SlideShare a Scribd company logo
A little about me
LIFE:
32 years young
1 wife
1 very small daughter
300+ Star Wars
collection
STARTUPS:
6 founded
2 failed
1 acquired
1 still rocking
1 fundraising
10 programs’ mentor
4 advisor
1000+ Pitches
What I’ve Learned
• Story telling is best
• Lowest common denominator
• People expect to be somewhat
entertained
Be Yourself, There Are No
Rules
Main Objective:
• Reaching your objective
• Gain Control of your
pitch
Materials Matter
Less Text.
The More Text - The More
Questions.
Tell it in Your Own Words.
Writing a Story.
And Make It Flow.
• We are mostly problems
& solutions people here
• Each story has a
beginning, middle and an
ending
How To Build Personal Value
Into Your Presentation
• “War Stories”
• Eye level conversation
• Know your situation
• You can’t solve everything
Paradox:
Times Are Irrelevant
– But You Have To
Play By Them
How To Give Focus To
Your Presentation, Make it
Memorable
• Visuals
• Visual aids
• Numbers
• Less text
What You Need To Know
About Your Audience
How Visual Aids Work
• Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Integer nec odio. Praesent
libero. Sed cursus ante
dapibus diam. Sed nisi. Nulla
quis sem at nibh elementum
imperdiet. Duis sagittis ipsum.
Praesent
• Class aptent taciti sociosqu ad
litora torquent per conubia
nostra, per inceptos
himenaeos. Nam nec ante.
• Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Integer nec odio. Praesent
libero. Sed cursus ante
dapibus diam. Sed nisi.
• Class aptent taciti sociosqu ad
litora torquent per conubia
nostra. Sed lacinia, urna non
tincidunt mattis, tortor neque
adipiscing diam, a cursus
ipsum ante quis turpis.
What an Audience
Remembers
• Your take home message
• Repetition
• You
• Typos (!)
• The more they talk, the more they
remember it as an experience
• If you didn’t have the answer more
than twice
Estimate And Allocate Time
Effectively, How To Avoid
Time Traps
• Personal sessions
• Audience arguments (Good, but
contain and control it)
• When you are done with a
section – you are done!
• You lose focus, the audience
follows you (vicious cycle)
Why The Summary And
Conclusion Are So Critical
• Focus
• You control
• Reception check
• Your story has the right flow
What Happens When You
Don't Know The Answer
• Its ok
• Really…
• Write it down
• If you don’t write it down – you're insulting
the person
• You have up to 2 questions you cannot
know the answer
• Remember:
• Once – it’s a mistake
• Twice – it’s a coincidence
• Thrice – it’s a phenomenon (learn your
materials!)

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Fine Tune Your Pitch by Roy Tertman

  • 1. A little about me LIFE: 32 years young 1 wife 1 very small daughter 300+ Star Wars collection STARTUPS: 6 founded 2 failed 1 acquired 1 still rocking 1 fundraising 10 programs’ mentor 4 advisor 1000+ Pitches
  • 2. What I’ve Learned • Story telling is best • Lowest common denominator • People expect to be somewhat entertained
  • 3. Be Yourself, There Are No Rules
  • 4. Main Objective: • Reaching your objective • Gain Control of your pitch
  • 6. Less Text. The More Text - The More Questions. Tell it in Your Own Words.
  • 7. Writing a Story. And Make It Flow. • We are mostly problems & solutions people here • Each story has a beginning, middle and an ending
  • 8. How To Build Personal Value Into Your Presentation • “War Stories” • Eye level conversation • Know your situation • You can’t solve everything
  • 9. Paradox: Times Are Irrelevant – But You Have To Play By Them
  • 10. How To Give Focus To Your Presentation, Make it Memorable • Visuals • Visual aids • Numbers • Less text
  • 11. What You Need To Know About Your Audience
  • 12. How Visual Aids Work • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent • Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. • Class aptent taciti sociosqu ad litora torquent per conubia nostra. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis.
  • 13. What an Audience Remembers • Your take home message • Repetition • You • Typos (!) • The more they talk, the more they remember it as an experience • If you didn’t have the answer more than twice
  • 14. Estimate And Allocate Time Effectively, How To Avoid Time Traps • Personal sessions • Audience arguments (Good, but contain and control it) • When you are done with a section – you are done! • You lose focus, the audience follows you (vicious cycle)
  • 15. Why The Summary And Conclusion Are So Critical • Focus • You control • Reception check • Your story has the right flow
  • 16. What Happens When You Don't Know The Answer • Its ok • Really… • Write it down • If you don’t write it down – you're insulting the person • You have up to 2 questions you cannot know the answer • Remember: • Once – it’s a mistake • Twice – it’s a coincidence • Thrice – it’s a phenomenon (learn your materials!)