An analysis of Digi-packs

1. Digi-Pack
Emily Mapley

2. What is a Digi-Pack?
A digi-pack is usually made from cardboard
and includes a front cover, back cover and
two inside covers with a middle cover to
place a CD. This is the most common layout
however it can vary depending on how
complicated the artist wants it to be.
The front cover will usually be a picture of
the band/ artist and the back will be a list of
songs featured in the album.

3. What identity is being created for
the following artists? How?
Is the genre apparent? How?
How do you think the target
audience affect the aesthetics?

4. Tokio Hotel- Humanoid
Identity- The front cover features a humanoid
creature and so it gives the impression that the
band are unlike any other and unique. An
industrial image also springs to mind when
looking at the text as it looks like it has ben
made from metal.
The genre is electronic rock. This is definitely
apparent as the humanoid is connected to
electric wires etc. creating a robot like creature.
The whole CD cover is made to look like metal
and is a dark industrial area creating a
mysterious atmosphere.
The target audience are rock fanatics and so the
uniqueness of this CD cover will appeal to their
rock interest. They are likely to be edging into
metal music as well and so this image fits in
with the electronic rock/pop genre.

5. Lady GaGa- ArtPop
The identity that is being created is an arty
atmosphere. The image on the front is a
mystery as it looks like a clay figure however
the more you look the more it doesn’t look
like one. It has a strange illusion which
represents Lady GaGa very well.
The genre is apparent as firstly the title of
the album basically gives it away. However
the blue ball in the centre connotes a disco
ball and disco balls are connoted with pop.
Also the Lady GaGa text in the background
is pink and shiny which also connects to the
shiny disco ball enforcing the pop
connotations.
Her target audience are those aged between
13-30 and are more likely female. The pink is
to appeal to them and the shiny features
attract them. The fact that GaGa is nude
could be to attract the male audience
however as she is well known to be quirky
and unusual this is not too much of a
surprise.

6. American Authors- Oh What
A Life
The identity that is created here is that the band are from
American. This is obvious in the name however I noticed
the scarf which is cleverly coloured using the American
flags colours. Also they are identifying themselves as
being creative as the drum which is shown is covered in
paint/ chalk. The text on the drum is hand written which
also supports this. The back of the CD consists of them
standing in front of a book shelf. The fact that they’re on
the back and the drum is on the front suggests that they
care more about their music than themselves. The
bookshelf could portrait the stereotype of the a nerd.
The genre is a little hard to decipher as there is a drum,
brick wall and scarf which are not in any particular types
of genre stereotype. However it certainly isn’t screamo
or punk.
The audience affects the aesthetics as they are positive
and creative people. At least that’s what the CD covers
suggest. The drum on the front could represent the
extreme music lovers in their fans. The American themed
scarf could suggest that most of their fans are American
and so they are dedicating it to them.