The CES 2015 ended yesterday in Las Vegas, so here's a wrap-up from a dual perspective of a French entrepreneur and, as my partner says, "escort boy of corporates into the startup world". Robotics, Smart Home and Internet of Things rule... But where are the designers? Again this year, a lot of robots, devices to make your home, car, pet (?) smart, but after seeing dozens of replicas and variations, I can't help to feel a bit disappointed by this top trend of the CES 2015 edition. The design of most of these sexy automated things is nonexistant. Interfaces are clumsy and cluttered. Who has the time to check 50+ trigger for a smart home?. Robots are probably the worse, looking like they escaped a second range sci-fi movie. If we are to embed these technologies in our home, and we won’t be changing them too often, it has to be designed for users, not for nerds or for the sake of whatever alliance of partners is backing the whole thing. Interoperability and internationalisation: the two challenges of technologies at the CES 2015. We’re now familiar with the concept of platform and ecosystems, thanks to the software world startups and companies. There’s still a huge question mark on whether the Smart Home technologies we saw in Las Vegas could find a common standard, and this question is worth for at least two levels. A first level of non-interoperability lies in the technology used to connect all the devices of the Smart Home. Z-Wave, Zigbee, Home Automation or Open Home are 4 different alliances which had booths and stand at the Consumer Electronic Show. Each ecosystem has its own norms, startups, features, which are rarely compatible with the other alliances. It makes zero sense from a user perspective, and likely not much more from the brands' either. These forced friendships do sometime list a lot of partners, but it's hard to see one work better than the other as there's no key difference. The CES is for consumers, and few startups think of B2B It’s half a surprise. As we work at Innovation is Everywhere with companies who are looking for startups to work with, we often face a complete lack of B2B culture (or even roadmap) with startups we meet and talk to. The CES 2015 is no exception: most startups are not ready at all to deal with big B2B customers, which is really surprising. Selling to consumers is a traditional fantasy of startups, even though it’s a tough market, with high acquisition costs. On the other hand, it takes as much time to get one B2B client, but it would then buy a lot more units of the technology sold. From smart locks to thermal cameras and even to smart mattresses, we rarely found anyone ready to test and try their product on, say, 20 hotels and see how to scale up from there. Beyond the CES itself, Las Vegas is an amazing startup city We took some time to visit the startup ecosystem of Las Vegas, well known since Zappos is headquartered there.

1. Consumer
Electronic
Show
2015
Wrap-­‐up
1

2. Introducing
the
CES
One
of
the
biggest
tech
event
• 40
years+
exisBng
• 170,000
visitors,
7,000
journalists,
3,600
exhibitors,
800
speakers
in
2015
• Covering
all
the
«
consumer
tech
»:
automoBve,
home,
TV/laptops,
wearables...
2

3. Introducing
the
CES
Key
trend
for
2010s:
digital
transformaBon
• 2000s:
CES
mostly
about
content
producers
(media
channels,
cinema
studios)
and
manufacturers
of
screens
(TV,
digital
cameras…)
• 2010s:
Digital
is
everywhere,
with
BMW,
Seb,
banks,
healthcare…
• Consumer
tech
=
$1t
in
2014,
mostly
for
manufacturers
($300bn).
Apps
($20bn)
and
ads
($11bn)
sBll
small.
3

4. CES
2015
Trends
Smart
Home,
RoboBcs,
3D,
Wearables
4

5. CES
2015
Trends
Wearables
:
more
specialized,
less
awkward
• The
whole
range
of
sports
tracking
wearables
from
2013-­‐2014
(Jawbone,
FitBit)
are
gecng
more
specialized,
partly
to
avoid
a
face
to
face
compeBBon
with
the
upcoming
Apple
smart
watch
and
the
new
models
from
other
tech
giants.
• The
design
is
also
gecng
beder,
with
items
who
don’t
look
(too)
clumsy
anymore,
and
are
someBmes
looking
good
for
a
mass
market,
not
only
geeks
and
early
adopters.
5
Withings
Ac0vité
Parrot
Flower
Binatone
Scout
5000

6. CES
2015
Trends
Smart
Home
:
connected,
but
interoperable?
• No
big
news
in
2015
for
the
Smart
Home:
everything
gets
“smart”,
from
the
fridge
to
the
lederbox,
but
too
much
sensors
and
data
make
the
dashboard
not
always
usable
from
a
mass
market
perspecBve.
• The
biggest
issue
though
is
the
“Game
of
Thrones”
happening
in
the
field,
with
changing
and
mulBple
alliances,
partnerships,
umbrella
brands
which
make
choosing
one
hard.
• It’s
a
very
top-­‐down
innovaBon
with
lidle
concern
of
what
people
actually
need
or
want.
6
Stand
Lowe’s
Alliance
Z-­‐Wave
Dashboard
of
Fibaro

7. CES
2015
Trends
Robots
:
Service
without
design
• A
lot
of
robots
to
help
us
in
our
day
to
day
errands
and
life:
cleaning
of
all
surfaces,
following
robots
for
the
elderly
or
kids,
drones
for
leisure…
• Most
of
the
robots
seen
at
the
CES
have
bad
to
ugly
design,
with
clumsy
interfaces
mimicking
awkwardly
human
behavior.
Too
much
plasBcs,
weight
and
volume
make
them
not
flexible
(a
mere
bump
or
level
difference
on
the
ground
can
stop
the
“rise
of
the
robot”).
7
Toshiba’s
Android
Alpha,
Nao’s
Chinese
clone
Furo-­‐S
(South
Korea)

8. CES
2015
Trends
3D:
easy
modelisaBon
and
pro
services
• Many
different
usages
in
a
B2B
environment,
from
modelisaBon
to
visualisaBon,
hands-­‐free
professional
acBvity
with
real-­‐Bme
informaBon
and
data,
up
to
immersive
devices.
• 3D
Glasses
and
helmets
specialize
more
and
more:
for
gamers,
for
architects,
for
healthcare
specialist,
but
the
apps
running
on
them
are
not
standardized
or
interoperable
yet.
It’s
sBll
a
very
new
ecosystem.
8
Immersis
:
projec0on
180°
Oculus
:
the
most
comprehensive
immersion
Easy
Sim
3D
:
3D
modelisa0on
with
no
skills,
in
the
cloud
Epson
3D
Glasses

9. CES
2015
Trends
Muriel
Barneoud:
La
Poste
as
a
plaporm
• Docapost
is
the
“Digital
&
Mobile
TransformaBon”
branch
of
La
Poste.
At
the
CES,
they
showed
a
set
of
Smart
Home
soluBons
and
how
they
were
working
with
French
startups
such
as
UmanLife
(digital
medical
file)
• Choice
of
an
agnosBc
posiBon
in
the
Smart
Home
and
broader
tech
field
with
their
“digital
hub”,
an
app
which
connects
all
your
data
from
any
sensors,
brand,
technology,
without
becng
on
users’
data.
• Postmen
are
trained
to
be
able
to
setup
and
maintain
Smart
Home
products
&
services.
9

10. CES
Startups
Handpicked
selecBon
10

11. CES
Startups
Sengled:
Light
bulbs
with
Wifi,
Audio,
Video
features
• US-­‐based
company
which
augments
our
tradiBonal
bulbs
with
digital
features
such
as
Wifi
repeBtor,
1080p
camera
or
HD
speakers.
• Can
be
seen
as
a
cheapest
way
to
extend
Wifi
coverage
in
rooms,
while
bringing
a
modern
touch
for
speakers,
and
less
maintenance
overall.
• New
Europe
Business
Development
posiBon
opened
a
few
weeks
ago.
11

12. CES
Startups
SeekThermal:
See
energy
gaps
&
leaks
• A
spectrographic
camera
which
can
be
put
on
an
iPhone
or
Samsung
smartphone
analyzes
the
temperature
variaBons
and
shows
different
views
of
the
energy
(from
water
between
two
walls
to
air-­‐con
engines
or
abnormally
hot
surfaces).
• The
picture
also
displays
the
temperature
in
F°
or
C°.
• Can
be
used
as
an
easy
add-­‐on
for
maintenance
agents
and
cut
costs
in
the
case
they
were
fided
with
specific
equipments.
$200.
12

13. CES
Startups
Adways:
interacBve
videos
with
11x
more
clicks
• A
cloud-­‐based
sovware
which
allows
anyone,
without
any
specific
technical
skills,
to
enrich
a
video
with
interacBve
and
mulBmedia
elements.
The
click-­‐through
rate
has
been
assessed
as
11x
higher
than
tradiBonal
video
ads.
• CompaBble
with
mobile,
where
a
simple
tap
on
the
interacBve
part
will
display
the
addiBonal
informaBon
or
offer.
• Can
be
used
in
the
promoBonal
videos
of
hotels
&
rooms
to
tease
people
on
specific
points
or
informaBons.
13

14. CES
Startups
Virdys:
Easy
simulaBon
of
3D
environments
• Virdys
is
the
publisher
of
EasySim
3D,
a
cloud-­‐based
sovware
which
allows
anyone
without
any
technical
skills
to
modelize
3D
environements.
• The
sovware
is
used
both
to
recreate
the
stage
of
an
incident
(for
the
media),
to
simulate
the
effect
of
a
crowd
on
an
exhibiBon
stand,
to
do
virtual
tours
of
appartments
and
houses,
or
even
to
do
augmented
reality.
• Companies
could
use
it
both
for
conference
organizers
in
selected
hotels,
and
more
broadly
as
a
tool
to
virtualize
and
modelize
its
hotels
and
rooms
(for
users
or
before
acquiring
a
new
hotel).
14

15. CES
Startups
Immersis:
a
180°
projector
for
movies
or
games
• Catopsys
has
created
with
Immersis
a
180°
projector.
Any
game
or
movie
can
be
projected
on
the
bodom
and
the
surrounding
walls
for
a
more
immersive
experience.
• Originally
designed
for
the
military,
the
company
is
launching
a
crowdfunding
campaign
to
raise
awareness
among
gamers.
• Can
be
used
as
an
add-­‐on
into
rooms
for
customers.
15

16. CES
Startups
GreenCreaBve:
let’s
compact
bodles
&
cans!
• GreenCreaBve
and
its
R3D3
smart
bin
compacts
bodles,
cans
and
plasBc
cups
to
store
more
trash
in
one
Bme.
• The
bin
is
also
connected,
and
thanks
to
its
sensors,
it
can
send
a
noBficaBon
to
maintenance
teams
when
comes
the
Bme
to
be
empBed.
• Can
be
used
in
a
F&B
environment
(and
only
in
such
environment).
16

17. CES
Startups
Echy:
natural
light
through
opBc
fibers
• Natural
light
is
beder
on
all
plans:
ecology,
wellness,
and
light
power.
Echy
has
built
a
board
of
lenses
which
is
to
be
installed
on
the
roof.
OpBc
fibers
then
convey
the
natural
light
into
any
room
within
the
building.
• This
startup
has
been
working
with
retailer
Carrefour
in
France,
which
shown
a
higher
number
of
footsteps
and
purchase
as
a
result
of
more
natural
light
in
supermarkets.
17

18. CES
Startups
Noke:
the
smart
lock,
ready
for
teams
• Many
smart
locks
are
available
on
the
market,
but
Noke
clearly
stands
out.
First,
because
it’s
a
universal
lock,
not
depending
on
a
country
or
region-­‐based
type
of
lock.
The
opening
of
the
lock
is
made
through
the
app
or,
when
close,
through
a
Bluetooth
connecBon.
• Then,
because
it
can
be
used
in
a
B2B
context
where
a
user
can
control
a
large
fleet
of
locks
from
one
smartphone.
• Last
but
not
least,
it’s
possible
to
set
up
specific,
different
lock/open
Bmes
and
user
permissions
for
the
maintenance
teams.
A
lock
can
have
a
“open”
or
“openable”
status
only
for
2
hours
every
Monday
for
instance.
18

19. CES
Startups
Vuzix:
Smart
glasses
you
can
actually
use
Within
the
vast,
and
oven
not
sustainable
world
of
connected
glasses,
Vuzix
stands
out
for
a
few
good
reasons.
• The
company
has
been
acBve
since
1997,
and
is
not
suspect
of
just
following
the
trend,
as
it
has
been
earning
CES
awards
for
the
last
10
years.
• They
have
designed
two
ranges
of
products,
one
for
“prosumers”
(healthcare,
construcBon
site,
maitnenance)
for
hands-­‐free,
informaBon-­‐augmented
acBvity
(can
be
used
for
recepBon
hosts
to
avoid
looking
on
a
computer
screen),
and
for
leisure
(gaming
and
video,
without
the
need
for
a
naBve
format:
any
media
file
can
be
read
now
on
the
glasses).
• Intel
has
announced
an
investment
in
the
company
during
the
CES.
19

20. CES
Startups
Rest
Madress:
Smart
sleep
without
clumsy
objects
Rest
Madress
is
a
smart
which:
• Tracks
sleep
data
without
the
need
to
have
a
wristband
• Adapts
to
your
body
shape
and
your
sleep
habits
thanks
to
18
air
triggers
which
inflate
and
deflate
based
on
your
data
• Twin
beds
start
at
$5000
and
queen
bed
at
$7000
• Available
starBng
March
2015
onwards
20

21. Zappos
Downtown
Project
$350m
to
re-­‐create
an
entrepreneurial
ecosystem
21

22. Zappos
From
the
startup
to
the
acquisiBon
by
Amazon
• TargeBng
a
$1bn
company
in
10
years:
reached
in
8
through
word
of
mouth
• Acquired
by
Amazon
for
$1.2bn
in
2009
22

23. Zappos
A
corporate
culture
of
happiness
and
care
• 1,600
emps,
600
for
customer
service
• No
quanBtaBve
KPIs
on
calls,
10h/year
on
customer
service
for
all
employees,
care
package
• 2%
admission
rate!
23

24. Zappos
The
Downtown
Project
• Revitalizing
a
decrepit
area
of
Las
Vegas:
low-­‐skilled
workers,
financial
crisis…
• $350m
investment:
$200m
in
real
estate,
$100m
for
startups,
$50m
for
SMEs
24

25. Zappos
The
Downtown
Project
• Work
in
Progress:
coworking
space
+
accelerator
for
test
&
try
($5k
for
2
months)
• Shiv
Connects:
electrical
&
ecological
vehicle
subscripBon:
$50/month
=
10h
rides
25

26. Zappos
The
shop
of
the
future
• HybridaBon
of
online
&
offline
tech
• Immersion,
zero
inventory,
delivery
post-­‐purchase
• Not
yet
there:
kiosks
are
uneasy,
checkout
is
too
close
to
online
experience
26

27. Zappos
A
new
way
to
prototype
in
the
city?
• Replacing
city
councils
when
they
lack
resources
or
skills
• Concept
of
ecosystems
and
virtuous
circle,
with
Zappos
emps
as
the
base
unit
27

28. Thanks!
InnovaBon
is
Everywhere,
connecBng
back
corporates
to
the
startup
world
marBn@innovaBoniseverywhere.com
28