SEO & Local Site Strategies: 7 Ways to Get Found Online

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Bluewater's latest webcast explains the top 7 ways to get found online.

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SEO & Local Site Strategies: 7 Ways to Get Found Online

  1. 1. #1 Emulate Franchises that are Leaders in the Digital Space 2  
  2. 2. 3  
  3. 3. 4  
  4. 4. 5   Have  local  sites,  but  ALSO  connect  them  with   social  for  more  SEO  power  
  5. 5. 6  
  6. 6. “Only 66% of brands provide individual franchisees with local sites” 7   Source:  InternaConal  Franchise  AssociaCon  
  7. 7. #2 Leverage Local Sites vs. Locators 8  
  8. 8. 9   Without  local  content,  your  target  audience   may  not  even  know  that  you  are  a  mile  away  
  9. 9. 10   Customers  are  one  click  from  your   compeCCon…  local  content  can  make  the   difference!      
  10. 10. 11   Create  content  that  helps  solve  customer’s   problem  =  sales!!  
  11. 11. #3 Understand the Benefits of Local Sites 12  
  12. 12. 13   Use  highly  local  content  that  speaks  to  your   customer  &  solves  their  problems!  
  13. 13. Brand Consistency 14   You  can  sCll  differenCate  local  content  from   corporate  content  
  14. 14. #4 Leverage the SEO Advantage of Local Sites 15  
  15. 15. Put the User First! 16  
  16. 16. 17  
  17. 17. 18   If  you  don’t  have  local  content,  Google  might  not   know  your  locaCon  exists…  
  18. 18. 19  
  19. 19. 20   The  search  engine’s  ulCmate  goal  is  to  be  relevant,   so  they  prefer  local  content  first  
  20. 20. 21   ConnecCng  with  social  profiles  so  your  locaCon   is  consistent  across  mulCple  sources  will   increase  your  SEO  power  and  help  your   locaCon  get  found  easier!  
  21. 21. 22   Measurement  &  analyCcs  can  tell  you  if  your   traffic  is  coming  from  local  
  22. 22. #5 Increase Your Relevancy & Quality Score 23  
  23. 23. 24   Relevance  =  How  closely  connected   your  site  is  to  what  customers  are   searching  for   PUSH  PINS  THUMB  TACKS  
  24. 24. 25   High  relevancy  to  search  =     Be_er  organic  search  results  
  25. 25. 26   Quality  Score  =  A  “grade”  given  to  your  site  by  search   engines  (like  Google)  based  on  how  relevant  your   content  is,  used  for  paid  search  promoCon   =A+  
  26. 26. 27   High  Quality  Score  =  Lower  paid   search  costs   A+=   $  
  27. 27. #6 Keep Your Local Site Fresh 28  
  28. 28. 29   Use  a  locator  page  AND  local  sites  to  filter   traffic  accordingly  
  29. 29. 30   Connect  to  social  and  make  sure  locaCon  info   is  consistent   …
  30. 30. 31   Know  the  words  your   customers  are  using  to   find  you…   Infant  or   baby?  
  31. 31. #7 Drive Traffic with Integrated Marketing and Drive Sales! 32  
  32. 32. 33   Integrate  local  sites  with  other   markeCng  –  Paid  Search,  Banner  Ads,   Email,  Direct  Mail,  Social  Media  
  33. 33. 34   Measurement:  Test  &  learn  to  see  what   other  channels  drive  the  most  traffic  
  34. 34. 35   Use  data  &  analyCcs  of  your  local  site  to   improve  other  markeCng  channels  –  or  add   new  ones!  
  35. 35. www.bluewaterbrand.com/getfound 36  
  36. 36. Connect  with  Us!     37   @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog  

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