Through the use of a consistent black, white, and red color scheme and theme of romance and relationships, the music video for "Too Good" effectively complemented the ancillary print products. The music video, filmed in various London locations, told a narrative that reflected the song's lyrics about an uncaring celebrity struggling in a relationship due to his busy lifestyle. This theme was also portrayed through the actor's serious facial expressions and urban clothing in the print products. Both the music video and print products featured the same actor playing Drake and used similar bold gold font to link the pieces together under a cohesive house style.

1. Q2: HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND THE ANCILLARY TEXT?
BY Maryum Mahmood

2. ◦ Through the props Drake wore in the music video which
consisted of things such as the chain around his head and
the hoody, also his facial expressions of being serious and
mysterious at the same time. My music video was narrative
based therefore was like a story. This led to understanding
the attitudes and feelings of both Rihanna and Drake
towards each other. I thoroughly used a black and white
theme in my music video and my Cd covers. This also helped
with linking my print products and music video together, as
the continuous theme of black, white and red ran through
out my media work, which I mentioned in my group pitch in
front of the class.
Theme &
location
The theme that runs throughout my music video is romance
and relationship. I tried to reinforce and intensify the theme
of romance and relationships through the various locations I
had shot my music video at. I created my music video in
various different locations such as Olympic park and
Trafalgar square.
My print products were all located in the photography
studio at college to make it look more professional and
reach the real media digi pack conventions. The actor that
took the role of Drake in my music video was on all of my
print products, his attitude and style made it clear that he
was Drake.
Due to my music video being narrative based as mentioned
before, the lyrics to the song ‘Too Good’ had to be played
out and performed well, so the audience could see the link
between the music video and the lyric. Drake was presented
in my music video as some what uncaring/ not having
enough time for his girlfriend due to his busy lifestyle. This is
also presented through my print products, as he looks
dangerous and mysterious, the seriousness of his facial
expression, connotes power – which he holds because of his
fame.

3. Colour scheme
◦ I had a very simple colour scheme which ran through
my music video and print products. My music video is
black and white with themes of red running through
it. My Cd cover is also in black and whit with red
writing and lastly, my advert however was not black
and white but held the same colour theme of gold
and red. I chose to use a black and white theme
because I believed my music video looked much
more professional in black and white. I also wanted to
make sure that my music video and Cd cover link,
therefore I had completed that in black and white
too. The colours that I have used connote many
things that link back to the them of my music video,
the colour red for instance represents which Is love,
danger and romance. Alongside that the colour gold
presents money, wealth and Drake’s busy lifestyle.

4. House style
◦ I wanted to keep my house style consistent on the basis of my music video, so the colours of black, white and red.
I was not really sure as to what fonts I wanted to use for my cd cover and advert,
however I wanted to keep it simple, like Drake’s previous albums. I made a list of
various fonts to use for R& B music covers and searched online for inspiration as
well.
I wanted my font to be very unique and modern, yet still some what simple and
not overly done. Therefore the front of my cd cover has Drake in black simple
writing on the top left, with a different Gold font for the song ‘Too Good’
towards the bottom centre. On all 3 print products i have used the same colour
text which is in gold, so that the consumers/ audience will be bale to identify it
quicker if the cd cover and advert has a resemblance. And lastly, the boldness
makes it more visible and eye catching.

5. Representation of Artist
Drake Is represented as a very busy and wealthy, powerful man. The actors
costume and clothing help represent this through urban/ street style clothing such
as snapback caps, silver chains and hoodies. The informal clothing that has been
worn shows his true urban side and almost gets a sense of danger through such
clothes, as he seems very rebellious.
Drake wears dark colours because it connotes danger and mystery and that is how
Drake should be portrayed, Within the music video Drake is seen as a busy person
who can't find time to spend with his girlfriend because he is too busy and because
of that it is ruining their relationship, due to arguments. The song Too Good
suggests that they both think they are literally too good for each other and that
they are wasting their time, yet they both want the relationship to work.

6. Distribution methods
◦ My music video can be distributed on many popular music sites such as ITunes and apple music. I would
also like to advertise my print products on various different social media platforms like Instagram, Facebook
and twitter. The song can also be played in popular shops and radio stations to promote it and interest
people into buying it for themselves. Popular music channels such at MTV, KISS 100, CAPITAL FM and
4MUSIC and magazines such as Kerrang, Vibe and Q magazine should also promote the song. The benefit
of advertising on magazines and music channels is that it is aimed at people who are not teenagers and
young adults but on a larger scale so there more of a chance for people to like the song.
◦ Both Drake and Rihanna should attend meet and greets and various others conferences. Drake’s songs tend
to be aimed at teenagers and young adults therefore to appeal to them he needs to directly show them on
his own social media accounts (which they may have him on)