The document provides a summary of highlights from the 2015 Consumer Electronics Show (CES) that would be interesting for marketers. Some of the key highlights mentioned include the increasing presence of non-tech brands at CES, the focus on wearables being affordable, fashionable, and useful, the growing connectivity of devices through sensors, and new opportunities in photo/video production through drones and cameras. The document also discusses trends like the Internet of Things, virtual and augmented reality, smart homes/appliances, and new forms of transportation and play through connected devices.
We have highlighted specific ways that innovations in categories like wearables and connected cars are changing consumer behaviors and expectations from all brands they interact with.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
Wearable Computing: A 2014 HorizonWatching Trend Summary ReportBill Chamberlin
The slides provide information about the Wearable Computing trend in 2014. Information is provided about both the consumer and enterprise markets. Summary research and insights information about this emerging trend is provided along with many links to additional resources.
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
We have highlighted specific ways that innovations in categories like wearables and connected cars are changing consumer behaviors and expectations from all brands they interact with.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
Wearable Computing: A 2014 HorizonWatching Trend Summary ReportBill Chamberlin
The slides provide information about the Wearable Computing trend in 2014. Information is provided about both the consumer and enterprise markets. Summary research and insights information about this emerging trend is provided along with many links to additional resources.
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
What is the Internet of Things (not)?
Nest thermostat integrates many data sources to drive action
IoT products create value by making sense of data
IoT developers become increasingly data-centric
Devices are just part of the story, IoT is all about...
Consumer market or enterprise market?
2007: Enterprises are the obvious opportunity for smartphones
2015: Consumer technology becomes enterprise technology
Consumer technology boosts clinical trials
Cities opt for traffic data generated by... citizens
Drone innovation: made for enthusiasts, used in enterprises
IoT developer ecosystems are emerging consumer-first
IoT is in 2008 in smartphone years
The era of standalone products is over
Some other things that exchange data with Nest
The boundaries between verticals are making less and less sense
IoT developers are flocking to open platforms in all verticals
The Future of Enterprise Mobility: Predictions for 2014Enterprise Mobile
From wearable devices to the growth of managed mobility services (MMS), 2014 will bring many changes for enterprise mobility. By knowing what to expect, your organization will be able to take advantage of the productivity gains and competitive differentiation that mobile technology offers. We’ll discuss:
- Wearable devices
- Security challenges
- Competition in the MDM market
- The importance of managed mobility services (MMS)
- Operating system features
- Cloud adoption
- Brand loyalty
We have so many expectations towards 2021. India is consistently proving its talent on developing Its own digital environment in mobile app development after the Data breach of Chinese Apps. Mobile Application development company industry is continuously evolving and Staying up to date with the latest trend is arguably the most crucial aspect of success in this space. To stay competitive, exploring new opportunities and leverages the latest trends in technology.
This is a sample of our IoT Wearables Landscape 2015 Premium Report, which deconstructs the 3 types of wearables platforms that support developers in their quest, and showcases a leaderboard of the top smartwatch platforms.
The report is based on the largest-ever IoT developer survey, including 670+ wearables developers.
Read more VisionMobile reports here: http://www.visionmobile.com/product
Connected Car: Mobile industry perspectiveSlashData
VisionMobile | the analysts of the mobile economy
Connected Car OR Connected Driver
Apple perspective on the connected car
Google perspective on the connected car
Apple and Google try to turn the car into a smartphone accessory on wheels
Startups and developers innovate on top of OBD-II
Automatic: Smart driving assistant
Car makers need to learn new rules
This report explores the untapped e-commerce revenue opportunity for software developers, both those working on mobile apps and Internet of Things (IoT) projects. Case studies – from Amazon to Zalando – show how connected devices, frictionless discovery and payment are changing e- commerce. This leads to a prediction of the e-commerce industry future which will be structurally disrupted, as IoT extends e-commerce affiliate schemes beyond websites, mobile, and apps, onto any physical surface.
Read more VisionMobile reports here: http://www.visionmobile.com/product
The Developer Megatrends report series distills the major data points and insights from our research into the most important trends in the developer economy. In this 7th edition Megatrends report, we cover app business models and examine how developers can escape the poverty trap. We look at how consumer technology will invade the enterprise, and how data will be at the center of the most interesting apps in the coming years. We’ll also revisit experience roaming – a trend from 2010 that is now in full swing.
One thing is clear. Developers are a driving force in every industry and a critical source of competitive advantage. Every company should master developer ecosystem skills. Developer Megatrends H1 2015 will shed light on the state of the art in the developer economy.
Don't come last in a mobile first --WhitepaperAbhishek Sood
By 2020 mobile devices will outsell PC’s by a factor of 10.
Regardless of what mobility strategy your company has in place, or how you intend to execute it, the more mobile users, devices, applications and content your organization adopts, the more challenges you will have to deal with.
Download this white paper to discover how to overcome the most pressing mobility challenges including device security and management, app development, remote support, mobile data and analytics, and more.
Connected Print uses printed electronics, mobile broadband and the connectivity of your body to bring a world of information to your fingertips. This infographic looks at how it works, and how it can change our lives.
Preparing for the Future of Enterprise Mobility -- Insights Not to MissEnterprise Mobile
Interested in knowing what CIOs and other IT executives really think about the future of enterprise mobility? Join Enterprise Mobile as we delve into the results of a survey conducted to assess the business impact of enterprise mobility based on input from technology leaders. We’ll give you tips to prepare for the future of enterprise mobility, secrets to removing barriers to mobile strategy implementation and show you how other companies are embracing mobile security.
Watch the presentation here: http://bit.ly/180vPc5
Download our BYOD Policy Template here: http://bit.ly/1aEJqd8
Mobility is an opportunity to reinvent your business. Innovate your product, process or business model with the help of mobile and tap into a whole new world of service offerings and revenue streams. Here are some companies that exemplify what we mean together with tangible tips on how you can reinvent your business through mobility.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
What is the Internet of Things (not)?
Nest thermostat integrates many data sources to drive action
IoT products create value by making sense of data
IoT developers become increasingly data-centric
Devices are just part of the story, IoT is all about...
Consumer market or enterprise market?
2007: Enterprises are the obvious opportunity for smartphones
2015: Consumer technology becomes enterprise technology
Consumer technology boosts clinical trials
Cities opt for traffic data generated by... citizens
Drone innovation: made for enthusiasts, used in enterprises
IoT developer ecosystems are emerging consumer-first
IoT is in 2008 in smartphone years
The era of standalone products is over
Some other things that exchange data with Nest
The boundaries between verticals are making less and less sense
IoT developers are flocking to open platforms in all verticals
The Future of Enterprise Mobility: Predictions for 2014Enterprise Mobile
From wearable devices to the growth of managed mobility services (MMS), 2014 will bring many changes for enterprise mobility. By knowing what to expect, your organization will be able to take advantage of the productivity gains and competitive differentiation that mobile technology offers. We’ll discuss:
- Wearable devices
- Security challenges
- Competition in the MDM market
- The importance of managed mobility services (MMS)
- Operating system features
- Cloud adoption
- Brand loyalty
We have so many expectations towards 2021. India is consistently proving its talent on developing Its own digital environment in mobile app development after the Data breach of Chinese Apps. Mobile Application development company industry is continuously evolving and Staying up to date with the latest trend is arguably the most crucial aspect of success in this space. To stay competitive, exploring new opportunities and leverages the latest trends in technology.
This is a sample of our IoT Wearables Landscape 2015 Premium Report, which deconstructs the 3 types of wearables platforms that support developers in their quest, and showcases a leaderboard of the top smartwatch platforms.
The report is based on the largest-ever IoT developer survey, including 670+ wearables developers.
Read more VisionMobile reports here: http://www.visionmobile.com/product
Connected Car: Mobile industry perspectiveSlashData
VisionMobile | the analysts of the mobile economy
Connected Car OR Connected Driver
Apple perspective on the connected car
Google perspective on the connected car
Apple and Google try to turn the car into a smartphone accessory on wheels
Startups and developers innovate on top of OBD-II
Automatic: Smart driving assistant
Car makers need to learn new rules
This report explores the untapped e-commerce revenue opportunity for software developers, both those working on mobile apps and Internet of Things (IoT) projects. Case studies – from Amazon to Zalando – show how connected devices, frictionless discovery and payment are changing e- commerce. This leads to a prediction of the e-commerce industry future which will be structurally disrupted, as IoT extends e-commerce affiliate schemes beyond websites, mobile, and apps, onto any physical surface.
Read more VisionMobile reports here: http://www.visionmobile.com/product
The Developer Megatrends report series distills the major data points and insights from our research into the most important trends in the developer economy. In this 7th edition Megatrends report, we cover app business models and examine how developers can escape the poverty trap. We look at how consumer technology will invade the enterprise, and how data will be at the center of the most interesting apps in the coming years. We’ll also revisit experience roaming – a trend from 2010 that is now in full swing.
One thing is clear. Developers are a driving force in every industry and a critical source of competitive advantage. Every company should master developer ecosystem skills. Developer Megatrends H1 2015 will shed light on the state of the art in the developer economy.
Don't come last in a mobile first --WhitepaperAbhishek Sood
By 2020 mobile devices will outsell PC’s by a factor of 10.
Regardless of what mobility strategy your company has in place, or how you intend to execute it, the more mobile users, devices, applications and content your organization adopts, the more challenges you will have to deal with.
Download this white paper to discover how to overcome the most pressing mobility challenges including device security and management, app development, remote support, mobile data and analytics, and more.
Connected Print uses printed electronics, mobile broadband and the connectivity of your body to bring a world of information to your fingertips. This infographic looks at how it works, and how it can change our lives.
Preparing for the Future of Enterprise Mobility -- Insights Not to MissEnterprise Mobile
Interested in knowing what CIOs and other IT executives really think about the future of enterprise mobility? Join Enterprise Mobile as we delve into the results of a survey conducted to assess the business impact of enterprise mobility based on input from technology leaders. We’ll give you tips to prepare for the future of enterprise mobility, secrets to removing barriers to mobile strategy implementation and show you how other companies are embracing mobile security.
Watch the presentation here: http://bit.ly/180vPc5
Download our BYOD Policy Template here: http://bit.ly/1aEJqd8
Mobility is an opportunity to reinvent your business. Innovate your product, process or business model with the help of mobile and tap into a whole new world of service offerings and revenue streams. Here are some companies that exemplify what we mean together with tangible tips on how you can reinvent your business through mobility.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
CES 2017 - Our digital future according to CartinaCartina
We at Cartina visited CES 2017 and this presentation was used at one of our breakfast seminars to summarize CES and what future implications the technology will have.
Traditional strategy often uses the three dimensions; Operational efficiency, Product leadership and Customer intimacy. Today and tomorrow companies will need to become great on at least one of these digital dimensions; Automation, Interactions, Innovation or Data-driven.
The presentation gathers the technology related to each of these four dimensions. Below are the summarized finding for each dimension:
INTERACTIONS:
From swipe to talk
From customer satisfaction to customer flow
Image scanning + augmented reality
AUTOMATION:
The battle of the car
From connected to smart home
AI will start to understand people's feeling
DATA-DRIVEN:
Personal, persistent and predictive
Personalized personalization
Going from presenting measurements to telling the customer what they should do
INNOVATION:
Retailers still go strong
Products solve one problem – to start with
Collaboration in the DNA – how can I help you?
What We Learned at CES 2013 and What Every Brand Should Know - Final RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES & What Every Brand Should Know”. Enjoy.
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
CES 2016에서 보고 느낀 것들을 정리한 출장 보고회 자료입니다. 전체 주제들을 A-Z까지의 26가지 키워드로 정리를 하였고, 이를 다시 대분류 기술동향인 Car, Fitness/Healthcare/Wearabel, Home/IoT, Startup과 중국, 그리고 기타 그룹으로 정리를 해보았습니다. 관심 있는 분들에게 도움이 되시길 바래봅니다.
This special edition of "The STORM Report" is a compilation of memBrain's observations from the CES 2017 show floor combined with the most "buzzed about" products and hottest trends according to leading industry publications and experts (including several of the CES 2017 Innovation Award winners).
Each year, the memBrain team travels to Las Vegas to attend the Consumer Electronics Show (CES) to gather intelligence on hot new products as well as pick up on early radar for emerging trends. For 2017, memBrain collaborated with the global agency Wunderman to co-present our first ever "Collision" breakfast - featuring topics including Futurism, Products & Consumers, and Content and Content Channels. In case you missed it, we've included highlights and a link to the entire presentation within the presentation.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
In February 2017, some of the most preeminent US consumer packaged goods companies gathered in Boca Raton, Florida for the annual conference of the Consumer Analyst Group of New York (CAGNY). We listened and here is what we heard. For more information, visit http://deloi.tt/2ouxVBM
View a snapshot of how CIOs deliver value to their organizations through three different patterns of behavior. Learn more from our 2015 Global CIO Survey: http://deloi.tt/1X0XfhN
"e" is for "everywhere": Designing email in the mobile ageMathew Patterson
Slides from my Edge of the Web talk in Perth, Australia.
Learn how you can design and build your emails to take advantage of the explosion in mobile computing on smartphones and tablets.
Find out what works, what doesn't, and why you should care.
Ericsson Mobility Report - June 2015 - North East Asia appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
Retail Safari annual wrap up of the 2015 Consumer Electronics Show (CES) which provides an overview of the involvement of the tech giant companies as well as a summary of the emerging tech trends and retail innovations.
Overview of this year's CES 2015 with implications on smart technology on consumers. Further notes on products featured in this deck can be found upon download.
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments.
These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Tracing the history of wearables
#2 Better inflight Internet services through contractual innovation
#3 How different organisations harness the power of AI
#4 Friction-free payments solutions with Google Pay Hands Free
#5 Back to Future with Nike's HyperAdapt 1.0 trainers
Mobile World Congress 2015: What we learned at MWC and what brands have to kn...yann le gigan
>>Mobile World Congress 2015: What we learned at MWC and what brands have to know
[SlideShare Ogilvy&Mather 11.0.15]
http://fr.slideshare.net/OgilvyWW/mobile-world-congress-2015-full-recap
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
Over the course of three days, Carat was focused on how the latest technologies could be applied to current brand and business challenges. It is our goal to ground the innovations we saw in an understanding of human intelligence that prepares brands for today, tomorrow and the future.
2015 International CES - What I learned at CES and what brands have to knowMatt Doherty
For the past three years I’ve attended International CES. Each year I break down the show into larger thematic takeaways and trends that every brand should know. I look for the bigger picture and implications of technology moving forward and unveil the opportunities at hand over the course of the four day conference. Give it a read. Get inspired by something. And if you have any questions give me a shout out on Twitter (@themattdoh). [Written and designed by Matt Doherty]
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Similar to CES 2015: 50+ Highlights for Marketers (20)
New Social Media Products and Platform Updates Marketers Need to Know AboutDavid Berkowitz
Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
A simple guide to making the most of breakfast networking events that can advance your business or your career. Use three sections - follow-up items, 'about me,' and then a map of the table with everyone's quick descriptions and needs. Featured in David Berkowitz's Serial Marketer weekly newsletter at serialmarketer.net.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? The CEO? The Unicorn? This is the annotated, updated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring. The new edition includes tools to gauge where you fall on the marketer spectrum, plus answers to frequently asked questions.
When trying to hire a marketer for your startup, who do you need? The Creative? The Growth-Hacker? The Globalist? The Communicator? This is the annotated version of the talk given at Talent Land in Mexico in the spring of 2019, featuring illustrated examples of all of the marketers that your startup might consider hiring.
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
At CES 2019, what were the trends, technologies, and themes that mattered most for marketers and advertisers? David Berkowitz of Serial Marketer breaks it down, covering news from Google, Amazon, Audi, Intel, Procter & Gamble, Honda, and many others. There's a focus here on voice assistants, health tech, automated cars, and plenty more.
Note: I will make some updates after this is uploaded; please reach out to me at david (at) serialmarketer (dot) net for the latest version.
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
What are the most innovative, interesting, exciting chatbots used by major marketers and publishers today? This looks at a range of the best chat bots in several categories such as retail, financial services, media, entertainment, CPG, and more. These bots run on platforms such as Facebook Messenger, Amazon Alexa, Google Home, Kik, Skype, Telegram, Slack, and SMS. Brands featured include Bud Light, the NBA, 1-800-Flowers, Disney, Dior, Quartz, Domino's, and many more.
Note: This is an updated edition from my previous presentation. I keep making updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Marketers' Hopes and Fears for Artificial IntelligenceDavid Berkowitz
What do marketers expect from artificial intelligence? How will AI impact marketers' jobs? Will it play a bigger role in media buying or creative, account management or finance? What do marketers want to get out of it? Why should marketers care about it? And what can marketers learn from the leading thinkers about AI? All of this is covered in research first presented at IAB Conecta in Mexico City in August 2017.
The Rebirth of Advertising: How to Get from the Gold Rush to the Golden AgeDavid Berkowitz
The proliferation of advertising into every bit of physical and digital space available has come with a price. During this Gold Rush, people are viewed as data, and that data is used and abused in ways that consumers never signed up for, and the consumer backlash is getting more vocal. In the process, marketers, agencies, publishers, and technology companies are quick to blame each other, and trust among everyone is eroding. But there is hope for a better approach, one built on respect, transparency, consent, and value. Follow the path from the Gold Rush to the next Golden Age, and see what it will take to get there. Along the way, meet some of the pioneers and heroes in the ad industry who are trying to do things right. This talk was delivered to the La French Touch NYC Conference in June 2017 (#lftcnyc).
A Picture’s Worth a Thousand Hashtags: How image recognition will power the f...David Berkowitz
What are the latest developments in visual search and image recognition? This talk, presented at Marketing Week Live in March 2017 (London, UK), offers a framework for visual search, discusses the Visual Data Gap, and examines what companies such as Google, Pinterest, and a range of startups are doing. It then offers examples of visual search analytics, and finally goes into areas that will be impacted by this, such as risk management, social listening, competitive intelligence, creative optimization, and customer service.
There’s a battle raging right now in the marketing and advertising worlds. At the risk of resorting to hyperbole, there are a lot of evil practices out there, fueled in part by sellers seeking cheap gains that conflict with buyers’ long-term interests, and buyers seeking the lowest cost and most convenient option rather than what will deliver the most business value.
This talk was given at a private event hosted by viola group and carmel ventures in September 2016. an article based on this was subsequently published in venturebeat.
This is an annotated version so that it is more readable.
Serial Marketer: 1-sheet overview of marketing consulting servicesDavid Berkowitz
Note: my consulting practice went dormant after I took a full-time role in-house. Please email me at dberkowitz/at/serialmarketer/dot/net for recommendations on who to contact. My blog remains active at serialmarketer.net.
Serial Marketer is a consultancy led by David Berkowitz that keeps tech, media, and consumer brands at the cutting edge of marketing
Services offered:
Business Development: forging partnerships among brands, agencies, publishers, and technology companies that generate results
Strategy Development: determining the right approach and positioning to reach the right audience
Content Development: creating bylines, presentations for webinars and live events, social posts, white papers, and sales collateral
Educational Development: instructing about marketing, technology, and consumer trends via bite-sized briefs or full-day workshops
Network Development: delivering in-house and freelance talent covering sales, marketing, creative, production, tech, analysts, and others
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!David Berkowitz
Your guide to SXSW Interactive 2016 - the brands, the technology startups, the sitting presidents. Use this to create your own recap deck for your clients after South by Southwest.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Revenge of the Storymakers: How Brands are Battling StorytellingDavid Berkowitz
Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coca-Cola, and others in this exclusive annotated version. You'll find the 6 Traits of Storymaking and how to capitalize on them.
What were the most interesting, informative, and provocative quotes from the 2015 Cannes Lions International Festival Creativity held in Cannes, France? Catch highlights from Monica Lewinsky, Kim Kardashian, Snapchat's Evan Spiegel, MRY's Matt Britton, Julia Louis-Dreyfus, Pharrell Williams, and other stars and senior executives.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
2. CES 2015 will blow your freaking mind
Here are highlights from the Consumer Electronics Show (CES) that are particularly
interesting for marketers. But given that marketers are people too (shocking, right?), a
handful of these updates are about some of the most impactful technologies and trends.
And a few of the big tech updates during CES weren’t released here but tie into these
themes, so don’t knock us on such technicalities. We get it.
We’ve got sources on all our slides for you to explore and learn more, except for a handful
of photos that came from our team.
What were your favorite CES highlights? Send them our way to @MRY.
See you at #ces2016!
David Berkowitz
CMO, MRY
David.Berkowitz@mry.com
@dberkowitz
3. What’s ahead
• Overview
• Photo / Video
• Wearables
• Connected Devices
• Fun & Games
• Transportation
• Drones
• 3D Printing
• Wrapping Up
5. What other show can serve up every single tech
buzzword in a single room?
6. Yet do we really need sensors in everything?
More: https://twitter.com/dberkowitz/status/552251461858365440
7. We need to keep people, not tech, at center of CES
More: https://twitter.com/Starcom_USA/status/553240170355785728
8. Brands take the spotlight
2015 is the year non-tech brands stole the CES
spotlight, with Under Armour, Hershey,
Swarovski, and others announcing products
and partnerships. There is no turning back.
What’s YOUR plan for 2016 and beyond?
9. The Future of CES belongs to marketers
“CES, at its core, isn't a show
about electronics. It's a show
about time.”
- David Berkowitz in Ad Age
More: http://adage.com/article/digitalnext/future-ces-belongs-marketers/296457/
10. Why do brands show up? To chill with Shaq
(and also scout the show floor)
More: http://adage.com/article/consumer-electronics-show/visa-s-digital-brand-chief-hanging-shaq-ces/296477/
11. Top 10 Takeaways & Trends (part 1 of 2)
1. Non-tech brands are taking more of the spotlight at CES, and that will be a bigger theme of
CES the rest of the decade
2. Big screens get thinner and prettier, but brands should focus more on viewing shifting to
smaller screens (ahem, mobile)
3. RIP 3D (for now); momentum has shifted entirely to virtual reality, which could offer people a
far more enticing reason to wear such headsets
4. Drones and versatile cameras such as GoPro are opening up new photo and video
production possibilities that can give consumers completely new perspectives
5. Every product that doesn’t have a sensor in it just might within a few years (or there will be a
version available that does)
12. Top 10 Takeaways & Trends (part 2 of 2)
6. The Internet of Things (IoT) could face new walled garden hurdles with devices only working
with their proprietary operating systems (eg another Apple vs. Google battle), but other
parties such as Samsung are trying to get all such devices to talk to each other
7. For wearables in 2015, success will hinge on what’s affordable, fashionable, and offering a
clear value proposition
8. 3D printing is still mostly for industrial and professional use cases, but partnerships between
hardware manufacturers and consumer brands may help popularize the technology
9. As cars and other experimental vehicles get smarter (while also getting greener), brands will
have more ways to reach consumers while in transit
10. Many of the best technologies are designed to let people have fun, or even create a sense
of wonder. Tap into that however possible to create new kinds of emotional connections with
consumers.
13. How to chart the impact of what you see at CES
Innovative
Applicable
14. How to chart the impact of what you see at CES
Innovative
Applicable
InnovativeIrrelevant
Applicable Essential
15. Examples from CES 2015 (this will vary by brand)
Innovative
Applicable
17. The one BIG idea
4K and OLED are winners and 3D is on the
backburner, but the big shifts in behavior will be
with mobile video, with GoPro and drones
changing how brands and people create
content.
18. A staple of CES: TVs keep getting prettier in terms of
picture quality and hardware design
More: http://bits.blogs.nytimes.com/2015/01/05/tvs-get-their-moment-at-international-ces/?
19. If only we could keep up with our screens…
More: https://twitter.com/dberkowitz/status/552936173333528576
20. Not sure value of curved screens? Samsung says they
help eye strain
22. See all the great 3D TVs we found at CES!
(Better luck next year, 3D; 4K remained in, but 3D was MIA)
23. Brush that lint off your backside as 3D imagery catches
on
More: http://nikon360project.com/?dash=D74CF2E0
24. Selfie sticks are everywhere. They’re especially fun for
photobombing stick users’ videos
More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/
25. Selfie Stick joins Xerox, Kleenex, and Jell-o in push to
ensure its grand brand isn’t genericized
26. The Belfie Stick got more buzz than some of the
keynotes, and has one of the best logos ever
More: http://www.businessinsider.com/belfie-stick-2015-1
28. The one BIG idea
Pay attention to 3 big themes in 2015:
1. Affordable (products <$100, or high value for
more expensive items)
2. Fashionable (what looks good?)
3. Usable (a clear value proposition)
The best products will hit on all 3.
29. The Year of the Smartwatch
“From push notifications to unique,
hyperlocalized deals and special event
promotions, smart watch technology may
mean better targeting, providing
marketers with the necessary contextual
cues to ensure relevant messaging.”
- Allyssa Kaiser on MRY’s blog
More: http://blog.mry.com/2015/01/05/2015-the-year-of-the-smart-watch/
30. Withings announces $150 version of its fashionable,
long-lasting battery smartwatch
More: http://venturebeat.com/2015/01/04/withings-rolls-out-150-version-of-its-handsome-activite-health-watch/
31. Misfit partners with Swarovski to for health trackers
you’ll never hide under a shirt
More: http://mashable.com/2015/01/05/misfit-swarovski-shine-fitness-trackers/?utm_cid=mash-com-Tw-main-link
32. No, this patch won’t help babies quit smoking, but it will
constantly relay their temperature
More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/
33. Could sensors such as Valedo’s that come with training
programs lessen need for costly surgery?
More: http://techcrunch.com/2015/01/04/the-valedo-helps-you-train-back-pain-away/
34. Belty’s auto-adjusting belt may not make it, but
adaptable wearables could be huge opportunity
More: http://www.cnbc.com/id/102310127#.
35. FWIW the Volt Buckle is the coolest belt ever, but its
crowdfunding campaigns have flopped
More: http://voltbuckle.com/
36. Sony’s SmartEyeglass attaches to existing glasses
More: http://www.engadget.com/2015/01/06/sony-smartglasses-attach/
37. Now we can be immersed sonically in a virtual world
surrounded in all directions
More: https://www.oculus.com/blog/oculus-ces-2015/
38. Google Cardboad’s makeshift VR sells 500K units,
hints at way to bring VR to mass market
More: https://www.google.com/get/cardboard/
39. Lowe’s Holoroom adds augmented reality now, virtual
reality later to plan dream homes
More: http://gizmodo.com/lowes-is-putting-kinda-sorta-holodecks-in-its-stores-1589515013
40. Brain scanning continues to push CES frontiers, such
as Muse’s brain trainer
More: http://www.choosemuse.com/muse-improved-ces-2015/
42. The one BIG idea
The New York Times said it best: “The unofficial
theme seemed to be: Put a sensor in it.”
43. What kinds of things are they putting sensors in?
More: http://bits.blogs.nytimes.com//2015/01/05/from-the-start-sensors-rule-at-ces/?_r=0
44. It’s the CES of Things
“Obviously the Internet of
Things is here: brands
understand that every product
a consumer interacts with is
going to be connected to
data. Everything is going to
have sensors, and everything
is going to be connected to
the Internet.”
- MRY CEO Matt Britton in Adweek
More: http://www.adweek.com/sponsored-technology-trends-breaking-through-ces
45. Qualcomm’s booth asks a huge question; proprietary
silos could hurt growth of internet of things
46. Misfit launches a smart bulb that works with its sleep
trackers – but will people pay $50 per bulb?
More: http://www.engadget.com/2015/01/06/misfit-bolt-smart-bulb/
47. Parrot’s Flower Power automates water plants and turns
plant care into a mobile experience
More: http://www.parrot.com/usa/products/flower-power/
48. Voice activation gains traction across automakers,
smartwatches, and home devices like Cubic
More: https://www.indiegogo.com/projects/cubic-your-personal-ai-with-personality--2
49. “We were promised flying cars; we got washing
machines instead” #truth
More: http://techcrunch.com/2015/01/05/tales-of-ces-we-were-promised-flying-cars-we-got-washing-machines-instead/?ncid=tcdaily
50. Mirrors of future will track how well your products work,
sell you new ones
More: http://motherboard.vice.com/read/the-mirrors-of-the-future-will-point-out-all-your-flaws-to-sell-you-products
51. How long before smart toothbrushes like Kolibree
improve the world’s dental hygiene?
More: http://venturebeat.com/2015/01/07/kolibree-gamifies-its-smart-electric-toothbrush-video/
54. The one BIG idea
Remember when soccer balls didn’t supply you
with reams of performance data and your toys
didn’t adapt to your mood? Adults as well as
kids will start to experience the future of
connected devices through play. Is there a way
for your brand to be part of the fun?
55. Adidas packs sensors into soccer ball to track and
display performance data
More: http://www.adidas.com/us/micoach-smart-ball/G83963_720.html
56. UA Record, Under Armour’s social network, connects
fitness lovers with friends, plus stars like Gisele
More: http://www.fool.com/investing/general/2015/01/07/under-armour-incs-new-app-wants-to-put-your-fitnes.aspx
57. How to win all the geek press: Sixsense releases
motion-controlled virtual reality light saber
More: http://www.theverge.com/2015/1/8/7511273/ces-2015-star-wars-virtual-reality-sixense-stem
58. WowWee’s ever smarter robots can interact differently
based on programmable moods
More: http://www.wowwee.com/
59. Best use for a robot at CES? Winning beer pong
More: https://www.yahoo.com/tech/s/robotic-arm-plays-beer-pong-with-impressive-accuracy-195136470.html
61. The one BIG idea
Along with the shift to greener, zero-emission
modes of transportation, cars and other new
kinds of vehicles are getting smarter. That will
present marketers with new kinds of media
through which brands can reach consumers in
transit.
62. Audi’s A7 self-drives 500 miles to Vegas. Will it soon be
safe to watch Jimmy Fallon while driving?
More: http://www.wired.com/2015/01/rode-500-miles-self-driving-car-saw-future-boring/
63. Ford Smart Mobility aims to improve the world through
innovation
More: https://twitter.com/dberkowitz/status/552931313708040192
64. Gesture control big at CES and now permeating
automobiles, such as in Volkswagen concept
More: http://blog.caranddriver.com/volkswagen-goes-all-star-wars-on-a-golf-r-interior-for-rad-gesture-control-ces-concept/
65. Gogoro scooters backed by $150MM. The next Tesla or
the next Tucker?
More: http://techcrunch.com/2015/01/05/after-raising-150-million-in-stealth-mode-what-the-heck-is-gogoro/
66. If people don’t go for electric scooters, maybe smart
roller skates will do the trick
More: http://www.wired.com/2015/01/ces-gallery-day-2/?mbid=social_fb#slide-id-1694437
68. The one BIG idea
The coming impact of drones will be twofold:
1) It will open up new forms of photo and video
production that were never before possible.
Give your audience a new perspective.
2) The more distant future revolves around
what drones can transport from place
to place.
69. It’s a bird, a plane… an Amazon Drone. This Prime Air
test flight shows drones’ commercial potential.
More: http://venturebeat.com/2015/01/04/blue-spark-debuts-wearable-baby-thermometer-and-app/
74. The one BIG idea
While 3D printing is still costly and not quite
simple enough for the mass market, brands
such as Hershey and Martha Stewart are
pursuing different kinds of partnerships that give
them footholds in the future of this disruptive
technology.
75. Makerbot adds touches of of wood, metal, and stone to
3D printing
More: http://www.fastcodesign.com/3040507/what-to-expect-from-3-d-printed-wood-metal-and-stone#5
76. Brands partner with printers: Makerbot shows off its
Martha Stewart line
More: http://www.ibtimes.com/ces-2015-makerbot-martha-stewart-user-designs-take-center-stage-1775450
77. 3D scanners such as Fuel 3D increase potential of 3D
printing, make it more accessible
More: http://www.fastcodesign.com/3040507/what-to-expect-from-3-d-printed-wood-metal-and-stone#5
78. How to get 3D printing mainstream? Hershey’s partners
on printing chocolate
More: http://blogs.wsj.com/digits/2015/01/06/now-you-can-print-chocolate/?mod=e2tw
80. In the future, we will control race cars with our minds,
and look kind of like this (be afraid… be very afraid)
81. Planning for CES 2035: Toshiba’s Android robot may
steal your job (for now, steals job of booth babes)
More: http://mashable.com/2015/01/06/toshiba-robot-weird/
82. More great links about CES (part 1)
• CES Innovation Awards (Consumer Electronics Association)
• These Smart-Home Products are Actually Smart to Buy
(BloombergBusinessweek)
• Dylan’s Desk: The Best of CES, from Selfie Sticks to Smoke Alarms
(VentureBeat)
• CES 2015: The Coolest Tech You Have to See (USA Today)
• Your Future Kitchen Knows When Food is Spoiling, Tells You What to Make
for Dinner (Mashable)
• What CMOs are Talking about at CES: Four Major Trends (Bob Lord column
in Ad Age)
• CES: Everything Old is New Again (a history lesson from NY Times)
83. More great links about CES (part 2)
• This is the Unofficial Brothel of CES (not totally safe for work, but it is a great
case study in community management in a heavily regulated industry,
courtesy of Nellie Bowles at re/code)
• CES 2015: Cutting Through the Hype, Part 1 and Part 2 (Future Foundation)
• CES 2015: Connected Devices That Help Us See More Effectively (Frank
Durrell of Starcom MediaVest Group in M&M Global)
• 6 Things I Learned from Riding in a Google Self-Driving Car (The Oatmeal)
• The Top 11 Tech Trends of CES (VentureBeat)
• Is 2015 the Year of the Smart Home? (CEA)
84. See what else we’ve said about CES 2015
• The Future of CES Belongs to Marketers (David Berkowitz column in Ad Age)
• Live Blog: The CES Panel on Video Advertising (Danny Sullivan coverage of Berkowitz’s panel in Marketing Land)
• CES is Shaping up to be the Next Cannes (Adweek quotes Berkowitz)
• The Technology and Trends Breaking Through CES This Year (CEO Matt Britton featured in Adweek video)
• A Second CES for Marketers Rises from the Shadows (Berkowitz writes about Shadow CES for LinkedIn)
• Sneakers, Bling, and Chocolate Steal CES Spotlight: 5 Brands That Outshone Electronics and Tech Companies (Berkowitz
byline in Ad Age)
Features on MRY’s blog:
• 2015: The Year of the Smartwatch?
• The Future of Automobiles is Now at CES
• Cyber Security in a Connected World
• Hospitality in 2015 and Beyond
http://www.adweek.com/sponsored-technology-trends-breaking-through-ces
“You’re going to find standouts all throughout CES. Obviously the Internet of Things is here: brands understand that every product a consumer interacts with is going to be connected to data. Everything is going to have sensors, and everything is going to be connected to the Internet.”