This document summarizes a presentation on branding essentials given by Jen Barth at Formic Media on June 13, 2012. The presentation covered key topics like defining branding, understanding your target audience, developing a brand identity through elements like name, logo, and color, telling compelling brand stories, creating connections through networking and social media, and creating a marketing plan with measurable goals. Attendees were encouraged to think about their own branding challenges and come up with one thing to continue doing, one thing to stop doing, and one thing to start doing to strengthen their brand. The presentation provided practical tips and frameworks to help growing businesses build strong, authentic brands.
How to woo and win active adult prospects as buyers at your 55 plus housing community. Advice for marketing to boomers first given at the 2009 Building for Boomers conference by Creating Results' Todd Harff and co-presenters.
Small Business Social Media and Gamification Tips Patrick Cummings
This slide deck was presented at the Williamsport Business Association event. This workshop is about business-to-business and business-to-consumer marketing techniques using Facebook, Twitter, LinkedIn, YouTube and other social media. Understanding how to implement social media and which platforms are best for your business is very important in today’s business environment. You won’t want to miss this workshop, because it just may offer you the insight you need to succeed.
This WBA Workshop will prove to be both informative and highly enlightening, and will feature six guest speakers and a Q&A session following the presentations. Speakers will include Larry Manolini of Lycoming College, Dennis Gilbert of Appreciative Strategies, Laura Templeton of Rettew Engineering, Ron Lassiter of Affiniton, representatives of Clear Channel Media & Entertainment, consultant Patrick Cummings, and Joel Vincent of BilltownLIVE & Vinsense Creative Development.
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
How to woo and win active adult prospects as buyers at your 55 plus housing community. Advice for marketing to boomers first given at the 2009 Building for Boomers conference by Creating Results' Todd Harff and co-presenters.
Small Business Social Media and Gamification Tips Patrick Cummings
This slide deck was presented at the Williamsport Business Association event. This workshop is about business-to-business and business-to-consumer marketing techniques using Facebook, Twitter, LinkedIn, YouTube and other social media. Understanding how to implement social media and which platforms are best for your business is very important in today’s business environment. You won’t want to miss this workshop, because it just may offer you the insight you need to succeed.
This WBA Workshop will prove to be both informative and highly enlightening, and will feature six guest speakers and a Q&A session following the presentations. Speakers will include Larry Manolini of Lycoming College, Dennis Gilbert of Appreciative Strategies, Laura Templeton of Rettew Engineering, Ron Lassiter of Affiniton, representatives of Clear Channel Media & Entertainment, consultant Patrick Cummings, and Joel Vincent of BilltownLIVE & Vinsense Creative Development.
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
Next Generation PR for Tourism, Wine & Hospitalitymccuemarketing
An overview of trends and today's best practices in public relations, content marketing and social media for the tourism, hospitality and wine industries.
Creating Great Content Has Never Been Easier - March 2011WriterAccess
You need great content to grow your business. This great content should be created by great writers who know how to get the great results you demand for your investment. But finding expert writers and managing the workflow takes a lot of time and experience. Until now!
Join host Byron White, founder of WriterAccess.com, a new service of ideaLaunch that offers direct connection to thousands of U.S.-based writers available for paid assignments created to your specification. Byron will discuss how to select and manage freelance writers, and how to create assignment specifications and instructions for success. Both writers and clients will learn lessons we learned in the development of WriterAccess and from observations on the tens of thousands of content assignments completed at WriterAccess.com.
Best of all, Byron will discuss the newly launched “project complexity” pricing option now available on WriterAccess, which offers an elevated “fair price” scale for complex projects demanding higher skills and experience for the high quality content you demand.
In this webinar you'll learn:
How to price writing assignments
How to price yourself as a writer
Selecting the best writers
Selecting the best clients
How and why to reject work from writers
Why rejection of your work is a good thing
Writer skill levels evaluation and guide
Tracking content performance
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
How do you create content that will engage and connect with readers? Byron's offers 30 tips that will help you find and manage the great writers you need to achieve top listings in the search engines.
Summary of the book, "Made to Stick" on the topic of how to communicate ideas so that they'll catch on easily. Essential read for marketing folks and entreprenuers
Pub355: Discoverability: Understanding Your Audiencesomisguided
An audience-centric approach to marketing communications and campaigns is important. This deck looks at the lessons of Clay Shirky's Here Comes Everybody, The Open Brand and the Cluetrain Manifesto and how understanding your audience is the first part of building a marketing message. A 7-Sentence Framework for marketing planning is introduced.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Fantastic journey into the soul (and science) of amazing business communications. 1st of a 3-part PPT for professionals, students, business owners, and leaders across industries and at every stage of the organization's life cycle. Elevates communication to an art form and breaks it down to a science.
Difference between bloggers and journalists. Why brands should consider worki...Gary Bembridge
A summary of the key differences between journalists and bloggers. What travellers are looking at getting from a blog. Why brands should work with blogs. This was prepared for a cruise industry roundtable discussion on the topics
Session 3 - Understanding the Audience & The Importance of StorytellingNena Brodjonegoro
In this 3rd session, we go through how we define our audience and create a buyer persona, as well as getting introduced to the importance of storytelling
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
Next Generation PR for Tourism, Wine & Hospitalitymccuemarketing
An overview of trends and today's best practices in public relations, content marketing and social media for the tourism, hospitality and wine industries.
Creating Great Content Has Never Been Easier - March 2011WriterAccess
You need great content to grow your business. This great content should be created by great writers who know how to get the great results you demand for your investment. But finding expert writers and managing the workflow takes a lot of time and experience. Until now!
Join host Byron White, founder of WriterAccess.com, a new service of ideaLaunch that offers direct connection to thousands of U.S.-based writers available for paid assignments created to your specification. Byron will discuss how to select and manage freelance writers, and how to create assignment specifications and instructions for success. Both writers and clients will learn lessons we learned in the development of WriterAccess and from observations on the tens of thousands of content assignments completed at WriterAccess.com.
Best of all, Byron will discuss the newly launched “project complexity” pricing option now available on WriterAccess, which offers an elevated “fair price” scale for complex projects demanding higher skills and experience for the high quality content you demand.
In this webinar you'll learn:
How to price writing assignments
How to price yourself as a writer
Selecting the best writers
Selecting the best clients
How and why to reject work from writers
Why rejection of your work is a good thing
Writer skill levels evaluation and guide
Tracking content performance
Differentiated marketing and communication strategies for startups by Sanjay...tiemumbai
This deck was presented by Sanjay Mehta (Socialwavelength) at the #TiEInstitute session for early stage companies/startups.
It aims at providing an overview of varied concepts about differentiated & communication marketing strategies, that can be adopted by startups
How do you create content that will engage and connect with readers? Byron's offers 30 tips that will help you find and manage the great writers you need to achieve top listings in the search engines.
Summary of the book, "Made to Stick" on the topic of how to communicate ideas so that they'll catch on easily. Essential read for marketing folks and entreprenuers
Pub355: Discoverability: Understanding Your Audiencesomisguided
An audience-centric approach to marketing communications and campaigns is important. This deck looks at the lessons of Clay Shirky's Here Comes Everybody, The Open Brand and the Cluetrain Manifesto and how understanding your audience is the first part of building a marketing message. A 7-Sentence Framework for marketing planning is introduced.
Pinterest for Business Results Advanced Strategies and Tactics Social Fresh 2016Pam Moore
Pinterest for business results. Provides advanced strategies and tactics to develop a Pinterest strategy, plan to inspire your audiences, increase brand awareness, generate leads and increase sales. Includes strategies to build your online digital platform / website, content marketing strategy, measure results and conversion optimization. Included is visual marketing best practices and loads of industry statistics. These tactics are helpful for large business to small business and entrepreneurs, b2b or b2c.
Fantastic journey into the soul (and science) of amazing business communications. 1st of a 3-part PPT for professionals, students, business owners, and leaders across industries and at every stage of the organization's life cycle. Elevates communication to an art form and breaks it down to a science.
Difference between bloggers and journalists. Why brands should consider worki...Gary Bembridge
A summary of the key differences between journalists and bloggers. What travellers are looking at getting from a blog. Why brands should work with blogs. This was prepared for a cruise industry roundtable discussion on the topics
Session 3 - Understanding the Audience & The Importance of StorytellingNena Brodjonegoro
In this 3rd session, we go through how we define our audience and create a buyer persona, as well as getting introduced to the importance of storytelling
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
This presentation provides advice in the art of grant writing. This advice represents an accumulation of knowledge from experienced grant writers, development officers, foundations, reviewers, and program managers along the way. Be it for a nonprofit or an academic setting, this information will prove useful.
A half hour marketing presentation to the Chehalem Valley Chamber of Commerce, highlighting what audiences are looking for, the different communication perspectives of the four generations and how a brand brings focus to marketing. A business has a brand whether they’re managing it or not. Lots of tips and insight to help any business market more effectively. Created by marketing speaker Jennifer Larsen Morrow.
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
This "brand 101" session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Communicating Effectively To Your Stakeholders - a workshop Richard Griffiths
Thank you to all attendees at the World Economic Forum Family Business Owners Event in Gstaad last week who participated in our Communications Workshop on Effective Communications with stakeholders - a big challenge for some family-owned business. Special thanks to @grietaeerts for the invitation to host the session and my colleague and friend @ruthyearley for her strategic planning brilliance. If you'd like to know more on stakeholder communications, get in touch!
Communicating Effectively To Your Stakeholders June 2018Richard Griffiths
Thanks to the World Economic Forum and members of its Family Business Community for their great enthusiasm taking part in Ketchum's facilitated workshop in Gstaad in June 2018. Slides are here. If you're interested to understand who your key stakeholders are and how to communicate with the challenging ones, then get in touch with us!
Telling stories is an important part of digital marketing and fundraising. Digital storytelling is just the same as any other kind of storytelling - in some ways. But as digital marketers and people who write for the web, it would be remiss of us to not take full advantage of the interactivity afforded to us with online channels.
This is training on the elements of content marketing but specifically how to tell stories that raise money for non-profit organisations. And of course we have a bunch of case studies - both good and bad examples.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Formic Media, a digital marketing agency focusing on Local SEO marketing tactics for small-medium sized business and multi-location retailers, offers up a number of SEO stats and tactics to help ensure your business is able to begin the trek to achieving top local search engine rankings.
Growing Your Business via Local Search Engine Optimization (SEO)Anvil Media, Inc.
If you own or operate a local brick and mortar business, or have a business with multiple locations learn how to grow your business via local search engine optimization (SEO) tactics. This two-hour seminar will help attendees learn how to increase their business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “views” your business. This seminar will provide insights into how to claim/verify your listing, how to optimize your Google+Local page, how to choose the right categories, tactics for obtaining customer reviews & citations. Finally, this presentation will discuss the changes that Google+Local and Smartphone use has brought to the Local SEO landscape.
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
Online reputation management (ORM) is a necessity for your business and in some cases for yourself. Smartphone use has rapidly grown and consumers everywhere are now seconds away from discovering what everyone thinks about your business. Unfortunately, this means that a low number of reviews or the presence of vocal and disgruntled customers can instantly impact the perception of your business in a negative way, taking away immeasurable sales or leads. Learn about the various measures that can be taken to prevent injury and what a business can do to recover.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
John McPhee, Vice President of Formic Media, presents SEO best practices at the January 2013 SEMpdx event in Portland, OR. McPhee discusses on-site SEO, as well as off-site SEO, tactics to help increase organic rankings.
Is your company tracking your digital marketing efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time because you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation provides a Google Analytics overview, as well as digging into the rich reporting features offered by Google’s free analytics platform. Formic also shares our favorite free SEM tools of the trade with you. Learn how to use Google Analytics and other SEM tools to measure your efforts, gain competitive intelligence and better understand what online success looks like.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
WordPress is one of the most widely used open-source content management systems for websites and blogs. The reason for this is due to its out of the box simplicity, usability and SEO-friendliness. This presentation covers the ins and outs of WordPress installation and set-up and the value the platform can provide small business owners, online marketers and webmasters.
Advanced Social Media Marketing Tactics & StrategiesAnvil Media, Inc.
The Advanced Social Media Marketing presentation covers advanced social media tactics and strategies for online marketers and small business owners. Learn how social advertising and platforms like Pinterest, Tumblr and more can help elevate your business online.
Formic Media provides stats and an overview of basic social media sites, and they're individual components. This is an excellent overview for those interested in learning more about social media. This is intended for beginners/novices to social media.
Many marketers collect data, but do they actually analyze it and make marketing decisions based on what they find? Unfortunately most don't. The following presentation outlines some of the tools and reports that can be used to collect campaign data for SEO, PPC or social media, and provides insight into processes for actually implementing changes based on the data that is collected to increase campaign performance and drive revenue.
Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.
There are over 20 million local businesses in the US alone, and not even half of them are utilizing free tools on the internet to promote their business. Learn how to increase your revenue using Google Places and local search engine optimization (SEO) tactics.
Have you ever thought about giving other people a commission for generating sales or leads for you? This is called affiliate marketing, and you can take advantage of this up-and-coming marketing channel to boost sales or leads while lowering your risk. Not only do affiliate marketing programs help free up your time (since others create and run the advertisements), but it also helps shift the risk away from you since you only pay when a successful sale is made or a lead is generated. The following presentation will teach you the basics of affiliate marketing including what it is, the basic elements of running a successful affiliate program and what you can do to get started right away. As a bonus, we’ll also detail some ideas you can use to create a new revenue stream for your business by promoting others’ products yourself!
Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
With social media playing a larger role in a company's marketing mix, it is important that businesses are creating social media policies for their employees.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. Lunch & Learn: Branding Essentials
Presenter: Jen Barth
Date: June 13th, 2012
Location: Formic Media
2. About Formic Media
• Launched in 2008 to service small business &
partners
• Specializes in search, social and website
development
• 100% of Account Team Google AdWords &
Google Analytics Certified
• 7 employees & 45+ clients
• Strategic partnerships (SEMA, AlphaGraphics,
etc.)
• Focus on education via monthly Seminar Series
4. What We’ll Be Exploring Today…
• Knowing your audience, identity
and brand voice is key to
succeeding in today's
marketplace.
• Before you begin the marketing
process, do you know who you
are — and aren't?
5. Introductions
• Who are you, and what’s
your business/target
audience?
• Top branding
issue/question on your
mind today?
• Favorite PDX food
cart????
7. A Bit About Branding….
• 31,500 results on Google: Yikes!
• One I like…
“Who you are, what you promise, and your ability and
willingness to deliver on that promise.”
– Joe Callaway, “Becoming a Category of One”
• Branding is the discipline that guides your thinking,
your actions, and your behavior.
• It is the personality that identifies your product or
service, and how you relate to your audiences
8. Your Brand Is A Filter: Get Clear
Before You Create
• Your brand is the
lens through which
all communications,
actions, and resource
decisions (time,
money, energy)
should be filtered
9. 6 Questions to Know…Before You Go
1. What Are Your Goals?
2. Who Are Your Targets?
3. Where/How Are You Engaging
Successfully Now? Where Else
Are They Listening?
4. Quick Reality Check: How Much
Time and Interest Do You Have to
Invest? (Be honest!)
5. What Can You Delegate or
Outsource?
6. How Will You Measure & Evolve
Your Efforts?
11. Tips For Brilliant Branders-To-Be
1. Sweat the Small Stuff
2. Listen & Look Before You Leap
3. Tell a Story
4. Create Connections
5. Make a (Marketing) Plan
6. Measure, Assess, Evolve. Repeat.
12. 1. Sweat The Small Stuff
(or…clean up your room before company comes!)
13. Your Brand: The Sum of Many Parts…
Your name
Your logo
The colors you use in your visual system
Your slogan/tagline
Your words, tone, mood, and personality (―voice‖)
The types, & frequency of your communications
Your tactical touch points: your voicemail, email
signature, invoices, contracts, agreements, forms…
AND How you address customer service issues (or
DON’T don’t)
FORGET: Your partnerships and connections
Unexpected interactions – every moment of
every day (because people ―stop by‖
unexpectedly…are you ready?)
18. The Psychology of Color
As with other aspects
of branding, we differ
in our perceptions of
color based on
gender, geography,
and other factors…
19. Tips On Color Choices…
• Red: exciting, energizing, draws attention
• Orange: fun, warm – but strong love/hate reactions
• Yellow: optimistic, evokes creativity
• Greens: tranquil, refreshing, natural
• Blue: constant, dependable, often calming
• Indigo: mystical, spiritual, insightful
• Black: authoritative, powerful, sophisticated
• Gray: intellectual, refined, neutral
• White: clean, pure, safe
– sixrevisions.com, ―What Your Web Design Says About You‖
20. Time to Give Some Thought:
A Few Questions
• If you have a logo or
identity system in place, do
the current colors support
your message?
• Does your identity reflect
your values and vision?
• Is your identity clear and
easy to read?
• Collect imagery with the
look and feel you want to
create.
21.
22.
23. A Few Website Pointers:
It’s An Onion…Not Grape!
Don’t make users work top
hard to understand, and
engage with, your website,
which is often the first —
and most universal — brand
touchpoint.
Different audience groups
have different needs. Do you
know what they are?
25. Time to Give Some Thought:
A Few Questions
• What website(s) do you feel
most connected to and engaged
with?
• Can you identify what aspects of
the experience help you feel that
way?
• Do you know how your target
audience looks for and consumes
information? How could your
website reflect that experience?
27. Do Your Homework…
Secondary Research
= What’s out there already?
• Website analytics
• 3rd party research studies
• Web/Social media sleuthing
Primary Research
= Connect directly with targets
• Qualitative methods
• Quantitative methods
28. Qualitative
Interviews, focus groups, panels, advisory
groups, ―ethnographies,‖ web usability testing
Use It To Understand:
• Reasons behind behaviors, attitudes, beliefs,
perceptions, motivations, etc.
• How these reactions play out in
individual behavior
Key Uses:
Generate ideas & gauge reactions
Understand behaviors, perceptions, and
motivations, attitudes, beliefs of individuals
Understand language, nuances, & trends
Prepare for quantitative research
29. Quantitative
Surveys, online survey tools, Omnibus research
(statistical significance is the key!)
Use It To Understand:
• How many people hold the same
behaviors, attitudes, beliefs,
perceptions, etc.
• Their common characteristics
Key Uses:
• Determining demographics/user segments
• Pricing Studies/Sales Projections
• Defining/predicting behavior
31. Some Research Tools to Consider
• Survey Tools:
– SurveyMonkey, Zoomerang, SurveyGizmo, PollDaddy
– LinkedIn & Facebook Surveys
• Panels
– AYTM.com, ZoomPanel
– Omnibus Studies
Key Steps:
1. Create ―screener‖
2. Recruit participants
3. Develop discussion/activity guide
4. Conduct study
5. Analyze results
6. Take action (please!)
32. Time to Give Some Thought:
A Few Questions
• Who is your ideal client?
– Key facts/identity (demographics)
– Values/motivators (psychographics)
• Do you have primary and secondary
audience(s)?
If so how do their needs differ?
• If you were your audience, what would you
want to hear? (if you don’t know…do some
research!)
• Are your communications framed to address
these specific interests and desires?
34. Why Story… And Why Now?
“The balance of power has
shifted. It’s gone from advertisers
with deep pockets, throwing money
at one-way media, into the hands of
the audience members. The age of
interruptive media is over, and
that’s where brand storytelling
begins.”
— Jon Thomas, “The Power of Brand Storytelling”
35. Storytelling Tip #1: Share.
85% of people
will take a
chance on you
in business…
if they know
something
about you
personally.
36. The Power of Story
Stories help us:
• Establish our humanity:
strengths, values,
friendships, enemies
• Connect through common
experiences
• Give emotional context
through a tangible and
familiar framework
37. What Makes a Story?
4 Key Elements
Character Conflict Plot Message
39. But Wait…There’s More.
Story Drives Retention
Storytelling
stands alone
Statistics with
some storytelling
65-70%
Solely statistics
25-30%
5-10%
— London School of Business
40. Elements To A Good Story
• Context – do audiences see their • Connectedness – Show
own story in yours? empathy and connect.
• Simplicity –make your point & • Magic –Violate listener’s
move on! expectations with a surprise.
• Interest – A boring story won’t • Relevance – Do listeners feel
promote understanding or inspire that this is their story, too?
action. Will your audience register
it, remember it, and tell it again? • Immediacy –A story helps
people take the leap of faith
• Trust – is your story true necessary to be inspired to
(factually, and to the audience’s take action‖
experience?)
• Meaning – Does your story -from Jon Winsor, “Developing
support a deeper message or a Story”
inspire your audience to rethink
something?
41. Not Exactly A New Idea…
• ―Life it too short for a long story‖
— Lady Mary Wortly Montagu
―Your tale, sir, could cure deafness‖
— Sir William Shakespeare
• ―Tell me a fact and I’ll learn. Tell me a
truth and I’ll believe. But tell me a
story and it will live in my heart
forever.‖
- — Indian proverb
42. Story Telling Tip #2:
• Never underestimate
the power of a picture
and connecting content
through visual
elements:
• Colors / Bolding
• Images
• Infographics
45. Story Telling Tip #3:
• Don’t travel solo!
• What hero’s journey
have you taken?
• Who is/are your
trusty sidekicks?
• Are you even the hero
in the story, after all?
52. Time to Give Some Thought:
A Few Questions
Ask yourself…
• Are you currently speaking in an
authentic and credible voice?
• Are you making promises you
can keep?
• Is what you are saying relevant,
valuable, and motivating to your
audience?
• Take the ―Business Obituary‖
test: Pass or Fail?
54. Growing Your Network
• Deepening Your Existing Connections
- Who do you know?
- How can you help them?
“Stories make our messages easier to
- rememberthey help you? used
How can and have been
- throughout history to explain concepts
Segmenting/Prioritizing Your Networking
more effectively.”- Daniel Pink, A Whole New Mind
• Making New Connections
- Networking Events
- Volunteer/Community Work
• Broaden the Dialogue & Deepen the
Engagement
- E-mail Newsletters
- Social Media
55. Small Biz Goes Social
US small businesses saw the following
benefits from social media in 2011:
• Staying engaged with current customers 69%
• Create more loyal customers through more direct
engagements 63%
• Increasing brand awareness 61%
• Identifying/attracting new customers 59%
• Collaborate more effectively with external partners,
suppliers, and colleagues 44% & internal teams
31%
• Correct problems before they escalate 30%
• Defend against negative publicity 18%
– 2011 State of Small Business Report
57. But…Some Food For Thought
• 56% of small businesses in
2011 state that social
media used up more time
than they expected
• 40% experienced having
their business criticized
• 36% feel that social media
usage has fallen short of
expectations
• 5% felt it hurt their brand’s
image, versus helping it
58. What’s Your Social “Score?”
“Stories make our messages easier to
remember and have been used
throughout history to explain concepts
more effectively.”- Daniel Pink, A Whole New Mind
61. Think About….
Who’s your Who are From here,
audience? you? create...
• Who do you serve? • How can you meet • Brand vision
these needs? • Brand values
• What needs do they
have? • Who are you • Brand ―voice‖
today? • Communication
• What unmet needs
tools:
exist? • What do you want
to stand for in the – Tagline
• Who are their key
future? – Elevator pitch
influencers (social,
professional, media, • What is your – Media kits
community, etc.) Unique Selling – Marketing
Proposition (USP)? content
• Where do they
work, live, eat, • What will your – etc.
shop, play? brand and/or
product
architecture be?
63. Measure, Assess & Evolve
• Create track-able data
points
• Establish frequent
reviews
• Enlist a trusted, honest,
and unbiased resource to
help keep you honest in
evaluation and ongoing
optimization planning
64. Back to our Questions…
1. What Are Your Goals?
2. Who Are Your Targets?
3. Where/How Are You Engaging
Successfully Now? Where Else
Are They Listening?
4. Quick Reality Check: How Much
Time and Interest Do You Have to
Invest? (Be honest!)
5. What Can You Delegate or
Outsource?
6. How Will You Measure & Evolve
Your Efforts?
65. OK Now…Time to Think of 3 Things:
Based on your thoughts and notes,
Make the “Three Things” list:
• 1 thing keep doing
• 1 thing to stop doing
• 1 thing to start doing
next month, quarter, or year
66. Questions / Open Discussion
JEN BARTH
503.732.0203
jen@bigsmallbrands.com
@JenUnplugged