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2015 Digital Trends for Multifamily - Midwest Multifamily Conference

With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.

Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.

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2015 Digital Trends for Multifamily - Midwest Multifamily Conference

  1. 1. 2015 DIGITAL TRENDS FOR MULTIFAMILY CO-AUTHOR OF REAL ESTATE FOR YOUTILITY ERICA CAMPBELL BYRUM DIRECTOR OF SOCIAL MEDIA @EricaCampbell @AptsForRent #ForRentLife
  2. 2. 9.4% 13.2% SOCIAL MEDIA LANDSCAPE
  3. 3. used Facebook to interact with a brand. liked a product on Facebook. used Facebook to research products at least once a week. wrote an online post about a product. wrote a product review online.
  4. 4. 2014 9.4% 13.2% 21.4% 2015 2020 SOURCE: DUKE UNIVERSITY CMO SURVEY CHIEF MARKETING OFFICER’S SPEND ON SOCIAL MEDIA
  5. 5. THE ROI OF SOCIAL MEDIA IS THAT YOUR BUSINESS WILL STILL EXIST IN 5 YEARS. “ “ - ERIK QUALMAN
  6. 6. 1. CREATING YOUTILITY 2. VISUAL MARKETING EXPLODES 3. GO MOBILE OR GO HOME 4. ADVOCACY 5. REAL-TIME MARKETING DIGITAL TRENDS
  7. 7. 1. CREATING YOUTILITY
  8. 8. BEING A GREAT MARKETER IS HARDER THAN EVER Source: Jay Baer
  9. 9. 3 REASONS WHY… Source: Jay Baer
  10. 10. 1. CONSUMER BEHAVIOR CHANGE Source: Jay Baer
  11. 11. Source: Jay Baer
  12. 12. 2. REAL-TIME REPUTATION Source: Jay Baer
  13. 13. Source: Jay Baer
  14. 14. Source: Jay Baer
  15. 15. 74% TRUST REFERRALS FROM FRIENDS/CO-WORKERS & 67.7% TRUST REVIEWS. - SATISFACTS RESEARCH “ “
  16. 16. 3. ENORMOUS COMPETITION FOR ATTENTION Source: Jay Baer
  17. 17. YOU ARE COMPETING AGAINST THE PEOPLE WE ACTUALLY LOVE Source: Jay Baer
  18. 18. WHAT SHOULD YOU DO NOW? Source: Jay Baer
  19. 19. STOP TRYING TO BE AMAZING, AND START BEING USEFUL Source: Jay Baer
  20. 20. $150,000 IN NEW LEASES
  21. 21. THE DIFFERENCE BETWEEN HELP AND HYPE IS JUST TWO LETTERS, BUT THEY MAKE ALL THE DIFFERENCE.” ~ @jaybaer “
  22. 22. @j YOUTILITY
  23. 23. YOUTILITY SO USEFUL, PEOPLE WOULD PAY “ ” IS MARKETING YOU FOR IT.
  24. 24. CREATE YOUTILITY THROUGHOUT THE FUNNEL Source: Jay Baer — @JAYBAER
  25. 25. CREATE CONTENT THAT PEOPLE WILL HAVE AN INCENTIVE TO SHARE.
  26. 26. #1 REAL ESTATE BOOK ON AMAZON ONLY $2.99
  27. 27. 2. VISUAL MARKETING EXPLODES
  28. 28. — @garyvee
  29. 29. Not just for selfies & recipes!
  30. 30. WHY IS VISUAL CONTENT IMPORTANT?
  31. 31. 90%OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL, AND VISUALS ARE PROCESSED 60,000XFASTER IN THE BRAIN THAN TEXT. Sources: 3M Corporation and Zabisco
  32. 32. 40%OF PEOPLE WILL RESPOND BETTER TO VISUAL INFORMATION THAN PLAIN TEXT. Source: Zabisco
  33. 33. POSTS WITH ATTRACT 3X MORE INBOUND LINKS THAN PLAIN TEXT POSTS. Source: SEOmoz VIDEOS
  34. 34. VISUAL CONTENT IS SOCIAL MEDIA-READY. IT’S EASILY SHAREABLE AND EASILY PALATABLE. Source: Wishpond.com
  35. 35. VISUAL STORIES HELP PEOPLE IDENTIFY WITH YOUR ORGANIZATION.
  36. 36. 10 PINTEREST CONTENT IDEAS 1. Meet The Team 2. Floor Plans 3. Resident Events 4. Customer Reviews 5. Lifestyle Content 6. Local 7. Staging Models 8. Videos 9. Expert Advice 10. Marketing Ideas
  37. 37. LOCATION LINK & GET SITE VERIFIED TWITTER URL SEO-RICH DESCRIPTION
  38. 38. PHOTO/TEXT ATTRIBUTION CATCHY TITLE SEO-RICH DESCRIPTION URL
  39. 39. GET VERIFIED ON PINTEREST
  40. 40. Track how many people are Pinning from your website, seeing your Pins, and clicking your content. PINTEREST ANALYTICS
  41. 41. Place Pin: Include a map, address and phone number. PINTEREST RICH PINS
  42. 42. PINTEREST BUY IT BUTTON
  43. 43. 10 INSTAGRAM CONTENT IDEAS 1. Amenities 2. Specials 3. Resident Events 4. Lifestyle 5. Happy Residents 6. Company Culture 7. Behind The Scenes 8. Local 9. Sneak Peeks 10. Meet The Team
  44. 44. INSTAGRAM ADS
  45. 45. INFLUENCERS
  46. 46. INFLUENCERS
  47. 47. INSTAGRAM CONTEST
  48. 48. MICRO VIDEO
  49. 49. VINE & HYPERLAPSE Source: Raj Qsar
  50. 50. GOPRO & FACETIME TOURS
  51. 51. OREO WEB SERIES
  52. 52. LIVE STREAMING VIDEO
  53. 53. LIVE STREAMING VIDEO
  54. 54. CANVA
  55. 55. FREE & LOW COST EDITING & DESIGN TOOLS PHONTO RHONNA DESIGNS PIC FRAME FLIPAGRAMPICMONKEY INFOGR.AMCANVA PICTOCHART
  56. 56. 3. GO MOBILE OR GO HOME
  57. 57. WEB CONTENT SHARED ON SOCIAL SHOULD BE MOBILE FRIENDLY
  58. 58. IN-APP SEARCH
  59. 59. IN-APP SEARCH
  60. 60. UN-BUNDLING APPS
  61. 61. UN-BUNDLING APPS
  62. 62. SOCIALIZING WEARABLE TECH
  63. 63. 4. ADVOCACY
  64. 64. WHAT IS ONE OF THE BIGGEST CHALLENGES WE HAVE TODAY? ? ? ? ? ? ? ? ?? ? ? ?
  65. 65. CONTENT
  66. 66. CONTENT IS KING
  67. 67. CONTESTS
  68. 68. CONTESTS IS KING
  69. 69. WHY SHOULD ANYONE CARE ABOUT CONTESTS? ? ? ? ? ? ? ? ? ? ? ? ?
  70. 70. CONTESTS CONTENT=
  71. 71. EMPLOYEE ACTIVATION Your employees have a vested interest in your company’s success. They will be your most committed and enthusiastic ambassadors. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences. - Susan Emerick, IBM “ ”
  72. 72. The Power of Pinterest 2,189 PHOTOS } RUN A CONTEST Crowdsource content from employees and residents.
  73. 73. DESUMMER FUN
  74. 74. CONTESTSARE THE GIFT THAT KEEPS ON GIVING
  75. 75. CROWDSOURCED ADS
  76. 76. #ForRentLife
  77. 77. 5. REAL-TIME MARKETING
  78. 78. RIDE THE TRENDS
  79. 79. RIDE THE TRENDS
  80. 80. ALIGN WITH A TV EVENT
  81. 81. ALIGN WITH A TV EVENT
  82. 82. ALIGN WITH A TV EVENT
  83. 83. ALIGN WITH A TV EVENT - Walking Dead Source: Adobe SiteCatalyst
  84. 84. ALIGN WITH A MOVIE - Jurassic World Source: Adobe SiteCatalyst
  85. 85. MAKE IT PERSONAL
  86. 86. HAVE FUN - BE WITTY, NOT AWKWARD
  87. 87. INSTAGRAM TAKEOVERS
  88. 88. HOST AN INSTAMEET EVENT
  89. 89. TAKEAWAYS
  90. 90. TAKEAWAYS We are all now media companies and need to think like journalists. We need to know each channel and what works best. We need to dedicate resources to creating visuals, micro-videos and collecting stories. The shift to mobile has already happened. It’s time to embrace that shift. The only constant is change. 1. 2. 3. 4. 5.
  91. 91. CO-AUTHOR OF REAL ESTATE FOR YOUTILITY ERICA CAMPBELL BYRUM DIRECTOR OF SOCIAL MEDIA @EricaCampbell @AptsForRent

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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive. Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.

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