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Google Analytics - Webmaster Tools Pro Setup & Tips
The document provides a comprehensive guide on setting up Google Analytics and Google Tag Manager for effective data tracking and reporting. It includes step-by-step instructions for account creation, tag management, conversion tracking, and integrating various Google tools for actionable insights. The focus is on enhancing reporting capabilities and utilizing data for improved marketing strategies.
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Google Analytics - Webmaster Tools Pro Setup & Tips
- 1. Google Analytics & WebmasterTools - YOUR PATH TO BETTER REPORTING & ACTIONABLE INSIGHTS
- 2. KEVIN PIKE 2Kevin@RankFuse.com |913-523-6234 • President , Rank Fuse Interactive • 10 Years of Agency Experience: • Google AdWords Certified • Google Analytics Certified • 3rd Most Popular Google Analytics Dashboard
- 3. Today’s Objectives: • Setup •Google Tag Manager • Google Analytics • Webmaster Tools • Connecting Accounts • Conversion Tracking • Reporting Essentials • Data Fundamentals • Getting Keyword Data Back • Campaign Tracking • Putting it all together • Actionable Insights • Dashboards • Automatic Alerts
- 4. Start with Setup ACCOUNTCREATION, PIXEL PLACEMENT, & SITE VERIFICATION
- 5. Google Tag Manager 5 WhyShould I Use GTM? Benefits: 1. Manage All Tags in One Place 2. Manage Tag Firing 3. Track Outbound Links & Downloads 4. Track AJAX Form Submissions 5. Assign GTM Users / Restrict Website Access 6. Build For the Future
- 6. Google Tag Manager 6 Step1: Setup Account: http://www.google.com/tagmanager/
- 7. Google Tag Manager 7 Step2: Setup Container For Your Website
- 8. Google Tag Manager 8 Step3: Paste Tag Manager Code On Every Page
- 9. Google Tag Manager 9 Example:Add Tag Manager to a WordPress Website Step 1. Go to Editor Step 2. Select header.php file Step 3. Find <body> tag Step 4. Paste Tag Manager Code Step 5. Click Update File.
- 10. Google Tag Manager 10 Congratulations,the hard part is over!
- 11. Google Analytics Setup 1.Go to http://www.google.com/analytics/ and sign up for a free account. 2. Complete form fields until you gain tracking code like this: 3. Copy your tracking ID number and head back to Google Tag Manager. 11
- 12. Google Tag Manager 12 CreateNew Tag
- 13. Google Tag Manager 13 Clickon Google Analytics
- 14. Google Tag Manager 14 GoogleAnalytics Tag Settings: 1. Product = Google Analytics 2. Tag Type = Universal Analytics 3. Enable Ad Features = True 4. Track Type = Page View 5. Fire On = All Pages
- 15. Google Tag Manager 15 Don’tForget To Click Publish!
- 16. Google Analytics 16 Confirm YourTag is Firing With Real-Time Reporting
- 17. Google Analytics Setup StopTracking Yourself & Bots 17 1. Go back to Google Analytics admin view & create a new profile : 2. Filter all known bots from new profile settings: 3. Filter Your Office IP Address:
- 18. Today’s Objectives: • Setup •Google Tag Manager • Google Analytics • Webmaster Tools • Connecting Accounts • Conversion Tracking • Reporting Essentials • Data Fundamentals • Getting Keyword Data Back • Campaign Tracking • Putting it all together • Actionable Insights • Dashboards • Automatic Alerts
- 19. Google Webmaster Tools 19 Login:https://www.google.com/webmasters/tools/ Add Property
- 20. Google Webmaster Tools 20 VerifyWith Google Tag Manager
- 21. Connecting Data 21 Add WebmasterTools Data to Analytics 1. Go Back to Google Analytics. 2. Click Admin 3. Click Property Settings 4. Scroll to bottom of the next page & click on adjust webmaster tools.
- 22. Google Webmaster Tools 22 Onthe next screen click the edit link: Select your URL from the search console and click save:
- 23. Connecting Data 23 Adding AdwordsData to Analytics 1. Go Back to Google Analytics. 2. Click Admin 3. Click AdWords Linking 4. Select Adwords Account on next page. 5. Click Continue.
- 24. Connecting Data 24 PRO Tip– Build Retargeting Audience Early Setup: Property Settings >> Remarketing Audience Examples: 1. All Users. 2. Users who only visited once. 3. Returning Users. 4. Retarget only paying customers with similar product ads. 5. Retarget people who abandoned shopping cart.
- 25. Today’s Objectives: • Setup •Google Tag Manager • Google Analytics • Webmaster Tools • Connecting Accounts • Conversion Tracking • Reporting Essentials • Data Fundamentals • Getting Keyword Data Back • Campaign Tracking • Putting it all together • Actionable Insights • Dashboards • Automatic Alerts
- 26. Google Analytics Conversions 26 EngagementGoals vs. Ecommerce Visit Request Info Thank You Shop Add to Cart Order Confirmation What is Important To You? •Email leads •Trial signups •Ebook downloads •Account creations •Newsletter signups •White paper downloads
- 27. Ecommerce Conversions 27 Ecommerce Trackingis Off by Default
- 28. Ecommerce Conversions 28 Most ModernCarts Systems Are Google Analytics Ready
- 29. Ecommerce Conversions 29 Final StepsVary by Platform Magneto: http://www.magentocommerce.com/magento-connect/google- universal-analytics-1.html WooCommerce: https://wordpress.org/plugins/woocommerce-google- analytics-integration/ Virtuemart: http://extensions.joomla.org/extension/vm-transaction- tracker-for-google-analytics Shopify: https://www.shopify.com/blog/14681601-google-analytics-for- ecommerce-a-beginners-guide SquareSpace: http://answers.squarespace.com/questions/15200/how-do- i-use-google-analytics-e-commerce-with-squarespace
- 30. Ecommerce Conversions 30 Once Setup,You Should Have Product Data For Each Purchase
- 31. Google Analytics Conversions 31 EngagementGoals vs. Ecommerce Visit Request Info Thank You Shop Add to Cart Order Confirmation What is Important To You?
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- 33. . . . Conversion Funnel Setup 33 FrontEnd Analytics . .
- 34. Google Analytics Conversions 34 SetupMultiple Goals For Each Action
- 35. Today’s Objectives: • Setup •Google Tag Manager • Google Analytics • Webmaster Tools • Connecting Accounts • Conversion Tracking • Reporting Essentials • Data Fundamentals • Getting Keyword Data Back • Campaign Tracking • Putting it all together • Actionable Insights • Dashboards • Automatic Alerts
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- 37. Fundamentals Under EachSection 37 • Conversions • Goals by source • Top goal paths • Multi-Attribution & ROI performance • Acquisition • Search Engine Traffic • Paid traffic (AdWords) vs. organic search • Referral Traffic • PR/News • Directories • Social traffic • Direct Traffic • URL typed directly in to address bar • Non-cookie browsers • Some email links • Etc. • Campaign Traffic • Banner ads, QR codes, sponsored stories, etc. • Audience Engagement • Pages-per-session • Time-on-site • Bounce rage • Behavior • Top content • Top landing pages • Events What About Keyword Data?
- 38. Today’s Objectives: • Setup •Google Tag Manager • Google Analytics • Webmaster Tools • Connecting Accounts • Conversion Tracking • Reporting Essentials • Data Fundamentals • Getting Keyword Data Back • Campaign Tracking • Putting it all together • Actionable Insights • Dashboards • Automatic Alerts
- 39. Keyword Level Data 39 AnalyticsWill Report Most Keywords as “Not Provided” We Can Get Some Data Back From Webmaster Tools
- 40. Keyword Level Data 40 WebmasterTools to the Rescue
- 41. Today’s Objectives: • Setup •Google Tag Manager • Google Analytics • Webmaster Tools • Connecting Accounts • Conversion Tracking • Reporting Essentials • Data Fundamentals • Getting Keyword Data Back • Campaign Tracking • Putting it all together • Actionable Insights • Dashboards • Automatic Alerts
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- 43. Tagging Clicks 43 Step 1:Go To URL Builder Tool Step 2: Generate URL Step 3: Hyperlink with URL Step 4: View in Channels Report How Do I Do That? Use this same method with email links, QR Codes, banner ads, and other digital marketing links
- 44. Today’s Objectives: • Setup •Google Tag Manager • Google Analytics • Webmaster Tools • Connecting Accounts • Conversion Tracking • Reporting Essentials • Data Fundamentals • Getting Keyword Data Back • Campaign Tracking • Putting it all together • Custom Dashboards • Actionable Insights • Automatic Alerts
- 45. Google Analytics Dashboards 45 GoogleAnalytics Gallery Is A Great Resource
- 46. Google Analytics Dashboards 46 ImportDashboards From Google Gallery
- 47. Google Analytics Conversions 47 QuicklyAdd Dashboards & Shortcuts From Reports
- 48. Today’s Objectives: • Setup •Google Tag Manager • Google Analytics • Webmaster Tools • Connecting Accounts • Conversion Tracking • Reporting Essentials • Data Fundamentals • Getting Keyword Data Back • Campaign Tracking • Putting it all together • Custom Dashboards • Actionable Insights • Automatic Alerts
- 49. Actionable Insights 49 Content EngagementSparks New Ideas
- 50. Actionable Insights 50 Leverage PaidKeyword Data To Support SEO Efforts
- 51. Actionable Insights 51 Conversion SourcesHelp Predict Future Marketing Outcomes
- 52. Actionable Insights 52 Know WhatGoogle Knows
- 53. Actionable Insights 53 Understand YourStrength's & Weaknesses
- 54. Actionable Insights 54 When ArtMeets Science. Can you Tell if SEO is Improving, or Dying on the Vine?
- 55. Today’s Objectives: • Setup •Google Tag Manager • Google Analytics • Webmaster Tools • Connecting Accounts • Conversion Tracking • Reporting Essentials • Data Fundamentals • Getting Keyword Data Back • Campaign Tracking • Putting it all together • Custom Dashboards • Actionable Insights • Automatic Alerts
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