The document analyzes the cover of a DVD for children's TV show "The Tweenies". It summarizes that: 1) The bright colors and use of many colors on the front cover are meant to attract young children as the target audience. 2) The back cover has a more organized layout and fewer colors than the front, suggesting an older target age of 6-7 years. 3) There is more writing on the back cover in yellow text, making it hard to read, so the cover is not as organized as it appears despite targeting an older audience.

1. Textual Analysis (part 2)
Clara Rodrigues

2. The bright colours of yellow
and orange attract our
target audience which is
younger children.
Not just the bright colours
but just the uses of a lot of
different colours, there isn’t
really a colour co-ordination
on the cover which is very
childlike as younger children
just use all of the colours.
The back cover of the dvd
cover has more of a layout
than the previous analysis I
did for the cover of ‘peppa
pig’ which suggests that the
target audience for this may
be older children of 6-7.
Also the back cover has
less colours that the
front cover which also
suggest that it may for
an older audience and
also it makes it too
organised for a younger
audience, but at the
same its not as organised
as a dvd cover for any
other cover.
There is a lot more writing on the back cover and it’s
a bigger blurb with a lot more writing than the
previous dvd cover and I think this also suggests that
it’s for an older audience. But even thought there is a
lot of writing you can hardly see it because it in yellow
and this shows that the cover isn’t as organised as it
looks
The music notes on the front
cover suggests that there
might be a sing-a-long which
will get the target audience
more excited to watch it and
this may attract an even
older audience because they
will want to sing-a-long.
The word ‘Tweenies’ is
written in a child type of
way and its not in a
straight line and it makes
it look like It was a child
who wrote that which can
relate to the target
audience, because it looks
like something they could
have done themselves.
The writing ‘a special tweenies’ lets the target
audience know that even though this is the
Tweenies it might mean that because they have
bought this dvd they will get a special episode
that hasn’t been on tv and this benefits them
because they don’t just get the episodes that
have been on tv they get a new episode.
The four tweenies at the front at
the front smiling will attract our
target audience because they will
see them on the cover and will
want to open and watch it straight
away which will get them really
excited.