Software Park Thailand
   The New Challenge
      Incubation #10
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
24 May 2011
SP SOFTWARE SERVICE CO.,LTD.




                                                                                             CONNEXION
                                          TM
                                                                                                 EXPERT
DREAMDIGITAL
    Innovation * Creativity * Knowledge




                                          NIS: บริษัท เน็ต เวิร์ค อิน โฟ โซลูช ั่น จำกัด


                                                                 Open Enterprise Systems   ADVANCE
Software Park Thailand
May 1997 : Approved by the
cabinet
November 1999 : Established
and moved to the current
building
April 2001: Grand opened by
HRH Princess Maha Chakri
Sirindhorn.
Software Park Directors

Dr. Rom Hiranpruk


Ms. Suwipa Wanasathop


Assoc.Prof.Dr.Thanachart Numnonda
Facility
                Management
                (Landmark)
                                 Strengthen
                                 SW Industry



Technology            Software
 Advisory               Park

                                 Demand
                                  Driven
             Collaboration
Technology Enabling Services

     Facility Management Services                          •Provide technology Platform
                                                           Collaborate with stakeholder to provide
     •Office Rental, Training &                            latest technology to alliances
     Meeting Room Rental, Park Clustering



                                                                                Technology Transfer
IT Advisory
                                    SOFTWARE PARK                               •Promote transfer of relevant
•Improve standard of local                                                      technologies for software
software companies to                 THAILAND                                  industry –professional and
international level                                                             management levels




                    Software Business Enabling

                    •Promote use of IT, to all sectors of the economy to help
                    increase productivity and competitiveness
                    •Collaboration with the industry
                    •Create environment conducive for software businesses
                                                                                                     6
Software Business Enabling

         Software Park Thailand   www.swpark.or.th


         Innovation Cluster 1,    www.sciencepark.or.th
         Thailand Science Park


         Software Park Phuket         www.softwareparkphuket.com



         Korat Software Park          www.koratswpark.org



         E-saan Software Park         www.esswpark.org

         Chiang Mai Software
         Technology and Outsourcing
         Centr
Next Major Computing Cycle




Source: Morgan Stanley 2009
New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Networks
Gartner Top 10 Strategic Technologies
Global Trends

Consolidation of the Industry
Services
Outsourcing and Offshoring
Cloud Computing and Internet as a Platform
Mobile Devices
Embedded Software
The enterprise world we live in
            2010 and beyond

          Global                                       Direct, Open Customers
(Customers, Resources, IPs are acquired everywhere)        Communication
                                                              (e.g. Social Media)


         Digital Life Convergence
              (Work and Personal lines are blurring)
                                                           Work Remotely
                                                                   (Mobility Trend)

  Transparency
  (Blogs, Social Computing)              Brief Collaboration
                                 (Assemble the best, Disassemble upon completion)
Source : I’m Cloud Confused
Social Business Landscape




Source : Hinchcliffe at SBS 2010
The 21st Century Business Environment




Source : Hinchcliffe at SBS 2010
Towards ASEAN Community 2015
                                 ASEAN COMMUNITY 2015



      ASEAN Security                    ASEAN Economic                    ASEAN Socio-
     Community (ASC)                    Community (AEC)                Cultural Community
                                                                             (ASCC)




                       The Peaceful, Prosperous, and People-Centric ASEAN




Producton/Supply   Regional Producton Base          Single Regional Market   Consumpton/Demand



                                       Dual Track Strategy
Impact of AEC

  •
      Gross GDP to 2.65 Trillion from 1.8
  •
      Free fow of Human Resources
  •
      Landing pad for re-export
  •
      Re-thinking of Investment Incentve
  •
      Large investment opportunity
  •
      Industry Shif

Source : Nattasak; Oracle Thailand
Software Park Vision


   “The future of Software Park is not a
location, it is a platform and community on
                 the Internet.”
The New Challenge

                                Cloud Devices
                  e.g. Tablets, SmartPhones, Desktop

 International Cloud Apps (SaaS)                   Local Cloud Apps (SaaS)
   e.g. DropBox, Salesforce, CRM on Demand


Public Cloud Services (PaaS) Social Network APIs                         Local
      e.g. Google APIs, Local APIs          e.g. Twitter, Facebook     Web Services

  International public cloud             Local public cloud
e.g.Google App Engine, Microsoft Azure
                                               True IDC
                                                                     Enterprise cloud
         Salesforce, Amazon
Software Park Mission
  on New Computing Era

   “Enabling Thai software industry to
understand and have skills in the software
     business; especially in Mobile
     Applications& Cloud markets”
Cloud Computing Value Chain




Source: ITRI ASOCIO Summit 2010
The New Challenge

                                Cloud Devices
                  e.g. Tablets, SmartPhones, Desktop

 International Cloud Apps (SaaS)                   Local Cloud Apps (SaaS)
   e.g. DropBox, Salesforce, CRM on Demand


Public Cloud Services (PaaS) Social Network APIs                         Local
      e.g. Google APIs, Local APIs          e.g. Twitter, Facebook     Web Services

  International public cloud             Local public cloud
e.g.Google App Engine, Microsoft Azure
                                               True IDC
                                                                     Enterprise cloud
         Salesforce, Amazon
Cloud Computing Market
Technology Transfer
Mobile Application Training
   –    Android
   –    iOS Programming; short course, Mini-
        Master
   –    BlackBerry, Windows Phone 7
Cloud Computing Training
   –    True IDC
   –    Microsoft Azure
   –    Google App Engine
iOS Training
Mobile Devices for Modern Business
iPhone Application Development : Basic
    –   5 Days course
    –   First Course 7-11 Feb
iPhone Application Development : Advance
    –   5 Days course
    –   First Course 14 – 18 March
http://www.swpark.or.th/service/ttd/annual-
training-schedule
Mobile Technology for Thailand
Mobile Application Development group
MTSquare
Seminar/Workshop
Mobile Dev Tech Talk
Android Workshop
Goto Market
www.facebook.com/mtsquare
True IDC
Free training for software houses
The Winner Project
Build awareness for Software Industry
Software Business Enabling
Seminar AEC 2015 : 31 May
Empowerment Seminar Series: 10 June
Business Trip to Korea and Indonesia
   – Pre-launch 7 June
www.facebook.com/softwareparkthailand
Seminars
IASA Thailand
   – Enterprise Architecture
Thailand SPIN
   – Project Management
   – Software Testing
   – PPQA
knowhow.swpark.or.th
The Strategic Positioning to Win in
          the“Flat World”
                     Winners
Are the integrators who can effectively integrate
        the optimal resources in the world
                       or
   Are the integratees who are leaders in a
 segment of each industry and who become the
           best alternatives in the world

          Mr.Stan Shih : Co-Founder Acer Corp.
Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand

Software Park : Incubation #10

  • 1.
    Software Park Thailand The New Challenge Incubation #10 Assoc.Prof. Dr. Thanachart Numnonda Director Software Park Thailand 24 May 2011
  • 2.
    SP SOFTWARE SERVICECO.,LTD. CONNEXION TM EXPERT DREAMDIGITAL Innovation * Creativity * Knowledge NIS: บริษัท เน็ต เวิร์ค อิน โฟ โซลูช ั่น จำกัด Open Enterprise Systems ADVANCE
  • 3.
    Software Park Thailand May1997 : Approved by the cabinet November 1999 : Established and moved to the current building April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.
  • 4.
    Software Park Directors Dr.Rom Hiranpruk Ms. Suwipa Wanasathop Assoc.Prof.Dr.Thanachart Numnonda
  • 5.
    Facility Management (Landmark) Strengthen SW Industry Technology Software Advisory Park Demand Driven Collaboration
  • 6.
    Technology Enabling Services Facility Management Services •Provide technology Platform Collaborate with stakeholder to provide •Office Rental, Training & latest technology to alliances Meeting Room Rental, Park Clustering Technology Transfer IT Advisory SOFTWARE PARK •Promote transfer of relevant •Improve standard of local technologies for software software companies to THAILAND industry –professional and international level management levels Software Business Enabling •Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness •Collaboration with the industry •Create environment conducive for software businesses 6
  • 7.
    Software Business Enabling Software Park Thailand www.swpark.or.th Innovation Cluster 1, www.sciencepark.or.th Thailand Science Park Software Park Phuket www.softwareparkphuket.com Korat Software Park www.koratswpark.org E-saan Software Park www.esswpark.org Chiang Mai Software Technology and Outsourcing Centr
  • 8.
    Next Major ComputingCycle Source: Morgan Stanley 2009
  • 9.
    New Trends Web 2.0 Webas a Platform OS/Device independence Large scale computing Software as a Service Cloud Computing Social Networks
  • 10.
    Gartner Top 10Strategic Technologies
  • 11.
    Global Trends Consolidation ofthe Industry Services Outsourcing and Offshoring Cloud Computing and Internet as a Platform Mobile Devices Embedded Software
  • 12.
    The enterprise worldwe live in 2010 and beyond Global Direct, Open Customers (Customers, Resources, IPs are acquired everywhere) Communication (e.g. Social Media) Digital Life Convergence (Work and Personal lines are blurring) Work Remotely (Mobility Trend) Transparency (Blogs, Social Computing) Brief Collaboration (Assemble the best, Disassemble upon completion) Source : I’m Cloud Confused
  • 13.
    Social Business Landscape Source: Hinchcliffe at SBS 2010
  • 14.
    The 21st CenturyBusiness Environment Source : Hinchcliffe at SBS 2010
  • 15.
    Towards ASEAN Community2015 ASEAN COMMUNITY 2015 ASEAN Security ASEAN Economic ASEAN Socio- Community (ASC) Community (AEC) Cultural Community (ASCC) The Peaceful, Prosperous, and People-Centric ASEAN Producton/Supply Regional Producton Base Single Regional Market Consumpton/Demand Dual Track Strategy
  • 16.
    Impact of AEC • Gross GDP to 2.65 Trillion from 1.8 • Free fow of Human Resources • Landing pad for re-export • Re-thinking of Investment Incentve • Large investment opportunity • Industry Shif Source : Nattasak; Oracle Thailand
  • 17.
    Software Park Vision “The future of Software Park is not a location, it is a platform and community on the Internet.”
  • 18.
    The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on Demand Public Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloud e.g.Google App Engine, Microsoft Azure True IDC Enterprise cloud Salesforce, Amazon
  • 19.
    Software Park Mission on New Computing Era “Enabling Thai software industry to understand and have skills in the software business; especially in Mobile Applications& Cloud markets”
  • 20.
    Cloud Computing ValueChain Source: ITRI ASOCIO Summit 2010
  • 21.
    The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on Demand Public Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloud e.g.Google App Engine, Microsoft Azure True IDC Enterprise cloud Salesforce, Amazon
  • 22.
  • 23.
    Technology Transfer Mobile ApplicationTraining – Android – iOS Programming; short course, Mini- Master – BlackBerry, Windows Phone 7 Cloud Computing Training – True IDC – Microsoft Azure – Google App Engine
  • 24.
    iOS Training Mobile Devicesfor Modern Business iPhone Application Development : Basic – 5 Days course – First Course 7-11 Feb iPhone Application Development : Advance – 5 Days course – First Course 14 – 18 March http://www.swpark.or.th/service/ttd/annual- training-schedule
  • 25.
    Mobile Technology forThailand Mobile Application Development group MTSquare Seminar/Workshop Mobile Dev Tech Talk Android Workshop Goto Market www.facebook.com/mtsquare
  • 26.
    True IDC Free trainingfor software houses The Winner Project Build awareness for Software Industry
  • 27.
    Software Business Enabling SeminarAEC 2015 : 31 May Empowerment Seminar Series: 10 June Business Trip to Korea and Indonesia – Pre-launch 7 June www.facebook.com/softwareparkthailand
  • 28.
    Seminars IASA Thailand – Enterprise Architecture Thailand SPIN – Project Management – Software Testing – PPQA
  • 29.
  • 30.
    The Strategic Positioningto Win in the“Flat World” Winners Are the integrators who can effectively integrate the optimal resources in the world or Are the integratees who are leaders in a segment of each industry and who become the best alternatives in the world Mr.Stan Shih : Co-Founder Acer Corp.
  • 31.