This document summarizes a presentation about content strategy. It discusses what content strategy is, why it is important, and how content strategists solve problems through planned use of content to achieve goals. It provides examples of effective and ineffective content strategy, and outlines the content strategy process of investigating needs, developing plans, executing, and measuring results. The presentation concludes with case studies of how content strategy helped organizations like a legal software company, luxury resort, and savings firm improve their online content and achieve business goals.