5 Awesome Time-Saving Social Media Tools You Need To Use
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Social Media Maven Kate Frost will share her time-saving tricks, tips, apps and websites that will help you create a more streamlined social media presence for your dealership while also elevating the quality and delivery of your content. Attendees of this informative presentation will learn: How to use these 5 time saving tools How dealers are creating killer content with these tools How to look like a social media rockstar to your boss and be the envy of your competitors How to reach new and existing customers with better branding This jaw-dropping presentation is jam-packed with so much great information you’ll start saving 2-3 hours a week! That is valuable time you can then use to talk to more customers and sell more cars!
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5 Awesome Time-Saving Social Media Tools You Need To Use
- 1. ________________________________________________ 5 Awesome Time- Saving Social Media Tools You Need to Use ________________________________________________
- 2. About DealerOn Digital DealerWebsite Excellence Award Overall Winner An Unprecedented 6 Years In A Row! DrivingSales Top Rated Website Provider2011 - 2015 Dealer Marketing Magazine Technology Leadership Award for Website Design for the 2nd straight year! Google AdWords Certified Partner More DataiumMonthly ASI Winners than all others combined DealerOn’s website customers have a documented average lead increase of 200%
- 3. Say Hello To… 646 532 4714 646 532 4714 646 532 4714 Kate Frost President Kate Frost, Inc. Kate@KateFrostInc.com 407.760.8072 @DealerOn @ElianaRaggio @KateFrostInc
- 4. WOMEN IN AUTOMOTIVE 646 532 4714 646 532 4714 646 532 4714 August 18th -20th Orlando, FL #WomenInAuto15 @DealerOn @ElianaRaggio @KateFrostInc
- 5. •If you have questions during the presentation, please submit them using the “Questions” feature • Questions will be answered at the end of the webinar •A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on as an On-Demand Webinar at www.DealerOn.com/webinar
- 6. Afterthe presentation, be the first to answerthe giveaway question correctly to win this awesome prize!
- 7. Afterthe webinar, please fill out ourshort survey fora chance to win a Google prize!
- 9. ________________________________________________ 5 Awesome Time- Saving Social Media Tools You Need to Use ________________________________________________
- 10. OBJECTIVES * Increase the quality of your graphics while decreasing the time spent creating them. * Show you free tools and how you can use them to create efficiencies in your marketing. * Provide step-by-step directions along with some helpful do’s and don’ts to make you look like pro. * Question & Answer Session @DealerOn @ElianaRaggio @KateFrost_Inc
- 13. @DealerOn @ElianaRaggio @KateFrost_Inc #1. CANVA • Create kick ass graphics that are perfectly sized and formatted for social media without Photoshop. • FREE, unless you want to buy their stock images for $1.00. • Use their pre-made templates to look like a pro and save time for holiday posts and special events.
- 18. @DealerOn @ElianaRaggio @KateFrost_Inc We’re constantly using Canva to create more compelling graphics forourclients.
- 20. @DealerOn @ElianaRaggio @KateFrost_Inc #2. WORD SWAG • Create even MORE kick ass graphics on the fly and from your phone. • It’s not free, but it’s only $3.99. • Add text to your photos, or thousands of their free photos right from your phone. • Easy to use and customize images for social media.
- 26. @DealerOn @ElianaRaggio @KateFrost_Inc #3. CAPTURE APP • Make movies on the go and quickly record, edit, add music, upload & share directly from your phone. • FREE #3.5 LAYOUT APP • Combine multiple images into one photo. Reverse, flip, mirror photos quickly & easily. • FREE
- 30. @DealerOn @ElianaRaggio @KateFrost_Inc #4. INSTAGRAM • Adjust, brighten, saturate and add filters to your photos quickly. • FREE • Reach a large, organic audience for FREE. No boosts, no algorithm. • No difference between personal & business accounts. Strictly mobile, so great for reaching Millennials. • Use Instagram as a starting point and push to your other social channels from here.
- 33. @DealerOn @ElianaRaggio @KateFrost_Inc Follow: @BeachAutomotive •Great job showcasing vehicles within their local community •Artistic angles and filters make each shot unique •Tip: #archi_ologie #architecture #architecturephotography #signage #signgeeks #sign_lover #signhunting #signstalk
- 34. @DealerOn @ElianaRaggio @KateFrost_Inc Follow: @AllStarAutomotive •Nice job regramming customer photos, mixing in OEM photos, memes & posting pictures at the time of delivery. •Great use of hashtags to reach a larger audience, get more engagement and grow followers.
- 35. @DealerOn @ElianaRaggio @KateFrost_Inc Speaking of #hashtags DO: DON’T:• Your research • Create a branded hashtag for your store & use it on every single post • Keep a “note” in your phone with all the hashtags that you can copy & paste • Take advantage of trending hashtags & OEM hashtags • Follow local businesses, competitors & your competitors followers • Be afraid to use a ton of them • List all of them in your original post. Write a comment just for hashtags • Use spam hashtags: #like, #follow, #follow4follow • Use the same ones every. single. time. • Forget to like and comment on other posts
- 36. @DealerOn @ElianaRaggio @KateFrost_Inc Example of #hashtags Porsche of Jackson NEW #PorscheOfJackson #Porsche #2015Porsche #PorscheMaccan #Maccan #NewCar #NewRide #NewCarSmell #NewPorsche #Jackson #JacksonMS #HappyCustomer #Yay #NewCars #happy #instalove #newwhip #newwheels
- 38. @DealerOn @ElianaRaggio @KateFrost_Inc #5. IFTTT.COM • Create major efficiencies across social platforms. • FREE. • Automates posts and actions with social media, but other areas of your life too. • Makes you look on top of your game and who doesn’t want that? If This THEN That
- 45. SUGGESTED RESOURCES• The 5 websites & apps just discussed • Iconosquare.com for Instagram analytics • FREE branding discovery with code: SELLMORE https://madnesstomastery.com/coaching-programs/personal-brand-checklist/ • Hootesuite announced a way to connect Instagram to your account https://hootsuite.com/resources/hoot-tip/how-to-add-instagram-to-your-hootsuite-dashboard • Following other businesses, people, interests@DealerOn @ElianaRaggio @KateFrost_Inc
- 46. @DealerOn @ElianaRaggio @KateFrost_Inc APPS & SITES THAT WON’T SAVE YOU TIME:
- 47. TAKEAWAYS • We don’t have a choice on whether we do social media, the question is how well we do it.* Do it better with these tools. • Social media takes time, but by creating efficiencies you’ll save time and impress your boss. • Get on Instagram – or at least secure your handle! All the cool kids are doing it and by “cool kids” I mean Millennials. • Don’t stop learning, reading, stealing great ideas and re- working them as your own. @DealerOn @ElianaRaggio @KateFrost_Inc *Erik Qualman, SocialNomics
- 49. Be the first to answerthe giveaway question correctly to win this awesome prize!
- 50. Today’s Expert @DealerOn @ElianaRaggio @KateFrost_Inc Kate Frost President Kate Frost, Inc. Kate@KateFrostInc.com 407.760.8072
- 51. WOMEN IN AUTOMOTIVE 646 532 4714 646 532 4714 646 532 4714 August 18th -20th Orlando, FL #WomenInAuto15 @DealerOn @ElianaRaggio @KateFrostInc
- 52. Afterthe webinar, please fill out ourshort survey fora chance to win a Google prize!
- 53. ________________________________________________ Get More Bang for Your Buck from Your Employee Training ________________________________________________ Thursday, August 13 12pm EST / 9am PST Glenn Pasch CEO and Partner Pasch Consulting Group