This advertisement analyzes several IRN BRU advertisements. It summarizes the key techniques and messages conveyed in each ad. The Snowman ad uses a modified Christmas song to tell a story about sharing IRN BRU. The diet IRN BRU ad shows identical giraffes to emphasize that the diet version tastes the same. The IRN BRU 32 ad portrays the drink as energizing through an excited cuckoo mascot. The wordplay in another ad adds humor while reinforcing the brand's colors and positioning the drink as innocent. Technical details like font sizes, colors and slogans are highlighted across multiple ads to emphasize readability and messaging.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. The Snowman (IRN BRU) :- http://www.youtube.com/watch?v=4yZOab5gl-4
This advert is effective around Christmas time as it is a play off from a Christmas film ‘the
snowman’ and features the same song/tune as from the film but the lyrics have been
changed slightly to fit in with the theme of the advert and drink. The lyrics tell a story. This
advertisement will benefit the younger audience more than the adult one. This is because it
has a more child-like tone to it due to being based around a children’s film and it being a
cartoon. In the video the story line is the boy refusing to share his drink with the snowman
and then ends with the snowman stealing the IRN-BRU and the boy falling. This is a very
immature and childish thing to do and young people will often snatch things from each other
if it is something they want. However, it can also be a good advertising technique as it may be
implying that the drink is so good that you have to share it with your friends and everyone
can benefit from the taste and enjoy it. The opposite of this may be that the drink is so good
you want it all to yourself to drink and you don’t want to have to share it or let anyone have
any. The song “walking in the air” is a very calm and soothing song, this could be setting the
tone of the advert and saying the drink is calming and relaxing. It could also be doing the
opposite and saying the drink will give you so much energy and make you feel like you’re
actually ‘walking in the air’ or flying.
3. This advertisement
concentrates specifically
on the diet version of IRNBRU. It used basically
images of giraffes to
portray its message
successfully. The giraffes
are identical, if not exactly
the same. The only
difference within them is
that one says “sugar free”.
This is to show that there is no difference within the normal IRN BRU and the diet one
other than one of them contains no sugar. It gets across successfully that you wont be
able to identify any differences within the drinks. They will look and taste the same.
Using the words “spot the difference” implies there is a difference to be found even
though there isn't. The colour scheme of silver on the can could be representing the
soothing-ness and calming-ness of the drink as silver is often seen as being a calm,
reflective colour. The blue used in the colour scheme stands out from the can and
makes it easy to see from a distance. Blue is also a calming and relaxing colour, this
could be saying that the drink is calming and relaxing for if you are having a bad or
stressful day and need something to help you stay calm and composed.
4. (IRN BRU 32) :-http://www.youtube.com/watch?v=JhHP3hP_0Pg
This advert is specifically for IRN BRU 32. this is the energy drink Barr
produce. You can clearly depict from the video clip/advertisement that it is
an energy drink. The advert is full of energy and action and excitement.
The start is a man who looks tired and ready to fall asleep. This is effective
because it shows how you can go from that state to being wide awake
after the drink and how it wakes you up, giving you energy. The energy
levels are expressed through an overly excitable cuckoo which bursts
through a book case and starts shouting immediately about the greatness
of the drink. The person portraying the cuckoo wears a blue costume to tie
in with the company colour scheme and make everything tie together and
work as a unit. Towards the end of the advertisement, placing the can on a
spring is effective because ties in with the cuckoo which is also on a spring.
Another reason is works well is because it almost bounces onto the spring
and is thrust at the viewer ensuring they can see it clearly and will know
what its packaging looks like.
5. This advertisement
features a play on words
to grab the viewers
attention. The copy for this
campaign can be taken 2
different ways. It goes
along side the image of a
newly laid chick but also
holds the connotation of
“being laid” which is
This is sex.
havingan effective technique because it adds humor to the advert and gives it a fun feel tone. It
makes light heart and makes the advert less serious and formal. The colour scheme of the advert is
the same colour scheme used on the IRN BRU packaging and this ties them together and creates
consistency. It also creates brand recognition and makes it easy to identify even if you didn’t know it
was for IRN BRU and hadn’t read it. The orange used for the background could be representing the
flavour of the drink being orange. Orange also represents curiosity and creativity. This makes it an
effective use of colour for the drink because it could be trying to make the reader think that having
this drink will make you more creative. It is also a bright and vibrant, fun colour which links in nicely
with the message/copy in the advert as that is a joke and jokes are often seen as being fun. The
image of the chick visually portrays the other meaning of being laid as chicks literally are laid from
eggs. This makes the campaign look more innocent and less demeaning. The use of black and white
in the image adds a sense of innocence and simplicity to the campaign. This could be trying to say
that the drink is innocent and has no hidden ‘secrets’ and that it is a simple drink with no drastic
side effects and all the ingredients are simple and recognisable.
6. At first glance of the can, the first thing you can immediately
identify is the basic colour scheme of blue and orange that
runs through the whole of the IRN BRU brand. Using the
same shade of blue for the can and orange for the text
creates professionalism and helps keep everything flowing
together and working together. Using the same colour
scheme also benefits because it creates brand recognition
and helps the buyer to identify the brand from a distance
away and also know what drink is being sold simply by the
colours and nothing else. The orange and blue are also
contrasting and conflicting colours which work against each
other to make the other one stand out. The orange can easily
be read off the blue as they are opposite colours and do not
blend together, making everything for the viewer and buyer
to read easily. The large ‘32’ stands out easily from the can
because it is a large font size and is also pushes forward from
the can due to the white explosion behind it making it pop
away and separate from the blue background. The font is a
basic sans-serif style which makes it easy for the viewer to
read and interpret due to its simplicity and basic-ness rather
than being a decorative font with all the various flicks and
curls it may have. The slogan on the can stands out and is
easy to read as it is white and this stands out from the can
easily and doesn’t blend in. “great tasting stimulation” is
effective as a a whole because by telling the buyer is tastes
good it will make them believe it and want to try it and drink
it. Using the word ‘stimulation’ is effective because it informs
the buyer that it will give them energy and make them awake
and ready, stimulating them and making them feel ready and
full of energy and life.
7. Relentless :- http://www.youtube.com/watch?v=DEKy38428IU
This advertisement is for the energy drink ‘relentless’. The advert/video clip appears to be
targeted more towards younger people such as teenagers and young adults rather than small
children or older adults. You can justify this because of the music style in it and the band
featured in it is one which is more likely to be popular and widely known within the younger
generation. This is effective and may make sales rise due to people taking inspiration from
their role models and wanting to try the drink because they have seen their favourite band or
singer drinking the drink. The advertisement shows a small story of how the lead singer/song
writer of the band goes from sitting in a museum with no ideas to writing the song and
performing it at a concert and makes it seem as though the drink is what gave him the energy
and creativity in his thoughts to think up the lyrics. The voice over in the advert uses the line
“inspiration is finding something beautiful” which goes along with the story line being used
because the campaign makes it look like the drink is the singers inspiration so this is effective
as it could be saying the drink could bring you inspiration too and help you make something
wonderful of your life or may just inspire you in small ways and give you the energy to finish a
piece of work. “No half measures” is the drinks slogan/punch line which is stamped on every
can of the drink. It is like a silent promise to the buyer that the can is full to the top and not
only half filled. It could also be saying that there is no half measures in its effect and that it
lives up to expectation and is effective in providing energy and inspiration.
8. When looking at this poster, the first thing you see is the
image of the bull holding 2 cans of the drink in the
centre of the page. This puts it directly in the viewers
line of vision and makes it stand out so that they can see
it immediately and recognise what the campaign is for.
Using a cartoon image of a bull benefits the campaign
and is effective as the drink is called red bull and a bull
would create brand recognition. The headline at the top
of the page saying “watch it fly off our shelves” links in
with the red bull slogan of “it gives you wings” as wings
are often used to fly. Placing the headline at the top of
the page makes it stand out and easy to see and read.
The headline is in all capital letters and bold to make it
easy to see and read, ensuring it stands out from a
distance. Using the sans serif style font makes it look
professional and easy to read. The image of the cow
looks child-like and looks as though a young child has
designed it due to the simplicity of the design and
basicness, having no small details or extra parts to it.
Featuring both the normal drink and diet version in the
same advert is effective because it shows that there is
no differences between the drinks and they will have
the same effect and equally give you high amounts of
energy and will ‘give you wings’. Flying off the shelves is
effective in getting high amounts of sales because it
implies that it is popular and people ill buy it quickly
making it go from the shelves. This will persuade people
to buy the drink as they will think it must be really good
if it constantly leaves shop shelves immediately. Buyers
will believe it works well in providing high energy levels
and also tastes good. Using the words “Red Bull’s the
number 1 energy drink” will also cause people to
consider trying it because it makes the drink seem like it
is the best and most effective and also must sell better
than any other drink to become number one.
9. When you look at this campaign
poster, the first thing you can
immediately see is the rugby
player who fills up most of the
page. This gives the poster a
masculine appeal and is target
towards more men than women.
Rugby is aesthetically a typically
male related sport and this will
get the men's attention towards
the campaign because they will
recognise the sport and also the
rugby player featured in the
image. The ruby player appears
full of energy and active.
This is effective to use for the advertisement because it is implying that the drink has
given the player his energy and is keeping him going through the whole game. He does
not appear to be getting tired which shows that the drink does work. This is going to
influence people to buy the drink because they will believe that if it can keep him going
through a full contact rugby game where the players are constantly draining their bodies
of energy and running around then it will work on a typical every day person and keep
them going through their day time activities and they won’t become tired. The copy
involves the buyer and talks directly to them. Using the word “you” makes the reader
think they are part of something. It will also make then feel like the drink is specifically
aimed at them and will work for them as they are being told it will. This will make people
go out and purchase the drink as they will believe it is going to work successfully.
10. When looking at this poster,the first thing that your eye
catches is the image filling up the entire page. The
photograph of Jessica Ennis adds a feminine feel to toe
tone of the advert and makes it appeal to women more
than men. This is because women will look up to her and
wish they had a body like hers. It will also be effective
because it will make people think that if the drink can
keep her going through everything she does then it will
give them the energy they need as well. The font style
used on this advertisement may also be viewed as being
feminine because it is sleek and tidy giving it a neat and
polished look. The copy itself is fairly simple and
feminine as it does not use an impressive sports
vocabulary pr talk about building muscles and masses of
energy. It simply talks about ‘fitness hydration’ and
‘calorie free’. Using ‘calorie free’ will appeal to a
feminine audience because it more typically women who
watch what they eat and calorie count compared to guys
who more typically try protein shakes when looking into
sports and building muscle. The point of this advert is to
advertise the sugar free/diet version of the drink. This is
more typically a feminine product in a lot of drinks as
more females drink the diet versions than males. You
can easily justify the campaign being feminine because
of the photograph and font style used. In the
photograph, Jessica Ennis appears to be sweating and
this is also mentioned within the copy that you will
sweat out through your fitness regime but no sugar will
be taken in.
11. The design used for the Monster Energy
packaging is typically masculine and more male
orientated than female. The ‘M’ looks like its
been carved by claws and has a typical
monster feel about it. Using the colour green
and the shade of green makes it look like slime
and something ‘monsterish’ as green is often
associated with Frankenstein/zombies when
considered in this sense. These types of things
are more boy style and interests of males than
females. The black can helps to make the
writing stand out as it contrasts with the green
and white, giving them a solid background to
pull apart from. The font style used for word
‘monster’ is more male style as it looks slightly
edgy and not so sleek and tidy. It looks like the
style typically adopted in graffiti rather than
professional and sleek. The brand slogan
“unleash the beast” implies that once you have
a drink of monster you will turn into a
beast/monster due to high energy levels. This
links back to the name of the drink and also
the slime green colour which could link in with
the hulk who is green and turns into a beast.