The document discusses three influential figures in children's television: 1) Phillip Schofield, who was the first presenter of the BBC program "The Broom Cupboard" from 1985-1987 and influenced the target audience with his friendly demeanor. 2) Mark Baker, one of the writers of the cartoon "Peppa Pig", which influenced the audience by featuring both genders and being suitable for all races. 3) The CBBC channel, launched in 2002, which influences the target audience for this project since they are the same age group and enjoy similar shows.