How Your Franchise Can Rock Social Media in 2013

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Experience this insightful (and awesome) webcast about the top three social media channels franchises must dominate in 2013. Learn how your social media can make an impact locally.

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How Your Franchise Can Rock Social Media in 2013

  1. 1. 1   How Your Franchise Can Rock Social Media!
  2. 2. 2   MaKenzie  Wangsness*   Local  Marke.ng  Advisor   makenzie.wangsness@bluewaterbrand.com       #RockSocial2013  
  3. 3. Social Platforms 3   #RockSocial2013  
  4. 4. Rock These in 2013: 4   #RockSocial2013  
  5. 5. Facebook: General Admission 5   •  1  Billion  Users   •  604  Million  Mobile  Users   Audience:  Ranging  from  Prospects  with   General  Interest  to  Loyal  Customers     #RockSocial2013   What  They  Want:  Engagement   with  Content  and/or  Offers   How  to  Rock  it:  Pictures  &  Video    
  6. 6. 6   65%  consulted  informa.on  they   found  about  brands  on  social  networks   when  making  a  purchasing  decision.   Source:  eMarketer   #RockSocial2013  
  7. 7. Twitter: Press Pass 7   •  Over  500  Million  Users   •  More  than  400  Million  Tweets  Per  Day   Audience:  Prospects  and  Customers  Who   Want  a  Pulse  on  Your  Brand  or  Loca.on     #RockSocial2013   What  They  Want:  Brand  News,   Conversa.ons,  &  Customer  Service     How  to  Rock  It:  Listen,  listen,  listen.   (And  respond  appropriately)    
  8. 8. 8   43%  of  U.S.  adults  say  they’d  be   willing  to  give  up  beer  for  a  month  if   they  could  keep  accessing  the  Internet   on  their  smartphones.     36%  said  they’d  be     willing  to  give  up  chocolate.   #RockSocial2013  Source:  Think  with  Google  
  9. 9. 9   #RockSocial2013  Source:  Think  with  Google   56%  of  smartphone   users  are  interested  in   receiving  a  .me-­‐sensi.ve,   loca.on-­‐based  offer.  
  10. 10. Foursquare: VIP 10   •  Over  2.5  Billion  Check-­‐Ins   •  More  Than  25  Million  Users   •  1  Million+  Brands  &  Business   #RockSocial2013   Audience:  Customers  in  or  Near  Your  Loca.on      What  They  Want:  Recogni.on     (And  some  swag)     How  to  Rock  It:  Give  a  Great  1st  Time  Offer     &  Reward  Loyalty    
  11. 11. 11   SOURCE:  hep://blog.nielsen.com/nielsenwire/global/social-­‐media-­‐report-­‐2012-­‐social-­‐media-­‐comes-­‐of-­‐age/   #RockSocial2013   TOTAL MINUTES SPENT ON SOCIAL MEDIA JULY 2012 JULY 2013? JULY 2011 59.5 B 88.48 B 121.18 B 23.2 B4.4 B 74.0 B40.8 B5.7 B TOTAL MINUTES SOURCE: NIELSEN YOY CHANGE MOBILE APP WEB #RockSocial2013  
  12. 12. Be a Social Media Rock Star in Your Franchise 12   #RockSocial2013  
  13. 13. #1 Don’t Fight It 13   •  Embrace  &  U.lize  Social     •  Par.cipate     •  Spread  the  Word   #RockSocial2013  
  14. 14. #2 Be Unique 14   •  Store  Events/Promo.ons/ Non-­‐Profit  Work     •  Customer  Tes.monials     •  Photos  &  Video   #RockSocial2013  
  15. 15. #3 Play as One 15   •  Leverage  Brand  Assets     •  Collaborate  with  Your   Franchise  Team     •  Communicate  with   Corporate   #RockSocial2013  
  16. 16. 16   QUESTIONS? QUESTIONS? QUESTIONS? QUESTIONS? QUESTIONS? #RockSocial2013  
  17. 17. 17   MaKenzie  Wangsness*   Local  Marke.ng  Advisor   makenzie.wangsness@bluewaterbrand.com       #RockSocial2013  
  18. 18. Connect with Us! 18   @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   #RockSocial2013   bluewaterbrand.com/blog  

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