This document analyzes the cover design of two Peppa Pig DVDs targeted at young children. For both covers, the analysis highlights the use of bright colors, pictures of characters, and limited text to engage young viewers who have short attention spans and emerging reading skills. The covers also feature disorganized layouts and styles mimicking a child's drawing to appear relatable to their target audience. Gender equality is represented by showing Peppa playing football and the Tweenies characters being various colors rather than gender-specific.

1. Textual Analysis
Clara Rodrigues & Chloe Harrison

2. Bright colours on the
cover to attract little kids
and to make them more
interesting. Also instead
of being just one colour
or two colour, it had
plenty of colours because
that’s what little kids like.
There’s not a lot of
writing on the cover
because little kids
can’t read that well
so putting less
writing on the cover
will make them less
bored.
On the cover there’s a lot of
pictures on the of the main
characters and this will get the
little children excited and
ready to watch it.
The splash of yellow on the
left side of the page stands
out because the others
colours on the page are
green and purple and the
random yellow splash
stands out even more but
the writing inside it does
not stand out because it is
in white are you not able to
read it.
The green starts on the
background makes It more realistic
that the dvd cover is for little
children because little children are
really in to stars.
The ‘Peppa Pig’ on the
top of the back cover
reminds the audience
(little kids)
What they are going to
watch and it maybe will
make them want to buy
more of these dvd’s.
The ‘peppa pig’ in
the middle really
stands out because
the writing and the
background of the
writing and its less
bright colours so the
first thing you see
when you look at
the cover the first
thing you see is the
tittle of the name of
the dvd.
The writing on the on the cover
is very childlike as it is not in a
line and in a lot of different
colours.
The layout of this
dvd cover is very
purposely
disordered in a
childlike way, the
intentions was to
make it messy
because that’s
what kids like. The
layout of it also
kind of looks like a
drawing that a
little kid has done,
so it’s relatable to
little children.
In the picture bellow it shows
the mother giving Peppa the
football instead of the
brother and this is showing
gender equality which
informs the audience that
even if you’re a girl you can
still play football
On the back cover there is a
yellow splodge which
represents mess and
untidiness and this is used
because young children like
mess and untidiness.
This is used to attract the
younger audience.

3. The bright colours of yellow and
orange attract our target
audience which is younger
children.
Not just the bright colours but
just the uses of a lot of different
colours, there isn’t really a
colour co-ordination on the
cover which is very childlike as
younger children just use all of
the colours.
The back cover of the dvd
cover has more of a layout
than the previous analysis I
did for the cover of ‘peppa
pig’ which suggests that the
target audience for this may
be older children of 6-7.
Also the back cover has less
colours that the front cover
which also suggest that it
may for an older audience
and also it makes it too
organised for a younger
audience, but at the same its
not as organised as a dvd
cover for any other cover.
There is a lot more writing on the
back cover and it’s a bigger blurb with
a lot more writing than the previous
dvd cover and I think this also
suggests that it’s for an older
audience. But even thought there is a
lot of writing you can hardly see it
because it in yellow and this shows
that the cover isn’t as organised as it
looks
The music notes on the front
cover suggests that there
might be a sing-a-long which
will get the target audience
more excited to watch it and
this may attract an even
older audience because they
will want to sing-a-long.
The word ‘Tweenies’ is written
in a child type of way and its
not in a straight line and it
makes it look like It was a child
who wrote that which can
relate to the target audience,
because it looks like something
they could have done
themselves.
The writing ‘a special
tweenies’ lets the target
audience know that even
though this is the Tweenies it
might mean that because they
have bought this dvd they will
get a special episode that
hasn’t been on tv and this
benefits them because they
don’t just get the episodes
that have been on tv they get
a new episode.
The four tweenies at the
front at the front smiling
will attract our target
audience because they will
see them on the cover and
will want to open and
watch it straight away
which will get them really
excited.
On the front cover it says
‘Pop-a-rooney’ which is a
slang word, and this is
used to attract the younger
audience.
The four tweenies at the
front are not a realistic colour
like a human colour for
example there isn’t any white
or black characters because
this is showing gender
equality as they are different
colours such as blue and
purple, also because they are
not just one gender colours.
One of the girls is blue which
is a very masculine colour
and one of the boys is purple
which is a very feminine
colour, so in this dvd cover
they are going against
stereotypes to show gender
equality.