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Simple Blog Copywriting                Ding Neng
CopywritingThe art of delivering words that getpeople to take some form of action.
CopywritingHeadline      Content 80%            20%
5 Formula To WriteMagnetic Headlines
1. Simple & Direct•Straight to the point•Not much wordplay or jokes
1. Simple & Direct          •Straight to the point          •Not much wordplay or jokes    “Free buffet lunch for all NUS s...
2. State BIG Benefit•Tranform major benefit into a headline•Put your selling point upfront
2. State BIG Benefit   •Tranform major benefit into a headline   •Put your selling point upfront      “Enrol in RP and get a...
3. Announcing Exciting News •Headlines that suggest ‘news’ instead of advertising
3. Announcing Exciting News •Headlines that suggest ‘news’ instead of advertising      “Finally! A Recreation Room       O...
4. Pose Provocative Question•Ask a question that involves the reader•The reader must silently answer“yes” or “I’m not sure...
4. Pose Provocative Question•Ask a question that involves the reader•The reader must silently answer“yes” or “I’m not sure...
5. How To...•Fulfill a need or want.•Highlight the benefit or result, not the process.
5. How To...•Fulfill a need or want.•Highlight the benefit or result, not the process.   “How to club whole night and still ...
Magnetic Blog Content
1. List Posts“5 Best Places For Sex In The University”
1. List Posts“5 Best Places For Sex In The University”           “Top 3 ways to ...”
1. List Posts“5 Best Places For Sex In The University”           “Top 3 ways to ...”            “The 8 habits of...”
1. List Posts“5 Best Places For Sex In The University”           “Top 3 ways to ...”            “The 8 habits of...”  “The...
2. Case StudiesStudy the actions someone take,and the results they get from it.
2. Case StudiesStudy the actions someone take,and the results they get from it.   “From a neighbourhood  school to a top i...
3. Controversial Posts   Disagrees with popular trend“Why going to university is the worse decision to make after your A l...
3. Controversial Posts Disagrees with popular trend
Back To YouWrite down 3 best headlines for    your next 3 blog posts!
Thank You!     Ding Neng     Ding-Neng.com     Twitter.com/dingneng
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Simple Blog Copywriting

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Simple Blog Copywriting to help you get more readers to your blog posts. Learn how to write magnetic headlines and blog content on your next blog post!

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Simple Blog Copywriting

  1. 1. Simple Blog Copywriting Ding Neng
  2. 2. CopywritingThe art of delivering words that getpeople to take some form of action.
  3. 3. CopywritingHeadline Content 80% 20%
  4. 4. 5 Formula To WriteMagnetic Headlines
  5. 5. 1. Simple & Direct•Straight to the point•Not much wordplay or jokes
  6. 6. 1. Simple & Direct •Straight to the point •Not much wordplay or jokes “Free buffet lunch for all NUS students”“No school for 3 days due to Principal’s birthday”
  7. 7. 2. State BIG Benefit•Tranform major benefit into a headline•Put your selling point upfront
  8. 8. 2. State BIG Benefit •Tranform major benefit into a headline •Put your selling point upfront “Enrol in RP and get a Free iPad2”“Stand a chance to win $100 as our campus spy!”
  9. 9. 3. Announcing Exciting News •Headlines that suggest ‘news’ instead of advertising
  10. 10. 3. Announcing Exciting News •Headlines that suggest ‘news’ instead of advertising “Finally! A Recreation Room Opened For Couples Only!” “New course to teach singles how to get hitched before 30”
  11. 11. 4. Pose Provocative Question•Ask a question that involves the reader•The reader must silently answer“yes” or “I’m not sure, but I want to know more”
  12. 12. 4. Pose Provocative Question•Ask a question that involves the reader•The reader must silently answer“yes” or “I’m not sure, but I want to know more” “Want to get A* for your FYP? Read this.” “Do you make these 6 mistakes on your first date?”
  13. 13. 5. How To...•Fulfill a need or want.•Highlight the benefit or result, not the process.
  14. 14. 5. How To...•Fulfill a need or want.•Highlight the benefit or result, not the process. “How to club whole night and still ace your exam the next day” “How to ...”
  15. 15. Magnetic Blog Content
  16. 16. 1. List Posts“5 Best Places For Sex In The University”
  17. 17. 1. List Posts“5 Best Places For Sex In The University” “Top 3 ways to ...”
  18. 18. 1. List Posts“5 Best Places For Sex In The University” “Top 3 ways to ...” “The 8 habits of...”
  19. 19. 1. List Posts“5 Best Places For Sex In The University” “Top 3 ways to ...” “The 8 habits of...” “The 6 mistakes people make when...”
  20. 20. 2. Case StudiesStudy the actions someone take,and the results they get from it.
  21. 21. 2. Case StudiesStudy the actions someone take,and the results they get from it. “From a neighbourhood school to a top instituition” “From ___ to ___”
  22. 22. 3. Controversial Posts Disagrees with popular trend“Why going to university is the worse decision to make after your A levels” “Studying Engineering will not make you an Engineer!”
  23. 23. 3. Controversial Posts Disagrees with popular trend
  24. 24. Back To YouWrite down 3 best headlines for your next 3 blog posts!
  25. 25. Thank You! Ding Neng Ding-Neng.com Twitter.com/dingneng

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