia
Taiwan
South Korea
Japan Hong Kong
Singapore
India
Philippines
CONSUMERS IN 2021
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
60%
of Asia Pacific retail
sales growth will
come from China
and India in the
next five years
© Euromonitor International
10
Fastest growing channels
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
China
Digital Commerce
Supermarkets
Home and Garden
Specialists
India
Digital Commerce
Traditional Grocers
Jewellery and Watch
Specialists
CONSUMERS IN 2021
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
© Euromonitor International
12
Modern grocery channels growing quickly in emerging markets
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0
1
2
3
4
5
6
7
8
9
10
2017 2018 2019 2020 2021
%Growth
Y-o-Y Growth by Channel, Asia Pacific
Convenience Stores Hypermarkets Supermarkets Traditional Grocers
© Euromonitor International
13
India still relies heavily on traditional grocery
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Traditional
Grocery
Location
Daily
Inexpensive
Relationships
© Euromonitor International
14
Supermarkets and hypermarkets appeal to shoppers
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Assortment
Price
Quality
Modern
environments
© Euromonitor International
15
Convenience stores bring modernity to traditional shopping
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
Operations
Franchises
Longer
operating
hours
Better
locations
Experience
Modern
environments
Social places
Assortment
CONSUMERS IN 2021
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
© Euromonitor International
17
Fast fashion outpaces specialists growth
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0
2
4
6
8
10
12
14
16
18
2012 2013 2014 2015 2016
%Growth
Fast Fashion Growth Compared to Specialists
Fast Fashion Apparel Specialists
© Euromonitor International
18
Sports good stores benefit from rise in sportswear
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
China
India
Japan
South Korea
Hong Kong, China
Thailand
Taiwan
Indonesia
Malaysia
Philippines
Vietnam
Singapore
US$ millions
2011-2016 Absolute Growth in Sportswear, Asia Pacific
CONSUMERS IN 2025
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
9%In-store sales growth
80%E-commerce sales
growth
103%M-commerce sales
growth
© Euromonitor International
21
Digital commerce development varies by country
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
0 10 20 30 40 50 60 70 80 90 100
South Korea
China
Taiwan
India
Japan
Indonesia
Pakistan
Thailand
Vietnam
Philippines
% Share
Retail Sales by Channel, 2021
In-Store E-Commerce M-Commerce
CONSUMERS IN 2025
CHINA AND INDIA
MODERNISATION OF GROCERY
FASHION’S TRANSFORMATION
RISE OF DIGITAL COMMERCE
KEY TAKEAWAYS
© Euromonitor International
23
 Changing consumers require different tactics
 China and India are the strongest growth markets
 Emerging markets are embracing modern grocery
 Fashion retail is transforming
 The power of digital is undeniable
Key takeaways
FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
THANK YOU FOR LISTENING
Michelle Grant | Head of Retailing
Michelle.grant@euromonitor.com
@EMI_MichelleG
www.linkedin.com/in/migrant1

Five Key Growth Trends for Asia Retailing

  • 1.
    FIVE KEY GROWTHTRENDS FOR ASIA RETAILING MICHELLE GRANT HEAD OF RETAILING APRCE 2017, Kuala Lumpur
  • 2.
    © Euromonitor International 2 EuromonitorInternational FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
  • 3.
    CONSUMERS IN 2021 CHINAAND INDIA MODERNISATION OF GROCERY FASHION’S TRANSFORMATION RISE OF DIGITAL COMMERCE KEY TAKEAWAYS
  • 4.
    © Euromonitor International 4 Asianconsumers are changing FIVE KEY GROWTH TRENDS FOR ASIA RETAILING Urbanisation Households Ageing Income
  • 5.
    © Euromonitor International 5 Asiawill continue its rapid urbanisation FIVE KEY GROWTH TRENDS FOR ASIA RETAILING 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 2016 2017 2018 2019 2020 2021 People Urban Population by Country China India Indonesia Others
  • 6.
    © Euromonitor International 6 Singlehouseholds will grow the fastest FIVE KEY GROWTH TRENDS FOR ASIA RETAILING Other Couple w/ children Single parent Couple w/out children Single person
  • 7.
    © Euromonitor International 7 Emergingmarkets will experience strong income growth FIVE KEY GROWTH TRENDS FOR ASIA RETAILING 0 5 10 15 20 25 30 35 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 %Growth2016-2021 Median Household Income, US$ The Growth of Median Household Income Vietnam Thailand Malaysia China Indonesia Taiwan South Korea Japan Hong Kong Singapore India Philippines
  • 8.
    CONSUMERS IN 2021 CHINAAND INDIA MODERNISATION OF GROCERY FASHION’S TRANSFORMATION RISE OF DIGITAL COMMERCE KEY TAKEAWAYS
  • 9.
    60% of Asia Pacificretail sales growth will come from China and India in the next five years
  • 10.
    © Euromonitor International 10 Fastestgrowing channels FIVE KEY GROWTH TRENDS FOR ASIA RETAILING China Digital Commerce Supermarkets Home and Garden Specialists India Digital Commerce Traditional Grocers Jewellery and Watch Specialists
  • 11.
    CONSUMERS IN 2021 CHINAAND INDIA MODERNISATION OF GROCERY FASHION’S TRANSFORMATION RISE OF DIGITAL COMMERCE KEY TAKEAWAYS
  • 12.
    © Euromonitor International 12 Moderngrocery channels growing quickly in emerging markets FIVE KEY GROWTH TRENDS FOR ASIA RETAILING 0 1 2 3 4 5 6 7 8 9 10 2017 2018 2019 2020 2021 %Growth Y-o-Y Growth by Channel, Asia Pacific Convenience Stores Hypermarkets Supermarkets Traditional Grocers
  • 13.
    © Euromonitor International 13 Indiastill relies heavily on traditional grocery FIVE KEY GROWTH TRENDS FOR ASIA RETAILING Traditional Grocery Location Daily Inexpensive Relationships
  • 14.
    © Euromonitor International 14 Supermarketsand hypermarkets appeal to shoppers FIVE KEY GROWTH TRENDS FOR ASIA RETAILING Assortment Price Quality Modern environments
  • 15.
    © Euromonitor International 15 Conveniencestores bring modernity to traditional shopping FIVE KEY GROWTH TRENDS FOR ASIA RETAILING Operations Franchises Longer operating hours Better locations Experience Modern environments Social places Assortment
  • 16.
    CONSUMERS IN 2021 CHINAAND INDIA MODERNISATION OF GROCERY FASHION’S TRANSFORMATION RISE OF DIGITAL COMMERCE KEY TAKEAWAYS
  • 17.
    © Euromonitor International 17 Fastfashion outpaces specialists growth FIVE KEY GROWTH TRENDS FOR ASIA RETAILING 0 2 4 6 8 10 12 14 16 18 2012 2013 2014 2015 2016 %Growth Fast Fashion Growth Compared to Specialists Fast Fashion Apparel Specialists
  • 18.
    © Euromonitor International 18 Sportsgood stores benefit from rise in sportswear FIVE KEY GROWTH TRENDS FOR ASIA RETAILING 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 China India Japan South Korea Hong Kong, China Thailand Taiwan Indonesia Malaysia Philippines Vietnam Singapore US$ millions 2011-2016 Absolute Growth in Sportswear, Asia Pacific
  • 19.
    CONSUMERS IN 2025 CHINAAND INDIA MODERNISATION OF GROCERY FASHION’S TRANSFORMATION RISE OF DIGITAL COMMERCE KEY TAKEAWAYS
  • 20.
    9%In-store sales growth 80%E-commercesales growth 103%M-commerce sales growth
  • 21.
    © Euromonitor International 21 Digitalcommerce development varies by country FIVE KEY GROWTH TRENDS FOR ASIA RETAILING 0 10 20 30 40 50 60 70 80 90 100 South Korea China Taiwan India Japan Indonesia Pakistan Thailand Vietnam Philippines % Share Retail Sales by Channel, 2021 In-Store E-Commerce M-Commerce
  • 22.
    CONSUMERS IN 2025 CHINAAND INDIA MODERNISATION OF GROCERY FASHION’S TRANSFORMATION RISE OF DIGITAL COMMERCE KEY TAKEAWAYS
  • 23.
    © Euromonitor International 23 Changing consumers require different tactics  China and India are the strongest growth markets  Emerging markets are embracing modern grocery  Fashion retail is transforming  The power of digital is undeniable Key takeaways FIVE KEY GROWTH TRENDS FOR ASIA RETAILING
  • 24.
    THANK YOU FORLISTENING Michelle Grant | Head of Retailing Michelle.grant@euromonitor.com @EMI_MichelleG www.linkedin.com/in/migrant1