The digipak for the Arctic Monkeys album "Favourite Worst Nightmare" uses imagery and design to convey a sense of mystery and match the theme of nightmares. The cover features animated nightmarish images in house windows against a dark backdrop. Inside, pages depict houses with unusual animations in windows or throughout, representing different nightmares. Track listings are in a small, hard-to-read yellow font at the bottom of the back page, with an unusual layout that leaves much of the page black. The design aims to match the album's theme through its eerie elements while appealing to the band's target audience of teenagers and young adults.

1. Arctic Monkeys- Favourite worst
nightmare digipak
By Chlöe Burrows

3. The band ‘Arctic Monkeys’ are not photographed
on any of the sections of the digipak, suggesting
a sense of mystery as we cannot see what they
look like and there is no eye contact therefore no
bond between the artist and audience. The genre
of the band is alternative rock/indie rock, and
the target audience for this album will be
teenagers and young adults possibly between 14-
30 years.

4. The imagery on the digipak is simple, yet effective
as the cover is a long shot of terraced houses
which have got animated images edited into the
windows. The lighting on the digipak is generally
dark and dull which suits the title of the album
‘favourite worst nightmare’ as it suggests it is
night time and nightmares are usually spooky.
The graphic design added into the windows are
vibrant in contrast to the rest of the images,
however they are unusual shapes and drawings
suggesting how unusual nightmares can be.

5. The artist and title name are
located on the front cover on the
left top corner. They are written
in an unusual font in a grungy
yellow which represent the
mysteriousness of nightmares as
the font is eerie and the colour is
unpleasant. This is the only text
on the front of the digipak so the
attention is focused on the band
and their album name, making
the audience look further into the
digipak for more information on
the music.

6. The first inside page of the digipak consists of an image of one of the
terraced houses, which has been edited through animation to make
the house seem alive with people nightmares, as unusual and scary
images are shown in all of the rooms of the house, representing the
theme of the album well.

7. Another page of the digipak also only consists of images, showing a
different house on the street, however the animated images are only
shown through the small windows of the building instead of the whole
house like the previous page, suggesting differences in peoples
nightmares, and shows variety in the imagery making the digipak more
interesting.

8. The other page on the inside apart from the centre, is similar to the
imagery before as the whole house is shown through the unusual and
creative animations, allowing the audiences imagination to run wild.

9. This digipak is different to others as one of the inside pages has an
inserted booklet which contains spooky and mysterious images with
small pieces of information on the music, giving the audience
something extra to look at and interact with the artists work.

10. The centre inside page of the digipak is the page that contains the CD,
and the background is black, making the disc stand out as it is green
with an unusual design of a face which appears to be bleeding or
melting, creating an eerie image and the theme of nightmares is
apparent.

11. The track list is located on the
back of the digipak, so it is
easy to find for the audience,
and they can quickly browse
the tracks in a store. The
layout of the text is unusual as
it is not in vertical columns,
and instead is at the bottom
third of the page, leaving a
large black page which
represents the night and being
asleep. The tracks names are
printed in a small font in the
same shade of yellow as the
title on the front, and they are
not very clear to read as there
appears to be no structure or
numbers for the tracks.There is a barcode underneath, and a small
logo of the record label which is ‘Domino
records’ a small independent company.

12. The three inside pages of the digipak

13. The three outer pages of the digipak

14. Theorists
This digipak shows elements of Dick Hebdige’s theory as the band is
alternative to other bands that aren’t part of an independent record
label like Domino records, creating a subculture for this audience.
This is shown through the lack of text throughout the digipak unlike
larger record labels artists, and the track list in particular is unusual
making the artists seem unusual.
Negus’s theory suggests that artists are either organic or synthetic. I
believe the band are organic with little input from the record
company as the digipak reflects them as a band, instead of being
produced to what the majority of the public would like, therefore
being more suited to their fans and target audience.