Text Message Marketing TipsFor Your HotelPresented By:SMS Dominator
SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople...
How Text Message Marketing Works
Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideM...
Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
High Open RatesHigh Redemption RatesReduced Advertising CostsBenefits of Text Message Marketing
Personalized CommunicationBuilds Customer LoyaltyCan Go ViralBenefits of Text Message Marketing
Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSi...
SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpBirthdayClubProgramStart aBirthdayRewar...
 Hotel Rooms andCheck-in Counter Flyers Business Cards Radio Ads TV Commercials Billboards Elevators Anywhere Else...
Text Message MarketingIdeasFor Your HotelIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsSend ...
Text Message MarketingIdeasFor Your HotelIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Start a“FrequentCustomer”LoyaltyProgr...
Text Message MarketingIdeasFor Your HotelIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QR Codesto Direct...
Text Message MarketingIdeasFor Your HotelIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messagesto YourC...
Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreeb...
Let’s Take a Closer Look at These…
SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off of any Roomat Hotel Spot.EXP 5/15
EXAMPLESpend $100 ormore at HotelSpot andreceive $10OFF when youshow this text.EXP 5/15SpendSpendMoreMore
EXAMPLEGet a Room atHotel Spot andreceive $10towards yournext stay. EXP5/15PurchasePurchaseMoreMore
EXAMPLEGet a Suite atHotel Spot andreceive oneroom serviceitem for FREE.  EXP 5/15Get aGet aFreebieFreebie
How to Use QR Codes Improve Guest ServiceExperience With Tips onWhere to Dine – Place inrooms, elevators, lobby,etc. Sen...
How to Use QR CodesSend Viewers to YourCoupons and Discount OffersPut Your QR Codes on ALLMarketing MaterialsPut QR Cod...
 Tell List Subscribers What toExpect as Soon as They Join Always Include Your Hotel’sName in Your Messages Make it Easy...
 Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes ...
THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If...
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Text Message Marketing For Hotels

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  • Good tips Keith! Thanks. Have a look at our latest slideshare post, we shared some interesting mobile messaging stats.
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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing For Hotels

    1. 1. Text Message Marketing TipsFor Your HotelPresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Redemption RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Personalized CommunicationBuilds Customer LoyaltyCan Go ViralBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail Your“Email” Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpBirthdayClubProgramStart aBirthdayRewardsProgramManuallyAdd NewCustomersWho Agreeto JoinWays to Build Your Mobile List
    10. 10.  Hotel Rooms andCheck-in Counter Flyers Business Cards Radio Ads TV Commercials Billboards Elevators Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to HOTEL andGet $20 Off Your Stay
    11. 11. Text Message MarketingIdeasFor Your HotelIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsSend TextMessage OffersonSlow Days toIncrease TrafficSendReservationReminders toReduce “No-Shows”
    12. 12. Text Message MarketingIdeasFor Your HotelIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Start a“FrequentCustomer”LoyaltyProgram toGet RepeatBusinessSend EventReminders toIncreaseAwareness andAttendanceNotifyCustomers ofNew Amenities
    13. 13. Text Message MarketingIdeasFor Your HotelIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QR Codesto Direct Peopleto Your Website,etc.Hold Contestswith YourMobile List toKeep ThemEngagedRun a BirthdayRewardsProgram
    14. 14. Text Message MarketingIdeasFor Your HotelIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messagesto YourCustomersCommunicateEfficiently WithStaff MembersConductCustomerSatisfactionSurveys andPolls
    15. 15. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    16. 16. Let’s Take a Closer Look at These…
    17. 17. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off of any Roomat Hotel Spot.EXP 5/15
    18. 18. EXAMPLESpend $100 ormore at HotelSpot andreceive $10OFF when youshow this text.EXP 5/15SpendSpendMoreMore
    19. 19. EXAMPLEGet a Room atHotel Spot andreceive $10towards yournext stay. EXP5/15PurchasePurchaseMoreMore
    20. 20. EXAMPLEGet a Suite atHotel Spot andreceive oneroom serviceitem for FREE.  EXP 5/15Get aGet aFreebieFreebie
    21. 21. How to Use QR Codes Improve Guest ServiceExperience With Tips onWhere to Dine – Place inrooms, elevators, lobby,etc. Send Users to Your Photosand Social Media Sites Send Mobile Video of YourHotel
    22. 22. How to Use QR CodesSend Viewers to YourCoupons and Discount OffersPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
    23. 23.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Hotel’sName in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Consumers of PotentialText Message CostsText Message MarketingPoints to Remember
    24. 24.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes To Avoid
    25. 25. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com

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