The document discusses how the filmmakers targeted and addressed their audience of 15-20 year olds. They made the main protagonist within this age range to make the film relatable. Simple and minimalist design was used for the logo and title to focus attention. Tense music and an ambiguous ending title sequence were used to keep the audience watching. Establishing shots were filmed with a drone to contrast horror stereotypes and intrigue viewers without revealing the plot. Mystery is built around doors and what lies beyond them to engage the audience.