Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook

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Bluewater's newest webcast, Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook, teaches you how to score big with slam dunks, free throws, and 3-pointers on Facebook.

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Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook

  1. 1. 2   Why Facebook Needs to be in Your Franchise Marketing Playbook:
  2. 2. 3   monthly  ac-ve  users…     1.2 billion
  3. 3. 4   And  the  average  user  is  connected  to     80  community  pages,  groups,  and  events    
  4. 4. 5   Facebook  accounts  for  114  billion   minutes  of  online  ac-vity  in  the     US  per  month.  
  5. 5. 6   Slam Dunk Your Franchise Marketing Approach
  6. 6. 7   Assign  someone  to  “own”  and  manage   your  Facebook  page  
  7. 7. 8   Increase  Facebook  engagement  by   asking  ques>ons:  
  8. 8. 9   of  consumers  are  more  likely  to  try   new  things  when  it  is  suggested  by   a  friend  on  social  media    80%
  9. 9. 10   Nail Your Free Throws with Localized Content
  10. 10. 11   Having  community-­‐based  marke-ng  ini-a-ves   is  key  to  having  a  successful  franchise    
  11. 11. 12   Timely  posts  increase   fan  excitement,   generate  spikes  in   engagement  and  allow   for  further  reach    
  12. 12. 13   Remember  the  80/20  Rule  –  80%  of  posts   are  about  your  community  or  customers  and   20%  is  about  you    
  13. 13. 14   Hit 3-Pointers with Facebook Ads
  14. 14. 15   Newsfeed  ads  have  a  21  -mes  higher  click-­‐ through  rate  than  standard  web  ads  with     49  -mes  the  click-­‐through  rate  of  Facebook’s   right  side  ads     21x
  15. 15. 16   Targe-ng  your  fans  with  Facebook  ads  can   increase  click-­‐throughs  by  700%     700%
  16. 16. 17   For  every  $1  that  Unilever  spent  on  Facebook   ads  for  Suave  beauty  products,  they  saw  a   return  of  $8.41     $1 = $8.41  
  17. 17. Slam Dunk Your Franchise Marketing Approach The 3 Game Changers Nail Your Free Throws with Localized Content Hit 3-Pointers with Facebook Ads 18  
  18. 18. Get the Infographic! 19   bluewaterbrand.com/facebook  
  19. 19. 20   Craig Boyte Director  of  1:1  Digital  Strategy   MaK* Wangsness Digital  Marke-ng  Manager   Thankyou!      www.bluewaterbrand.com  
  20. 20. Connect with Us! 21   @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog  

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