Experience this insightful (and delectable) digital marketing webcast that explores the most effective "ingredients" that leading franchises are using to supercharge their digital marketing strategy in 2013!

1. 1
MaKenzie
Wangsness*
Digital
Marke.ng
Expert
makenzie@bluewaterbrand.com
The Digital Marketing
Cookbook:
5 Ingredients Top Franchises Use

2. 2
82%
of
US
Smartphone
Users
u.lize
their
phones
for
web
browsing
(Nielsen)
#DMCookBook

3. 3
INGREDIENT
#1:
Mobile
OpEmizaEon
• Make
it
Quick
and
Easy
to
navigate
your
website
via
mobile
• Keep
it
Local
Localized
microsites
are
a
great
way
to
go
mobile!
• Get
Everyone
Involved
with
Mobile
Corporate
should
share
their
plan
for
mobile
web
op.miza.on
with
franchisees.
#DMCookBook

4. 4
Franchise
Iron
Chef:
MOBILE OPTIMIZATION
#DMCookBook

5. 5
#DMCookBook

6. 6
INGREDIENT
#2:
Customer
Data
• Email
Lists
• Social
Media
• Landing
Pages
• POS
Integra.on
#DMCookBook

7. 7
Franchise
Iron
Chef:
CUSTOMER DATA
#DMCookBook

8. 8
#DMCookBook

9. 9
INGREDIENT
#3:
Brand
Advocacy
• Easy
to
Take
Surveys
• Customer
Loyalty
Programs
• Social
Reviews
o Yelp
o Google
Places
o FourSquare
o Facebook
.
#DMCookBook

10. 10
Franchise
Iron
Chef:
BRAND ADVOCACY
#DMCookBook

11. 11
#DMCookBook

12. 12
INGREDIENT
#4:
Consistent
Social
Media
• Contribute
Content
to
Brand
Social
Channels
• Work
Together
to
Understand
Content
Guidelines
• Communicate
about
how
na.onal
digital
marke.ng
will
impact
local,
and
vice-­‐versa
#DMCookBook

13. 13
Franchise
Iron
Chef:
SOCIAL MEDIA
#DMCookBook

14. 14
#DMCookBook

15. 15
INGREDIENT
#5:
Local
Search
• Microsites
• Google
Places
• Bing
Profile
• Yelp
#DMCookBook

16. 16
Franchise
Iron
Chef:
LOCAL SEARCH
#DMCookBook

17. 17
#DMCookBook

18. 18
Mobile
OpEmizaEon
Customer
Data
Brand
Advocacy
Consistent
Social
Media
Local
Search
#DMCookBook

19. 19
QUESTIONS?
QUESTIONS?
QUESTIONS?
QUESTIONS?
QUESTIONS?
#DMCookBook

20. 20
MaKenzie
Wangsness*
makenzie.wangsness@bluewaterbrand.com
#DMCookBook

21. Connect with Us!
21
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater
Inc.
bluewaterbrand.com/blog
#DMCookBook