Internet of Things: From Everyday Devices to Conduits of Commerce
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The document discusses how everyday devices like smartphones are becoming conduits of commerce through the internet of things. It notes barriers to this trend including connectivity issues, inconsistent user experiences, and privacy/security concerns. A key finding is that while people are using smartphones for various activities weekly, digital commerce spend on devices remains relatively low.
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Internet of Things: From Everyday Devices to Conduits of Commerce
- 1. INTERNET OF THINGS: FROM EVERYDAY DEVICES TO CONDUITS OF COMMERCE Michelle Evans | Global Head of Digital Consumer Research Euromonitor International
- 2. © Euromonitor International 2 Euromonitor International: Strategic global market research INTERNET OF THINGS: FROM EVERYDAY DEVICES TO CONDUITS OF COMMERCE
- 3. 79%Developed market consumers using the internet as of 2016 36%Emerging market consumers using the internet as of 2016 3.2 billion The number of internet users globally as of 2016 43%Reflects the population using the internet in 2016
- 4. © Euromonitor International 4 0 50 100 Order ride-sharing service Buy an item or service Use health or fitness app Read reviews Stream music online Upload or share photos or videos Take a photo or video Use of a messaging app Send and receive emails Browse the internet % of online global respondents performing activity on weekly basis Most Popular Mobile Phone Activities, 2016 Smartphones will be the hub in an ‘internet of things’ universe INTERNET OF THINGS: FROM EVERYDAY DEVICES TO CONDUITS OF COMMERCE Euromonitor International’s 2016 Global Consumer Trends Survey
- 5. © Euromonitor International 5 0% 50% 100% Order ride-sharing service Make an in-store mobile payment Order foodservice online Compare prices while in store Read reviews Buy an item or service % of online respondents Frequency of Commerce-Related Smartphone Activities 2016 Almost every day 1-2 times a week 1-2 times a month Less than once a month Never 0 50 100 Japan Germany Australia United Kingdom USA Italy Colombia Mexico Brazil South Korea Turkey Thailand Indonesia China India % of online respondents Buy a Good or Service on a Mobile Phone by Country 2016 Consumers increasingly turning to things for executing commerce INTERNET OF THINGS: FROM EVERYDAY DEVICES TO CONDUITS OF COMMERCE Euromonitor International’s 2016 Global Consumer Trends Survey
- 6. © Euromonitor International 9 Connectivity quality and availability Standardization of operating platforms Inconsistent end-user experience Consumer privacy and security concerns Long replacement cycles of consumer devices Selling end-consumers on the benefits Low digital commerce spend on devices Greatest barriers holding back this next-era of connected commerce INTERNET OF THINGS: FROM EVERYDAY DEVICES TO CONDUITS OF COMMERCE
- 7. © Euromonitor International 10 India Indonesia Mexico China USGermany UK France South Korea Spain Japan Poland Hungary UAE Australia Canada Norway Israel Egypt 0 5 10 15 20 25 0 5 10 15 20 25 HomeConnectivityIndexCurrentScores Mobile Connectivity Index Current Scores Home Connectivity Index vs Mobile Connectivity Index Current Scores, Select Markets Note: The line denotes where the scores on the Home Connectivity Index and Mobile Connectivity Index would be equal Degree and types of digital connectivity varies across the world INTERNET OF THINGS: FROM EVERYDAY DEVICES TO CONDUITS OF COMMERCE
- 8. © Euromonitor International 11 0 20 40 60 Using the internet adds a great deal to my daily stress I freely share personal information online I prefer to communicate online rather than face to face It is important to cultivate my personal brand online Targeted ads are an invasion of privacy I would be lost without internet access % of online respondents Attitudes Towards the Internet Among Global Consumers 2016 0 20 40 60 Japan Germany Poland France UK South Africa Australia South Korea Colombia Russia US Mexico Turkey Indonesia Italy Brazil India Middle East China Thailand % of online respondents Willingness to Share Personal Information Online 2016 Consumer privacy concerns continue to plague digital commerce INTERNET OF THINGS: FROM EVERYDAY DEVICES TO CONDUITS OF COMMERCE Euromonitor International’s 2016 Global Consumer Trends Survey
- 9. © Euromonitor International 13 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Digitalpurchasesasshareofconsumerpayments (US$) Digital Purchases as Share of Consumer Payments in Select Markets 2016 Digital Purchases Consumer Payments Digital spend as a share of all consumer payments remains low INTERNET OF THINGS: FROM EVERYDAY DEVICES TO CONDUITS OF COMMERCE US$1,788 Estimated per capita spend on computers and phones (remote) in 2020 Estimated per capita spend on mobile phones (proximity) in 2020 Estimated per capita spend on wearables (proximity) in 2020 US$220 US$9 UK SPOTLIGHT