1.
HELLO!
Ciao!
Bonjour!
#ThinkTank@danielbianchini

2.
OPERATIONAL
SEO
#ThinkTank@danielbianchini

3.
BRAND
#ThinkTank@danielbianchini

4.
TOOLS
#ThinkTank@danielbianchini

5.
TEAM / PEOPLE
#ThinkTank@danielbianchini

6.
Digital merry-go-round
#ThinkTank@danielbianchini

7.
Understand what talent is in
the area
#ThinkTank@danielbianchini

8.
Don’t always look specifically
for those in SEO
#ThinkTank@danielbianchini

9.
Create recruitment relationships with local
education authorities
#ThinkTank@danielbianchini

10.
Provide a training/intern
programme
#ThinkTank@danielbianchini

11.
HAVING THE
RIGHT
STRUCTURE
#ThinkTank@danielbianchini

12.
Client
SEO
Flat structure
#ThinkTank@danielbianchini

13.
Departmental Approach
Client
Consultant
OutreachTechnicalContent
#ThinkTank@danielbianchini

14.
So we changed it, and fast!
#ThinkTank@danielbianchini

15.
Team approach
Client
OutreachTechnicalContent OutreachTechnicalContent OutreachTechnicalContent
Client Client
Consultant ConsultantConsultant
#ThinkTank@danielbianchini

16.
There is no correct structure for an
SEO team. Just make sure that you
choose the one that works for you!
#ThinkTank@danielbianchini

17.
PROCESS, TOOLS
& TEMPLATES
#ThinkTank@danielbianchini

18.
Use the same tools across all teams.
#ThinkTank@danielbianchini

19.
Use the same processes across all teams…
Research Data Capture Categorisation
Keyword
Testing
Keyword
SelectionInput Output
#ThinkTank@danielbianchini

20.
But don’t stop staff
challenging those
processes to make them
better!
#ThinkTank@danielbianchini

21.
Utilise templates
• For common tasks
• Consistencies across
teams
• To be used as a guide
#ThinkTank@danielbianchini

22.
TimeOptimisation
#ThinkTank@danielbianchini

23.
Use tools, process & templates as
guides, but allow your staff to
challenge & develop them to
enhance projects.
#ThinkTank@danielbianchini

24.
COMMUNICATION
#ThinkTank@danielbianchini

25.
Use project management tools
#ThinkTank@danielbianchini

26.
Use a tool that works best
for you.
#ThinkTank@danielbianchini

27.
Automate duplicate tasks
Client Facing Internal Use
#ThinkTank@danielbianchini

28.
Provide a forum for discussion/feedback
#ThinkTank@danielbianchini

29.
TEAM
DEVELOPMENT
#ThinkTank@danielbianchini

30.
Staying ahead of the curve!
80:20 week
#ThinkTank@danielbianchini

31.
Up skill in all
areas.
Employee
SEO
Analytics
Paid Media
Social Media
Content
Strategy
#ThinkTank@danielbianchini

32.
Conferences / Meet-up
Attendance
#ThinkTank@danielbianchini

33.
Give your team the power to create
side projects
#ThinkTank@danielbianchini

34.
Train people well enough so they
can leave, treat them well enough
so they don’t want to. cc
@richardbranson
#ThinkTank@danielbianchini

35.
TO DELIVER
MARKET LEADING
SEO
#ThinkTank@danielbianchini

36.
THE RIGHT TEAM
#ThinkTank@danielbianchini

37.
A STRUCTURE
THAT WORKS FOR
YOU!
#ThinkTank@danielbianchini

38.
A PROCESS THAT
GUIDES AND
DOESN’T
RESTRICT #ThinkTank@danielbianchini

39.
GOOD
COMMUNICATION
#ThinkTank@danielbianchini

40.
#ThinkTank
ABILITY TO
CONTINUOUSLY
EVOLVE
@danielbianchini

41.
Thank you.