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Thai ICT Trade Delegation
  to Jakarta, Indonesia
      8-11 August 2011

Dr. Thanachart Numnonda
Director
Software Park Thailand
9 August 2011
                            1
Agenda
Brief introduction to OSMEP / Software Park

Thailand ICT Market

Introduction to Thai ICT delegation.




                                              2
Thai ICT Trade Mission
Jakarta, Indonesia 8-11 August
Total 18 software delegation ICT
companies
Lead by OSMEP and Software Park
Thailand
Partial funded by OSMEP



                                   3
Mission Senior Officers
Mr.Pak Tongsom (Deputy Director General,
OSMEP)
Mr.Chanarong Aramkul (Senior Specialist,
OSMEP)
Ms.Chamaiporn Pornpruethianan (Deputy
Director, Software Park)




                                           4
OSMEP

Office of Small and Medium Enterprises Promotion
Thailand's central organization in formulating
SMEs promotional policies and strategies
Serving as Thailand's SMEs information center
Cooperate with other sectors in Thailand and other
countries in order to promote Thai SMEs


                                                     5
Software Park Thailand

Open in November 1999
Provides Office Space, Training,
Seminar, Business Matching,
Incubation Center
55 Software Companies + 50 New
entrepreneurs
Position as a Gateway to Software
Business Opportunity in Thailand
                                    6
Agenda
Brief introduction to OSMEP / Software Park

Thailand ICT Market

Introduction to Thai ICT delegation.




                                              7
Thailand Economics
Sovereign Rating is Domestic Rating A-;
foreign Rating BBB+ [Standard & Poor's]
Change of Gross National Income(GNI)
from Lower Middle to Upper Middle in July
2011 [World Bank]
Reserve Funds; $184,897 Million [July
2011] Rank No. 12 in The World



                                            8
Thailand Rating is BBB+




                          9
Thailand ICT Market
Market value increases every year due to
global trend in IT for business to reduces
costs
the popularity of social media/ smartphone
and media tablet
The need of using of software in
government, state enterprise and private
sectors.


                                             10
ICT in Thailand
Internet users 24 millions
Mobile users more than 69 millions
Mobile broadband users 1.66 millions
Smart phones sold in 2011 > 2.5 Millions
Facebook users more than 10 millions




                                           11
Thailand's ICT Market Highlight
The Thai IT market is the largest in the
South East Asia region and, is projected to
grow at a CAGR of 12% over the 2010-
2014 period
The total value of Thai domestic spending
on IT products and services should pass
US$ 5.4 bn in 2010 and US$ 8.7 bn by
2014

                                              12
Thailand ICT Market 2009-2010
           & Outlook 2011




                                    13
Source : NECTEC, SIPA, TRIDI
Emerging Technology Market
Broadband market is growing
– 2.6 Million Homes has broadband
– Market size is 20,000 Million Baht
Mobile App & Technology is growing
– Tablets & Smartphone explosion
– Local Mobile Apps 530 Apps [495 Million Baht]
– Demand on mobile contents, m-commerce, m-payment
Cloud Computing is coming & large opportunities
for Thai Enterprises
                                                     14
Thailand Software Industry
2011 Software Market 84,233 Million Baht
100,000+ IT Professional
3,000+ Software Companies; 40,000 skill
software workers
One of the Top 30 offshore outsourcing
destination rated by Gartner [Dec 2010]




                                           15
Gartner: Thailand is one of the top 30 locations
         for offshore services in 2010
         The 10 criteria were: language, government support,
            labor pool, infrastructure, educational system,
              cost, political and economic environment,
           cultural compatibility, global and legal maturity,
        and data and intellectual property security and privacy.




Source : Gartner Dec 2010
                                                                   16
Global Services Location Index 2011




                                        17
Source : AT Kearney Feb 2011
Software Industry Demand/Supply Score




                                        18
19
Agenda
Brief introduction to OSMEP / Software Park

Thailand ICT Market

Introduction to Thai ICT delegation




                                              20
Thai ICT Trade Delegation 2011
 Total 18 Companies
 Various software categories who have
 worked and compiled successfully to
 localization and international market.
 Partner with several world's leading
 software vendors; Microsoft, IBM, Oracle
 Solutions for many industrial sectors; such
 as banking, tourism, financial, telecom.

                                               21
Thai ICT Trade Delegation

Financial and Banking Software
Manufacturing and Enterprise Software
E-Learning
Mobile Application
Interactive Marketing



                                        22
Financial and      •Portfolio
Banking Software   management
Application        •Risk management
                   •Mutual fund
                   •Bank and Financial
                   Application


Manufacturing and •Construction
Enterprises       •ERP cloud
Software          •ERP in Jewelry
                  •GPS
                  •Fleet management
                  •Record and
                  Document
                  Management


                                         23
E-learning              •Human Computer
                        Interactive



Mobile Application      •Mobile application
                        •Mobile network
                        •Network testing


Interactive Marketing   •CRM
                        •Call center,
                        •Outsourcing
                        •Open source CRM




                                              24
Towards ASEAN Community 2015




                               25
Impact of AEC
•
    Gross GDP to 2.65 Trillion from 1.8
•
    Opportunity in ICT industry for other
    industries to reduces costs
•
    Free fow of Human Resources
•
    Re-thinking of Investment Incentve
•
    Large investment opportunity
•
    Industry Shif
                                            26
Open New Opportunities
    Indonesia – Thailand
Software Business Partnership
         to work in
 Local & global ICT markets
                                27
Thank you
thanachart@swpark.or.th
www.swpark.or.th
www.facebook.com/softwareparkthailand
www.slideshare.net/softwarepark
                                        28

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Thai ICT Trade Mission to Jakarta, Indonesia

  • 1. Thai ICT Trade Delegation to Jakarta, Indonesia 8-11 August 2011 Dr. Thanachart Numnonda Director Software Park Thailand 9 August 2011 1
  • 2. Agenda Brief introduction to OSMEP / Software Park Thailand ICT Market Introduction to Thai ICT delegation. 2
  • 3. Thai ICT Trade Mission Jakarta, Indonesia 8-11 August Total 18 software delegation ICT companies Lead by OSMEP and Software Park Thailand Partial funded by OSMEP 3
  • 4. Mission Senior Officers Mr.Pak Tongsom (Deputy Director General, OSMEP) Mr.Chanarong Aramkul (Senior Specialist, OSMEP) Ms.Chamaiporn Pornpruethianan (Deputy Director, Software Park) 4
  • 5. OSMEP Office of Small and Medium Enterprises Promotion Thailand's central organization in formulating SMEs promotional policies and strategies Serving as Thailand's SMEs information center Cooperate with other sectors in Thailand and other countries in order to promote Thai SMEs 5
  • 6. Software Park Thailand Open in November 1999 Provides Office Space, Training, Seminar, Business Matching, Incubation Center 55 Software Companies + 50 New entrepreneurs Position as a Gateway to Software Business Opportunity in Thailand 6
  • 7. Agenda Brief introduction to OSMEP / Software Park Thailand ICT Market Introduction to Thai ICT delegation. 7
  • 8. Thailand Economics Sovereign Rating is Domestic Rating A-; foreign Rating BBB+ [Standard & Poor's] Change of Gross National Income(GNI) from Lower Middle to Upper Middle in July 2011 [World Bank] Reserve Funds; $184,897 Million [July 2011] Rank No. 12 in The World 8
  • 10. Thailand ICT Market Market value increases every year due to global trend in IT for business to reduces costs the popularity of social media/ smartphone and media tablet The need of using of software in government, state enterprise and private sectors. 10
  • 11. ICT in Thailand Internet users 24 millions Mobile users more than 69 millions Mobile broadband users 1.66 millions Smart phones sold in 2011 > 2.5 Millions Facebook users more than 10 millions 11
  • 12. Thailand's ICT Market Highlight The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010- 2014 period The total value of Thai domestic spending on IT products and services should pass US$ 5.4 bn in 2010 and US$ 8.7 bn by 2014 12
  • 13. Thailand ICT Market 2009-2010 & Outlook 2011 13 Source : NECTEC, SIPA, TRIDI
  • 14. Emerging Technology Market Broadband market is growing – 2.6 Million Homes has broadband – Market size is 20,000 Million Baht Mobile App & Technology is growing – Tablets & Smartphone explosion – Local Mobile Apps 530 Apps [495 Million Baht] – Demand on mobile contents, m-commerce, m-payment Cloud Computing is coming & large opportunities for Thai Enterprises 14
  • 15. Thailand Software Industry 2011 Software Market 84,233 Million Baht 100,000+ IT Professional 3,000+ Software Companies; 40,000 skill software workers One of the Top 30 offshore outsourcing destination rated by Gartner [Dec 2010] 15
  • 16. Gartner: Thailand is one of the top 30 locations for offshore services in 2010 The 10 criteria were: language, government support, labor pool, infrastructure, educational system, cost, political and economic environment, cultural compatibility, global and legal maturity, and data and intellectual property security and privacy. Source : Gartner Dec 2010 16
  • 17. Global Services Location Index 2011 17 Source : AT Kearney Feb 2011
  • 19. 19
  • 20. Agenda Brief introduction to OSMEP / Software Park Thailand ICT Market Introduction to Thai ICT delegation 20
  • 21. Thai ICT Trade Delegation 2011 Total 18 Companies Various software categories who have worked and compiled successfully to localization and international market. Partner with several world's leading software vendors; Microsoft, IBM, Oracle Solutions for many industrial sectors; such as banking, tourism, financial, telecom. 21
  • 22. Thai ICT Trade Delegation Financial and Banking Software Manufacturing and Enterprise Software E-Learning Mobile Application Interactive Marketing 22
  • 23. Financial and •Portfolio Banking Software management Application •Risk management •Mutual fund •Bank and Financial Application Manufacturing and •Construction Enterprises •ERP cloud Software •ERP in Jewelry •GPS •Fleet management •Record and Document Management 23
  • 24. E-learning •Human Computer Interactive Mobile Application •Mobile application •Mobile network •Network testing Interactive Marketing •CRM •Call center, •Outsourcing •Open source CRM 24
  • 26. Impact of AEC • Gross GDP to 2.65 Trillion from 1.8 • Opportunity in ICT industry for other industries to reduces costs • Free fow of Human Resources • Re-thinking of Investment Incentve • Large investment opportunity • Industry Shif 26
  • 27. Open New Opportunities Indonesia – Thailand Software Business Partnership to work in Local & global ICT markets 27