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GLOBAL TRENDS IN PET FOOD
PRESENTATION FOR THE PFIAA
11TH SEPTEMBER 2017
© Euromonitor International
2
Euromonitor International
EUROMONITOR INTERNATIONAL London
Singapore
Shanghai
Dubai
Vilnius
Cape Town
Santiago
Tokyo
Sydney
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London
Chicago
Singapore
Shanghai
Dubai
Vilnius
Cape Town
Santiago
Tokyo
Sydney
Bangalore
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 Global provider of strategic market intelligence
 12 offices - 1200+ analysts in 100 countries
 Cross-country comparable data and analysis
 5 year forecasts with matching trend analysis
 All retail channels covered
 Subscription services, reports and consulting
© Euromonitor International
3
The Structure of Euromonitor’s Pet Care Research
EUROMONITOR INTERNATIONAL
Pet Care
Pet Food
Dog
Food Cat Food Other Pet Food
Bird
Food
Small
Mammal
/reptile
Fish
Food
Pet Products
Cat
Litter
Pet
Dietary
Supple-
ments
Pet
Health-
care
Other
Pet
Products
INTRODUCTION
PET FOOD ACROSS THE GLOBE
TRENDS IN DEVELOPED MARKETS
TRENDS IN ASIA PACIFIC
OUTLOOK FOR PET FOOD
KEY TAKEAWAYS
© Euromonitor International
5
Global Cat and Dog Food
GLOBAL TRENDS IN PET FOOD
USD74 bn
2016
Global Value Sales
3%
2011-2016
Constant Value CAGR
70%
2016
Global Pet Care
© Euromonitor International
6
North America the Leader in Value Sales
Australasia
Asia Pacific
North America
Latin America MEA
Western
Europe
Eastern
Europe
Global Pet Care retail value sales in 2015
GLOBAL TRENDS IN PET FOOD
value retail sales (2015)
USD74 bn
2016
Global value sales
© Euromonitor International
7
$37.00
$6.70
$242.80
$36.50
$49.80
$2.20
$222.10
$102.20
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
$300.00
World Asia Pacific Australasia Eastern
Europe
Latin
America
Middle East
and Africa
North
America
Western
Europe
Cat and Dog Food Sales Per Household US$
2016 US$ Per Household
Australasia Leads in Terms of Per Household Sales
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
8
Popularity of Pets a Driver of Sales
GLOBAL TRENDS IN PET FOOD
0 50 100 150 200 250
Western Europe
Eastern Europe
North America
Latin America
Asia Pacific
Australasia
Middle East and Africa
Dogs per 1000 capita Cats per 1000 capita
*data based only on 54 researched countries
© Euromonitor International
9
Developing Markets Hold Greatest Potential
GLOBAL TRENDS IN PET FOOD
0%
2%
4%
6%
8%
10%
12%
14%
0
5
10
15
20
25
30
35
USDbillion
(ConstantValue)
Cat and Dog Food Sales
Value Sales 2016 CAGR 2011-2016
© Euromonitor International
10
Volume Driving Growth in Developing Markets
GLOBAL TRENDS IN PET FOOD
0%
1%
2%
3%
4%
5%
6%
-2% -1% 0% 1% 2% 3% 4% 5% 6%
Retailvalue
(USDconstant)
Retail volume
Pet Food CAGR 2011-2016
Eastern Europe
Western
Europe
Asia Pacific
Australasia
North
America
Middle East and Africa
Latin America
© Euromonitor International
11
0%
20%
40%
60%
80%
100%
0% 20% 40% 60% 80% 100%
Valuesharetotalretail
(Moderngroceryretailoutoftotalgroceryreatil)
Value share pet care
(Modern grocery retail out of total grocery retail)
% Share of Modern Grocery Retailing 2016
Share of Modern Retailing Important in Pet Care Value Sales
GLOBAL TRENDS IN PET FOOD
Western
Europe
Asia Pacific
Australasia
North
America
Middle East and Africa
Latin America
Eastern Europe
INTRODUCTION
PET FOOD ACROSS THE GLOBE
TRENDS IN DEVELOPED MARKETS
TRENDS IN ASIA PACIFIC
OUTLOOK IN PET FOOD
KEY TAKEAWAYS
© Euromonitor International
13
$37.00
$6.70
$242.80
$36.50
$49.80
$2.20
$222.10
$102.20
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
$300.00
World Asia Pacific Australasia Eastern
Europe
Latin
America
Middle East
and Africa
North
America
Western
Europe
Cat and Dog Food Sales Per Household US$
2016 US$ Per Household
Premiumisation Driving Growth in Developed Markets
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
14
0%
1%
1%
2%
2%
3%
3%
4%
4%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Economy Mid-Priced Premium
EURmillion
(atconstant2016prices,fxed2016exchangerates)
Dog and Cat Food, Western Europe
2016 sales 2011-2016 CAGR
Market Maturity in Western Europe Continues to Push Trading-up
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
15
-2%
-1%
0%
1%
2%
3%
4%
5%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Economy Mid-Priced Premium
USDmillion
(constant,fixed2016exchangerates)
Dog and Cat Food, North America
2016 sales 2011-2016 CAGR
Even More So in North America
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
16
-7%
-6%
-5%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
0
200
400
600
800
1,000
1,200
Economy Mid-Priced Premium
USDmillion
(constant,fixed2016exchangerates)
Dog and Cat Food, Australia
2016 sales 2011-2016 CAGR
And the Most in Australia
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
17
Key Trends in Developed Markets
GLOBAL TRENDS IN PET FOOD
Premiumisation
Humanisation
Health &
Wellness
© Euromonitor International
18
Pet Diets Resembling Human Diets
GLOBAL TRENDS IN PET FOOD
Sources: https://www.dogslove.com/; https://purepetgroup.co.uk; www.chewy.com
B.A.R.F. Organic Grain-free
Dog’s Love (Germany) Pure Pet Group (UK) Diamond Pet Foods (USA)
© Euromonitor International
19
Pets Eating as their Human Owners Would
GLOBAL TRENDS IN PET FOOD
Seen at Global Pet Expo
March 2017
Instinct Raw Brand
Nature’s Variety
(USA)
© Euromonitor International
20
Pet Food Immitating Human Sweet and Savoury Snacks
GLOBAL TRENDS IN PET FOOD
Hugo & Celine by Hugo & Celine AB
(Sweden)
Tom&Co Snac’o Olijf
Aniserco SA/NV (Belgium)
Source: www.hugoandceline.comSource: https://catalogue.tomandco.be
© Euromonitor International
21
San Diego, California-based The Honest Kitchen
launched Beef Bone Broth with Turmeric for cats and
dogs in the US during November 2015.
Health and Wellness: Bone Broth for Joint Health
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
22
USA: Making Raw Easy
GLOBAL TRENDS IN PET FOOD
Nature’s Variety (USA) Stella & Chewy’s (USA) Merrick Pet Care (USA)
© Euromonitor International
23
Jenny Craig for Dogs?
GLOBAL TRENDS IN PET FOOD
 UK based Tails.com
 Monthly subscription for customised dry dog food
 Does not cater to pet ‘foodies’
 Opportunities in internet retailing
INTRODUCTION
PET FOOD ACROSS THE GLOBE
TRENDS IN DEVELOPED MARKETS
TRENDS IN ASIA PACIFIC
OUTLOOK FOR PET FOOD
KEY TAKEAWAYS
© Euromonitor International
25
$37.00
$6.70
$242.80
$36.50
$49.80
$2.20
$222.10
$102.20
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
$300.00
World Asia Pacific Australasia Eastern
Europe
Latin
America
Middle East
and Africa
North
America
Western
Europe
Cat and Dog Food Sales Per Household US$
2016 US$ Per Household
Taking a Closer Look at Asia Pacific
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
26
Dogs are Typically Preferred but Cats are More Suited for Urban Lifestyles
GLOBAL TRENDS IN PET FOOD
Cat population %
share of total dogs & cats:
 <50%
 50-70%
 >70%
Cat Population Share of Total Dogs & Cats
Population in Asia by Market, 2016
0%
2%
4%
6%
8%
10%
Cat food Dog food
Growth of Cat and Dog
Food, APAC 2016
Value Volume
© Euromonitor International
27
0%
5%
10%
15%
20%
25%
30%
35%
40%
Value Growth of Dog and Cat Food, 2016
Emerging Markets Lead Growth, Established Markets Lead Innovation
GLOBAL TRENDS IN PET FOOD
Established Markets Emerging markets
© Euromonitor International
28
Habits of snacking and reward
Humanisation
Key Trends in Asia Pacific
GLOBAL TRENDS IN PET FOOD
Polarisation
Indulgence
Family
Trading down to basics
Beginnings of premiumisation
Rising consumer sophistication
Pampering of furkids
© Euromonitor International
29
Product Launches in Asia Tend to Prioritise Quality and Ingredients
GLOBAL TRENDS IN PET FOOD
iti Biti Beef Recipe
iti Biti Pet Food Co
Singapore
November 2016
USD 50 per 1kg
 GMO & grain-free, free-range
 Parsley, green lipped mussel,
dried chicory
I Pet Milk
Seoul Dairy Corp
South Korea
January 2017
USD 2 per 180ml
 Lactose-free
 Yucca extract, calcium,
Taurine, collagen, vitamins
© Euromonitor International
30
Health and Wellness: Traditional Medicine in Pet Food
GLOBAL TRENDS IN PET FOOD
Ciao Collagen- Infused
Wet Cat Treat by Inaba
Foods Co Ltd
(Japan)
Nutripe Limited Edition
Blackfoot Abalone &
Chicken with Green Lamb
Tripe Formula
(Singapore)
AnisuWater by Pet Odor
Busters containing clover
tree extract, mushroom
extract, basil, parsley,
Actinidia Polygama etc.
(South Korea)
© Euromonitor International
31
0%
9%
7%
6%
11%
20%
3%
14%
3%
1%
9%
4%
5%
9% 9%
35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Value CAGR of Pet Treats in APAC, 2017-2022
Cat treats Dog treats
Opportunities in Cat Treats in Asia Pacific
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
32
Seeds by Seeds Taiwan Co Ltd
(Taiwan)
- No added colours
- Affordable option for better
quality and healthier alternative
Kit Cat Purr Purree by Kit Cat
International Trading (Philippines)
- Grain-free, 100% natural
- Omega 3&6, Taurine, Prebiotics,
Vitamin E
Milk-Bone Good Morning Daily
Vitamin Treats by Big Heart Pet
Brands (USA)
- DHA, Vitamin C, Glucosamine
- Real chicken as no. 1 ingredient
Treats Following Trends in Developed Markets
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
33
Pet Food and Skin Care with a Human Angle in South Korea
GLOBAL TRENDS IN PET FOOD
Ginipet
2015
The Korea Ginseng Co
 East Asian consumers big
spenders on skin care
 Also extremely indulgent
towards pets
 South Korean skin care
companies entering pet food
market
© Euromonitor International
34
Pet Food Targeted at Ageing Pets in Japan
GLOBAL TRENDS IN PET FOOD
Life expectancy of
dogs rose to a record
high of 13.2 years
- 2014 Tokyo University of
Agriculture and Technology
and the Japan Small Animal
Veterinary Association
Pet ageing
 Weakening joints
 Excess weight
 Vision health
 Urinary health
Average longevity of
cats in Japan reached
record 11.9 years
- 2016 Japan Small
Animal Veterinary
Association
Japan
 There are now more
dogs and cats than
children in Japan
 In 2015, pet toilet
supplies were added to
notional basket of
goods to calculate
official rate of inflation
INTRODUCTION
PET FOOD ACROSS THE GLOBE
TRENDS IN DEVELOPING MARKETS
TRENDS IN ASIA PACIFIC
OUTLOOK FOR GLOBAL PET FOOD
KEY TAKEAWAYS
© Euromonitor International
36
Asia Pacific Leads in Growth Over Forecast Period
GLOBAL TRENDS IN PET FOOD
0%
2%
4%
6%
8%
10%
12%
0
10
20
30
40
50
60
70
80
90
100
World Asia Pacific Australasia Eastern
Europe
Latin
America
Middle
East and
Africa
North
America
Western
Europe
USDbilion
(constant,fixed2017exchangerates)
Dog and Cat Food Sales 2017-2022
Value Sales 2022 2017-2022 CAGR %
© Euromonitor International
37
Growth Opportunities Across All Price Tiers in Asia Pacific
GLOBAL TRENDS IN PET FOOD
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Economy Mid-priced Premium
Value CAGR Asia Pacific, 2017-2022
Cat Food Dog Food
© Euromonitor International
38
‘’Provides additional energy source to the brain
through the use of MCTs – medium chain
triglycerides”
2015
Purina Pro Plan Bright Mind
 Pets live longer
 Enhanced nutrition
 Reduction in pet euthanisation
 Many living indoors
Ageing Pets Provide New Opportunities
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
39
Pet Obesity: A Role for Targeted Diets
GLOBAL TRENDS IN PET FOOD
 Cuddly pets often seen as having a
healthy weight
 Around 58% of cats and 54% of dogs in
the US were overweight or obese in 2015
according to Association for Pet Obesity
Prevention (APOP)
© Euromonitor International
40
 A trend in human packaged food
 Prominent in North America, Western
Europe and Australia
 Potential in pet food as well
Alternative Protein Sources Set to Proliferate
GLOBAL TRENDS IN PET FOOD
© Euromonitor International
41
Premiumisation, humanisation
and health & wellness key
trends in cat and dog food
Asia Pacific holds greatest
potential in terms of value
growth
Growth areas in treats and
ageing pets
Key Takeaways
GLOBAL TRENDS IN PET FOOD
THANK YOU FOR LISTENING
Alice Yu
Research Analyst ANZ
alice.yu@euromonitor.com
https://au.linkedin.com/in/alice-yu-18042775

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Global Trends in Pet Care

  • 1. GLOBAL TRENDS IN PET FOOD PRESENTATION FOR THE PFIAA 11TH SEPTEMBER 2017
  • 2. © Euromonitor International 2 Euromonitor International EUROMONITOR INTERNATIONAL London Singapore Shanghai Dubai Vilnius Cape Town Santiago Tokyo Sydney Chicago Bangalore London Chicago Singapore Shanghai Dubai Vilnius Cape Town Santiago Tokyo Sydney Bangalore Sao Paulo  Global provider of strategic market intelligence  12 offices - 1200+ analysts in 100 countries  Cross-country comparable data and analysis  5 year forecasts with matching trend analysis  All retail channels covered  Subscription services, reports and consulting
  • 3. © Euromonitor International 3 The Structure of Euromonitor’s Pet Care Research EUROMONITOR INTERNATIONAL Pet Care Pet Food Dog Food Cat Food Other Pet Food Bird Food Small Mammal /reptile Fish Food Pet Products Cat Litter Pet Dietary Supple- ments Pet Health- care Other Pet Products
  • 4. INTRODUCTION PET FOOD ACROSS THE GLOBE TRENDS IN DEVELOPED MARKETS TRENDS IN ASIA PACIFIC OUTLOOK FOR PET FOOD KEY TAKEAWAYS
  • 5. © Euromonitor International 5 Global Cat and Dog Food GLOBAL TRENDS IN PET FOOD USD74 bn 2016 Global Value Sales 3% 2011-2016 Constant Value CAGR 70% 2016 Global Pet Care
  • 6. © Euromonitor International 6 North America the Leader in Value Sales Australasia Asia Pacific North America Latin America MEA Western Europe Eastern Europe Global Pet Care retail value sales in 2015 GLOBAL TRENDS IN PET FOOD value retail sales (2015) USD74 bn 2016 Global value sales
  • 7. © Euromonitor International 7 $37.00 $6.70 $242.80 $36.50 $49.80 $2.20 $222.10 $102.20 $0.00 $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 World Asia Pacific Australasia Eastern Europe Latin America Middle East and Africa North America Western Europe Cat and Dog Food Sales Per Household US$ 2016 US$ Per Household Australasia Leads in Terms of Per Household Sales GLOBAL TRENDS IN PET FOOD
  • 8. © Euromonitor International 8 Popularity of Pets a Driver of Sales GLOBAL TRENDS IN PET FOOD 0 50 100 150 200 250 Western Europe Eastern Europe North America Latin America Asia Pacific Australasia Middle East and Africa Dogs per 1000 capita Cats per 1000 capita *data based only on 54 researched countries
  • 9. © Euromonitor International 9 Developing Markets Hold Greatest Potential GLOBAL TRENDS IN PET FOOD 0% 2% 4% 6% 8% 10% 12% 14% 0 5 10 15 20 25 30 35 USDbillion (ConstantValue) Cat and Dog Food Sales Value Sales 2016 CAGR 2011-2016
  • 10. © Euromonitor International 10 Volume Driving Growth in Developing Markets GLOBAL TRENDS IN PET FOOD 0% 1% 2% 3% 4% 5% 6% -2% -1% 0% 1% 2% 3% 4% 5% 6% Retailvalue (USDconstant) Retail volume Pet Food CAGR 2011-2016 Eastern Europe Western Europe Asia Pacific Australasia North America Middle East and Africa Latin America
  • 11. © Euromonitor International 11 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Valuesharetotalretail (Moderngroceryretailoutoftotalgroceryreatil) Value share pet care (Modern grocery retail out of total grocery retail) % Share of Modern Grocery Retailing 2016 Share of Modern Retailing Important in Pet Care Value Sales GLOBAL TRENDS IN PET FOOD Western Europe Asia Pacific Australasia North America Middle East and Africa Latin America Eastern Europe
  • 12. INTRODUCTION PET FOOD ACROSS THE GLOBE TRENDS IN DEVELOPED MARKETS TRENDS IN ASIA PACIFIC OUTLOOK IN PET FOOD KEY TAKEAWAYS
  • 13. © Euromonitor International 13 $37.00 $6.70 $242.80 $36.50 $49.80 $2.20 $222.10 $102.20 $0.00 $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 World Asia Pacific Australasia Eastern Europe Latin America Middle East and Africa North America Western Europe Cat and Dog Food Sales Per Household US$ 2016 US$ Per Household Premiumisation Driving Growth in Developed Markets GLOBAL TRENDS IN PET FOOD
  • 14. © Euromonitor International 14 0% 1% 1% 2% 2% 3% 3% 4% 4% 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Economy Mid-Priced Premium EURmillion (atconstant2016prices,fxed2016exchangerates) Dog and Cat Food, Western Europe 2016 sales 2011-2016 CAGR Market Maturity in Western Europe Continues to Push Trading-up GLOBAL TRENDS IN PET FOOD
  • 15. © Euromonitor International 15 -2% -1% 0% 1% 2% 3% 4% 5% 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Economy Mid-Priced Premium USDmillion (constant,fixed2016exchangerates) Dog and Cat Food, North America 2016 sales 2011-2016 CAGR Even More So in North America GLOBAL TRENDS IN PET FOOD
  • 16. © Euromonitor International 16 -7% -6% -5% -4% -3% -2% -1% 0% 1% 2% 3% 4% 0 200 400 600 800 1,000 1,200 Economy Mid-Priced Premium USDmillion (constant,fixed2016exchangerates) Dog and Cat Food, Australia 2016 sales 2011-2016 CAGR And the Most in Australia GLOBAL TRENDS IN PET FOOD
  • 17. © Euromonitor International 17 Key Trends in Developed Markets GLOBAL TRENDS IN PET FOOD Premiumisation Humanisation Health & Wellness
  • 18. © Euromonitor International 18 Pet Diets Resembling Human Diets GLOBAL TRENDS IN PET FOOD Sources: https://www.dogslove.com/; https://purepetgroup.co.uk; www.chewy.com B.A.R.F. Organic Grain-free Dog’s Love (Germany) Pure Pet Group (UK) Diamond Pet Foods (USA)
  • 19. © Euromonitor International 19 Pets Eating as their Human Owners Would GLOBAL TRENDS IN PET FOOD Seen at Global Pet Expo March 2017 Instinct Raw Brand Nature’s Variety (USA)
  • 20. © Euromonitor International 20 Pet Food Immitating Human Sweet and Savoury Snacks GLOBAL TRENDS IN PET FOOD Hugo & Celine by Hugo & Celine AB (Sweden) Tom&Co Snac’o Olijf Aniserco SA/NV (Belgium) Source: www.hugoandceline.comSource: https://catalogue.tomandco.be
  • 21. © Euromonitor International 21 San Diego, California-based The Honest Kitchen launched Beef Bone Broth with Turmeric for cats and dogs in the US during November 2015. Health and Wellness: Bone Broth for Joint Health GLOBAL TRENDS IN PET FOOD
  • 22. © Euromonitor International 22 USA: Making Raw Easy GLOBAL TRENDS IN PET FOOD Nature’s Variety (USA) Stella & Chewy’s (USA) Merrick Pet Care (USA)
  • 23. © Euromonitor International 23 Jenny Craig for Dogs? GLOBAL TRENDS IN PET FOOD  UK based Tails.com  Monthly subscription for customised dry dog food  Does not cater to pet ‘foodies’  Opportunities in internet retailing
  • 24. INTRODUCTION PET FOOD ACROSS THE GLOBE TRENDS IN DEVELOPED MARKETS TRENDS IN ASIA PACIFIC OUTLOOK FOR PET FOOD KEY TAKEAWAYS
  • 25. © Euromonitor International 25 $37.00 $6.70 $242.80 $36.50 $49.80 $2.20 $222.10 $102.20 $0.00 $50.00 $100.00 $150.00 $200.00 $250.00 $300.00 World Asia Pacific Australasia Eastern Europe Latin America Middle East and Africa North America Western Europe Cat and Dog Food Sales Per Household US$ 2016 US$ Per Household Taking a Closer Look at Asia Pacific GLOBAL TRENDS IN PET FOOD
  • 26. © Euromonitor International 26 Dogs are Typically Preferred but Cats are More Suited for Urban Lifestyles GLOBAL TRENDS IN PET FOOD Cat population % share of total dogs & cats:  <50%  50-70%  >70% Cat Population Share of Total Dogs & Cats Population in Asia by Market, 2016 0% 2% 4% 6% 8% 10% Cat food Dog food Growth of Cat and Dog Food, APAC 2016 Value Volume
  • 27. © Euromonitor International 27 0% 5% 10% 15% 20% 25% 30% 35% 40% Value Growth of Dog and Cat Food, 2016 Emerging Markets Lead Growth, Established Markets Lead Innovation GLOBAL TRENDS IN PET FOOD Established Markets Emerging markets
  • 28. © Euromonitor International 28 Habits of snacking and reward Humanisation Key Trends in Asia Pacific GLOBAL TRENDS IN PET FOOD Polarisation Indulgence Family Trading down to basics Beginnings of premiumisation Rising consumer sophistication Pampering of furkids
  • 29. © Euromonitor International 29 Product Launches in Asia Tend to Prioritise Quality and Ingredients GLOBAL TRENDS IN PET FOOD iti Biti Beef Recipe iti Biti Pet Food Co Singapore November 2016 USD 50 per 1kg  GMO & grain-free, free-range  Parsley, green lipped mussel, dried chicory I Pet Milk Seoul Dairy Corp South Korea January 2017 USD 2 per 180ml  Lactose-free  Yucca extract, calcium, Taurine, collagen, vitamins
  • 30. © Euromonitor International 30 Health and Wellness: Traditional Medicine in Pet Food GLOBAL TRENDS IN PET FOOD Ciao Collagen- Infused Wet Cat Treat by Inaba Foods Co Ltd (Japan) Nutripe Limited Edition Blackfoot Abalone & Chicken with Green Lamb Tripe Formula (Singapore) AnisuWater by Pet Odor Busters containing clover tree extract, mushroom extract, basil, parsley, Actinidia Polygama etc. (South Korea)
  • 31. © Euromonitor International 31 0% 9% 7% 6% 11% 20% 3% 14% 3% 1% 9% 4% 5% 9% 9% 35% 0% 5% 10% 15% 20% 25% 30% 35% 40% Value CAGR of Pet Treats in APAC, 2017-2022 Cat treats Dog treats Opportunities in Cat Treats in Asia Pacific GLOBAL TRENDS IN PET FOOD
  • 32. © Euromonitor International 32 Seeds by Seeds Taiwan Co Ltd (Taiwan) - No added colours - Affordable option for better quality and healthier alternative Kit Cat Purr Purree by Kit Cat International Trading (Philippines) - Grain-free, 100% natural - Omega 3&6, Taurine, Prebiotics, Vitamin E Milk-Bone Good Morning Daily Vitamin Treats by Big Heart Pet Brands (USA) - DHA, Vitamin C, Glucosamine - Real chicken as no. 1 ingredient Treats Following Trends in Developed Markets GLOBAL TRENDS IN PET FOOD
  • 33. © Euromonitor International 33 Pet Food and Skin Care with a Human Angle in South Korea GLOBAL TRENDS IN PET FOOD Ginipet 2015 The Korea Ginseng Co  East Asian consumers big spenders on skin care  Also extremely indulgent towards pets  South Korean skin care companies entering pet food market
  • 34. © Euromonitor International 34 Pet Food Targeted at Ageing Pets in Japan GLOBAL TRENDS IN PET FOOD Life expectancy of dogs rose to a record high of 13.2 years - 2014 Tokyo University of Agriculture and Technology and the Japan Small Animal Veterinary Association Pet ageing  Weakening joints  Excess weight  Vision health  Urinary health Average longevity of cats in Japan reached record 11.9 years - 2016 Japan Small Animal Veterinary Association Japan  There are now more dogs and cats than children in Japan  In 2015, pet toilet supplies were added to notional basket of goods to calculate official rate of inflation
  • 35. INTRODUCTION PET FOOD ACROSS THE GLOBE TRENDS IN DEVELOPING MARKETS TRENDS IN ASIA PACIFIC OUTLOOK FOR GLOBAL PET FOOD KEY TAKEAWAYS
  • 36. © Euromonitor International 36 Asia Pacific Leads in Growth Over Forecast Period GLOBAL TRENDS IN PET FOOD 0% 2% 4% 6% 8% 10% 12% 0 10 20 30 40 50 60 70 80 90 100 World Asia Pacific Australasia Eastern Europe Latin America Middle East and Africa North America Western Europe USDbilion (constant,fixed2017exchangerates) Dog and Cat Food Sales 2017-2022 Value Sales 2022 2017-2022 CAGR %
  • 37. © Euromonitor International 37 Growth Opportunities Across All Price Tiers in Asia Pacific GLOBAL TRENDS IN PET FOOD 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Economy Mid-priced Premium Value CAGR Asia Pacific, 2017-2022 Cat Food Dog Food
  • 38. © Euromonitor International 38 ‘’Provides additional energy source to the brain through the use of MCTs – medium chain triglycerides” 2015 Purina Pro Plan Bright Mind  Pets live longer  Enhanced nutrition  Reduction in pet euthanisation  Many living indoors Ageing Pets Provide New Opportunities GLOBAL TRENDS IN PET FOOD
  • 39. © Euromonitor International 39 Pet Obesity: A Role for Targeted Diets GLOBAL TRENDS IN PET FOOD  Cuddly pets often seen as having a healthy weight  Around 58% of cats and 54% of dogs in the US were overweight or obese in 2015 according to Association for Pet Obesity Prevention (APOP)
  • 40. © Euromonitor International 40  A trend in human packaged food  Prominent in North America, Western Europe and Australia  Potential in pet food as well Alternative Protein Sources Set to Proliferate GLOBAL TRENDS IN PET FOOD
  • 41. © Euromonitor International 41 Premiumisation, humanisation and health & wellness key trends in cat and dog food Asia Pacific holds greatest potential in terms of value growth Growth areas in treats and ageing pets Key Takeaways GLOBAL TRENDS IN PET FOOD
  • 42. THANK YOU FOR LISTENING Alice Yu Research Analyst ANZ alice.yu@euromonitor.com https://au.linkedin.com/in/alice-yu-18042775