The document discusses Thailand's ICT readiness for the ASEAN Economic Community (AEC) in 2015, highlighting key statistics such as internet users, mobile penetration, and e-commerce trends. It outlines the growth in smartphone usage, the value of the Thai ICT market, and compares Thailand's ICT landscape to other ASEAN countries. It also identifies opportunities for investment in ICT infrastructure, e-commerce, and innovative start-up companies in Thailand.

1. Thailand’s IT readiness
for AEC 2015
Dr.Thanachart Numnonda
Executive Director
IMC Institute
13 February 2013

2. ICT Usages
In Thailand

3. Thailand ICT Overview
Internet Users : 20,100,000
Penetration 30%
Mobile Subscribers : 78,667,910
Mobile Penetration 117%
Broadband Subscribers 3.39 Million homes
Facebook Users 18,271,480

4. Thailand Smartphone/Tablet
Shipment 2013
In 2013; 1.5 million desktops, 2.5
million notebooks and 3.5 million
Tablets expected to be shipped
[IDC]
Smartphone shipment in 2013
is estimated at
7.3 million units [IDC]

5. Mobile Usage in Thailand
AIS 35.3 Million Subscribers, DTAC 23.8 Million
and True Move 20.3 Million [Q3, 2012]
Smartphone usage in 2010 is 18% and expect to
grow to 60-65% in 2015 [Frost & Sullivan]
78% of smartphone users have iPhone.
Thais are ready to spend three times their
average monthly salary for a phone

6. Top websites in Thailand
Facebook
Google Thailand
Google
YouTube
Yahoo
Windows Live
Blogspot.com
Pantip.com
Sanook.com
Wikipedia
Source :Alexa

7. Thailand ICT Market
Thai ICT market value is expected to reach $18.8
billion in 2012 communication industry captured
76% of the market share while hardware and
software took up 17.6% and 5.5% market share.
Digital content market in Thailand will reach $522
million by end of 2012
7

8. ICT Market Survey
Value in Million Baht
Source: NECTEC; April 2012

9. Communications Equipment 2011
Source: NSTDA; April 2012

10. Communication Services 2011
Source: NSTDA; April 2012

11. Software Market Survey
Value in Million Baht
Source: TDRI, SIPA; April 2012

12. e-Commerce in Thailand
e-Commerce usage in Thailand in 2011-2012
is estimated to be at 67%
and M-Commerce is at 37%:
One of the top growing country in Asia
[Survey be MasterCard]

13. Internet/Mobile Banking in Thailand
Internet Banking
- 4.85 million accounts
- Number of transactions 28.8 million
- Amount of transactions 3,200 billion baht
Mobile Banking
- 725,000 accounts
- Number of transactions 7.46 million
- Amount of transactions 82 billion baht
Source : Bank of Thailand; June 2012

14. Thailand Top 10 Shopping Websites
463,751 Visitors 231,992 Visitors
162,575 Visitors 150,634 Visitors
89,824 Visitors 72,494 Visitors
46,276 Visitors 41,686 Visitors
39,739 Visitors 37,695 Visitors
Source : http://shopping.truehits.net/

15. Comparing Thailand
With Others

16. ASEAN

17. 17

18. 18

19. World LTE Development
19
Source: 2012 White Paper Information and Communications in Japan

20. Source :We are social 20

21. Source :We are social 21

22. Mobile Payment Readiness Index
Source :Mastercard 22

23. Source :We are social 23

24. 24

25. IT Industry Competitiveness 2011
25
Source: EIU2011

26. 26

27. Top 100 Outsourcing Destinations
2012
27
Source: Tholons 2012

28. ICT in
Other Countries

29. Malaysia
MDEC : Multimedia Super Corridor (MSC) now
MSC Malaysia
Phase 3: Target Export to other countries:
– Primary: Indonesia, Vietnam, Thailand
– Secondary: China Middle East
IT spending in 2010 is US$4.8bn and is expected
to grow to U$5.2bn in 2011.
29

30. Singapore
Positioning as a ICT hub for this region
Not much change after AEC 2015
IT spending in 2010 is $29.7bn for Hardware,
$8.8bn for software, $7.2bn for IT Services
ICT manpower 141,300 (2010)
Infocomm-savvy workforce and globally
competitive infocomm manpower to drive
economic competitiveness
Boost the number of infocomm jobs by 55,000 to
about 170,000 by 2015 30

31. Vietnam
Positioning as an outsourcing hub
●
IT spending in 2011 is US$8.7bn; software
$1.2bn.
●
Strong support from the government
●
Labors of IT Industry 250,290 (2010)
●
New enrollment of IT students in university
reached 50,000 in 2011.
31

32. Indonesia
One of the fastest growing economy
Need more ICT professionals
a compound annual growth rate (CAGR) of 17%
over the 2011- 2015 period
Attracted by many other countries; in and outside
ASEAN
ICT services in Indonesia is expected to reach
US$3 billion by 2015
32

33. Philippines
The number one BPO location in the world.
The IT/Business Process Outsourcing (BPO)
industry, is already a very important factor in
economy with over half a million full-time
employees, between 4% and 5% contribution to
GDP
ICT/BPO sector generated annual revenues of
US$11 billion in 2011
33

34. Philippines
Exceed 900,000 FTE in IT/BPO industry by 2016,
from 525,000 in 2010;
Over 50% of IT/BPO business is non-voice related
by 2016, from 20% in 2010;
Increased number of IT graduates to 60,000 by
2016, up from 38,809 in 2009
34

35. Strategies

36. Example of ICT Strategy in the World
36
Source: 2012 White Paper Information and Communications in Japan

37. ASEAN ICT MasterPlan 2015
37
Source: Ministry of Information Communication & Technology

38. 38

39. ICT Opportunities
In Thailand

40. Opportunity in Thailand
Thailand is a gateway to CLMV, emerging market
and more investment on ICT infrastructure.
ICT spending increases in several industries,
especially Telco
Opportunity for venture capital to invest on many
innovated start-up companies in Thailand.
ASOCIO Summit in September

41. 41

42. 3G Licenses have been
granted to telecom operators.
Tablets/Smartphone explosion
Internet banking and mobile
banking will be on high
demand.
Government Cloud service
& Smart Thailand project.

43. 2013 will be the year
of e-commerce. Expect to reach
almost Bt15 billion (Paypal)
Online consumerization
Social media marketing
Personal cloud
Retail will go more online.
More investment on ICT.

44. Start-up Software Companies

45. Asia Software Summit
Organized by SIPA, ATCI, etc.
26-28 September 2013
ASOCIO Summit
Asia Software Exhibition
Business Matching

46. www.facebook.com/imcinstitute

47. Thank you
thanachart@imcinstitute.com
www.facebook.com/imcinstitute
www.imcinstitute.com
47