Text Message Marketing for Clothing stores


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Text Message Marketing for Clothing stores

  1. 1. Presented By:SMS DominatorText Message Marketing TipsFor Your Clothing Store
  2. 2. What Is Text Message Marketing?SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.
  3. 3. How Text Message Marketing Works
  4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
  5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
  6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
  7. 7. Personalized CommunicationBuilds Customer LoyaltyCan Go ViralBenefits of Text Message Marketing
  8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail Your“Email” Listand Ask Themto Join YourMobile List
  9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpBirthdayClubProgramStart aBirthdayRewardsProgramManuallyAdd NewCustomersWho Agreeto JoinWays to Build Your Mobile List
  10. 10.  Check-Out Counter Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to Clothesand Get $5 Off NextPurchase
  11. 11. Text Message MarketingIdeasFor Your Clothing StoreIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsSend TextMessageOffers on SlowDays toIncreaseTrafficSendNotificationaboutClearanceItems
  12. 12. Text Message MarketingIdeasFor Your Clothing StoreIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6NotifyNotifyCustomers ofCustomers ofNewly StockedNewly StockedItemsItemsStart aStart a“Frequent“FrequentCustomer”Customer”Loyalty ProgramLoyalty Programto Get Repeatto Get RepeatBusinessBusinessSend EventSend EventRemindersRemindersto Increaseto IncreaseAwareness andAwareness andAttendanceAttendance
  13. 13. Text Message MarketingIdeasFor Your Clothing StoreIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theImplement theUse of QRUse of QRCodes to DirectCodes to DirectPeople to YourPeople to YourWebsite, etc.Website, etc.HoldHoldContestsContestswith Yourwith YourMobile List toMobile List toKeep ThemKeep ThemEngagedEngagedRun a BirthdayRun a BirthdayRewardsRewardsProgramProgram
  14. 14. Text Message MarketingIdeasFor Your Clothing StoreIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12SendSend““Thank You”Thank You”Messages to YourMessages to YourCustomersCustomersCommunicateCommunicateEfficiently WithEfficiently WithStaff MembersStaff MembersConductConductCustomerCustomerSatisfactionSatisfactionSurveys and PollsSurveys and Polls
  15. 15. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
  16. 16. Let’s Take a Closer Look at These…
  17. 17. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off of any Itemat ClothingSpot. EXP 5/15
  18. 18. EXAMPLESpend $100 ormore atClothing Spotand receive$10 OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
  19. 19. EXAMPLEPurchase TwoAccessories atClothing Spotand receive 50%OFF AnotherAccessory. EXP5/15PurchasePurchaseMoreMore
  20. 20. EXAMPLEPurchase anyShirt atClothing Spotand receive aBelt for FREE.  EXP 5/15Get aGet aFreebieFreebie
  21. 21. How to Use QR Codes Send Users to a MobilePreview of Your UpcomingFashion Releases Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
  22. 22. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
  23. 23.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your ClothingStore’s Name in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Consumers of PotentialText Message CostsText Message MarketingPoints to Remember
  24. 24.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes to Avoid
  25. 25. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com