Presenting a Business Idea




                    Georgi Kadrev, StockPodium
• It's Not Everything
• but it's Important!


• Don't count Only on it
• but don't Ignore it!




Disclaimer! about Presenting
• Informational
• Clear to Everybody
• Concise
• Confident
• Well Thought-out
• Good Logical Flow



Communication Effort
• Engage Investors
• Attract Clients + Partners
• Share to get Feedback
• Fascinate the Audience :)


• *In general – to sell
• **Current is an educational


Why do we present?
• Short! Intro
• Problem
• Product + Magic
• Revenue Model
• Market / Opportunity
• Status / Traction
• Strategy
• Needs and Call to Action
• *Not a Business Plan!

Sample! Structure
• Elevator Pitch 1-3 min


• Brief 5-8 min


• Business Basics 10-15 min


• Detailed 30+ min


Various Time Formats
• Don't rush it
• Vary slightly
• Pause to put a stress
• Measure in advance
• It's +10-30% when “live”


• Progress bar is helpful


Presentation Speed
• Tell a Good Story
• Ask yourself “So What?”
• No Burning Questions
• Be Aware of the Audience!
• Don't educate them
• Don't restate the Obvious!



The Content Flow
• Homogenous
• Clear, Open Space
• Attention Catchy
• Perceivable in a Glance!   8 pt
                             10 pt
                             12 pt
                             16 pt
• Images, Simple! Charts     24 pt
• Avoid lots of Text!        32 pt
• Large Font Size!           48 pt

Presentation (Visuals + Formatting)
• Write the Speech
• Iterate the Wording
• Imagine the Situation
• Think of Questions
• Learn s.th. about the audience!




Homework Preparation
• Be on time
• Check your gadgets!
• Turn IMs off :)
• Get to know some people
• Relax, but don't get asleep
• Think Positive
• Let it go!


Before Stage Preparation
• First, Understand!
• Straight to the point
• Do it briefly
• Don't take it Personal
• Be Honest!
• Give Respect
• Prepare in Advance!


Handling Q&A
• Ask a Question
• Tell something Funny
• Be Emotional
• Be Manipulative


• *Should be Confident!



Advanced Techniques
• Stay Focused
• Avoid extra Familiarity
• Wait Others during Q&A


• *Don't Blame :)




Team Presentations
• Wow Features
 • Test in Advance!
 • Good to start with




Showing a Demo / Prototype
• Tell a “Good Story”
• Leave a (single) Message
• Be Confident
• Be Yourself


• Iterate!
• Gain Experience



In Conclusion
www.fotolia.com
www.photoxpress.com
Diana Ruseva
www.stockpodium.com




Photo Credits
E-mail: georgi.kadrev@stockpodium.com
Mobile: 089 9001 887




Contact Me

Presenting a business idea

  • 1.
    Presenting a BusinessIdea Georgi Kadrev, StockPodium
  • 2.
    • It's NotEverything • but it's Important! • Don't count Only on it • but don't Ignore it! Disclaimer! about Presenting
  • 3.
    • Informational • Clearto Everybody • Concise • Confident • Well Thought-out • Good Logical Flow Communication Effort
  • 4.
    • Engage Investors •Attract Clients + Partners • Share to get Feedback • Fascinate the Audience :) • *In general – to sell • **Current is an educational Why do we present?
  • 5.
    • Short! Intro •Problem • Product + Magic • Revenue Model • Market / Opportunity • Status / Traction • Strategy • Needs and Call to Action • *Not a Business Plan! Sample! Structure
  • 6.
    • Elevator Pitch1-3 min • Brief 5-8 min • Business Basics 10-15 min • Detailed 30+ min Various Time Formats
  • 7.
    • Don't rushit • Vary slightly • Pause to put a stress • Measure in advance • It's +10-30% when “live” • Progress bar is helpful Presentation Speed
  • 8.
    • Tell aGood Story • Ask yourself “So What?” • No Burning Questions • Be Aware of the Audience! • Don't educate them • Don't restate the Obvious! The Content Flow
  • 9.
    • Homogenous • Clear,Open Space • Attention Catchy • Perceivable in a Glance! 8 pt 10 pt 12 pt 16 pt • Images, Simple! Charts 24 pt • Avoid lots of Text! 32 pt • Large Font Size! 48 pt Presentation (Visuals + Formatting)
  • 10.
    • Write theSpeech • Iterate the Wording • Imagine the Situation • Think of Questions • Learn s.th. about the audience! Homework Preparation
  • 11.
    • Be ontime • Check your gadgets! • Turn IMs off :) • Get to know some people • Relax, but don't get asleep • Think Positive • Let it go! Before Stage Preparation
  • 12.
    • First, Understand! •Straight to the point • Do it briefly • Don't take it Personal • Be Honest! • Give Respect • Prepare in Advance! Handling Q&A
  • 13.
    • Ask aQuestion • Tell something Funny • Be Emotional • Be Manipulative • *Should be Confident! Advanced Techniques
  • 14.
    • Stay Focused •Avoid extra Familiarity • Wait Others during Q&A • *Don't Blame :) Team Presentations
  • 15.
    • Wow Features • Test in Advance! • Good to start with Showing a Demo / Prototype
  • 16.
    • Tell a“Good Story” • Leave a (single) Message • Be Confident • Be Yourself • Iterate! • Gain Experience In Conclusion
  • 17.
  • 18.