This document provides guidance on developing effective video content for non-profits. It emphasizes the importance of planning, including identifying the intended audience and what action you want that audience to take. The top two planning questions are identifying who the audience is and what you want them to do. Additional tips include starting with empathy for the audience, explaining the issue, and providing a clear call to action. Brainstorming different storytelling approaches and testing concepts with audiences are also recommended before finalizing and promoting the video. The goal is to use video storytelling to engage the intended viewers and motivate the desired response.