Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Surf Expo - Social Media 101: From Zero to Hero

380 views

Published on

Building a strong social presence for your business is no longer an option – it’s essential. During this session, Sage Island CEO Mike Duncan will discuss how to help your business thrive socially and beyond. He will share the top 10 tips to make your company stand out on the top platforms and reveal how to turn them into business drivers. Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.

Published in: Marketing
  • Get Paid To Manage Facebook Fan Pages! Facebook Fan Page Workers Required - Start Immediately. ➤➤ https://tinyurl.com/rbrfd6j
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Surf Expo - Social Media 101: From Zero to Hero

  1. 1. FROMZERO TOHEROSEO -SocialMedia - Marketing MIKE DUNCAN - CEO - SAGE ISLAND
  2. 2. MIKE DUNCANCEO / CREATIVE DIRECTOR MDUNCAN@SAGEISLAND.COM slideshare.net / sageisland
  3. 3. SAGEISLAND.COM
  4. 4. wilmingtonbiz.com/insights/mikeduncan/40
  5. 5. SEARCHENGINEMARKETING TENSEOTIPS!
  6. 6. SEOTip#1 GoogleWebmasterTools google.com/webmasters
  7. 7. SEOTip#2 GET A RESPONSIVE WEBSITE!
  8. 8. » Responsive devices outnumber desktops in search » Google labels if your website is mobile-friendly
 - Maintain a positive user experience and SEO rank » Responsive Tool: responsivedesignchecker.com www.sageisland.com/size-matters.html
  9. 9. • Google SEO algorithms track social media use • Build backlinks to your site from social pla<orms • The more you write & post = higher SEO rank SEOTip#3 SEO&SocialGoHand-inHand
  10. 10. • Google+ Business increases SEO rank • Become a resource in local lisBngs • Create, verify and opBmize your page • TesBmonials are a big factor in customer decisions • Another pla<orm for link-building SEOTip#4 Take Control of your Google+ BusinessPage
  11. 11. SEOTip#5
  12. 12. www.schema.org
  13. 13. SEOTip#6 Pay Attention to On-Page Optimization
  14. 14. moz.com/search-ranking-factors moz.com/beginners-guide-to-seo
  15. 15. ContentisQuality Over Quantity SEOTip#7
  16. 16. BLOGRegularly SEOTip#8
  17. 17. Secure your Website SEOTip#9
  18. 18. SEOTip #10
  19. 19. marketing.grader.com
  20. 20. nibbler.silktide.com
  21. 21. app.upcity.com/free-tools/seo-report-card
  22. 22. gtmetrix.com
  23. 23. SOCIALMEDIA TIPS FORBETTERSOCIAL
  24. 24. Tip #1:Always use hashtags Hashtags immediately increase your post’s organic reach, helps target your desired audience and builds brand exposure.
  25. 25. HASHTAGIFY.ME
  26. 26. Instagram
  27. 27. Twitter&Facebook
  28. 28. Tip #2:Use Quality Images Be selective in the photos you choose to represent your brand on social media.
  29. 29. Tip #3:Timing is Everything Where is your target audience located and when are they on social media?
  30. 30. iconosquare.com
  31. 31. Tip #4:Leverage Brand and AmbassadorContent Jackpot.
  32. 32. Tip #5: Link back to your website Social media is now synonymous with SEO. Link back to your website whenever possible.
  33. 33. foursixty.com
  34. 34. #UserGeneratedContent Tip #6:Brand Hashtag
  35. 35. Tip #7:Target key influencers Develop strategic partnerships with key influencers.
  36. 36. klout.com
  37. 37. Tip #8:Give Incentives Why should people follow you on social media?
  38. 38. Tip #9:Stay organized Save time.
 This is key to social media success.
  39. 39. LATERGRAM.ME
  40. 40. TWEETDECK.TWITTER.COM
  41. 41. HOOTSUITE.COM
  42. 42. Tip #10:Advertise Duh.
  43. 43. Facebook Advertising • Facebook’s changes have made advertising a necessity for brands and businesses. At the same time, they’ve heavily increased their advertising opportunities • From website remarketing and promoted posts, you can now build highly targeted campaigns, reaching users based on behaviors, demographics, locations and more • Use Facebook Business Manager and Power editor for more targeted and strategic ads: https:// business.facebook.com
  44. 44. Instagram • Instagram ads are now available globally for all businesses — big and small • Share stories with this highly engaged audience in a creative visual environment and drive action with your ads • Drive clicks to your website, store locations, contact forms, contests and more • Share videos up to 30 seconds to tell your brand or campaign story • Promote app installs and share multiple photos at once with their new carousel ad format
  45. 45. MIKE DUNCANCEO / CREATIVE DIRECTOR MDUNCAN@SAGEISLAND.COM slideshare.net / sageisland

×