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LOCAL SEO GUIDE.com 
LOCAL SEO GUIDE 
| dan@localseoguide.com | Twitter: @danleibson | 
www.localseoguide.com 
I Got 99 Lo...
Forgive the Bullet Points 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
/about-us 
• Local SEO Guide, Inc. was founded in 2006 
• We are a “boutique” SEO consulting service. We are not a “chop 
...
/some-clients 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Citation Stock Is Low 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Their Value Is Decreasing 
http://moz.com/local-search-ranking-factors 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email:...
Too Much Emphasis On GMB 
Traffic from Google My Business Page 
Organic Traffic Deep to the Website 
LOCAL SEO GUIDE.com 
...
The Great Real Estate Panic Of 
’14! 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
But Impressions Are Up! 
20000 
18000 
16000 
14000 
12000 
10000 
8000 
6000 
4000 
2000 
0 
1 2 3 4 5 6 7 8 9 10 11 12 
...
And So Is Traffic! 
30000 
25000 
20000 
15000 
10000 
5000 
0 
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 
LOCAL SEO GUIDE...
What About Calls? 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
What About Them? 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Referral Traffic? Seriously? 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
1st Search Converts Are Rare 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Pigeon Kinda Broke “Local” 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
And So Can You! 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
It’s As Easy As… 
1. Get an exact match domain & put up 
crappy, overly optimized website 
2. Get a virtual office with ma...
Look Ma’ I’m A Spammer 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Let’s Talk About Links Baby 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Diversify Yo’ SEO Strategies 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Always Start With An Audit 
You can get a free local SEO audit template here 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | ...
Fix Technical Problems 
LOCAL SEO GUIDE.com 
User-agent: * 
Disallow: / 
Twitter: @danleibson | Email: dan@localseoguide.c...
Optimize Your Titles 
LOCAL SEO GUIDE.com 
Use a data driven approach 
Twitter: @danleibson | Email: dan@localseoguide.com
Find Opportunities on Your Site 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Track Your Calls 
What a client call looks like when you can’t prove ROI 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Emai...
Content is King 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Enough! 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Poach Content From 
Competition 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Leverage Your Favorite Tool 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Get Reviews 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Multi-Location 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Serious Problems With GMB 
Locations 
LOCAL SEO GUIDE.com 
You can read more about it here 
Twitter: @danleibson | Email: ...
Reclaim Your Data 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Make It More Useful 
800000 
700000 
600000 
500000 
400000 
300000 
200000 
100000 
0 
1 2 3 4 
LOCAL SEO GUIDE.com 
Clic...
Track NAP In Excel 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Get The Xpath 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Xpath Reference In Excel 
LOCAL SEO GUIDE.com 
You can just copy it from this Google Doc 
Twitter: @danleibson | Email: da...
Takeaways 
LOCAL SEO GUIDE.com 
Twitter: @danleibson | Email: dan@localseoguide.com
Takeaways 
• Local SEO should incorporate specific 
vertical (local) tactics into an already solid 
SEO strategy. 
• Lever...
Thanks! 
Twitter: @danleibson 
Email: dan@localseoguide.com 
Also, we’re hiring! 
LOCAL SEO GUIDE.com
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I Got 99 Local Search Problems But Citations Aren't One

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Here is my presentation from State of Search 2014

Published in: Marketing
  • Slide #17, Virtual Office! Google have completly removed all business having Virtual office from Google Places (Snack Packs). Please update the slides :)
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I Got 99 Local Search Problems But Citations Aren't One

  1. 1. LOCAL SEO GUIDE.com LOCAL SEO GUIDE | dan@localseoguide.com | Twitter: @danleibson | www.localseoguide.com I Got 99 Local Search Problems But Citation Building Ain’t One Dan Leibson
  2. 2. Forgive the Bullet Points LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  3. 3. /about-us • Local SEO Guide, Inc. was founded in 2006 • We are a “boutique” SEO consulting service. We are not a “chop shop”. • Our Focus: – SEO for Multi-Location Businesses (e.g. Walmart) – SEO for Large, Complicated Websites (e.g. Bing Maps) – SEO for Agencies – SEO for Single Locations • We like to get under the hood and solve problems with this complicated channel LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  4. 4. /some-clients LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  5. 5. Citation Stock Is Low LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  6. 6. Their Value Is Decreasing http://moz.com/local-search-ranking-factors LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  7. 7. Too Much Emphasis On GMB Traffic from Google My Business Page Organic Traffic Deep to the Website LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  8. 8. The Great Real Estate Panic Of ’14! LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  9. 9. But Impressions Are Up! 20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 1 2 3 4 5 6 7 8 9 10 11 12 LOCAL SEO GUIDE.com Real Estate GWT Impressions Twitter: @danleibson | Email: dan@localseoguide.com
  10. 10. And So Is Traffic! 30000 25000 20000 15000 10000 5000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 LOCAL SEO GUIDE.com Real Estate GA Traffic Twitter: @danleibson | Email: dan@localseoguide.com
  11. 11. What About Calls? LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  12. 12. What About Them? LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  13. 13. Referral Traffic? Seriously? LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  14. 14. 1st Search Converts Are Rare LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  15. 15. Pigeon Kinda Broke “Local” LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  16. 16. And So Can You! LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  17. 17. It’s As Easy As… 1. Get an exact match domain & put up crappy, overly optimized website 2. Get a virtual office with mail and call forward 3. Just a few citations LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  18. 18. Look Ma’ I’m A Spammer LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  19. 19. Let’s Talk About Links Baby LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  20. 20. Diversify Yo’ SEO Strategies LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  21. 21. Always Start With An Audit You can get a free local SEO audit template here LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  22. 22. Fix Technical Problems LOCAL SEO GUIDE.com User-agent: * Disallow: / Twitter: @danleibson | Email: dan@localseoguide.com
  23. 23. Optimize Your Titles LOCAL SEO GUIDE.com Use a data driven approach Twitter: @danleibson | Email: dan@localseoguide.com
  24. 24. Find Opportunities on Your Site LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  25. 25. Track Your Calls What a client call looks like when you can’t prove ROI LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  26. 26. Content is King LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  27. 27. Enough! LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  28. 28. Poach Content From Competition LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  29. 29. Leverage Your Favorite Tool LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  30. 30. Get Reviews LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  31. 31. Multi-Location LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  32. 32. Serious Problems With GMB Locations LOCAL SEO GUIDE.com You can read more about it here Twitter: @danleibson | Email: dan@localseoguide.com
  33. 33. Reclaim Your Data LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  34. 34. Make It More Useful 800000 700000 600000 500000 400000 300000 200000 100000 0 1 2 3 4 LOCAL SEO GUIDE.com Clicks Impression =SUM(OFFSET(B$2,(ROW()-ROW(B$2))*7,,7,)) Twitter: @danleibson | Email: dan@localseoguide.com
  35. 35. Track NAP In Excel LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  36. 36. Get The Xpath LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  37. 37. Xpath Reference In Excel LOCAL SEO GUIDE.com You can just copy it from this Google Doc Twitter: @danleibson | Email: dan@localseoguide.com
  38. 38. Takeaways LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  39. 39. Takeaways • Local SEO should incorporate specific vertical (local) tactics into an already solid SEO strategy. • Leverage technology whenever possible. Your brain, passion and experience can’t be duplicated. Your manual labor can be. LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
  40. 40. Thanks! Twitter: @danleibson Email: dan@localseoguide.com Also, we’re hiring! LOCAL SEO GUIDE.com

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