The document discusses Software Park Thailand and its new challenges. It provides an overview of Software Park Thailand, noting its establishment in 1997 and mission to support the software industry. It then discusses Thailand's growing ICT markets, including increasing internet and mobile users. The next section outlines new trends like cloud computing, mobile applications, and social media that provide opportunities. Finally, it proposes Software Park Thailand's new vision and role in strengthening the software industry through technology advising, collaboration, and driving demands in new software markets like cloud computing.

1. Software Park Thailand
The New Challenges
Ms.Chamaiporn Pornpruethianan
Deputy Director
Software Park Thailand
16 December 2010

2. Agenda
1. Software Park Thailand : Overview
2. Thailand ICT Markets and Trends
3. Software Park Thailand
“The New Challenges”

3. Software Park Thailand at a glance
May 1997 : Approved by the
cabinet
November 1999 : Established
and moved to the current
building
April 2001: Grand opened by
HRH Princess Maha Chakri
Sirindhorn.

4. Software Park Directors
Dr. Rom Hiranpruk
Ms. Suwipa Wanasathop
Assoc.Prof.Dr.Thanachart Numnonda

5. Software Park Initial Vision
“To become a top-rate learning organization that
supports entrepreneurs to create a strong world-
class software industry, making software an
enabler for competitiveness of the Thai economy.”
Software Park Thailand
National Science and Technology Development Agency (NSTDA)
Ministry of Science and Technology, Thailand

6. Software Park : Initial Mission
Infrastructure & Facility Support Incubation
Office Rental, Training & Meeting Promote and incubate new start-
Room Rental ups software entrepreneurs
SWP Services
Business Development IT Consulting Center Technology Transfer Quality Improvement
& Market Enabling for Industry (ICCI)
( ICT-Enablement) • Promote transfer of relevant
• Promote new market • Improve standard of
opportunities • Promote use of IT, to all technologies for software local software
• Create environment sectors of the economy to companies to
industry –professional and
conducive for software help increase productivity international level
and competitiveness management levels
businesses

7. Software Park’s Main Activities
Technology
Infrastructure & Software Business
Transfer Center
Facilities Support Enabling
Transfer Center
Technology
IT Enablement IT Advisory
Incubation

8. Infrastructure & Facilities Support
During 2000-2009
• 140 companies, 3 Associations / 32 International companies
• At present : 100% Occupied, 53 companies (10 are international)
• 1,017 workers employed
• Generating US$ 9.7 Million Income; Export US$ 1.0 Million

9. Incubatees 2002-2009
JASUMEDIA.COM

10. Business Development & Market Enabling
Develop new market opportunities
Marketplace for developers and
consumers
Business Matching, Buyer meets Seller
Promote Thai Software Brand
Go to Market Program
(Local/International)
Empowerment Program
Funding Coordination
Develop Strategic Alliances

11. IT Enablement
OBJECTIVE:
Promote use of IT, especially through use of appropriate software, to
all sectors of the economy to help increase productivity and
competitiveness.

12. IT for some strategic Industries
TOURISM
HEALTHCARE
FOOD & AGRICULTURAL RETAIL
LOGISTIC OTHERS

13. IT Professional Development
Technology Transfer
The Center for the Human Capital Development to build and enhance IT
capability of both individual and organizations by collaborative
educational activities and initiatives with the network of renown
partner organizations in Thailand and overseas.
PARTNERS:

14. Annual Conference
IT Certification Day 2000 - 2007

16. IT Advisory
INITIATIVES FOR INDUSTRY
SPI@ease Program: Provide funding support up to 70% for the cost of CMMI
implementation To 25 Thai Software Enterprises.
64% of CMMI Organization in Thailand are from the SPI@ease Program.
Maturity Level 2: 8 companies
Maturity Level 3: 15 companies
Total 23 Companies
Gartner: Thailand is one of the top 30 off shoring destinations (December, 2008)
PSP Initiative Program: Provide funding support up to 70%
for training , tutorial & exam cost to 100 Thai Software People.
103 Thai Software developers are training and implementing PSP in their organization.
33 Thai Certified PSP Developers. “No.1 in Southeast Asia”
“No.1 in Asia Pacific”
“No.3 in the world”

17. IT Advisory
INITIATIVES FOR COMMUNITIES
Thailand SPIN: Promote software process improvement &software quality by
providing forums for discussions and sharing of software improvement experiences and
ideas through 3 main areas:
Testing, Project Management, Product and Process Quality Assurance.
9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members
The IASA Thailand chapter exists to promote IT Architect by providing a forum for
discussions and sharing of IT Architect experiences and ideas.
4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.

18. Thailand IT Cluster
Software Park Thailand www.swpark.or.th
Innovation Cluster 1, www.sciencepark.or.th
Thailand Science Park
Software Park Phuket www.softwareparkphuket.com
Korat Software Park www.koratswpark.org
E-saan Software Park www.esswpark.org
Chiang Mai Software
Technology and Outsourcing
Centre

19. Thailand’s ICT Market 2008-2009 &
Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thaiiland

20. Thailand’s ICT Market Highlight
• Thai IT market is the largest in the South East
Asia region, and is projected to grow at a
CAGR of 12% over 2010-2014 periods.
• Total value of Thai domestic spending on IT
products and services should pass US$ 5.4
bn in 2010 and US$ 8.7 bn by 2014

21. Thailand’s ICT Market Highlight
• Economic Recovery in 2010
• Growing PC penetration
• New technologies and business models, Mobile internet,
Cloud computing, 3G mobile and WiMAX and industry
trends, such as SaaS, Green IT and virtualization
• Thai Smartphone market grow up 200%
- Reach upto 330,000 handsets in the first half of this year
- Expect to reach 800,000 handset units by end of 2010

22. Thailand’s ICT Market Highlight
• Broadband market is growing
- Lower price with higher bandwidth
- 2.6 Million Homes has broadband
- Average speed is 6 Mbps
- Market size 20,000 million bahts
• Cloud Computing
- Many enterprises now consider the private cloud operation
- Some Data Centers start to invest on the public cloud
• Internet Banking & Mobile Bangking / e-Commerce
is growing
• Mobile Device Application

23. Mobile & Internet Users 2010
• 69 Million mobile users in Thailand
• 24 Million Internet users as of June 2010, 35%
penetration
• Mobile broadband users 1.66 million, was only
595,000 las year,
• By 2014, the number is expected to rise to almost 30
million
• 100,000 users of Facebook on mobile phones
Source : 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC
2. Internet Telecommunication Union
3. www.nso.go.th

24. Our New Challenges
& Opportunities

25. Next Major Computing Cycle
Source: Morgan Stanley 2009

27. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing

28. Gartner Trends 2011
Cloud computing
Mobile Applications and Media Tablets.
Social Communications and Collaboration.
Video.
Next Generation Analytics.
Social Analytics.
Context-Aware Computing.
Storage Class Memory.
Ubiquitous Computing.
Fabric-Based Infrastructure and Computers.

31. Opportunity for Developing Countries to Leapfrog

32. Software Park Thailand’s
Next Vision
“The future of Software Park is not a
location, it is a platform and community on
the Internet.”

33. Future Software Business Model
Cloud
Market Place
Software Users
Companies Govt / Private
Software Park’s Role
-Landmark of the industry
-Technology Advisor
-Collaboration
-Strengthen Industry
-Drive Demand

34. Facility
Management
(Landmark)
Strengthen
SW Industry
Technology Software
Advisory Park’s Role
Demand
Driven
Collaboration

35. Software Park Role
Landmark as a Thailand Software Center
Technology advisor for a new software
computing era
Collaboration with the Industry, University
Strengthen Industry
Drive demands for a new software market

36. Software Park : Mission
IT Consulting
• Improve standard of
Infrastructure & Facility Support local software
companies to
Provide Platform, Office Rental, international level
Training & Meeting Room Rental
SWP Services
Software Business Technology Enabling Technology Transfer
Enabling • Promote transfer of new
•Collaboration with the • Promote use of Cloud
industry Services technologies for software
• Drive Demand on the new • Enterprise 2.0
industry –professional and
market •Testing Services /
Showcases management levels

37. Thank you
chamaiporn@swpark.or.th
www.facebook.com/TeChamaiporn
www.swpark.or.th