Dr. Thanachart Numnonda, Director of Software Park Thailand, led a Thai IT trade delegation to Seoul, South Korea from July 18-22, 2011. Software Park Thailand opened in 1999 and houses 55 software companies and 50 entrepreneurs, positioning itself as a gateway for software business opportunities in Thailand. The delegation consisted of 16 Thai companies offering IT solutions, outsourcing services, and mobile applications seeking business partnerships in local and global ICT markets between Thailand and South Korea. Thailand has a growing ICT market projected to reach $8.7 billion by 2014, and the delegation aimed to explore opportunities from Thailand's inclusion in the upcoming ASEAN Economic Community.

1. Thai IT Trade Delegation
to Seoul, South Korea
18-22 July 2011
Dr. Thanachart Numnonda
Director
Software Park Thailand
20 July 2011
1

2. OSMEP Executives
Thanapon Vattanakul (Executive Board)
Luxmee Srisompetch (Executive Board)
Luckana Tangchitnob (Director of Financial
Support Bureau)
2

3. Software Park Thailand
Open in November 1999
Office Space, Training, Seminar,
Business Matching, Incubation
Center
55 Software Companies + 50 New
entrepreneurs
Position as a Gateway to Software
Business Opportunity in Thailand
3

4. Software Park Thailand’s Role
Landmark as a Thailand Software Center
Technology advisor for a new software
computing era
Collaboration with the Industry, University
Strengthen Industry
Drive demands for a new software market
4

5. ICT in Thailand
Internet users 24 millions
Mobile users more than 69 millions
Mobile broadband users 1.66 millions
Smart phones sold in 2011 > 2.5 Millions
Facebook users more than 10 millions
5

6. Emerging Technology Market
Broadband market is growing
– 2.6 Million Homes has broadband
– Market size is 20,000 Million Baht
Mobile App & Technology is growing
– Tablets & Smartphone explosion
– Local Mobile Apps 530 Apps [495 Million Baht]
– Demand on mobile contents, m-commerce, m-payment
Cloud Computing is coming & large opportunities
for Thai Enterprises
6

7. Thailand ICT Market 2009-2010
& Outlook 2011
Note : 30 Won = 1 Baht
7

8. Thailand's ICT Market Highlight
The Thai IT market is the largest in the
South East Asia region and, is projected to
grow at a CAGR of 12% over the 2010-
2014 period
The total value of Thai domestic spending
on IT products and services should pass
US$ 5.4 bn in 2010 and US$ 8.7 bn by
2014
8

9. Towards ASEAN Community 2015
ASEAN COMMUNITY 2015
ASEAN Security ASEAN Economic ASEAN Socio-
Community (ASC) Community (AEC) Cultural Community
(ASCC)
The Peaceful, Prosperous, and People-Centric ASEAN
Producton/Supply Regional Producton Base Single Regional Market Consumpton/Demand
Dual Track Strategy
9

10. Impact of AEC
•
Gross GDP to 2.65 Trillion from 1.8
•
Free fow of Human Resources
•
Landing pad for re-export
•
Re-thinking of Investment Incentve
•
Large investment opportunity
•
Industry Shif
Source : Nattasak; Oracle Thailand
10

11. Thailand Software Industry
2011 Software Market 84,233 Million Baht
100,000+ IT Professional
1,000+ Software Companies; most are
SMEs
One of the Top 30 offshore outsourcing
destination rated by Gartner [Dec 2010]
11

12. Gartner: Thailand is one of the top 30 locations
for offshore services in 2010
The 10 criteria were: language, government support,
labor pool, infrastructure, educational system,
cost, political and economic environment,
cultural compatibility, global and legal maturity,
and data and intellectual property security and privacy.
Source : Gartner Dec 2010
12

13. Global Services Location Index 2011
13
Source : AT Kearney Feb 2011

14. 14

15. Mobile Apps Companies
15

16. Thailand's IT Delegation 2011
Total 16 Companies
Supported by OSMEP
Solutions & Outsourcing services
Opportunities for Business Partners
Enterprise Solutions
– Point of Sales, Tourism, Water Management,
ISO Consulting, Logistic
Mobile Applications
Software Outsourcing Services 16

17. Thailand's IT Delegation 2011
17

18. Open New Opportunities
Thai – Korea
Software Business Partnership
to work in
Local & global ICT markets
18

19. Thank you
thanachart@swpark.or.th
www.swpark.or.th
www.facebook.com/softwareparkthailand
19