SlideShare a Scribd company logo
1 of 45
Download to read offline
Mobile and Tablet
Content Distribution




               John Foley, Jr.
     interlinkONE / Grow Socially
         @JohnFoleyJr • #cmworld
                          #cmworld
First… THANK YOU!

• For Being Here!

• For Being Willing to Learn and
  Engage!

• For Liking My Boston Accent!


                                   #cmworld
Today’s Overview

• Brief Introduction

• Why Mobile Is Critical

• Developing a Mobile Strategy

• Getting Mobile: Optimizing Your
  Online Content

• Integrating Mobile with Other
  Channels

• Final Thoughts and Questions

                                    #cmworld
Brief Introduction


        I’ll Be Brief, I Promise!




                                    #cmworld
Intro: John Foley, Jr.


• Grow Socially, Inc.
   – Online Marketing/Social Media       I love
                                     Mar(H)keting!
   – Plan, Manage, Execute and
     Measure

• interlinkONE
   – Enterprise Marketing
      Management Software
   – Plan, build, manage, execute
      and measure all marketing
      activities



                                                     #cmworld
The Books

        Printers
        - Business Transformation

            Mailers, Fulfillment Providers
            - Business Transformation


                   All Businesses
                   - Untethered
                   Communications

                                             #cmworld
Keep Your Phone On!

• Feel free to
  Tweet, Post, Update, Email, take
  notes, photos, and more!




             @JohnFoleyJr
              #CMWorld
                                     #cmworld
Get Involved!

• Grab your handout card! I want feedback!




          I hope you’ll participate!!

                                             #cmworld
Ready to Get Involved?

• POLL Question #1:

 What is your biggest mobile
 marketing challenge today?


                           #cmworld
Why Mobile is Critical


    Smartphones, Tablets, and You




                                    #cmworld
Mobile is Shaking up Marketing!

• Devices: Smartphones, Tablets

• QR Codes

• Near Field Communication (NFC)

• Augmented Reality

• SMS/Texting



                                   #cmworld
Smartphone Adoption
        50% Smartphone Adoption in the U.S.




                                              #cmworld
Smartphones and Web Browsing




            Source: Morgan Stanley




                                     #cmworld
Big Brands Are Moving Forward
       June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/




  “We have to embrace these changes. What we have to
  do is provide anytime, anywhere access. The customer
                    is demanding that.”

                                                                                                   #cmworld
Mobile is Changing Our Behavior




                                  #cmworld
Mobile Devices and Email
• Are you making
  money through your
  email efforts right
  now?

• If so, you must stay
  ahead of the mobile
  curve!

• Test designs/layouts
  of Email

• Test links/pages

                           #cmworld
Mobile and Search
        Via Infographic Produced by Trinity Marketing




                        URL: http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/

                                                                                                    #cmworld
Think About Your* Website




            Why?

                     * Or your customer’s website!

                                               #cmworld
But on a smartphone…




            =
                       Source: http://www.flickr.com/photos/23844524@N03/5002051362/




                                                                            #cmworld
Developing a Mobile Strategy


     Success starts with a Plan…




                                   #cmworld
Strategy Question

• What are your mobile audience’s needs
  and goals?




        Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/

                                                                                                          #cmworld
Strategy Question

• How much content does your mobile
  content truly need?




            Photo Credit: http://www.flickr.com/photos/nicmcphee/




                                                                    #cmworld
Strategy Question

• How Will You Get Data from the Mobile
  Audience?




                                          #cmworld
Getting Mobile: Optimizing Your
Online Content

    Options, Solutions, and Advice




                                     #cmworld
Mobile Website Goals

• Optimized To Fit

• Quick to Load

• Easy to Read

• Easy to Interact With


                          #cmworld
3 Options for Building
Mobile Websites
• Plugins

• Responsive Design

• Separate Mobile Site   Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/




                                                                                #cmworld
Option: Plug-Ins

• WPTouch:
  Popular WordPress
  Plugin:

 -- Automatically transforms
your WordPress website
into a mobile-ready version


                               #cmworld
Option: Responsive Design

Responsive design
• Flexible Grids
• Media Queries
• Flexible Images

         By Ethan Marcotte
         http://www.abookapart.com/




                                      Photo Credit: http://baymard.com/blog/trying-out-responsive-design



                                                                                                   #cmworld
Option: Separate Mobile Website

• Dedicated Mobile Site

• Treat the needs of the “on-
  the-go” user differently
  than those of a
  desktop/laptop browser.




                                  #cmworld
Mobile Website Building Tools

• iFlyMobi

• MoFuse

• Wapple

• And more!

                                #cmworld
Deciding Which Option is Best

• Keep Your Audience in Mind: What are
  their Needs from a Mobile Device?

• How much design control do you need?

• How often does your content change?



                                         #cmworld
Guidelines for Web Copy

•   Say LESS                         Pyramid Writing

                                      Important Stuff
•   Use the Inverted Pyramid
•   Put more important content first
•   Use clear headlines and headings      Fluff

•   Consider the users’ goals
•   Establish trust
•   Use active voice

                                                  #cmworld
Tips for Mobile Content

•   Short and Sweet (Say even less)
•   Forget the Fancy Fonts
•   Front Load Your Content
•   Organize the Frontload
•   What’s the offer?
•   Call to Action



                                      #cmworld
Integrating Mobile
with Other Channels

       Driving Traffic to Your
          Mobile Content



                                 #cmworld
Ready to Get Involved?

• POLL Question #2:

Which technologies have you
 used to reach the mobile
         audience?

                         #cmworld
QR Codes & Print: Point to Mobile
Websites!




                                    #cmworld
NFC: Lots of Potential Uses!

• “Near field communication, or NFC,
  allows for simplified transactions, data
  exchange, and connections with a touch”.




                                        #cmworld
Tap To Connect!




                  #cmworld
Final Thoughts and Questions


      Key Takeaways and More




                               #cmworld
Should You Have a Mobile App?

• Pros                  • Cons
  – It’ll Create Buzz     – Requires
                            development
  – Could Provide a         across multiple
    Great Experience        platforms
    for Customers &       – Comes with an
    Prospects               additional barrier of
                            entry (find app, DL)
                          – Lots of Apps Stink

                                              #cmworld
Mobile Website: The Destination of
Many Entry-Points
•   Email
•   SEO
•   Web Browsing
•   Social Media
•   Interactive Print




                                     #cmworld
Final Takeaways

• Mobile is not just a trend, or buzz-worthy:
  it’s a major disruptive influence on the
  world of communications & marketing.

• The Time is Now: Mobile-Optimize Your
  Content and Start Reaching the Mobile
  Audience.


                                            #cmworld
Resources for You

• Free White Paper on Mobile Marketing
  and Content Distribution!

       Get it at http://iFlyMobi.com




                                       #cmworld
More Resources for You

• http://iFlyMobi.com

• http://QReateAndTrack.com

• http://GrowSocially.com

• http://interlinkONE.com

• http://Twitter.com/JohnFoleyJr

                                   #cmworld
Q & A / Contact Me!: http://ilink.me/JR

                                QR Code




                                   iFlyMobi.com




                                                  #cmworld

More Related Content

What's hot

Maura Neill: Realtor on the GO
Maura Neill: Realtor on the GOMaura Neill: Realtor on the GO
Maura Neill: Realtor on the GOMaura Neill
 
Make Your WordPress Site Mobile Friendly
Make Your WordPress Site Mobile FriendlyMake Your WordPress Site Mobile Friendly
Make Your WordPress Site Mobile FriendlyDave Zille
 
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...Greg Hickman
 
Squiz Scotland Seminar March 2012
Squiz Scotland Seminar March 2012Squiz Scotland Seminar March 2012
Squiz Scotland Seminar March 2012Squiz
 
Squiz Seminar - 8th March 2012
Squiz Seminar - 8th March 2012Squiz Seminar - 8th March 2012
Squiz Seminar - 8th March 2012Squiz
 
Mobile Apps for Events
Mobile Apps for EventsMobile Apps for Events
Mobile Apps for EventsJessica Levin
 
Beyond Maps Forum 2012 Keynote
Beyond Maps Forum 2012 KeynoteBeyond Maps Forum 2012 Keynote
Beyond Maps Forum 2012 KeynoteMarc Prioleau
 
How to write mobile optimized content for your app
How to write mobile optimized content for your appHow to write mobile optimized content for your app
How to write mobile optimized content for your appPaperlit
 
Going mobile writing content for mobile
Going mobile  writing content for mobileGoing mobile  writing content for mobile
Going mobile writing content for mobileMaya Irving-Regev
 
Mobile Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp WisdomMobile  Apps MPI DFW Camp Wisdom
Mobile Apps MPI DFW Camp WisdomJessica Levin
 
Geolocation media training
Geolocation media trainingGeolocation media training
Geolocation media trainingSpiderDigital
 
Responsive Email Design
Responsive Email DesignResponsive Email Design
Responsive Email DesignAnna Yeaman
 
Mobile Market : Past Present Now and Then
Mobile Market : Past Present Now and ThenMobile Market : Past Present Now and Then
Mobile Market : Past Present Now and ThenSittiphol Phanvilai
 
Social IS Your Mobile Strategy - Social Fresh West 2013, San Diego
Social IS Your Mobile Strategy - Social Fresh West 2013, San DiegoSocial IS Your Mobile Strategy - Social Fresh West 2013, San Diego
Social IS Your Mobile Strategy - Social Fresh West 2013, San DiegoTim Hayden
 
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013Kirby Winfield
 
Embracing the mobile frontier and reaching the digital natives
Embracing the mobile frontier and reaching the digital nativesEmbracing the mobile frontier and reaching the digital natives
Embracing the mobile frontier and reaching the digital nativesEktron
 
Fox mobile search_sept_2012
Fox mobile search_sept_2012Fox mobile search_sept_2012
Fox mobile search_sept_2012meganreads
 

What's hot (20)

Maura Neill: Realtor on the GO
Maura Neill: Realtor on the GOMaura Neill: Realtor on the GO
Maura Neill: Realtor on the GO
 
Make Your WordPress Site Mobile Friendly
Make Your WordPress Site Mobile FriendlyMake Your WordPress Site Mobile Friendly
Make Your WordPress Site Mobile Friendly
 
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
Target Marketing Magazine Webinar - Keys To Success On The Mobile Web and How...
 
Squiz Scotland Seminar March 2012
Squiz Scotland Seminar March 2012Squiz Scotland Seminar March 2012
Squiz Scotland Seminar March 2012
 
Squiz Seminar - 8th March 2012
Squiz Seminar - 8th March 2012Squiz Seminar - 8th March 2012
Squiz Seminar - 8th March 2012
 
Mobile Apps for Events
Mobile Apps for EventsMobile Apps for Events
Mobile Apps for Events
 
Beyond Maps Forum 2012 Keynote
Beyond Maps Forum 2012 KeynoteBeyond Maps Forum 2012 Keynote
Beyond Maps Forum 2012 Keynote
 
Mobile seminar-worksheet
Mobile seminar-worksheetMobile seminar-worksheet
Mobile seminar-worksheet
 
How to write mobile optimized content for your app
How to write mobile optimized content for your appHow to write mobile optimized content for your app
How to write mobile optimized content for your app
 
Going mobile writing content for mobile
Going mobile  writing content for mobileGoing mobile  writing content for mobile
Going mobile writing content for mobile
 
Mobile Apps MPI DFW Camp Wisdom
Mobile  Apps MPI DFW Camp WisdomMobile  Apps MPI DFW Camp Wisdom
Mobile Apps MPI DFW Camp Wisdom
 
Justine Jordan
Justine JordanJustine Jordan
Justine Jordan
 
Geolocation media training
Geolocation media trainingGeolocation media training
Geolocation media training
 
Responsive Email Design
Responsive Email DesignResponsive Email Design
Responsive Email Design
 
So Lo Mo
So Lo MoSo Lo Mo
So Lo Mo
 
Mobile Market : Past Present Now and Then
Mobile Market : Past Present Now and ThenMobile Market : Past Present Now and Then
Mobile Market : Past Present Now and Then
 
Social IS Your Mobile Strategy - Social Fresh West 2013, San Diego
Social IS Your Mobile Strategy - Social Fresh West 2013, San DiegoSocial IS Your Mobile Strategy - Social Fresh West 2013, San Diego
Social IS Your Mobile Strategy - Social Fresh West 2013, San Diego
 
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013
 
Embracing the mobile frontier and reaching the digital natives
Embracing the mobile frontier and reaching the digital nativesEmbracing the mobile frontier and reaching the digital natives
Embracing the mobile frontier and reaching the digital natives
 
Fox mobile search_sept_2012
Fox mobile search_sept_2012Fox mobile search_sept_2012
Fox mobile search_sept_2012
 

Similar to “Mobile and Tablet Content Distribution”

Ready, Set, Go Mobile!
Ready, Set, Go Mobile!Ready, Set, Go Mobile!
Ready, Set, Go Mobile!Hall_
 
Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011ClarkMedia, Inc
 
Exploring Mobile Marketing Today - Litchfield MN Chamber
Exploring Mobile Marketing Today - Litchfield MN ChamberExploring Mobile Marketing Today - Litchfield MN Chamber
Exploring Mobile Marketing Today - Litchfield MN ChamberMichelle Falling
 
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on MobileBoris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on MobileBoris Chan
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy Jeff Bullas
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses. Anchor Mobile
 
Digital Marketing in a Mobile First World
Digital Marketing in a Mobile First World Digital Marketing in a Mobile First World
Digital Marketing in a Mobile First World MarketingNomads.com
 
Mobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services CompaniesMobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services Companiesaffordableweb
 
HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506Hungry Digital Limited
 
Mobile presence & location based marketing
Mobile presence & location based marketingMobile presence & location based marketing
Mobile presence & location based marketingPriyanka Rana
 
Online Marketing Bootcamp - Mobile | October 2014
Online Marketing Bootcamp - Mobile | October 2014Online Marketing Bootcamp - Mobile | October 2014
Online Marketing Bootcamp - Mobile | October 2014Media Matters
 
Design and user experience in the travel industry
Design and user experience in the travel industryDesign and user experience in the travel industry
Design and user experience in the travel industryAdam Lee
 
Mobile Marketing for Businesses
Mobile Marketing for BusinessesMobile Marketing for Businesses
Mobile Marketing for BusinessesDavid Liem
 
SEO Hot Topics 2012
SEO Hot Topics 2012SEO Hot Topics 2012
SEO Hot Topics 2012OliOrt
 
Mobile Search and QR Codes
Mobile Search and QR CodesMobile Search and QR Codes
Mobile Search and QR Codespointit
 

Similar to “Mobile and Tablet Content Distribution” (20)

Ready, Set, Go Mobile!
Ready, Set, Go Mobile!Ready, Set, Go Mobile!
Ready, Set, Go Mobile!
 
Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011
 
Why go mobile
Why go mobileWhy go mobile
Why go mobile
 
Exploring Mobile Marketing Today - Litchfield MN Chamber
Exploring Mobile Marketing Today - Litchfield MN ChamberExploring Mobile Marketing Today - Litchfield MN Chamber
Exploring Mobile Marketing Today - Litchfield MN Chamber
 
Mobile websites
Mobile websitesMobile websites
Mobile websites
 
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on MobileBoris Chan - FITC SCREENS - Becoming Social By Default on Mobile
Boris Chan - FITC SCREENS - Becoming Social By Default on Mobile
 
How to Win in a Digital Economy
How to Win in a Digital Economy How to Win in a Digital Economy
How to Win in a Digital Economy
 
Intro to mobile marketing
Intro to mobile marketingIntro to mobile marketing
Intro to mobile marketing
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses.
 
Digital Marketing in a Mobile First World
Digital Marketing in a Mobile First World Digital Marketing in a Mobile First World
Digital Marketing in a Mobile First World
 
Mobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services CompaniesMobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services Companies
 
HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506HK4As AdSchool Digital Bootcamp Part 1 20130506
HK4As AdSchool Digital Bootcamp Part 1 20130506
 
Mobile presence & location based marketing
Mobile presence & location based marketingMobile presence & location based marketing
Mobile presence & location based marketing
 
Online Marketing Bootcamp - Mobile | October 2014
Online Marketing Bootcamp - Mobile | October 2014Online Marketing Bootcamp - Mobile | October 2014
Online Marketing Bootcamp - Mobile | October 2014
 
Design and user experience in the travel industry
Design and user experience in the travel industryDesign and user experience in the travel industry
Design and user experience in the travel industry
 
Mobile Marketing for Businesses
Mobile Marketing for BusinessesMobile Marketing for Businesses
Mobile Marketing for Businesses
 
How... Do you know?
How... Do you know?How... Do you know?
How... Do you know?
 
SEO Hot Topics 2012
SEO Hot Topics 2012SEO Hot Topics 2012
SEO Hot Topics 2012
 
NMGpresentation
NMGpresentationNMGpresentation
NMGpresentation
 
Mobile Search and QR Codes
Mobile Search and QR CodesMobile Search and QR Codes
Mobile Search and QR Codes
 

More from Content Marketing World

Content Marketing World 2013 Presentations
Content Marketing World 2013 PresentationsContent Marketing World 2013 Presentations
Content Marketing World 2013 PresentationsContent Marketing World
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”Content Marketing World
 
Webinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to FinishWebinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to FinishContent Marketing World
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing World
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing World
 
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...Content Marketing World
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”Content Marketing World
 
“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”Content Marketing World
 
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...Content Marketing World
 
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...Content Marketing World
 
“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”Content Marketing World
 
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...Content Marketing World
 
“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”Content Marketing World
 
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”Content Marketing World
 
“Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B” “Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B” Content Marketing World
 
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...Content Marketing World
 
“Content Marketing Strategy without Print? Who Are You Kidding?”
“Content Marketing Strategy without Print? Who Are You Kidding?”“Content Marketing Strategy without Print? Who Are You Kidding?”
“Content Marketing Strategy without Print? Who Are You Kidding?”Content Marketing World
 
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...Content Marketing World
 
“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”Content Marketing World
 

More from Content Marketing World (20)

Content Marketing World 2013 Presentations
Content Marketing World 2013 PresentationsContent Marketing World 2013 Presentations
Content Marketing World 2013 Presentations
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”
 
Webinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to FinishWebinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to Finish
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & Associations
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & Associations
 
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”
 
“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”
 
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
 
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
 
“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”
 
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
 
“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”
 
“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”
 
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
 
“Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B” “Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B”
 
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
 
“Content Marketing Strategy without Print? Who Are You Kidding?”
“Content Marketing Strategy without Print? Who Are You Kidding?”“Content Marketing Strategy without Print? Who Are You Kidding?”
“Content Marketing Strategy without Print? Who Are You Kidding?”
 
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
 
“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”
 

Recently uploaded

5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdfSherl Simon
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfShashank Mehta
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 

Recently uploaded (20)

5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
5-Step Framework to Convert Any Business into a Wealth Generation Machine.pdf
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdfDarshan Hiranandani (Son of Niranjan Hiranandani).pdf
Darshan Hiranandani (Son of Niranjan Hiranandani).pdf
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 

“Mobile and Tablet Content Distribution”

  • 1. Mobile and Tablet Content Distribution John Foley, Jr. interlinkONE / Grow Socially @JohnFoleyJr • #cmworld #cmworld
  • 2. First… THANK YOU! • For Being Here! • For Being Willing to Learn and Engage! • For Liking My Boston Accent! #cmworld
  • 3. Today’s Overview • Brief Introduction • Why Mobile Is Critical • Developing a Mobile Strategy • Getting Mobile: Optimizing Your Online Content • Integrating Mobile with Other Channels • Final Thoughts and Questions #cmworld
  • 4. Brief Introduction I’ll Be Brief, I Promise! #cmworld
  • 5. Intro: John Foley, Jr. • Grow Socially, Inc. – Online Marketing/Social Media I love Mar(H)keting! – Plan, Manage, Execute and Measure • interlinkONE – Enterprise Marketing Management Software – Plan, build, manage, execute and measure all marketing activities #cmworld
  • 6. The Books Printers - Business Transformation Mailers, Fulfillment Providers - Business Transformation All Businesses - Untethered Communications #cmworld
  • 7. Keep Your Phone On! • Feel free to Tweet, Post, Update, Email, take notes, photos, and more! @JohnFoleyJr #CMWorld #cmworld
  • 8. Get Involved! • Grab your handout card! I want feedback! I hope you’ll participate!! #cmworld
  • 9. Ready to Get Involved? • POLL Question #1: What is your biggest mobile marketing challenge today? #cmworld
  • 10. Why Mobile is Critical Smartphones, Tablets, and You #cmworld
  • 11. Mobile is Shaking up Marketing! • Devices: Smartphones, Tablets • QR Codes • Near Field Communication (NFC) • Augmented Reality • SMS/Texting #cmworld
  • 12. Smartphone Adoption 50% Smartphone Adoption in the U.S. #cmworld
  • 13. Smartphones and Web Browsing Source: Morgan Stanley #cmworld
  • 14. Big Brands Are Moving Forward June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/ “We have to embrace these changes. What we have to do is provide anytime, anywhere access. The customer is demanding that.” #cmworld
  • 15. Mobile is Changing Our Behavior #cmworld
  • 16. Mobile Devices and Email • Are you making money through your email efforts right now? • If so, you must stay ahead of the mobile curve! • Test designs/layouts of Email • Test links/pages #cmworld
  • 17. Mobile and Search Via Infographic Produced by Trinity Marketing URL: http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/ #cmworld
  • 18. Think About Your* Website Why? * Or your customer’s website! #cmworld
  • 19. But on a smartphone… = Source: http://www.flickr.com/photos/23844524@N03/5002051362/ #cmworld
  • 20. Developing a Mobile Strategy Success starts with a Plan… #cmworld
  • 21. Strategy Question • What are your mobile audience’s needs and goals? Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/ #cmworld
  • 22. Strategy Question • How much content does your mobile content truly need? Photo Credit: http://www.flickr.com/photos/nicmcphee/ #cmworld
  • 23. Strategy Question • How Will You Get Data from the Mobile Audience? #cmworld
  • 24. Getting Mobile: Optimizing Your Online Content Options, Solutions, and Advice #cmworld
  • 25. Mobile Website Goals • Optimized To Fit • Quick to Load • Easy to Read • Easy to Interact With #cmworld
  • 26. 3 Options for Building Mobile Websites • Plugins • Responsive Design • Separate Mobile Site Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/ #cmworld
  • 27. Option: Plug-Ins • WPTouch: Popular WordPress Plugin: -- Automatically transforms your WordPress website into a mobile-ready version #cmworld
  • 28. Option: Responsive Design Responsive design • Flexible Grids • Media Queries • Flexible Images By Ethan Marcotte http://www.abookapart.com/ Photo Credit: http://baymard.com/blog/trying-out-responsive-design #cmworld
  • 29. Option: Separate Mobile Website • Dedicated Mobile Site • Treat the needs of the “on- the-go” user differently than those of a desktop/laptop browser. #cmworld
  • 30. Mobile Website Building Tools • iFlyMobi • MoFuse • Wapple • And more! #cmworld
  • 31. Deciding Which Option is Best • Keep Your Audience in Mind: What are their Needs from a Mobile Device? • How much design control do you need? • How often does your content change? #cmworld
  • 32. Guidelines for Web Copy • Say LESS Pyramid Writing Important Stuff • Use the Inverted Pyramid • Put more important content first • Use clear headlines and headings Fluff • Consider the users’ goals • Establish trust • Use active voice #cmworld
  • 33. Tips for Mobile Content • Short and Sweet (Say even less) • Forget the Fancy Fonts • Front Load Your Content • Organize the Frontload • What’s the offer? • Call to Action #cmworld
  • 34. Integrating Mobile with Other Channels Driving Traffic to Your Mobile Content #cmworld
  • 35. Ready to Get Involved? • POLL Question #2: Which technologies have you used to reach the mobile audience? #cmworld
  • 36. QR Codes & Print: Point to Mobile Websites! #cmworld
  • 37. NFC: Lots of Potential Uses! • “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”. #cmworld
  • 38. Tap To Connect! #cmworld
  • 39. Final Thoughts and Questions Key Takeaways and More #cmworld
  • 40. Should You Have a Mobile App? • Pros • Cons – It’ll Create Buzz – Requires development – Could Provide a across multiple Great Experience platforms for Customers & – Comes with an Prospects additional barrier of entry (find app, DL) – Lots of Apps Stink #cmworld
  • 41. Mobile Website: The Destination of Many Entry-Points • Email • SEO • Web Browsing • Social Media • Interactive Print #cmworld
  • 42. Final Takeaways • Mobile is not just a trend, or buzz-worthy: it’s a major disruptive influence on the world of communications & marketing. • The Time is Now: Mobile-Optimize Your Content and Start Reaching the Mobile Audience. #cmworld
  • 43. Resources for You • Free White Paper on Mobile Marketing and Content Distribution! Get it at http://iFlyMobi.com #cmworld
  • 44. More Resources for You • http://iFlyMobi.com • http://QReateAndTrack.com • http://GrowSocially.com • http://interlinkONE.com • http://Twitter.com/JohnFoleyJr #cmworld
  • 45. Q & A / Contact Me!: http://ilink.me/JR QR Code iFlyMobi.com #cmworld

Editor's Notes

  1. Here is a look at the 5 technologies we see shaking up marketing today and that I’m going to briefly discuss with you. And I say shaking up marketing today, because things are moving so fast and trends are continually changing.The first thing I’m going to talk about, and focus the most on because a is mobile devices and applications because that is where we see the most opportunity in the print and online worlds merging Then all talk about location-based marketing applications, video, group buying or what I call the daily online deal, and then social mediaI’m going to give you explicit examples of who we see technology merging.
  2. In 2012, 657 million smartphones predicted to be sold, up from 459 million in 2011 (JP Morgan)
  3. More than half of smartphone or tablet users (51.1%) say they check email only on their mobile phones. Nearly half (45.3%) perform Internet searches that way. More than one-quarter (25.4%) do all — yes, all — of their online shopping from mobile devices.
  4. Search ad spending via mobile increased more than 300% as more mobile consumers look for more things from their phone, according to IgnitionOne research. Mobile search accounts for 14% of total search budgets, says the firm, noting that clicks grew more than 300% and impressions more than 100%.Read more: http://www.mediapost.com/publications/article/178174/a-mid-year-review-of-the-growing-numbers-in-mobile.html#ixzz20PtYVbxg
  5. If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers.“Senior executives at home on their tablets and smartphones are wondering why the user experience for their own company Web sites is sub-standard.”
  6. Jason- who is coming to your website and why?You want to focus on these individuals.Example: someone on the go, who would view your site on the weekend…
  7. Prioritize and Simplify!
  8. Jason- registration for an event, white paper download, …-“David, what are some examples of how you built and used Forms for your customers?”David- internally for job specs, iPad download at conference,…
  9. Jason- think about the things that make your scream at your mobile device when you are viewing a website, and make sure to eliminate those issues for anyone viewing your website on a mobile device
  10. Jason-….-”David, what are some factors you had to consider when building mobile optimized websites?”David- time (iFlyMobi vs. plugins/programming)
  11. WPtouch automatically transforms your WordPress website into an application-like theme, complete with ajax loading articles and effects when viewed from the most popular mobile web browsing devices like the iPhone, iPod touch, Android mobile devices, Palm Pre/Pixi and BlackBerry OS6 mobile devices.The admin panel allows you to customize many aspects of its appearance, and deliver a fast, user-friendly and stylish version of your site to touch mobile visitors, without modifyinga single bit of code (or affecting) your regular desktop theme.The theme also includes the ability for visitors to switch between WPtouch view and your site's regular theme.
  12. The goal of Responsive Design:Craft beautiful designs that anticipate and respond to your users’ needs.Primarily, you do this with CSS techniques and design principles, including fluid grids, flexible images, and media queries, demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display.
  13. Jason- you have used best practices and thought about the user
  14. Near field communication (NFC) is the technology that enables smartphones and other devices to establish a radio connection by touching them together or coming within close proximity. You may not have heard of it, but near field communication (NFC) is the technology that major companies are betting will become a central part of every mobile phone user's life. John Foley is going to tell you more about this.NFC technology has not been heavily adopted in the U.S. yet, but according to some analysts' estimates there will be a greater push for mobile users to adopt the technology in the next few yearsNear field communication, abbreviated NFC, is a form of contactless communication between devices like smartphones or tablets. Contactless communication allows a user to wave the smartphone over a NFC compatible device to send information without needing to touch the devices together or go through multiple steps setting up a connection. NFC was originally developed and promoted as a highly secure technology to enable mobile payments and ticketing applications, enabling consumers to make payments by merely tapping their cellular device against an NFC-enabled payment terminal to conduct a transaction.
  15. Jason-…..Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.