The target audience for this soap opera poster seems to be both female and male aged 15-60 based on the variety of characters depicted. The genre is a soap opera as indicated by the use of a family and community-oriented storyline. The poster aims to draw viewers into investing in the "new home" of Ramsey Street by featuring interconnected characters of different ages in a street setting under the tagline "Same Ramsey St - NEW HOME".

1. Poster Genre
Research

2. Target Audience:
The target audience seems to appear as both female and
males. I know this because both males and females
appear in the poster, therefore I can surmise that the
soap opera appears to both genders.
The audience as a whole would be mass between the
ages of 15-60. I believe this because I can clearly see
characters that would appeal to the mass audience, as
the characters are all of different age ranges in order to
attempt to attract a mass audience appeal.
The use of the street sign that shows the words ‘Same
Ramsey St – NEW HOME’ is to try and make the
audience want to make this soap opera there ‘new
home’ by investing in it. The use of the sign is also to try
and connote the idea of family and community.
Genre:
The genre is shown through the poster as I can
easily deduce that this is a show that would be
suitable for families to watch as there is a
character there that would attract to each age
group. This helps the soap in aiming to target a
mass audience.
Content:
The poster uses a street to help show the idea of a family and community
that the viewer would be investing themselves in if they decide to watch
the soap opera. I can see how the poster tries to connote a family as all of
the characters are somehow attached to each other in the photo, for
example we can see that in the left hand corner the boy is holding the girl
in front of him. The idea of everyone being connected links in to the idea
of a community because in a community everyone knows everyone and
that is exactly what this poster suggests.
The texts is very plain and simple which adds more emphasis onto the
main image. This has been used as they want to make sure that the text
does not overpower the main image therefore they make the text smaller
so that it doesn’t stand out too much on the poster. The use of the colour
black as the prominent colour for text is effective as it is a dull colour so
doesn’t stand out too much on the poster. However the channel indent
‘Five’ is in orange which means that it stands out a lot more then the other
text on the screen, this has been used as they want to make sure that the
audience know what channel that the soap opera is shown on as that is
one of the most important things to be featured.

3. Target Audience:
The genre of this soap opera poster seems to appear as
more female then male orientated. I believe this because
in the main image we can see that the storyline would
appeal more to a female audience then that of a male
audience. This is due to the fact that the poster features
a pregnant woman and a man who seems unimpressed.
I feel that personally the poster is aimed to appeal to
women through the storyline that they are portraying.
The age range that I would say that this poster is aimed
at is women between the ages of 20-40. I think that as
women in this age range would be or have been in the
same situation that the characters have been in.
Therefore it is a much more niche audience then that of
Neighbours.
Genre:
The genre is shown through the poster as they
have used a storyline which the audience
would associate with soap operas. This helps
the audience in recognizing that this is a soap
opera.
Content:
In the main image there is a woman who appears to be heavily pregnant.
The use of this image works with the tagline of ‘You never know what's
around the corner’ as I can suggest that the woman was not planning on
being pregnant with this man and as a result of her being pregnant with
him it is not a good situation for them both to be in.
The fact that they are both sat at different ends of the sofas helps to support
the idea that the fact that the baby may be his is not a good thing for either
of them which is why they want to keep their distance from eachother.
The main image takes place in a house which the audience would consider
as a happy place as some people believe that home is the most secure and
happy place. However this photo completely contradicts this idea as both
of the characters in the photo seem to be on the edge about something and
not happy even though having a baby should be a joyous occasion for both
parties, however from this photo it doesn’t look like that.
The text is very minimal in this poster as I feel
that the main emphasis of this photo is on the
characters and their facial and body expressions.
The use of the white texts in the left corner
provides a tagline ‘you never know what’s
around the corner’ this is very small in the
corner. I feel that this has been done to once
again make sure that the first thing that the
audience notice is the main image and then they
will look to see what soap opera this is for. This
poster also features the channel indent for the
channel that it is shown on in this case ITV 1.
This is the only piece of text as such that has a
bright colour this is done so that the audience
know what channel the soap opera is on.

4. Target Audience:
The target audience seems to appear as both female and
male. I can assume this as in the poster they feature both
male and female characters. However I feel that this
soap opera would be leaning more to the female
audience as they feature five females in the poster and
only two males. Also I believe this as the two men are
placed at the back of the photo which makes them seem
less important, whereas a female is at the front and so
she stands out a lot more.
I would say that the target audiences age range would
be between the ages of 16 and 24. I feel this as the
characters who are shown in the poster are between the
ages of 17 and 18 and I feel that they have done this as
they want their target audience to be able to relate to the
characters in the soap opera. Therefore I feel that this
poster would aim to attract a niche audience.
Content:
In the main image there are seven characters placed in the poster. They are
all standing in a triangle shape with each person being further to the right
or left to the person in front of them. I feel that this has been done to fit in
with the tagline which is ‘seeking the truth, harder than it once seemed…’ I
feel that they have used the placement of the characters to add a hint of
mystery to each character as it makes the audinece believe that potentially
the characters standing behind the girl in the centre all have a secret that
they are keeping.
The characters facial expressions are all very similar in the poster, they all
are ooking forward and staright to the camera which draws the audience
into looking at their eyes and work out if the character has done something
bad. They all have thier arms down by their side which makes them seem
neutral however the guy on the right has his arms folded, this makes the
audiece more drawn into him as they want to know why his body language
is different ot al of the other characters in the poster.
The text in the poster is very minimal much like the others however they
have used three different colours in their poster. They have got the tagline
‘seeking the truth, harder than it once seemed…’ in a ight purple colour
placed in the left hand bottom corner. They then have blue text for ‘Affleck’s
Palac’ and then have used white text for when the soap opera is on. I feel
that this is too contrasting as the use of many differnet colours is quite
distracting. I feel that if they had used more neutral coloiurs to contrast the
black background it would have been better because it would have hadded
more mystery to the poster.
Genre:
The genre is shown through the poster as I can
easily deduce that this is a show is aimed at
teenagers due to the fact that they have used
teenagers as the main focus of the poster. I can also
deduce the idea that there could potentially be a
murder mystery storyline that the audience would
have to work out, due to the simplicity of the
poster.

5. Target Audience:
The target audience seems to appear as
predominantly female oriented. I believe this as
the poster features only one character who is
shown multiple times. This has been done so
that they can clearly show who they want to
target their soap to which is a niche audience of
females between the ages of 14-20. I believe this
as the character who is shown on the poster is in
between those two age groups and so the
audience would be able to relate to her.
Content:
The main image of the poster is of a girl who is duplicated
four times. Each image works in contrast to the other as the
far left is in colour and then the next is in black and white
then the next is colour and so on. This is a nice technique to
use at it shows how important this one person is. Also the
use of only showing her back to begin with has been used to
create enigma for who is actually going to be coming back
and then the last image is the girl who will e coming back.
The text of the image has been used to make sure that the
tagline stands out. The tagline ‘she's back’ is the biggest text
on the page and therefore stands out the most. The use of the
colour red helps to show that this girl coming back may be a
dangerous thing as she could cause some problems by
coming back. The other text on the poster is all in black this
could have been used to fit with the channel indents colour
as the BBC logo is black, this may be why they chose to use
black for all of the other text so that the emphasis is on the
fact that this character is back.
Genre:
I can tell that this poster is for a soap opera
due to the simplicity of it as from what I
have seen most soap operas tend to have a
simple poster with a bold tagline, which this
one has.