1) The document discusses search engine optimization (SEO) strategies for businesses to achieve sustainable competitive advantages through search marketing.
2) It outlines a SEO process that includes keyword research, competitive analysis, on-page optimization, content development, off-site link building, and ongoing improvement through monitoring and iteration.
3) Case studies show how optimizing a client's website for search engine rankings led to substantial traffic increases of over 200% in year one and continuing growth in subsequent years.
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Search Sessions - The #1 Factor to Rank on GoogleKristine Pratt
On this edition of Search Sessions, we talk the top factors that get your website ranking high on Google. Our Boostability SEO Experts Mike Marsh and Colton Miller give actionable strategies you can take to make your website invaluable in the eyes of search engines. AND we’ll give you the number one thing that gets your website ranking.
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
Search Sessions - The #1 Factor to Rank on GoogleKristine Pratt
On this edition of Search Sessions, we talk the top factors that get your website ranking high on Google. Our Boostability SEO Experts Mike Marsh and Colton Miller give actionable strategies you can take to make your website invaluable in the eyes of search engines. AND we’ll give you the number one thing that gets your website ranking.
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
Webinar: Mimicking B2C tactics to optimize your B2B operations onlineSarah Roper
WHAT WE'LL COVER IN THIS WEBINAR?
- How to engage wholesalers through the right emails
- Which eCommerce emails will drive revenue
- How to adapt your wholesale workflows to online operations
- How to make it easier for your customers to buy from you
Arti Sharma , SEO Consultant from Measure Marketing presented this presentation at OSBN and Milton Speed Networking earlier this year. The Local Search ( Local SEO) components have been highlighted here for small businesses in Toronto, who can leverage the power of Local Search to increase visibility and traffic to their stores.
B2B content that drives conversions - Pardot Connections 2013 Presentation
A B2B marketing clinic on how to develop marketing content that drives conversions.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
This PPT is for SEO Off page techniques and plan and strategy Keyword Research. It is an important activity in on-page SEO. It is a method of choosing the primary and secondary keywords around which we will ...
Ever wondered why your website is not showing up in Google searches? Ever wish your website generated more business for your company? SEO (Search Engine Optimization) is the process of organically elevating the visibility of a website in a search engine’s search results. Search engines, such as Google, review every website and grade it based on specific criteria. The SEO experts at JumpSIX marketing use various tools and industry knowledge to correct present issues on your website and increase the credibility of your website for search engines. Check out this presentation to learn more about how JumpSIX Digital Marketing can help you achieve your online marketing goals.
Looking for SEO expert, Gtechwebindia team provides quality and highly efficient result in google pages. SEO Services and all the Digital Marketing Services. Our SEO team is dedicated to their work they know the strategies to rank your web up on the google and other search engine.
Vist Now: https://www.gtechwebindia.com/
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
Advanced seo techniques to boost your trafficMelina Williams
Here are some most advanced and most successful as well as effective ways to boost your website traffic and attract more repeated visitors to your website to make your business a successful brand.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
See Part 1 here: http://www.youtube.com/watch?v=OIzocGBwZ4E
Webinar: Mimicking B2C tactics to optimize your B2B operations onlineSarah Roper
WHAT WE'LL COVER IN THIS WEBINAR?
- How to engage wholesalers through the right emails
- Which eCommerce emails will drive revenue
- How to adapt your wholesale workflows to online operations
- How to make it easier for your customers to buy from you
Arti Sharma , SEO Consultant from Measure Marketing presented this presentation at OSBN and Milton Speed Networking earlier this year. The Local Search ( Local SEO) components have been highlighted here for small businesses in Toronto, who can leverage the power of Local Search to increase visibility and traffic to their stores.
B2B content that drives conversions - Pardot Connections 2013 Presentation
A B2B marketing clinic on how to develop marketing content that drives conversions.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
This PPT is for SEO Off page techniques and plan and strategy Keyword Research. It is an important activity in on-page SEO. It is a method of choosing the primary and secondary keywords around which we will ...
Ever wondered why your website is not showing up in Google searches? Ever wish your website generated more business for your company? SEO (Search Engine Optimization) is the process of organically elevating the visibility of a website in a search engine’s search results. Search engines, such as Google, review every website and grade it based on specific criteria. The SEO experts at JumpSIX marketing use various tools and industry knowledge to correct present issues on your website and increase the credibility of your website for search engines. Check out this presentation to learn more about how JumpSIX Digital Marketing can help you achieve your online marketing goals.
Looking for SEO expert, Gtechwebindia team provides quality and highly efficient result in google pages. SEO Services and all the Digital Marketing Services. Our SEO team is dedicated to their work they know the strategies to rank your web up on the google and other search engine.
Vist Now: https://www.gtechwebindia.com/
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
Advanced seo techniques to boost your trafficMelina Williams
Here are some most advanced and most successful as well as effective ways to boost your website traffic and attract more repeated visitors to your website to make your business a successful brand.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
See Part 1 here: http://www.youtube.com/watch?v=OIzocGBwZ4E
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
To get more interesting E-books on various marketing, digital, lifestyle coaching courses etc, and further more other digital products as Courses, Softwares, Frame Mockups, Patterns and Pintables, Diaries, Reports, Greeting cards, Presentation / templates Itineraries as Wedding itinerary, Graphics – as Logos themes, Brand kits themes, Power point themes, card designs themes, backgrounds, patterns, Planners – as Wedding Planners, weekly planner, bi cheque planners, custom digital Planners etc, Tutorials & guides, Art works for T-Shirts, Blankets, Tea cups, cutting boards, Towels, Door Mat, Pillows, Sign Board, Sucks, bags, phone cases, Jackets, shoes etc, Templates as Resume Templates, business plan templates, business contracts templates, Power point presentation templates, website templates, mobile app templates, content builder templates, graphic design templates as banners, flyers etc courses – as Exercise, Dance, Copywriting, Graphic design, ART WOKS as Wall Arts such as: HOME WALL ARTS, OFFICE WALL ARTS, YOGA CENTERS & LIKES, DIGITAL BACK DROPS etc.
To get access to these products mentioned above Kindly highlight the link below and open using your browser to launch into a digital store Be-Tah Shop and you will be able to get available products as these as they host them.
https://selar.co/m/betashop
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
SEO Pyramid 151418
1. Successful B2B Search Marketing
SEO: a Strategy for Sustainable
Competitive Advantage
2. Welcome to Our Weird Little World…
SEO PPC
Cost/Click
Reach
#1 Rankings
MetaTags
Google
Analytics ROMI
CMS
3. First Thing: How does Google Work?
High-speed indexing of every page they can find:
ONE BILLION WEBSITES
APPROXIMATELY 47 BILLION PAGES
Looking for patterns:
Average search phrase is 2.55 words long
Predicting search term based on personal history
GOOGLE PROCESSES 3.4 BILLION SEARCHES/DAY
MANY SEARCHES TAKE LESS THAN .1 SECONDS
4. Next Thing: How Do You Get to #1?
It’s easy, all you have to do is:
HAVE THE BEST PAGE ON THE WEB
FOR THAT SPECIFIC SEARCH TERM
5. So How does Site Optimization Work?
Google indexes your website & weighs relevance:
WHAT IS THIS SITE ABOUT (HOME PAGE)?
HOW MUCH CONTENT IS THERE FOR THESE IDEAS?
IS THE CONTENT ORIGINAL, HIGH-QUALITY, IN-DEPTH?
WHICH ARE THE BEST PAGES FOR EACH IDEA?
The search results feature pages, not websites:
CLIENT SITE A: 100,000+ NEW USERS/YEAR,
ONLY 12% COME IN VIA THE HOME PAGE
6. Can Search Rankings Drive B2B Traffic?
Only Ten Listings have First Page Rankings:
TOP 3 RESULTS: 100% OF USERS SEE THEM
POSITIONS 4-6: 50% OF USERS
POSITIONS 7-10: 25% OF USERS
Client went from 2 First Page Rankings to 23…Results?
CLIENT SITE B: YEAR ONE, 236% MORE TRAFFIC
YEAR TWO: 405% MORE TRAFFIC
YEAR THREE: 650% MORE TRAFFIC
9. SEO: Strategy for Sustainable
Competitive Advantage
Client’s Marketing activities are
managed by a team which understands
the business objectives and works with
us to achieve high rankings, awareness
and traffic. Search marketing KPIs are
consistently maintained and
performance is improved.
10. SEO: Strategy for Sustainable
Competitive Advantage
1. Keyword Research and Competitive Analysis
Determine Business Objectives, Market Segments,
Explore Keywords in Use, Determine Best Choices
Based on Competitive Analysis,
Develop Page-by-Page Site Optimization Plan
11. SEO: Strategy for Sustainable
Competitive Advantage
Keyword Research and Competitive Analysis
Business Objectives, Market Segments, Keywords in Use
Determine Best Choices Based on Competitive Analysis
Develop Page-by-Page Site Optimization Plan
2. Content Optimization
Select Primary Topics for Site
Build Out On-page and Technical
Optimization
Monitoring, Iterative Improvement
12. SEO: Strategy for Sustainable
Competitive Advantage
3. PR, Social Media
All Off-Site Promotion Builds Links,
Citations and/or Referral Traffic
Ex: Infographics, External Links,
Webinars, E-mail Marketing, LinkedIn,
Forums, Industry Blogs, Pubs
Select Primary Topics for Site
Build Out On-page and Technical Optimization
Monitoring, Iterative Improvement
Content Optimization
Keyword Research and Competitive Analysis
Business Objectives, Market Segments, Keywords in Use
Determine Best Choices Based on Competitive Analysis
Develop Page-by-Page Site Optimization Plan
13. SEO: Strategy for Sustainable
Competitive Advantage
4. Fresh Content
Blog posts, Articles,
Informative and Authoritative
Original Content
Select Primary Topics for Site
Build Out On-page and Technical Optimization
Monitoring, Iterative Improvement
Content Optimization
Keyword Research and Competitive Analysis
Business Objectives, Market Segments, Keywords in Use
Determine Best Choices Based on Competitive Analysis
Develop Page-by-Page Site Optimization Plan
PR, Social Media
All Off-Site Promotion Builds
Links, Citations, Traffic
Ex: Infographics, External Links
14. SEO: Strategy for Sustainable
Competitive Advantage
Fresh
Content
Blog posts,
Articles,
Informative
Original Content
What’s Next?
Semantic Markup:
Defines “objects” on page (people,
location, language, part #s, price)
using Schema.org standards
Google Tag Manager:
Better tracking of user,
ability to insert code on pages
without touching CMS
Select Primary Topics for Site
Build Out On-page and Technical Optimization
Monitoring, Iterative Improvement
Content Optimization
Keyword Research and Competitive Analysis
Business Objectives, Market Segments, Keywords in Use
Determine Best Choices Based on Competitive Analysis
Develop Page-by-Page Site Optimization Plan
PR, Social Media
All Off-Site Promotion Builds
Links, Citations, Traffic
Ex: Infographics, External Links
15. Why should we hire you as our agency?
1) Decades of B2B marketing success, for clients like:
AAE, 3M, Silicon Labs, Dell, National Instruments,
Overland Storage, Workplace Answers, Smarter
Security, Synopsys, Click Security, California Brazing
2) Disciplined keyword research, scientific competitive
analysis, successful search marketing for dozens of clients
3) Proven process of iterative improvement over time
4) Work closely with client Marketing to teach SEO skills
5) Project-based pricing, not retainer-based or hourly
16. What services do you provide?
• Inbound marketing strategy development
• Competitive analysis, recommendations for sustainable advantage
• Optimizing websites for high rankings on search engines (SEO)
• Copywriting, especially optimized web content; training for client
• Paid search advertising campaign design and management (PPC)
• Website design and production
• Social media marketing
• Lead capture and reporting
• Create website conversion goals and customized analytics
17. What do you charge?
1) Every client can start with a $1000 Site Wellness Report
• Is the site already doing well? Is there search activity?
• Amount of missed opportunity usually drives decision to buy
2) Next commitment: $6,000 Competitive Audit
(-$1000 if you did a Site Wellness Report)
• 30-45 day process, two deliverables
• Site performance and search term candidates, with recommendations
• Site optimization plan and search marketing strategy
3) SEO program commitment: $28,000 over 8 months
4) Strategy recommendations costed out in audit; may
include paid search, content development, social media, etc.
18. When would you like to start?
Successful B2B Search Marketing