The document outlines an SEO workshop that covers key topics like differentiating SEO from other marketing, understanding ranking factors, keyword research tools, and optimizing content. It discusses the SEO lifecycle of assessing a business, researching keywords and markets, developing a strategy, implementing changes, and measuring outcomes. Various SEO concepts are defined, like paid vs organic search, and recommendations are made to improve content through linking, speed, responsiveness, and repurposing. The goal is for attendees to learn how to reach more customers through SEO and the right strategy for their business.
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Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
SEO Services | Search Engine Optimization- DivyaNetDivyawebservice
Divya Net Solutions is a bangalore based SEO and web development company which offers Web design, Search Engine Marketing and web development service INDIA
3dot technologies is one of the top institutes in pune who provides a web design and development course with 100% job Assistance. Our well trained professionals" />
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
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SEO Audit Example And Website Review Proposal Template PowerPoint Presentatio...SlideTeam
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TMSA - Modern SEO - DAC - Mike Corak - October 2018 - ChicagoMike Corak
Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar.
FIITJEE Digital Insight - SEO Site Audit Social Media Marketing Presentation! Steps to get JEE Coaching Institutes in right direction emphatically carved by predicaments & pedagogy of helping students & aspirants touch the skies of success.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
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The 30-Minute SEO Checkup covers what every marketing professional should know about SEO. It teaches you how to test your website’s SEO strength with one 30-minute checkup. Start recognizing common SEO problems and fix basic issues to improve your site’s organic performance.
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Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
Looking for SEO expert, Gtechwebindia team provides quality and highly efficient result in google pages. SEO Services and all the Digital Marketing Services. Our SEO team is dedicated to their work they know the strategies to rank your web up on the google and other search engine.
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SEO Audit Example And Website Review Proposal Template PowerPoint Presentatio...SlideTeam
If your company needs to submit a SEO Audit Example And Website Review Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3atgo5V
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - ChicagoMike Corak
Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar.
FIITJEE Digital Insight - SEO Site Audit Social Media Marketing Presentation! Steps to get JEE Coaching Institutes in right direction emphatically carved by predicaments & pedagogy of helping students & aspirants touch the skies of success.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
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The 30-Minute SEO Checkup covers what every marketing professional should know about SEO. It teaches you how to test your website’s SEO strength with one 30-minute checkup. Start recognizing common SEO problems and fix basic issues to improve your site’s organic performance.
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5 great tips to increase your online Sales. Presented to the Victoria Park Local Chambers Networking Sundowner March 5th 2015 by SEO Specialists 'White Chalk Road's CEO Charles Ryder.
SKUP Migas adalah Surat Kemampuan Usaha Penunjang Migas yang diterbitkan oleh Direktorat Jenderal Minyak dan Gas Bumi berdasarkan hasil penelitian dan penilaian kemampuan produksi dalam negeri yang meliputi status usaha, kemampuan produksi (hasil produksi, standar/mutu produk, kapasitas produksi, nilai TKDN dan BMP), kemampuan manajemen (mutu/lingkungan/K3), jaringan pemasaran dan pelayanan purna jual.
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Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
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How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
SEO proposal for ecommerce websiteChecknshopPankaj Singh
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A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Search Engine Optimization or SEO can be confusing for businesses that are new to the practice. This presentation will explain the process, basic strategies, and best practices.
Demystifying SEO_ Complete Guide To Become An SEO Expert (1).pptxMichelWatt
In today's digital landscape, visibility is everything. Businesses, individuals, and creators alike all strive to grab the attention of their target audience online. This is where Search Engine Optimization (SEO) comes in, playing a crucial role in directing relevant users to your content and establishing a powerful online presence. But what exactly is SEO, and how can you become an expert in this ever-evolving field?
SEO refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.
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0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
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UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Doctoral Symposium at the 17th IEEE International Conference on Software Test...
SEO Presentation September 2014
1. SEO Workshop 2014
SEO has moved White Chalk on, Road
have YOU?
Charles Ryder | 9th September 14
in association with
Local Chambers & Pan Pacific Perth
Charles Ryder | 23 September 2014
2. SEO Workshop 2014
Learning Outcomes
• Differentiate SEO from other forms of online marketing
• Discover how to reach more customers through SEO/SCM
• Learn about the different search ‘ranking factors’
• Understand the SEO/Website Marketing Life Cycle
• Learn to use keyword/market research
• Find out how to structure your website and content
• Discover online strategies that work today
3. SEO Workshop 2014
Learning the Lingo
Do you know what is meant by:
SEO, SEM, Paid Search, PPC, Organic Search, Natural Search,
On-Page, Off-page, Anchor Text, Inbound Marketing, Content
Marketing, longtail keywords, etc?
Have you heard of:
Google Keyword Planning Tool, Webmaster Tools…?
3
4. SEO Workshop 2014
Lingo: Internet Marketing
“Internet marketing, also known as digital marketing,
web marketing, online marketing, search marketing
or e-marketing, is the marketing (generally promotion)
of products or services over the Internet.”
Source: Wikipedia
“Marketing efforts done solely over
the Internet. This type of marketing
uses various online advertisements
to drive traffic to an advertiser's website.”
Source: www.businessdictionary.com
4
5. SEO Workshop 2014
Lingo: Search Engine Marketing (SEM)?
“A form of Internet marketing that seeks to
promote websites by increasing their visibility in
search engine result pages (SERPs)”
Source: Wikipedia
5
6. SEO Workshop 2014
Lingo: Paid Search
Paid Search includes all advertising models used on search
engines and their network of websites where advertisers pay
based on performance
• Pay Per Click (PPC)
• Pay Per View (PPV or CPM) or
• Pay Per Action (PPA).
6
7. SEO Workshop 2014
Lingo: SEO
Search Engine Optimisation (SEO) is the act of optimising a website
so that Search Engines will direct quality traffic to your site via
"natural“ or "organic" search results, utilising MANY different
keyword phrases consumers would use to find your company or
products.
7
9. SEO Workshop 2014
Lingo: Backlinks
• Act as voting system for websites. The more quality links you have
directing to your site then the more ‘credible’ you are with Search
Engines.
• High quality/trusted links to your site
will bring referrals and help your
keywords rank higher in SERPS
• Poor quality links may bury your site
and will unlikely be found by your
customers.
9
10. SEO Workshop 2014
Lingo: Keywords
• A keyword is usually a
word phrase used to
find website pages
relating to the
associated topic.
• Keyword and market
research is an integral
part of creating a
successful website or
advertising campaign.
10
11. SEO Workshop 2014
“Inbound marketing is a set of
marketing strategies and techniques
focused on pulling relevant
prospects and customers towards a
business and its products. Inbound
marketing is becoming widely
accepted because it complements
the way buyers make purchasing
decisions today—they are using the
Internet to learn about the products
and services that best meet their
needs.”
Lingo: Inbound Marketing
11
16. SEO Workshop 2014
Content Marketing
“Content marketing is the marketing
and business process for creating and
distributing relevant and valuable
content to attract, acquire, and engage
a clearly defined and understood target
audience – with the objective of driving
profitable customer action.”
17. SEO Workshop 2014
How to Reach More Customers
Do not be fooled!
Just because you have a great looking website
designed by a ‘leading’ web design firm doesn’t
necessarily mean Google
will love you or that you will reach the right
audience for the right searches!
17
18. SEO Workshop 2014
Reach: What do we want from SEO?
An Increase in:
• Rankings
• Organic Traffic Increase
• Conversions
• Competitive Advantage
• Increased Reputation
• Brand Awareness
• Brand Recognition
• Customer Engagement
19. SEO Workshop 2014
Reach: SEO/SCM Strategy
• Search engines represent a very unique medium, which allows you
to precisely target an interested audience.
• In other media, the audience is looking at something, and your
advertisement is a distraction.
• Searchers are looking for something, and are far more likely to
respond to an appropriately targeted offer.
20
20. SEO Workshop 2014
Reach: SEO Pros
• Leverage your site’s natural advantages – content,
popularity, linking relationships
• Can deliver substantial benefits at a very low cost, especially for a
“content rich” site
• Requires minimal ongoing activity for some sites
• Initial investment in SEO can pay off for years to come
• SEO is the most cost effective form of marketing today for relevant
businesses.
21
21. SEO Workshop 2014
Reach: SEO Cons
• SEO influences, but does not control, the search engine
results - there are no guarantees.
• Delayed results - after the initial SEO effort, expect to wait at least 2-
3 months for ranking changes and 6-12 months for ROI.
• Risk of becoming overly dependent on “free” traffic, because results
are variable over time.
• Some modifications to site are required; extent of changes
dependent on many factors.
• Poorly executed SEO campaigns can lead to search engine ranking
penalties and long term harm to the organisation’s online presence.
22
22. SEO Workshop 2014
3: SEO Facts
• 61% of global Internet users research products online.
• 44% of online shoppers begin by using a search engine.
• 70% of the links search users click on are organic, not paid.
• 60% of all organic clicks go to the top three organic search results.
• 75% of users never scroll past the first page of search results.
• Businesses with websites of 401-1000 pages get 6x more leads than those with 51-
100 pages.
23
27. SEO Workshop 2014
4: SEO Ranking Factors
• Google has stated that it uses over 200 ‘ranking factors’ or signals to
influence its page positioning in SERPS.
• Surveys of experienced SEO professionals observing these factors
come up with a more manageable grouping of factors as per the
following chart.
28
28. SEO Workshop 2014
Ranking: SEO Ranking Factors 2013
29
• Links are still believed to
be the most important
part of the algorithm
(approximately 40%).
• Keyword usage on the
page is still fundamental.
• SEOs do not think social
factors are important in
the 2013 algorithm (only
7%).
29. SEO Workshop 2014
Ranking: Ryder’s 3Rs
• To simplify/group those factors into something that makes sense to a
business owner and is also useful in making sure that something
essential is not missed, I have come up with the 3R’s.
30
30. SEO Workshop 2014
Ranking: Ryder’s 3Rs Example
Relevance score X Reputation score = Rank in SERPS
31
EXAMPLE SHOWCASE
In this, admitted oversimplified example made to illustrate the concept, Website
A and Website B are competitors, wishing to be found by customers searching
Google for a particular search phrase ‘financial planner’.
Website A
A page on Website A contains the search phrase ‘financial planner’ and is well optimised for that phrase
but the page itself has only one internal link and the domain only one external link (aka backlink). As a
result, Website A’s page would not be sufficient to rank in first 1,000 pages of Google.
Relevance (score 6/10) x Reputation (1/10)* = Ranking Score (6*1=6)
Website B
A page on Website B also contains the search phrase. Although the page itself is not well optimised, this
page has dozens of strong authoritative external links, so it will rank higher than Website A.
Relevance (score 3/10) x Reputation (score 4/10)* = Ranking Score (3*4=12)
31. SEO Workshop 2014
Ranking: Relevance Essentials
• Keywords relating to your business need to be found throughout the
body text of your site and elsewhere.
• The crawling spiders pick up on the frequency AND context of these
keywords on your page/site and this may assist you in receiving a
higher position for a search engine search.
• The spiders also take into account the anchor text and context of the
inbound links to your pages in determining your keyword positioning.
32
32. SEO Workshop 2014
Ranking: Relevance Warning
• However, if you use your keywords repeatedly and excessively
throughout your website the search engines will frown on you and
you may find yourself very low on search results.
33
33. SEO Workshop 2014
Ranking: Reputation Building
• Keyword Strategy Review
• Link Competitive Profiling
• Directory Submissions
• Press Releases
• Article & Video Marketing
• Link Partnerships
• Social Media
34
34. SEO Workshop 2014
7: SEO Life Cycle
• Stage 1: Business Assessment
• Stage 2: Market / Keyword Research
• Stage 3: SEO Strategy Development
• Stage 4: Implementation
• Stage 5: Measure Outcomes
35
36. SEO Workshop 2014
SEO LC 1: Business Assessment
• Discovery Phase incl. target market and objectives
• Review Current SEO Strategy
• Conduct Website Review
• Online Profile Development
• In-house or Outsource
37
37. SEO Workshop 2014
SEO LC 2: Market / Keyword Research
• Establish SEO Goals
• Define your SEO objectives
• Conduct Keyword/Market Research
• Identify Key Players & Targets
• Specify how SEO strategy can deliver on those
objectives
• Determine your campaign strategy and set KPI’s
38
38. SEO Workshop 2014
SEO LC 3: Strategy Development
• Generate Keyword List
• Allocated Keywords to target pages
• Prepare SEO change instructions
• Plan Action Steps and/or Project Plan
• Schedule Implementation
39
39. SEO Workshop 2014
SEO LC 4: Implementation
• Implement SEO change instructions
• Setup online and offline tracking
(e.g. Google Analytics goals, funnels & events, phone tracking, etc)
• Test all tracking
• Refine campaign elements and tracking
• Review & Test Live
• Deployment of Search & Ongoing Content Marketing Project Plan
40
40. SEO Workshop 2014
SEO LC 5: Measure Outcomes
• Full Scale Deployment of Campaigns
• Monitor & Refine Campaigns to maximise ROI
• Review KPI’s
• Measure Marketing Metrics
• Report on Results
41
41. SEO Workshop 2014
SEO LC 5: Measure Outcomes EG
42
300
250
200
150
100
50
0
Total Bookings Confirmed
Jan-11 Feb-11 Mar-11 Apr-11 May-11
45. SEO Workshop 2014
9: Types of Keywords: Match Types
• Exact match [keyword]
• Phrase match “keyword”
46
• Broad match keyword
• (Negative match -keyword)
46. SEO Workshop 2014
Types of Keywords: The Longtail
2 main keywords groups:
• Short tail keywords
• Long tail keywords
• ‘long tail’ is the strategy of
targeting less-competitive,
niche markets
• ‘Web Design’ vs ‘Small Business Web Design’.
47
47. SEO Workshop 2014
10: Optimise Content
• Keyword Research & Competitive Analysis
• Keyword consultation and approval
• Site Structure Analysis (keep the spiders happy)
• Review Information Architecture (Silos)
• Keyword mapping to pages
• Document and plan structure/content changes
• Prepare benchmark report prior to implementation
• Implement Changes and send report
49
48. SEO Workshop 2014
Optimise Content: Tips
• Improve you content synergy and symmetry: linking great editorial or
blog articles to great relevant resources on your corporate website.
• Improve site load speeds (3 to 6 seconds): such that when those
external visitors get to your great content resources they can really
engage.
• Make your site is responsive to mobile platforms.
• Consider repurposing existing content: such as video into
transcripts, stills, blogs, SlideShares, etc.
51
49. SEO Workshop 2014
11: Marketing Tools
• Always do keyword research – early
• Common keyword research tools (Google Keyword Tool, Google
Insights for Search)
• Always do Competitor Research
• Sometimes do Online Market Research
• What is the difference?
• What is Vertical Online Market Analysis
• Examples
52
51. SEO Workshop 2014
Tools: Limitations
• Tools can only provide helpful information and estimates
• Don't expect precise quantitative analysis from keyword tools.
• Use tools for qualitative and relative analysis
54
52. SEO Workshop 2014
12: Right strategy for your business
• No one size fits all’ and no best method
• ‘Best fit’ often depended on time and competition
• Maximize success with a well researched and planned initial
optimisation and constant monthly reputation building (e.g. through
content optimisation and marketing) and promotion.
55
53. SEO Workshop 2014
Marketers moving Budget to Digital
• 2 in 3 marketers have seen a shift in marketing spend from 'bought' to
'owned' channels
• 1 in 4 marketers spend between 20 and 30 per cent of their budget building
and maintaining their own channels
• 3 in 5 marketers estimate their investment in data and data analytics will
increase in the next 1-2 years
• Advertising spending to reach $14.4 billion by 2018, a compound annual
growth rate of 3.1 percent
• By 2018 internet advertising will be largest advertising sector, reaching $5.7
billion
54. SEO Workshop 2014
Summary: Recap
• Differentiate SEO from other online marketing.
• Discover how to reach more customers through SEO.
• Understand the SEO/Website Marketing Life Cycle.
• Learn about the different search ‘ranking factors’.
• Learn to use tools for keyword/market research.
• Discover the right SEO strategy for your business.
59
55. SEO Workshop 2014
Four Tips to Optimise Your Searchable Content (SCO)
• Improve you content synergy and symmetry: linking great editorial or blog
articles to great relevant resources on your corporate website
• Improve site load speeds (3 to 6 seconds): such that when those external
visitors get to your great content resources they can read them before they
click the back button
• Make your site(s) are responsive to mobile platforms: for similar reasons as
stated above and in response to changing ways users experience the
Internet
• Consider repurposing existing content: such as video into transcripts, stills,
blogs, SlideShares, etc.
56. SEO Workshop 2014
Final Questions
• Any last questions?
• Has this workshop been helpful – Feedback Form
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