The document discusses emerging technology trends and their potential impacts on Thai industries. It covers trends like mobile computing, cloud computing, social technologies, intelligent devices, and mobile applications. Specific technologies mentioned include smartphones, tablets, location-based services, mobile payments, and e-commerce applications. The presentation argues that businesses need to adapt to this changing landscape by embracing mobile and cloud technologies, and developing applications and services for multiple device types. Overall, it outlines several major IT trends and encourages the audience to leverage new opportunities from digital transformation.

1. Technology Trends :
Impacts to Thai Industries
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
22 September 2012
1

2. Source: http://www.futureagenda.org/ 2

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4. Source: http://www.futureagenda.org/ 4

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26. Source: http://www.futureagenda.org/ 26

27. Source: http://www.futureagenda.org/ 27

28. Source: http://www.futureagenda.org/ 28

29. Source: http://www.futureagenda.org/ 29

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32. Source: http://www.futureagenda.org/ 32

33. IT Trends
33

34. 34

35. Things that Baby Born after 2011
does not know
Video tape
Travel Agents
Paper maps
Long distance call
Wired phones
Yellow and White Pages:
etc..
35

36. Current Technologies My Newborn
Son Won’t Use
http://gizmodo.com/5901576/15-current-technologies-my-newborn-son-wont-use 36

37. Current Technologies My Newborn
Son Won’t Use
http://gizmodo.com/5901576/15-current-technologies-my-newborn-son-wont-use 37

38. Digital Revolution
38

39. 39

40. Gartner Hype Cycle of Emerging
Technologies 2011
40

41. Gartner Technology Trends 2012
Media tablets and beyond
Mobile-centric applications and interfaces
Social and contextual user experience
Application stores and marketplace
The Internet of everything
Next-generation analytics
Big data
In-memory computing
Extreme low-energy servers
Cloud computing
41

42. Media tablets and beyond
By 2015 media tablet shipments will reach
around 50% of laptop shipments
the smartphone arena, prices will fall to $75
iOS/Android will dominate the market with 80% of
tablets shipped by 2015.
The era of PC dominance with Windows as the
single platform will be replaced with a post-PC
era where Windows is one of a variety of
environments IT
Source: By Michael Cooney, Network World 42

43. Mobile-centric applications and interfaces
By 2014, there will be more than 70 billion mobile
application downloads from app stores every year
By 2014, at least half of the tools optimized for
app store application development in 2010 will
have been acquired or will have ceased to exist.
Source: By Michael Cooney, Network World 43

44. Social and contextual user experience
By 2015, 40% of the world's smartphone users
will opt in to context service providers
The tipping point here could be technology such
as near-field communications getting into more
and more devices
Source: By Michael Cooney, Network World 44

45. Application stores and marketplace
The key here is the rise of enterprise application
stores that can develop specific apps for users.
Enterprises should use a managed diversity
approach to focus app store efforts and segment
apps by risk and value.
Source: By Michael Cooney, Network World 45

46. The Internet of everything
The idea here is that we are building on
pervasive computing where cameras, sensors,
microphones, image recognition -- everything -- is
now part of the environment.
46
Source: By Michael Cooney, Network World

47. Next-generation analytics
IT can focus on developing analytics that enable
and track collaborative decision making..
Source: By Michael Cooney, Network World 47

48. Big Data
By February 2011, a Google search on "big data"
yielded 2.9 million hits, and vendors now
advertise their products as solutions to the big
data challenge.
Source: By Michael Cooney, Network World 48

49. In-memory computing
We will see huge use of flash memory in
consumer devices, entertainment devices,
equipment and other embedded IT systems.
As lower-cost -- and lower-quality -- flash is used
in the data center, software that can optimize the
use of flash and minimize the endurance cycles
becomes critical.
Source: By Michael Cooney, Network World 49

50. Extreme low-energy servers
What if you could turn 10 virtual machines in one
box into 40 slow physical servers that are tiny
and use very low amounts of energy?
Gartner says that 10%-15% of enterprise
workloads are good for this.
50
Source: By Michael Cooney, Network World

51. Cloud computing
This topic went from No. 1 last year to No. 10 this
year, but it's still an important trend.
It will become the next-generation battleground
for the likes of Google and Amazon.
Going forward, enterprise IT will be concerned
with developing hybrid private/public cloud apps,
improving security and governance.
51
Source: By Michael Cooney, Network World

52. Top 10 Gadget Trends
Nintendo Wii U
Android 4.0
iPad Mini
UltraBook
New MacAir
Kindle Fire II
iPhone 5
New iPad
Playstation Vista
Windows 8 52

53. IT Trends
53

54. Mega IT Trends
Mobile Computing
Cloud Computing
Social Technologies
Intelligent Devices
54

55. Mobile Technologies
55

56. Mobile Cloud Computing
56
Source: wikipedia

57. 57

58. 2014
Mobile will become the most common
way of accessing the Internet
58
Source :Trending the future: Mobile Trends 2011

59. Welcome to
The Post-PC Era
59

60. SmartPhones
Smartphone usage in Thailand in 2010 is 18% and expect
to grow to 60-65% in 2015 [Frost & Sullivan]
60

61. 61

62. 62
Source :London Futurists; mz@envisioningtech.com

63. SmartPhone Market Shares Q3 2011
63
Source :Gartner 2011

64. Smartphone Market Share
64

65. Smartphone Sales Prediction
65

66. Global smartphones annual sales will grow
about 46 percent to 687.9 million units this year
and will touch 1.05 billion units in 2014
[Credit Suisse; Apr 2012]
66

67. More than 480,000 Tablets sold in Thailand
67

68. One Tablet per Child (OTPC)
68

69. Tablet Sales Prediction
69

70. Mobile Payments Heat Up
Near field communications
(NFC)
U.S. made strides toward
the tech, especially with
the arrival of Google
Wallet, which allows users
to store credit and loyalty
cards on their mobile
device.
70
Source :8 Big Trends That Shaped the Mobile Phone Industry in 2011

71. QR Codes
QR codes started to pop
up more in digital and print
marketing campaigns in
2011.
For example,Sears and
Kmart integrated the
concept into their holiday
marketing initiatives.
71
Source :8 Big Trends That Shaped the Mobile Phone Industry in 2011

72. Mobile Gaming Explode
Games were the most
popular type of apps
among smartphone users,
beating out search,
maps/navigation, and
social networking and
music apps for the top
spot.
93% of all users are
willing to pay for a mobile
game.
72
Source :8 Big Trends That Shaped the Mobile Phone Industry in 2011

73. The Cloud
Apple introduced its
highly-anticipated iCloud
service.
Google also launched a
similar music service
earlier in the year,
73
Source :8 Big Trends That Shaped the Mobile Phone Industry in 2011

74. Intelligent Devices
74

75. 75

76. 76
Source :London Futurists; mz@envisioningtech.com

77. 77

78. เครื่องวัดความดัน
78

79. 79

80. 80

81. 81
Source :London Futurists; mz@envisioningtech.com

82. 82
Source :London Futurists; mz@envisioningtech.com

83. Mobile Cloud Computing
83
Source: wikipedia

84. 84

85. 85

86. It’s no longer about smartphones
Key ecosystems are expanding across 4 screens
PC smartphone tablet smart TV
Mac iPhone iPad Apple TV
computers
Chrome Android Android Google TV
browser tablets
Windows, Windows Windows 8 Xbox
Office Phone Copyright VisionMobile 2012

87. Convergence in 2015 will be around ecosystems
and experience roaming across many types of devices
2005 2010 2015
one bill, one device, one ecosystem,
triple play 1,000s of apps 10s of screens
vision
focal
point network device ecosystems
compete price of number experience
based on service of apps roaming
Copyright VisionMobile 2012

88. Mobile Applications
88

89. องค์กรในยุค 2012
Mobile Worker
Global (ลูกค้า ผู้ร่วมงาน พันธมิตร)
Anywhere, Anytime
การทำงานอย่างต่อเนื่อง (Business Continuity)
การเปลี่ยนแปลงสู่ชีวิตดิจิตอล (Digital Life
Convergence)
89
Source : http://www.rickscloud.com/

90. แนวโน้มการใช้ซอฟต์แวร์
ต้องสามารถใช้ได้กับทุกอุปกรณ์ Notebook,Tablet,SmartPhone
สามารถเข้าถึงข้อมูลได้ทุกที่ ทุกเวลา และ ทุกอุปกรณ์
สามารถใช้งานได้อย่างต่อเนื่อง โดยไม่หยุดชะงัก และข้อมูลไม่สูญหาย
คิดค่าใช้จ่ายตามการใช้งาน OPEX ไม่ใช่ CAPEX
เป็นบริการ (Service) ไม่ใช่ ผลิตภัณฑ์ (Product)
90

91. Ten Cutting Edge Mobile App 2012
Location Based Services
Social Networking
Mobile Search
Mobile Commerce
Mobile Payment
Context Aware Service
Object Recognition
91

92. Ten Cutting Edge Mobile App 2012
Mobile Instant Messaging
Mobile e-mail
Mobile Video
92

93. 93

94. Source: PwC 94

95. GMail
95

96. Picasa
96

97. Google Calendar
97

98. Google Calendar
98

99. Dropbox
99

100. Dropbox
100

101. Wongnai
101

102. OokBee
102

103. B2S BookStore
103

104. E-Book / Newspaper
104

105. e-Booking
105

106. e-Commerce
106

107. e-Commerce
107

108. 108

109. 109

110. Internet Banking
110

111. Mobile Banking : Example
111

112. Your Bank
112
Source : @2009 Tieto Corporation

113. 113

114. 114

115. Why Trends?
In 1950; GDP per capita < $100; Need Financial aids
115

116. The Chonggyechon river,
South Korea
116

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118. 118

119. 119

120. 120

121. 121

122. 122

123. 123

124. Time to Change!!
for The New Opportunities
124

125. www.facebook.com/softwareparkthailand
125

126. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand 126