Adir Regev
adir@gim.co.il
What are we going to talk about
• Internal Search
• Principals, how to do it right
• Case Study
• Tips and Tools
– Better ...
Internal Search
Internal Search – understand your users needs
Questions:
– What people are looking for in my site ?
– Does internal search...
Top Content vs. Top Search
• What if:
– People are going to my Top Content only because its there
– But they actually pref...
User Internal Search to understand trends
• Bangkok in the winter
• London in the summer
So, Should we push Bangkok only in the Winter
?
• Check your revenue reports !
• Understand your customers behavior !
• Su...
How to set Internal Search
How to use Internal Search
1. Define targets / business goals
2. Map all your site search parameters
3. Decide which are t...
How to use Internal Search
Use your reports to optimize your site
performance !
– Most users create reports they never use...
Great Tool –
Better Google Analytics
Better Google Analytics
• Compilation of 19 Greasemonkey User
Scripts to enhance Google Analytics
• How to get it:
– Insta...
You can change settings and tools inside the
Add On
Auto Access Account
• Bypass the "Access Analytics" button that is displayed to
you on the Google Analytics login page
Auto Expand Navigation
• Automatically expand the sub menu items in the
navigation
Add Google-Search link to Keywords Report
• Searches Google for the listed keyword
• Search string always takes you to Goo...
Profile Switching does not reset reports
settings
• Allows you to switch between Profiles but stay in same report, and
ope...
Calculate absolute values to percentage (%) in
metrics
• New Visits 81.77% (2870)
• Bounce Rate 40.88% (1435)
• Conversion...
Turn your Site into Business
‫רבה‬ ‫תודה‬
‫جزيل‬ ‫شكرا‬
Большое спасибо
muchas gracias
www.gim.co.il
adir@gim.co.il
09-885...
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Sphinn con israel analytics [short] - go - mar2010

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Sphinn con israel analytics [short] - go - mar2010

  1. 1. Adir Regev adir@gim.co.il
  2. 2. What are we going to talk about • Internal Search • Principals, how to do it right • Case Study • Tips and Tools – Better Google Analytics – Copy Goals
  3. 3. Internal Search
  4. 4. Internal Search – understand your users needs Questions: – What people are looking for in my site ? – Does internal search results give answers to their need? – Can they find their needs easily without searching? – Can I give them better offering in my site? – Can I increase Conversion Rates?
  5. 5. Top Content vs. Top Search • What if: – People are going to my Top Content only because its there – But they actually prefer something else… Couples… going to: Eilat Paris Seychelles New York Bangkok Tel Aviv Rome London Milano
  6. 6. User Internal Search to understand trends • Bangkok in the winter • London in the summer
  7. 7. So, Should we push Bangkok only in the Winter ? • Check your revenue reports ! • Understand your customers behavior ! • Summer Vacation – bigger orders on smaller search volume
  8. 8. How to set Internal Search
  9. 9. How to use Internal Search 1. Define targets / business goals 2. Map all your site search parameters 3. Decide which are the most important parameters 4. Refine your reports as you go
  10. 10. How to use Internal Search Use your reports to optimize your site performance ! – Most users create reports they never use – Most users do not use the knowledge the gather from web analytics - to make effective marketing decisions
  11. 11. Great Tool – Better Google Analytics
  12. 12. Better Google Analytics • Compilation of 19 Greasemonkey User Scripts to enhance Google Analytics • How to get it: – Install Greasemonkey Add-on for FireFox (Enables User Scripts) https://addons.mozilla.org/en-US/firefox/addon/748 – Install Better Google Analytics extension http://www.vkistudios.com/tools/firefox/betterga/betterGA.xpi
  13. 13. You can change settings and tools inside the Add On
  14. 14. Auto Access Account • Bypass the "Access Analytics" button that is displayed to you on the Google Analytics login page
  15. 15. Auto Expand Navigation • Automatically expand the sub menu items in the navigation
  16. 16. Add Google-Search link to Keywords Report • Searches Google for the listed keyword • Search string always takes you to Google.com • Simple search: http://www.google.com/search?q=<your keyword>
  17. 17. Profile Switching does not reset reports settings • Allows you to switch between Profiles but stay in same report, and open the other profile in a new tab – Great for comparisons!
  18. 18. Calculate absolute values to percentage (%) in metrics • New Visits 81.77% (2870) • Bounce Rate 40.88% (1435) • Conversions rates 12.15% (1803)
  19. 19. Turn your Site into Business ‫רבה‬ ‫תודה‬ ‫جزيل‬ ‫شكرا‬ Большое спасибо muchas gracias www.gim.co.il adir@gim.co.il 09-8855824

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